LOREDANA BLEIZIFFER

Address: Flat G1 Room 2, 15 Cooperage Place, Glasgow, G3 8QP Email: Tel: loredana.bleiziffer@hotmail.com +44 (0) 7506 707916 Google me and find my LinkedIn|Twitter|Facebook|Zerply|BNT profile and blog under http://acrosstheloriverse.wordpress.com/

Marketing/Job Focus
Strategic marketing planning in an international environment B2C / B2B product marketing based on consumer insight and market/trend analysis Social media marketing aiming at increasing brand awareness and engagement and user growth

General Skills
Offline skills: Online skills: Languages: Microsoft, Google and Apple products Photoshop SPSS Statistics HTML

various social media platforms SEO tools, e.g. Google Analytics various online tools, e.g. Dropbox, WordPress, Symfony German (mother tongue) English (advanced) Romanian (good) Spanish (basics)

Education
09/12 09/13 Adam Smith Business School, University Of Glasgow, Glasgow (UK) MSc International Strategic Marketing Modules: Marketing Communications (A1), Consumer Behaviour (A3), Business Finance (A3), International Marketing Foresight (A4), Global Business Environment (A5), Market Planning & Decision Making (A5), International Strategic Management (B1), International Marketing Management (B1), Analytical Problems in Marketing Futurecast (B3). Electives: E-Marketing Strategy (A1), Advanced Topics in Marketing Futurecast (B3). Projects: eMarketing strategy for Evolution Bioscience, Marketing communications strategy for Mssle, social media strategy for Physiotherapy Centre Glasgow. Dissertation: Country-of-origin effects on product evaluations for brands from the UK, Italy and Spain 10/07 08/11 University Of Applied Sciences Pforzheim, Pforzheim (Germany) BSc Business Administration focus on Marketing (2.0, similar to upper second) Modules: International Marketing, Advertising Psychology, Market Research, Consumer Behaviour, 4 Ps, Marketing Controlling, PR, International Economics, Accounting, Intellectual Property Law, Business Administration, Strategic Management. Projects: Social media and its application in companies, evaluation of the current online marketing strategy of Stadtwerke Pforzheim. Dissertation: Marketing plan for price-optimised lawnmowers in the European market under consideration of brand personality (for BOSCH Lawn and Garden, Ltd.) Foreign experience: Finished undergraduate studies within the standard period whilst doing a one-year work placement and writing my dissertation in the UK.

Honors & Awards

06/13 05/13 Certificate Graduate Performance Management Programme, ILM Gold, Bronze and Silver award - Graduate Skills Programme, U. of Glasgow

Extracurricular Activities / Positions of Responsibility

09/12 09/13 Postgraduate Business Club, University of Glasgow, Glasgow (UK)

Board member, responsible for social events for postgraduate business students. 03/09 08/09 Werbeliebe e.V., University Of Applied Sciences, Pforzheim (Germany)

Member of a students full service marketing agency

Work History and Experience

VOREST AG, Pforzheim (Germany) 01/12 08/12 Fixed-term Product Manager Role: direct marketing campaigns and product development for online management systems; Online marketing; SEO Achievements: Promotion from trainee to product manager till the start of my postgraduate studies; First launch of online management systems under my lead 09/09 02/10 Direct and Online Marketing Internship Role: Direct and online marketing campaigns; Customer service; After sale marketing Achievements: Major input in optimizing direct marketing activities; High level of experience in customer service BraveNewTalent Ltd, London (UK) 09/11 11/11 Contracted Finance Assistant Role: Establishment of finance system; Expenses management; Office management Achievements: Setting up a Finance system for a start-up company 08/11 11/11 Social Media Marketing internship Role: Implementation of Facebook Ads campaigns; Use of Talent Words, a companyowned targeted Advertising Product similar to Google AdWords Achievements: Growing user numbers for social platforms; Optimizing online presence when it comes to user experience and user-friendliness Take Heart India, London (UK)

09/11 11/11

Voluntary work as event manager for a charity focused on practical education projects in India. BOSCH Lawn and Garden Ltd, Stowmarket (UK)

08/10 07/11

Product Marketing Internship Role: Market and trend analysis; Marketing trends study; Product and Design concepts and plans; Sample distribution; Supplier research; Purchasing Achievements: Working for a Top 500 company; Implementation of own ideas for characteristics of product launched in 2013; Development of a practical marketing concept for BOSCH Lawn and Garden; Comprehensive understanding of processes and procedures in large organizations; Writing of relevant plans, concepts and briefs

07/08 07/10

Temporary Worker for Retail Companies (Germany)

You can find further information about my work history and experience in my ePortfolio under http://lorisonlinecv.wordpress.com/

Personal Attributes and Interests

I am a highly committed individual who puts a lot of energy into her work and is not afraid to bring in new ideas. I approach tasks with a mixture of German efficiency and innovative thinking whilst trying to find new ways to bring companies forward. Besides, I love to learn new things every day. After gaining professional experience in several areas of marketing I now know what I want my career to look like. I can easily adapt to new work environments and were able to extend my communication skills across different nationalities and cultures. In my private time I am interested in music and literature, photography, fitness, cooking and personal development.

References
Mr Lucian Tarnowski CEO, BraveNewTalent Ltd Lucian@bravenewtalent.com Mr Dennis Juenger Product Marketing Head of section lawncare, BOSCH Group Dennis.Juenger@uk.bosch.com Dr Cleopatra Veloutsou Senior Lecturer of Marketing and Branding expert, Uni. of Glasgow Cleopatra.Veloutsou@glasgow.ac.uk