An In depth study On Consumer Satisfaction Survey In SONATA TILES

In fulfillment of the subject-SUMMER INTERSHIP PROGRAM (SIP) Submitted By: KRUNAL KADIYA Submitted To: (Prof. Pathik Variya)

CENTRE FOR MANAGEMENT STUDIES DHARMSINH DESAI UNIVERSITY NADIAD

PREFACE

Action is a language of commitment, it speaks louder than words.

Learning by doing, is the hidden condition of management course. The theoretical knowledge and classroom have its own limitations. The modern management is a place in a very complex and intricate goal seeking policy.

The MBA course offered by DHARMSINH DESAI UNIVERSITY aims to create managers or entrepreneurs. Therefore, it becomes necessary to know about the global trends and the situations, which prevail in the real business world.

At higher levels corporate management every decision becomes a financial decision and has financial implications with considering the business environment & how management practices help them. The study focuses on consumer satisfaction about the product produce by the company and evaluate their behaviour about the purchase the products.

I took summer training in SONATA TILES. Proud to be encouraging a very friendly They informed me a suitable guided with information that covers every aspect. I have very thankful to them for their kind cooperative.

ACKNOWLEDGEMENT

Successful completions of a project require active involvement of many people. From time of inception of an idea to its implementation, many brains work together and that only provides fruitful results. Its a great pleasure and privilege in presenting Research Project Report to one and all concerned. At the outset of my report I would like to express my deepest gratitude to the Prof.Pathik Variya for providing me an opportunity to carry out Project in such a well reputed and leading ceramic industry SONATA TILES.

I have significantly thankful to Chairman & M.D. Of company Mr. Tejas s. Gandhi for his continuous guidance and support. I have also thankful to Marketing Manager of the company Mr. Amit Modi who has helped me out to carry on my project work successfully at the best level. On this occasion of completion and submission of the project I would like to express my deep sense of gratitude to my business school and DHARMSINH DESAI UNIVERSITY for providing me the platform of management studies. My sincere thanks to all those people who were directly or indirectly related to my studies and those people have provided me with valuable inputs such as friends.

At last those people who are supported me while preparing entire project report and sharing their point of views.

EXECUTIVE SUMMARY

This is not a broad survey of the many ways that human activities are altering the Management Practices. We confine our attention to Planning, Organizing, leading and controlling. The question addressed is this: How company applies this management aspect to achieve Its mission? To answer this question requires another question that Is Management can help to solving any kind of problems? Management Practices is an anticipated consequence of present and future market activities. and also how consumer satisfaction factor can help to Management to solve some type of problems related to Marketing behaviour of the current market scenario. To be a leader in the construction industry by manufacturing high quality vitrified tiles with innovative designs and concepts. Regent has got all the world class technologies from different parts of the globe available for ceramic industries. where skills complement sophistication and talent is nurtured with experience. By strictly adhering to cost effective techniques of production, we are in a position to offer our products at prices that are industry leading.

TABLE OF CONTENT

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PERTICULAR PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY Industry ceramic overview Company overview literature review RESEARCH METHODOLOGY SAMPLING PLAN DATA ANALYSIS AND FINDINGS LIMITATION RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE

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