NSW

Organise your campaign photos now

Good quality action photos are vital for a well planned campaign. Remember: a picture paints a thousand words. Good photos can get across the message and image the candidate wants to project. Bad photos can distract from the message you are trying to convey.

essential dos and donts

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Be aware of background signage that may be contrary to your message. Do not leave a shoot until you have personally looked at the photographers digital camera and have seen at least 3 acceptable photographs that you can shortlist. Always look for multiple opportunities and angles at the one shoot to help maximise your range of photos. Break up the talent if necessary to achieve this. Have the photographer take a mixture of poses at each shoot that is consistent with your message, i.e. (smiling/serious/concerned/ caring/listening). Avoid posing directly at the camera. Talent and candidates should be photographed in engaged, natural conversations. Keep candidates jovial and relaxed. Avoid stiff/fake hand and mouth gestures. Consider the age and gender balance of your photos. Provide candidates with a mixture of casual/ formal clothing. Provide a range of clean shirts, jackets, ties, jewellery, etc, that are appropriate and fit properly. The candidate should always be the focus. The talent should only complement the candidate. Photographers should consider the symmetry of the photos. Do not let the candidate see any photos during or in between photo shoots. Do not let the candidate shortlist or select the photographs after the photo shoot. Test the selected shortlist on multiple audiences (relevant to the photo) for their feedback prior to printing or publication. Store your high resolution images on your shared drive AND on CD/DVD. Provide discs of your selected photos to National Secretariat and ALP State office. Remember: If you are taking your photos using a digital camera it is essential that you use the highest quality settings so that you have high resolution images.

Everybody who appears in your photos MUST sign a release form giving the ALP campaign permission to use the photo in your campaign material. (Sample enclosed page 20). Get your photos done now not when the election is called. Think carefully about the message being conveyed by your photos. Each photo must say something to the viewer. Location and props are very important to conveying a message. If you are shooting a photo about the importance of schooling, think about uniforms, text-books, sports gear, lab coats, computers, sun-smart head-gear, etc. All these things can affect what a photo says. Preparation for a photo shoot is critical. In group photos, make sure your subjects stand close together much closer than normal. Good photos generally have no space between the subjects. Be very clear with your subjects about who should be looking at what. If the candidate is the focus, make sure others in the photo are looking steadily at them. Have a running sheet with talent contact numbers at hand. Call your talent in advance if you are running behind schedule. Allow adequate time for travel in between photo shoots. Email the photographer a running sheet a week in advance of the shoot. Call the photographer to arrange a meeting place at least the day before. Always advance the locations prior to photo shoot day. Have an idea of how you want the photo to look prior to the shoot. Choose photo shoot venues and background signage that clearly supports your message. i.e. Local Medicare office. Choose photo shoot venues that are iconic and well known in the community.

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Photo Guide Federal Election 2013 2 Photo Guide Federal Election 2013 2

1. Head and shoulders portrait

This is the most important photo of the campaign. Test a shortlist of portrait shots on various audiences prior to choosing the final one. Use the same photo on all stationary, corflutes and posters. Rural MPs are encouraged to take outdoor shots and/or dress less formally.

Photo Guide Federal Election 2013

2. You and your family

You will need a photograph of you and your family. Backyards, parks, and beaches make ideal locations.

Photo Guide Federal Election 2013

3. Working with government

It is important to have a photo with either the Prime Minister or a Minister whose portfolio relates to an important issue in your local community. Ensure you book their time well in advance.

Photo Guide Federal Election 2013

4. Listening to local residents

Take a photograph talking to local residents at their front door, local shopping centre, mobile office, or even outside your electorate office. If you have a rural electorate, try a country background or near a well known local town landmark.

Photo Guide Federal Election 2013

5. Supporting jobs and fair work

Organise workers in uniform in an organisation that employs lots of people locally like a biscuit factory, car manufacturer or a hospital. Affiliated unions may be able to assist you in getting access to workers.

Photo Guide Federal Election 2013

6. Improving schools and education

Take photos with mothers and/or primary aged school children in uniform outside school signage, or classroom shots of the candidate with a mixture of boys and girls reading books in a library or looking at laptop. Try to organise photos of secondary aged students at a local TAFE or trade school. Where possible, choose large schools with a high enrolment.

Photo Guide Federal Election 2013

7. Health, hospitals and Medicare

You will need photographs inside the hospital with a nurse or patient, outside a local hospital or clinic, and outside your local Medicare office.

Photo Guide Federal Election 2013

8. Childcare
Kids playing with toys in the the childcare centre or reading books are ideal.

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9. The local environment

Coastal, park or farm land shots work equally well.

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10. Working with small business

Choose a small retail shop, like a local cafe or bakery, talking to owner/s behind the counter.

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11. Roads and infrastructure

A photo at the site of a local infrastructure project being built or upgraded is ideal. Items such as maps, signage, vests, shovels and hard hats may be used to help convey the message that the project is underway.

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12. Fighting for the local community

When getting a win for the community or fighting against an undesirable local proposal, organise a photo. The more people in it the merrier. Make sure the candidate is placed in a prominent position.

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13. Senior citizens

Photos talking and listening to seniors at their home over coffee/biscuits, local bowls club, or senior citizens club are always important.

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14. Ethnic voters

If you have a large ethnic community, (i.e. Chinese, Indian, Lebanese) organise a photoshoot with that communitys well known leader/s.

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15. Tertiary and youth

At a local university or TAFE campus or a sports ground works well.

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16. Cost of living

Over the kitchen table discuss bills, at the supermarket with a receipt, or at the petrol pump, all clearly suggest an understanding of everyday costs.

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Campaign photo checklist

Head and shoulders portrait Family photo with your partner and children Talking to people at their front door Working with the Prime Minister or a Minister At the entrance to your local hospital with patients or staff Creating new jobs Talking to shopkeepers or other local small business people Inspecting the local environment such as at a river or park Talking to school children and parents at a new school or on the site of school improvements With school students using a computer Talking to workers (men, women, rural if applicable) At the site of road improvements In front of major achievements delivered or contentious issues with which you are involved Inspecting site works on infrastructure projects Meeting senior citizens Talking to young people at a local TAFE or university Talking to ethnic groups Local victory Meeting with tradespeople on a construction site At a street meeting or mobile office

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NSW

Photo Release Form

I (Name) of (address) PosTCode

emaIl

PhoNe (home)

mobIle

hereby give consent for all still, film, television and video photography depicting myself, and/or persons for whom I am a guardian, to be reproduced and used by the australian labor Party for advertising and purposes as they see fit. my signature below signifies my approval and I therefore have no claims for compensation from the agency, the alP or their advertisers.
sIgNaTure

daTe

WITNESSED ON BEHALF OF THE AUSTRALIAN LABOR PARTY sIgNaTure

Name

daTe

ALP Use Only

daTe aNd loCaTIoN of PhoTograPhy

brIef desCrIPTIoN

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