QUESTIONNAIRE

Identify the critical factors that influence the online shopping pattern for consumers of Apparel products in Bangladesh.

Prepared for: Md. Iftekharul Amin Lecturer Course Instructor (M609- Market Research)

Prepared by: Monamee Afroze Ishika (Roll: 119, MBA 46 D) Priyom Mozumdar (Roll: 124, MBA 46 D) Mohammad Zulqar Nayen (Roll: 126, MBA 46 D) Mir Zahidur Reza (Roll: 160, MBA 46 D)

Institute of Business Administration University of Dhaka

May 18, 2013

A Survey to identify the critical factors that influence the online shopping pattern for consumers of apparel products in Bangladesh
Hello! We are a group of MBA students from Institute of Business Administration, University of Dhaka. We are conducting a research to identify the critical factors that influence the online apparel shopping pattern for consumers in Bangladesh as part of our course requirement. This is a survey questionnaire to facilitate that research and collect data. This survey will take about 10-15 minutes to complete. Your participation in this survey is voluntary and any information you provide will be kept confidential and will not be attributed to you as a person. If you have any questions regarding this research, please contact us by the under-mentioned phone numbers or our course instructor, Md. Iftekharul Amin, Lecturer, email: miamin@ibadu.edu. Your help is greatly appreciated! Thank You! At first, please answer the following few questions.

PART 1: Screening Questions

1. Do you have access to internet for several online activities?
Yes Yes No No

2. Do you use internet for online shopping? 3. Do you know about the online shopping facilities for apparel products? 4. Are you interested in apparel product shopping online?
Yes No Yes No

If your answer is Yes for all the questions please proceed for the rest of the survey questionnaire.

PART 2: Shopping Behavior

5. What do you mostly purchase online?
Apparel Technological Products Gift Items Books/ Movies Others:

----------------------

6. How do you pay for the products you buy online? Please tick all that apply.
Credit Card Debit Card ---------------------Pay Check Cash Others:

7. When did you become aware of online shopping in Bangladesh?

Less than a year ago A year ago More than 5 years ago 2-3 years ago 4-5 years ago

8. How do you find out about online stores? Please tick all that apply.
Friends/family Newspapers sites Others: ------Magazines Advertising/links on other

9. When is the last time you bought apparels online?

Yesterday Last week remember Never Last month 6 months ago Cannot

10.How often do you browse for apparels now that you are aware of online shopping?
Weekly Other: -------Monthly A few times a year Yearly

11.Why do you browse online apparel retailers?

Looking for apparel products Comparing different products Researching styles Buying items Other

12.Are there any specific apparel items you prefer buying online?
Yes No If your answer is yes, please specify the items: __________________________________________________________

13.Are there apparel items you prefer buying offline?

Yes No If your answer is yes, please specify the items: __________________________________________________________

14.How often did you shop for apparel before you became aware of online shopping?
Weekly Monthly Other_________________ A few times a year Yearly

15.What type of brands of apparels do you buy most online?

Local brands International brands Non-brand

16.Which delivery mode do you prefer?

Door to Door Meet up _________________________ Pick up Others:

17.Do you think apparel shopping online is much more convenient than traditional shopping?
Strongly Agree Disagree Agree Uncertain Disagree Strongly

18.Do you have confidence on companies that sell apparels online in Bangladesh?
Yes No Payment after the product is delivered

19. What payment option you find more suitable?

Online Payment while ordering

20.If you buy apparels online, how much on average did you spend per shopping visit?
BDT 1,000-2,000 BDT 3,000 BDT 5,000 BDT 10,000 BDT 25,000 More than BDT 25,000 BDT 6,000 BDT 10,000

21.Which local online store do you think is the most credible for apparel shopping in Bangladesh?
Clickbd.com Bikroy.com samogree.com easybazar24.com tzonebd.com hutbazar.com akmatro.com

adhuli.com Other________________________ I Dont Know

22.What factors influence you to buy apparel online from the following least? (Rank them from 1 onwards in ascending order, 1 being the most influential and the less the influence as the number increases)
24/7 access Saves time / quick and easy Can shop in comfort / at home Wider choice / can compare prices Dont have to carry / transport items Can avoid crowds / dont have to deal with people More product information to help make decisions Special online offer Free delivery of goods More choice of second-hand items Availability of Information Online Product Ratings Products Not Available Elsewhere Easy to Search products Customize option

23.What can be the influential factors behind reservations regarding apparel shopping online in Bangladesh?(Rank them from 1 onwards in ascending order, 1 being the most influential and the less the influence as the number increases)
No option for trial Quality difference in showed and actual product Safety and security concern Payment Hazards Hazardous delivery method Arrival of wrong goods

Communication problem with the salesperson/ No face to face contact Poor customer service Item out of stock Wrong / incomplete information provided in sites Trust factor

PART 3: General Information

24.Which of these devices do you own? Please tick all that apply.
Desktop Computer Laptop/ Net Book Tablet Smartphone

25.How frequently do you use internet for different online activities?

Everyday weeks More than twice a week Once a week Once in two

26.Gender:
Male Female

27.Your Age:
18 years or younger and above 19-29 30-39 40-49 50 years

28.What is your occupation?

Under graduate Student Post Graduate Student Employed in a Local Organization Employed in a Multinational Organization Housewife Unemployed

29.What is your total household income?

BDT 25000 or less BDT 75000-100000 Over BDT 100000 BDT 25000-50000 BDT 100000-300000

Name of the respondent (Optional): Contact number (Optional): Email:

THANK YOU