A STUDY ON CONSUMER SATISFACTION TOWARDS HERO HONDA SPLENDOR PLUS WITH SPECIAL REFERENCE TO ERODE TOWN PROJECT REPORT

Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Management of the Bharathiar University, Coimbatore.

Submitted by Name 1. E.ANAND 2. T.BALAJI 3. K.GIRI 4. S.PRABAKARAN 5. P.THULASIMANI 6. M.VINODH

Under the guidance of

Reg.No. 0825F0084 0825F0087 0825F0091 0825F0102 0825F0111 0825F0112

Mrs.G.KALAIMANI, M.B.A.,M.Phil.,
Head of Department, Department of BBM

MARCH 2011

DEPARMENT OF BUSINESS MANAGEMENT SRI VASAVI COLLEGE, ERODE (SELF FINANCE WING)

CERTIFICATE
This is certify that project entitled A STUDY ON CONSUMER SATISFACTION TOWARDS HERO HONDA SPLENDOR PLUS WITH SPECIAL REFERENCE TO ERODE TOWN submitted to the Bharathiar University, Coimbatore in partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT is a record of original project work done by E.ANAND, T.BALAJI, K.GIRI, S.PRABAKARAN, P.THULASIMANI, M.VINODH, under my supervision during their period of study in Sri Vasavi college, (Self Finance Wing), Erode. Date : Place : Erode Signature of the Candidates: 1. 4. 2. 5. 3. 6. Signature of the Guide Countersigned Signature of the HOD Viva voce examination held on__________ Signature of the Director

External Examiner

College Seal

DECLARATION
We hereby declare that the project entitled A STUDY ON CONSUMER SATISFACTION TOWARDS HERO HONDA SPLENDOR PLUS WITH SPECIAL REFERENCE TO ERODE TOWN submitted to the Bharathiar University, Coimbatore in partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT P.THULASIMANI, M.VINODH, under the supervision is a record of original project work done by E.ANAND, T.BALAJI, K.GIRI, S.PRABAKARAN, and guidance of Mrs.G.KALAIMANI, M.B.A.,M.Phil., and that it has not formed the basis for the award of any degree/diploma or other similar title to any candidate of any university.

Name
1. E.ANAND 2. T.BALAJI 3. K.GIRI 4. S.PRABAKARAN 5. P.THULASIMANI 6. M.VINODH
Date : Place : Erode

Reg.No.
0825F0084 0825F0087 0825F0091 0825F0102 0825F0111 0825F0112

Signature

Counter Signature

Signature of the Guide

Head of the Department

ACKNOWLEDGEMENT

We feel great pleasure to thank our beloved Thiru. S.DAYANAD,B.E., Secretary of SRI VASAVI COLLEGE(SFW), ERODE, for the encouragement he rendered us in doing the project report well. Words are insufficient when we Endeavor to express our heartfelt thankfulness to Prof.V.SIVAKUMAR, M.COM,M.Phil, Director, which provided us all the facilities during the course of study. We are much indebted to Mrs.G.KALAIMANI, M.B.A.,M.Phil., Head of the Department of Business Management for her valuable suggestions she gave us to complete the project report well. It gives us an immense pleasure to express our deeply felt, gratitude towards Mrs.G.KALAIMANI, M.B.A.,M.Phil., who guidance in the successful completion of this project report need a special mention, because, her rare valuable ideas it was but for her constructive criticism and constant encouragement this study would not been completed. LAST BUT NOT LEAST the wish to extend our hearty thanks to Mrs.N.A.MURUGAYAL,M.B.A.,M.phil,PGDCA,,Miss.MUTHUMARI,M.B.A.,M.Phil., Miss.R.GEETHA,M.B.A.,who directly encourage us to complete this project success. We thanked to beloved friends having boosted confidence for us during the moments of the study. As a mark of respect and gratitude we dedicate this simple work to our beloved parents. E .ANAND T. BALAJI K. GIRI S. PRABAKARAN P. THULASIMANI M. VINODH

CONTENTS
CHAPTER NO CERTIFICATE DECLARATION ACKNOWLEGEMENT LIST OF TABLES LIST OF CHARTS I 1 INTRODUCTION OF THE STUDY 7 SCOPE OF THE STUDY 8 OBJECTIVES OF THE STUDY 9 RESEARCH METHODOLOGY OF THE STUDY 13 LIMITATIONS OF THE STUDY II 14 HISTORY OF THE COMPANY 17 PRODUCT PROFILE 21 REVIEW OF THE LITERACTURE 30 III IV V COMPANY PROFILE 42 DATA ANALYSIS AND INTERPRETATION 93 FINDINGS AND RECOMMENDATIONS 98 CONCLUSIONS BIBLIOGRAPHY ANNEXURE TITLE PAGE NO

LIST OF TABLES

TABLE NO. 1.
2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

TITLE

PAGE NO.
43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73

Classification of respondents on the basis of their Gender. Classification of respondents on the basis of their Age. Classification of respondents on the basis of their Marital status. Classification of respondents on the basis of their Educational qualification. Classification of respondents on the basis of their Present Status. Classification of respondents on the basis of their Size of Family. Classification of respondents on the basis of their Monthly Income. Sources through which the respondents know about the vehicle. Classification of respondents on the basis of their Influencing factors. Classification of respondents on the basis of their Mode of Payment. Classification of respondents on the basis of their mode of Buying. Classification of respondents on the basis of their vehicle colour. Classification of respondents on the basis of their Average Distance Covered per day. Classification of respondents on the basis of Possessing their period. Classification of respondents on the basis of mode of Maintenance of Vehicle. Classification of respondents on the basis of their level of satisfaction forward the Performance of Vehicle.

17. 18. 19. 20. 21. 22. 23. 24. 25.

Classification of respondents on the basis of their Problem faced by Hero Honda Splendor Plus. Classification of respondents on the basis of Level of Satisfaction towards Hero Honda Splendor Plus. Classification of respondents on the basis of their Price of vehicle. Classification of respondents on the basis of their Mileage Per Litre. Classification of respondents on the basis of Availability of Spare Parts. Classification of respondents on the basis of their Battery Capacity of Vehicle. Classification of respondents on the basis of their idea to Change the Present Vehicle. Classification of respondents on the basis of their Warranty Scheme of Vehicle. Classification of respondents on the basis of their opinion towards advertisement of the Present Vehicle.

75 77 79 81 83 85 87 89 91

LIST OF CHARTS

CHART NO. 1.
2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

TITLE

PAGE NO.
44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74

Classification of respondents on the basis of their Gender. Classification of respondents on the basis of their Age. Classification of respondents on the basis of their Marital status. Classification of respondents on the basis of their Educational qualification. Classification of respondents on the basis of their Present Status. Classification of respondents on the basis of their Size of Family. Classification of respondents on the basis of their Monthly Income. Sources through which the respondents know about the vehicle. Classification of respondents on the basis of their Influencing factors. Classification of respondents on the basis of their Mode of Payment. Classification of respondents on the basis of their mode of Buying. Classification of respondents on the basis of their vehicle colour. Classification of respondents on the basis of their Average Distance Covered per day. Classification of respondents on the basis of Possessing their period. Classification of respondents on the basis of mode of Maintenance of Vehicle. Classification of respondents on the basis of their level of satisfaction forward the Performance of Vehicle.

17. 18. 19. 20. 21. 22. 23. 24. 25.

Classification of respondents on the basis of their Problem faced by Hero Honda Splendor Plus. Classification of respondents on the basis of Level of Satisfaction towards Hero Honda Splendor Plus. Classification of respondents on the basis of their Price of vehicle. Classification of respondents on the basis of their Mileage Per Litre. Classification of respondents on the basis of Availability of Spare Parts. Classification of respondents on the basis of their Battery Capacity of Vehicle. Classification of respondents on the basis of their idea to Change the Present Vehicle. Classification of respondents on the basis of their Warranty Scheme of Vehicle. Classification of respondents on the basis of their opinion towards advertisement of the Present Vehicle.

76 78 80 82 84 86 88 90 92