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Introduction
What is an Intellectual Property? History of Intellectual Property Law in the Philippines Importance of Intellectual Property Rights Laws that govern Intellectual Property Rights in the Philippines 1. Constitution a. Sec. 13 Art 14 b. Sec. 19 Art 12 c. Sec. 6 Art 12 ABS-CBN v. Phil. Multi-media, G.R. No. 175769-70, January 19, 2009 Elidad Kho v. Court of Appeals, G.R. No. 115758, March 19, 2002. 2. Intellectual Property Code 3. Paris Convention a. Articles 1-3 b. Articles 4 4ibis c. Article 6 and Article 6quinquies d. Article 10ibis (1) e. Article 10ter f. Article 12 4. GATT and TRIPS (reciprocity, what are the rights duties responsibilities of member countries) TRIPS Part 1 Article 1-8 5. WIPO 6. Madrid Protocol a. Article 1-5 (what does it actually achieve) 7. Berne Convention on Copyrights (how does it actually provide protection beyond the Philippines) a. Article 1 Article 6bis

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8. PCT Patent Cooperation Treaty a. Preamble b. Article 2-3

Page 3 of 9 I. A. B. C. D. Definition, Element (What is it? Why is it being protected?) Patent Trademark Copyright Trade Secrets Differentiate Patent, Trademark and Copyright II. How does it arise? How do you know when you have something protectable? A. Trademark function of adoption and use 1. Unregistrable Marks - Acquisition of secondary meaning 2. Loss of distinctiveness - genericism, dilution 3. First to File - Prior adoption and use B. Patent function of invention and technology 1. Invention novelty, inventive step, obviousness and anticipation 2. Design Patent purely ornamental and functionality 3. Utility Model Improvement of Prior Art or Design C. Copyright function of expression and creation D. Trade Secrets function of know-how and secrecy III. How do you go about protecting your IP A. Trademark 1. Elements of Registrability and grounds for denial 2. Trademark Searches 3. Registrability Assessment a. Priority Date b. Similar Marks c. Degree of Similarity d. Relatedness of Goods and Services e. Channels of Trade f. Zone of Reasonable Expansion g. Crowded Field 4. Term of Protection 5. Renewal of Registration 6. DTI Registration of Business Names a. Term of Protection b. Renewability c. Requirement of Use 7. SEC Registration of Corporate Names a. Effect of Registration b. Undertaking to Change Name c. Action to Compel Change of Name 8. Customs Registration of Trademarks a. Term b. Renewability c. Requirement of Use

Page 4 of 9 9. Maintenance of registration a. 3rd year Declaration of Actual Use & Evidence of Use b. 5th anniversary of DAU & Evidence of Use c. Effect of Non-use/Non-filing of DAU & Evidence of Use Cancellation of registration Rights of a registered trademark holder Registration v Non-registration First to file System Prior adoption and use Protection without registration a. unfair competition b. Internationally Famous Marks c. Infringement Protection of Trade Names without Registration Infringement Confusion a. Degree of Confusion b. Tests for Confusion Dominancy v Holistic test c. Point sale confusion and post-sale confusion d. Initial interest confusion Protection despite the absence of confusion Dilution Trade Dress Infringement (unfair competition) Parallel Importation Protection of Internationally Famous Marks a. Locally Unregistered Famous Marks only for related goods b. Locally Registered Famous Marks for all goods i. Is Confusion Necessary for Protection ii. Is Local Use a Prerequisite

10. 11. 12. 13. 14. 15.

16. 17.

18. 19. 20. 21.

Sources: Laws
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES (IPC) IMPLEMENTING RULES AND REGULATIONS OF THE IPC REPUBLIC ACT 9502 TRIPS AGREEMENT PARIS CONVENTION MADRID PROTOCOL BERNE CONVENTION PATENT COOPERATION TREATY ACT 3883 DAO NO.10-01 SERIES 2010 DAO NO. 10-03 SERIES 2010 DAO NO. 10-08 SERIES 2010 PD902A CORPORATION CODE

JURISPRUDENCE PEARL & DEAN INC. V. SHOEMART G.R.148222, AUGUST 15, 2003 PRIBHDAS J. MIRPURI V. COURT OF APPEALS, G.R. 114508, NOVEMBER 19, 1999. JESSIE CHING V. WILLIAM SALINAS, G.R. 161295, JUNE 29, 2005. HOFFMAN VS. LE TRAUNIK, 209 FEDERAL REPORTER 375, 379 (1913). AIR PHILIPPINES CORPORATION V. PENNSWELL, INC., G.R. 172835, DECEMBER 13, 2007.

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ELIDAD KHO V. COURT OF APPEALS, G.R. NO. 116758, MARCH 19, 2002. BERRIS AGRICULTURAL CO. V. ABYADANG, G.R. 183404, OCTOBER 13, 2010. MANZANO V. COURT OF APPEALS G.R. 113388, SEPTEMBER 5, 1997 RUBBER TIRE WHEEL CO. V. GOODYEAR CO., 232 U.S. 413 (1914) GORHAM V. COMPANY V. WHITE, 81 U. S. 511 (1871) CHING V. SALINAS G.R. 161295, JUNE 29, 2005. FEIST PUBS., INC. V. RURAL TEL. SVC. CO., INC., 499 U. S. 340 (1991) AMF INCORPORATED V. SLEEKCRAFT BOATS, 599 F. 2D 341 AT 348 (9TH CIR 1979). EMERALD GARMENT MANUFACTURING CORP. V. CA, G.R. 100098, DECEMBER 29, 1995. SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT V. DEVELOPERS GROUP OF COMPANIES, INC, G.R. 159938, MARCH 31, 2006. SEHWANI, INC. V. IN-N-OUT BURGER, INC., G.R. 171053, OCTOBER 15, 2007

ETEPHA, A.G. V. DIRECTOR 20635, NOVEMBER 19, 1966.

OF

PATENTS

AND

WESTMONT PHARMACEUTICALS INC., G.R. NO. L-

CONVERSE RUBBER CORPORATION V. UNIVERSAL RUBBER PRODUCTS INC., G.R. NO. L-27906, JANUARY 18, 1987. MCDONALDS CORP. V. L.C. BIG MAK BURGER, INC, G.R. NO. 143993, AUGUST 18, 2004. LEVI STRAUSS (PHIL.), INC. V. TONY LIM, G.R. NO. 162311, DECEMBER 4, 2008. ANG V. TEODORO, G.R. NO. 48226, DECEMBER 14, 1942. ASIA BREWERY, INC V. COURT OF APPEALS AND SAN MIGUEL CORPORATION, G.R. NO. 103543, JULY 5, 1993. IN RE PETITION FOR REGISTRATION OF TRADEMARK FREEDOM UNDER SECTION 4 OF REPUBLIC ACT NO. 166 FILED IN THE PHILIPPINES PATENT OFFICE BEARING SERIAL NO. 38 CO TIONG SA V. DIRECTOR OF PATENTS, 95 PHIL. 1, 4, G.R. NO. L-5378, MAY 24, 1954. FRUIT OF THE LOOM, INCORPORATED V. COURT OF APPEALS AND GENERAL GARMENTS CORPORATION, G.R. L-32747, NOVEMBER 29, 1984. DEL MONTE CORPORATION AND PHILIPPINE PACKING CORPORATION V. COURT OF APPEALS AND SUNSHINE SAUCE MANUFACTURING INDUSTRIES, G.R. NO. 78325, JANUARY 25, 1990. LA CHEMISE LACOSTE V. FERNANDEZ, G.R. L-63796-97 MAY 2, 1984, G.R. L-65659 MAY 21, 1984. GROTRIAN, HELFFERICH, SHULZ, TH. STEINWEG NACHF. V. STEINWAY & SONS, 523 F.2D 1331 (2D CIR. 1975). BROOKFIELD COMMUNICATIONS, INC. V. WEST COAST ENTERTAINMENT CORPORATION, 174 F.3D 1036 (9TH CIR. 1999). MOBIL OIL CORP. V. PEGASUS PETROLEUM CORP., 818 F.2D 254 (2D CIR. 1987). COFFEE PARTNERS, INC. V. SAN FRANCISCO COFFEE & ROASTERY, G.R. 169504, MARCH 3, 2010. ROMA DRUG V. RTC PAMPANGA, G.R. 149907, 16 APRIL 2009

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Page 7 of 9 IV. E. F. G. H. Definition, Element (What is it? Why is it being protected?) Patent Trademark Copyright Trade Secrets Differentiate Patent, Trademark and Copyright V. How does it arise? How do you know when you have something protectable? E. Trademark function of adoption and use 4. Unregistrable Marks - Acquisition of secondary meaning 5. Loss of distinctiveness - genericism, dilution 6. First to File - Prior adoption and use F. Patent function of invention and technology 4. Invention novelty, inventive step, obviousness and anticipation 5. Design Patent purely ornamental and functionality 6. Utility Model Improvement of Prior Art or Design G. Copyright function of expression and creation H. Trade Secrets function of know-how and secrecy VI. How do you go about protecting your IP B. Trademark 22. Elements of Registrability and grounds for denial 23. Trademark Searches 24. Registrability Assessment a. Priority Date b. Similar Marks c. Degree of Similarity d. Relatedness of Goods and Services e. Channels of Trade f. Zone of Reasonable Expansion g. Crowded Field 25. Term of Protection 26. Renewal of Registration 27. DTI Registration of Business Names a. Term of Protection b. Renewability c. Requirement of Use 28. SEC Registration of Corporate Names a. Effect of Registration b. Undertaking to Change Name c. Action to Compel Change of Name 29. Customs Registration of Trademarks a. Term b. Renewability c. Requirement of Use

Page 8 of 9 30. Maintenance of registration a. 3rd year Declaration of Actual Use & Evidence of Use b. 5th anniversary of DAU & Evidence of Use c. Effect of Non-use/Non-filing of DAU & Evidence of Use Cancellation of registration Rights of a registered trademark holder Registration v Non-registration First to file System Prior adoption and use Protection without registration a. unfair competition b. Internationally Famous Marks ci. Infringement Protection of Trade Names without Registration Infringement Confusion e. Degree of Confusion f. Tests for Confusion Dominancy v Holistic test g. Point sale confusion and post-sale confusion h. Initial interest confusion Protection despite the absence of confusion Dilution Trade Dress Infringement (unfair competition) Parallel Importation Protection of Internationally Famous Marks c. Locally Unregistered Famous Marks only for related goods d. Locally Registered Famous Marks for all goods iii. Is Confusion Necessary for Protection iv. Is Local Use a Prerequisite

31. 32. 33. 34. 35. 36.

37. 38.

39. 40. 41. 42.

Sources: Laws
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES (IPC) IMPLEMENTING RULES AND REGULATIONS OF THE IPC REPUBLIC ACT 9502 TRIPS AGREEMENT PARIS CONVENTION MADRID PROTOCOL BERNE CONVENTION PATENT COOPERATION TREATY ACT 3883 DAO NO.10-01 SERIES 2010 DAO NO. 10-03 SERIES 2010 DAO NO. 10-08 SERIES 2010 PD902A CORPORATION CODE

JURISPRUDENCE PEARL & DEAN INC. V. SHOEMART G.R.148222, AUGUST 15, 2003 PRIBHDAS J. MIRPURI V. COURT OF APPEALS, G.R. 114508, NOVEMBER 19, 1999. JESSIE CHING V. WILLIAM SALINAS, G.R. 161295, JUNE 29, 2005. HOFFMAN VS. LE TRAUNIK, 209 FEDERAL REPORTER 375, 379 (1913). AIR PHILIPPINES CORPORATION V. PENNSWELL, INC., G.R. 172835, DECEMBER 13, 2007.

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ELIDAD KHO V. COURT OF APPEALS, G.R. NO. 116758, MARCH 19, 2002. BERRIS AGRICULTURAL CO. V. ABYADANG, G.R. 183404, OCTOBER 13, 2010. MANZANO V. COURT OF APPEALS G.R. 113388, SEPTEMBER 5, 1997 RUBBER TIRE WHEEL CO. V. GOODYEAR CO., 232 U.S. 413 (1914) GORHAM V. COMPANY V. WHITE, 81 U. S. 511 (1871) CHING V. SALINAS G.R. 161295, JUNE 29, 2005. FEIST PUBS., INC. V. RURAL TEL. SVC. CO., INC., 499 U. S. 340 (1991) AMF INCORPORATED V. SLEEKCRAFT BOATS, 599 F. 2D 341 AT 348 (9TH CIR 1979). EMERALD GARMENT MANUFACTURING CORP. V. CA, G.R. 100098, DECEMBER 29, 1995. SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT V. DEVELOPERS GROUP OF COMPANIES, INC, G.R. 159938, MARCH 31, 2006. SEHWANI, INC. V. IN-N-OUT BURGER, INC., G.R. 171053, OCTOBER 15, 2007

ETEPHA, A.G. V. DIRECTOR 20635, NOVEMBER 19, 1966.

OF

PATENTS

AND

WESTMONT PHARMACEUTICALS INC., G.R. NO. L-

CONVERSE RUBBER CORPORATION V. UNIVERSAL RUBBER PRODUCTS INC., G.R. NO. L-27906, JANUARY 18, 1987. MCDONALDS CORP. V. L.C. BIG MAK BURGER, INC, G.R. NO. 143993, AUGUST 18, 2004. LEVI STRAUSS (PHIL.), INC. V. TONY LIM, G.R. NO. 162311, DECEMBER 4, 2008. ANG V. TEODORO, G.R. NO. 48226, DECEMBER 14, 1942. ASIA BREWERY, INC V. COURT OF APPEALS AND SAN MIGUEL CORPORATION, G.R. NO. 103543, JULY 5, 1993. IN RE PETITION FOR REGISTRATION OF TRADEMARK FREEDOM UNDER SECTION 4 OF REPUBLIC ACT NO. 166 FILED IN THE PHILIPPINES PATENT OFFICE BEARING SERIAL NO. 38 CO TIONG SA V. DIRECTOR OF PATENTS, 95 PHIL. 1, 4, G.R. NO. L-5378, MAY 24, 1954. FRUIT OF THE LOOM, INCORPORATED V. COURT OF APPEALS AND GENERAL GARMENTS CORPORATION, G.R. L-32747, NOVEMBER 29, 1984. DEL MONTE CORPORATION AND PHILIPPINE PACKING CORPORATION V. COURT OF APPEALS AND SUNSHINE SAUCE MANUFACTURING INDUSTRIES, G.R. NO. 78325, JANUARY 25, 1990. LA CHEMISE LACOSTE V. FERNANDEZ, G.R. L-63796-97 MAY 2, 1984, G.R. L-65659 MAY 21, 1984. GROTRIAN, HELFFERICH, SHULZ, TH. STEINWEG NACHF. V. STEINWAY & SONS, 523 F.2D 1331 (2D CIR. 1975). BROOKFIELD COMMUNICATIONS, INC. V. WEST COAST ENTERTAINMENT CORPORATION, 174 F.3D 1036 (9TH CIR. 1999). MOBIL OIL CORP. V. PEGASUS PETROLEUM CORP., 818 F.2D 254 (2D CIR. 1987). COFFEE PARTNERS, INC. V. SAN FRANCISCO COFFEE & ROASTERY, G.R. 169504, MARCH 3, 2010. ROMA DRUG V. RTC PAMPANGA, G.R. 149907, 16 APRIL 2009