PROJECT REPORT On

Study of Sugarcane crop from herbicide perspective

Submitted to

Under the supervision of Mr. Nitin Patil

&

Mr. Amit Bist By MD. SHARIB

COLLEGE OF AGRIBUSINESS MANAGEMENT PANTNAGAR JULY-2012

College of Agribusiness Management

ACKNOWLEDGEMENT
I am overwhelmed with rejoice to avail the opportunity to evince my profound sense of reverence and gratitude to my Indofil Industries Limited communicator Mr. Amit Bist for providing me an opportunity to work as a summer project trainee and sparing precious moments from their busy schedule to help me at every stage for successful completion of the project.

I am grateful to my project guide Mr. Nitin Patil (Product Manager) who has provided me complete support for the successful completion of project. I am also grateful to Mr. S.K.Sharma (Zonal Sales Manager) and Mr.Arun Rai (Area Sales Manager) who has provided me complete support for the successful completion of project.

I am grateful to Dr Devendra Kumar, Dean, CABM, and all the faculty members of CABM for their encouragement and motivation. I feel profound sense of gratitude towards Dr Mukesh Pandey, Placement In charge, CABM, for providing me such a great opportunity. I am immensely obliged to almighty, my parents for their affection, constant inspiration, and moral support and above all blessing. I thank all the office staffs of Indofil Industries Limited and Specially the communicator Manager Mr.K.L.Srivastava who helped me in every possible way, whenever and whatever I needed for the project. Lastly, I thank all the farmers, retailers, distributors and Sales officers visited in Western Uttar Pradesh who had given me their valuable time and cooperation to materialize my survey work. MD SHARIB

College of Agribusiness Management

EXECUTIVE SUMMARY
The present report on Study of Sugarcane crop from herbicide perspective is performed at Indofil Industries limited under the supervision of Mr. Amit Bist and Mr.Nitin Patil. The objective of the research is to study herbicide use pattern like mapping of weed flora, methods of weed control and details about chemical weed control also to study the general crop economics, to find out marketing channels available and to propose herbicide development strategy for Indofil in the allotted regions of Western U.P and to gather information regarding the strategies adopted by various companies to establish their market. Questionnaire based responses were used to collect the primary data from farmers and dealers/distributors and the sampling method used was simple random sampling and convenient sampling. The major findings of the research are primarily based on the analysis performed on the first hand data obtained. It was found during the study that in Meerut and Muzaffarnagar territory broad leaf (dicot) are found more in percentage i.e. more than 60%. The major herbicide were 2,4-D 58%,Atrazin 50% WP, and Metribuzin 70% WP are used in these region of Meerut and Muzaffarnagar .Atul, Dhanuka, P.I.Agri,Devidayal, Bayer and Tata Rallis product were widely used. Dealers more than 55% are found as a Source of information to the farmers about herbicide. Purchasing behavior is affected by dealers advice and credit policy. Demonstrations have been found as the major source of awareness in these areas. The farmers in these areas are margin, credit and quality conscious. Mode of purchase for farmers in these areas are mainly credit basis, more than 70% farmers follows this. Dealers said that their selling mode is 50% cash and 50% credit, but credit policy is dominant in this region. Credit period according to farmer is about 30-60 days the major promotional activity in these areas are demonstration, publicity through company co-officials, dealer/distributors, and posters. Most of the dealers/distributors get 8-10% profit margin on herbicides. The major suggestions are Indofil should make herbicides for sugarcane weeds because huge market for herbicides in these areas, Identify potential dealers and distributors for selling of their product, Credit policy should be kept in mind for doing business in these areas, Promotional activities like demonstrations, farmers meetings, company co-officials ,field visit at regular interval should be done, Appointing additional staff , Make contact with sugar mills and cooperative society, Schemes/prizes/gifts for farmers, Keep in touch with changing market.

College of Agribusiness Management

LIST OF EXHIBITS
Exhibit No. Exhibit 4.1.1 Exhibit 4.1.2 Exhibit 4.1.3 Exhibit 4.1.4 Exhibit 4.1.5 Exhibit 4.1.6 Exhibit 4.1.7 Exhibit 4.1.8 Exhibit 4.1.9 Exhibit 4.1.10 Exhibit 4.1.11 Exhibit 4.1.12 Exhibit 4.1.13 Exhibit 4.1.14 Exhibit 4.1.15 Exhibit 4.1.16 Exhibit 4.1.17 Exhibit 4.1.18 Title Land holding a/c to farmers in Meerut Types of weed according to farmers Methods of weed control according to farmers Most occurrence weeds according to farmers New weeds/ recently occurring weeds according to farmers Major herbicide players 2,4-D dimethyl amine 58% according to farmers Major herbicide players for Atrazin 50% WP according to farmers Major herbicide players for Metribuzin 70% WP according to farmers Mode of purchase a/c to farmers Mode of selling a/c to dealers Profit margin on herbicide a/c to dealers and distributors Credit period a/c to farmers Source of information about herbicides a/c to farmers Reason for purchase of herbicides a/c to farmers Purchasing behavior a/c to farmers Major promotional activities adopted by companies a/c to farmers Demand of product by name a/c to farmers Percentage margin offered by different companies a/c to dealers and distributors Page No. 15 20 20 21 22 23 23 24 25 25 26 26 27 27 28 28 29 29

College of Agribusiness Management

LIST OF EXHIBITS
Exhibit No. Exhibit 4.2.1 Exhibit 4.2.2 Exhibit 4.2.3 Exhibit 4.2.4 Exhibit 4.2.5 Exhibit 4.2.6 Exhibit 4.2.7 Exhibit 4.2.8 Exhibit 4.2.9 Exhibit 4.2.10 Exhibit 4.2.11 Exhibit 4.2.12 Exhibit 4.2.13 Exhibit 4.2.14 Exhibit 4.2.15 Title Land holding a/c to farmers in Meerut Types of weed according to farmers Methods of weed control according to farmers Major herbicide players 2,4-D dimethyl amine 58% according to farmers Major herbicide players for Atrazin 50% WP according to farmers Major herbicide players for Metribuzin 70% WP according to farmers Mode of purchase a/c to farmers Mode of selling a/c to dealers Profit margin on herbicide a/c to dealers and distributors Credit period a/c to farmers Source of information about herbicides a/c to farmers Reason for purchase of herbicides a/c to farmers Purchasing behavior a/c to farmers Major promotional activities adopted by companies a/c to farmers Demand of product by name a/c to farmers Title List of weeds List of herbicides and company name and brand Page No. 14-15 16-18 Page No. 30 30 31 31 32 32 33 34 34 35 35 36 36 37 37

Table No. Table No 1 Table No 2

College of Agribusiness Management

Detail of Project
Project Title
Study of Sugarcane crop from herbicide perspective

Objective:
1. To study herbicide use pattern a. Mapping of weed flora b. Methods of weed control c. Details about chemical weed control 2. To study the general crop economics. a. To find out different marketing channels available b. Strategy to leverage those channels for Indofils benefit c. Cost benefits for the farmers 3. To propose herbicide development strategy for Indofil.

Area of Concern
Instruction was given to collect more and more information about the farmers of Western UP. I have to know whether the farmer perceive it as serious problem or a minor problem. Finally, we have to look for herbicide market potential in Western UP. Area of Study Western UP Duration of project
Time Line 4-june to 6-june 8-june to 8-july 10-july to 20-july 21-july to 31-july Activities Methodology and planning in HO/Region Field work & Data Collection Data Compilation Analysis and report writing

College of Agribusiness Management

CONTENTS
Serial No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Title of Chapter
Acknowledgements Executive Summary List Of Exhibit/Table Detail of Project 1. Introduction 2. Company Profile 3. Research Methodology 4. Results and Discussions 5. Sugar Mills 6. Cost of Cultivation(For one acre land) 7. Findings 8. Suggestions and Recommendations References Annexure

Page No.
II III IV-V VI 8 10-11 12-13 18-38 39-41 42 43-44 45-46 47 48-57

College of Agribusiness Management

1. INTRODUCTION
Agriculture is the backbone of the Indian economy. Ensuring food security for more than 1.2 bn Indian populations with diminishing cultivable land resource is a herculean task. This necessitates use of high yielding variety of seeds, balance use of fertilizers, judicious use of quality pesticides along with education to farmers and the use of modern farming techniques. Per hectare consumption of pesticide is low in India at 600 grams when compared to the world average of 3000 grams. Herbicides, also commonly known as weed killers, are pesticides used to kill unwanted plants. Selective herbicides kill specific targets, while leaving the desired crop relatively unharmed. Herbicides demand in India is rising sharply & could double in next three years, as an acute labor shortage makes them a cheaper option & rally in farm good prices prompts farmers to grow crop with extra care. After the introduction of NREGS deploying labour to remove weeds and herbs in farms has becomes costly said Pradip Dave, President of Pesticides Manufactures & Formulators Association in India. This made farmers opt for herbicides sprays. Herbicides sales were about 7 billion rupees some three years back & growth was moderate, but the demand is picking up fast. Sales of herbicides could touch 24 billion rupees/$530millions by March 2014, industry officials and analysts said. Herbicides sales are seen rising 25% or more every year, Pradip Dave said adding The trend would continue as labour shortage would be a long term problem. The herbicide or weedicide category in India has been growing at over 15 per cent and the market size for such products is estimated at Rs 2,000 crore. Herbicides sales help many companies increasing their profit.

College of Agribusiness Management

PROBLEM STATEMENT
Weeds are plants which grow at the place where they are not wanted. They are often prolific and persistent, interfere with agricultural operations, increase labour costs and reduce the yield and quality of the produce. The weeds reduce the crop yield and quality by competing for light, space, nutrient and water. They act as host and thereby intensify the problems of disease, insects and other pests. There are so many private companies coming up in production of weedicide. Among them there is a rat race to have the maximum share in the market. As we know that for marketing of any product there are 4 Ps i.e. Price, Promotion, Place, and Product. Every company wants to have maximum share in the market so they are promoting their products. INDOFIL is a major player in fungicide market but there are some geographical areas where it is yet to improve. No matter how strong it must be as compared to the competitors but this is also a fact that it is not at the top. So it becomes matter of utmost concern that Indofil should work for the strengthening of the company. The project was undertaken with the following objectives:

Objective:
1. To study herbicide use pattern a. Mapping of weed flora b. Methods of weed control c. Details about chemical weed control 2. To study the general crop economics. a. To find out different marketing channels available b. Strategy to leverage those channels for Indofils benefit c. Cost benefits for the farmers 3. To propose herbicide development strategy for Indofil

Limitations:
In my summer project i have found some limitations, which are as follows Weather was not helping me in good survey. Information collected from distributors and retailers or by company persons may not be 100% reliable. I have not covered all the distributors and retailers from the given market. Some company persons and retailers were reluctant in sharing information and thus, may not give correct information. Sampling error may occur due to biasness in opinion of farmers dealers and other respondents.

College of Agribusiness Management

2. COMPANY PROFILE
INDOFIL INDUSTRIES LIMITED is uniquely placed both in Agricultural chemical(ABD) and as well as Speciality & Performance Chemicals( S& PC) Business. As a part of K.K.Modi group, Indofil is a well-equipped manufacturing infrastructure, a result oriented Research and Development team, and an excellent domestic and international distribution network. Indofil which is strong QMS ISO-9001:2000 & ISO-14001:2004 company is professionally managed by its CEO & President Mr. R.K.Malhotra.

AGROCHEMICAL DIVISIONS:INDOFIL INDUSTRIES LIMITED: - A fungicide giant in agrochemical industry, A name known for excellence in product quality and services. A company always working for betterment of the farmers, operating in Indian market for more than 4 decades. A vision of the division is transforming from Crop protection chemical supplier to Crop Care Company. Known around the world as The Mancozeb People, Indofil has its export presence in more than 50 countries as suppliers of Mancozeb formulations. In India, Indofil is successful in strategic marketing of insecticides including IGRs, Fungicides, Bactericides, Herbicides, Acaricides, and Surfactants & PGR. Indofil is driven by Crop care Concept in agriculture business. The focus is to create partnership for Research & Development, manufacturing & marketing for many more active pesticides and combinations. Agro business division consists of professionals who are either agriculture graduates or doctorates in specialized field. The Executive Vice President leads this division & is supported by strong Marketing, Technical, Sales & logistics group. The customers are serviced through regionals heads , heading a strong team of 145 qualified sales staff & Development Executives positioned in important regions who takes cares of sales, marketing and product development. Indofil chain of distribution starts with Selling Agents, C&F Agents & Distributors, who have their own well-mainted stock points. The well-knit distribution is spread throughout the vast geography of the country through more than 50,000 retail outlets. Employing 705 people Indofil has a sales turnover of Rs 782 crores, as on 31st march 2010.

INTERNATIONAL BUSINESS:
Around a decade ago, in 1995 we launched into International Business with a vision to be present in all the international markets where there is scope for Indofil Products With the modest beginning of entry in 4 countries with Agrochemical product Mancozeb, today Indofil is selling its Agrochemicals and S&PC in 60 countries. Territory Manager is the backbone of International Business. There are 4 Territory Manager looking after Asia Pacific, Africa and Middle East, Europe & Americas.

College of Agribusiness Management

10

ACHIEVEMENTS:
Indofil win Platinum Award for excellence within the industry on development of the AR in 2009/10. One of the top 50 Annual Report of 2009/10, season ranking at # 5. On Nov 2, 2010 Indofil win Best Company for emerging region in the Prestigious AGROW Awards in London, UK. PFFCASTAR 2005. In 1998 Indofil bagged three awards for M-45 TriLaminate Pillow Pouch made of new generations of polymer. At the National level got India Star 98, Asia Pacific level got Asia Star 98 and at the Global level got World Star 98. Also win Safety Merit Award 1997 received from the Council of Industrial Safety.

LOCATIONS:
Headquarter and manufacturing unit in Mumbai. One Research and Development centre at Thane. And 12 regional offices in India as North, North Central, East, Central, Western, South Central and South regions.

PRODUCTS:
Indofil range of Insecticides, Fungicides, Acaricides, PGRs and Herbicides has been designed keeping the Indian crops in perspective, with emphasis on rice, cotton and vegetables. Some of the popular products are fungicides such as Indofil M-45,Indofil Z-78, Avtar, Companion, Sitara, Malco 8-64, Token, insecticides such as Atom, Agent, Dash, Flash, Rumor herbicides such as Offset, Oxygold, Clean up, Dcor, PGRs such as Ethefol, Superfix.

College of Agribusiness Management

11

3.RESEARCH METHODOLOGY
Research Design The research was exploratory in nature. It means that researcher hardly knows anything about the matter at the outset of the project. Exploratory research has to begin with a rather vague idea, if any. This research has helped to gain familiarity with the farmers and village and for this a questionnaire was developed. Information Required: Before understanding the status of herbicides business in Western U.P, the information required prior to it was like, the cropping pattern prevailing over there, the intensity of agrochemicals used by the farmers, who influences their buying decision, brand awareness, economic status, potential competitors, size of landholding, constraints, demand, supply, distribution etc. To gather all the above information there could be two approaches, i.e. either through the secondary sources like the government office or the internet or some journals or publications. Or it could be through primary sources like farmers, retailers, distributors and company staff. The information required should be collected from authentic and unambiguous sources so that whatever results and findings we propose should be correct and appropriate. Data Sources: From which I have gathered the data. Primary sources- such as farmers (conducting survey, closed and open ended questionnaire), dealers(taking focused interview and survey as well), distributors and company staff. Secondary sources- the secondary sources of data were internet, the sugar mills and factories and sugarcane research station.

Area of Study: Potential territory of Western UP was chosen as the area of study namely Meerut, Muzaffarnagar, Baghpat, Baraut, Hapoor, Ghaziabad was surveyed. Sampling Plan: Universe- The mass for the survey comprised of different farmers, dealers, distributors in Western UP. Sampling UnitNo. of farmers-250 No. of dealers-58 No. of distributors-12 Sample size- a total of 320 respondents were selected for the research. Sampling Technique- Random sampling for farmers and convenient and judgemental sampling for dealers and distributors

College of Agribusiness Management

12

Research Instrument: o Observation o Survey(structured questionnaire) Analytical Tools: percentage, graphs and averages were used to analyze the data and interpret ate them by employing excel. Duration of Study: 44 days.

College of Agribusiness Management

13

TABLE-1
S.NO WEEDS(COMMON NAME) BOTANICAL NAME MONOCOT DICOT GRASSY BROAD LEAF

1.

MOTHA

Cyperus rotundus

MONOCOT

SEDGES

2.

CONGRESS GRASS

Parthenium hysterophorus

DICOT

BROAD LEAF

3.

BEL

Ipomoea trichocarpa & I.pandurata

DICOT

BROAD LEAF

4.

MAKRA

Dactyloctenium aegypticum

MONOCOT

GRASSY

5.

DOOB

Cynodon dactylon

MONOCOT

GRASSY

6.

BATHUA

Chenopodium album

DICOT

BROAD LEAF

7.

BADI DUDHI

Euphorbia hirta

DICOT

BROAD LEAF

8.

LUNIA/ JUNGLI SAG

Portulaca oleracea

DICOT

BROAD LEAF

9.

JUNGLI MARUA/ SARENDA GHAAS

Elusine indica

MONOCOT

GRASSY

10.

HARINKHURI

Convolvulas arvensis

DICOT

BROAD LEAF

College of Agribusiness Management

14

11.

JUNGLI CHAULAI

Amaranthus spinosus

DICOT

BROAD LEAF

12.

GOKHARU/ PATERA

Tribulus terrestris

DICOT

BROAD LEAF

13.

BEKASGHAAS

Digitaria sanguinalis

MONOCOT

GRASSY

14.

KANKAUA

Commelina bengalensis

MONOCOT

GRASSY

15.

Muchmuch ghaas

Brachiaria eruciformis

MONOCOT

GRASSY

16.

Dhatura/ gokhuru

Xanthium indicum

DICOT

BROAD LEAF

17.

Barti ghaas/ aag wala ghaas

Panicum dichotomiflorum

MONOCOT

GRASSY

18.

Nal / ragweed

Ambrosia artemisiifolia

DICOT

BROAD LEAF

19.

PATHAR CHATTA/ SANTH

Trianthema portulacastrum

DICOT

BROAD LEAF

20.

PAPOTAN/ bhabhodan

Panicum adspersum

DICOT

Grassy annual broad leaf

21

Chirchita

Achyranthus aspera

DICOT

BROAD LEAF

College of Agribusiness Management

15

TABLE-2

S .no 1.

Chemical name 2,4-D dimethyl amine salt(58%)

Brand name Safaya 720

Company name Devidayal

Twister Zura Kay -M

Insecticide India limited Atul Krishi rasayan export pvt.ltd Dhanuka NML HPM

Weedmar super Weedmar 2. 2,4-D Ethyl ester(38%) 2,4-D Ethyl ester(38%) 2,4-D Ethyl ester(20%) 2,4-D Ethyl ester(38%) 3. 2,4-D Sodium salt(80%) Heera 44

Kil harb

Tropical pesticide

Electron 200

Devidayal

Hit 44

Insecticide India limited

Weedmar

NML

Kay -D

Krishi rasayan export pvt.ltd HPM Insecticide India limited

Heera super Superhit

College of Agribusiness Management

16

Safaya -80 4. Atrazin (50% WP) Rasayanzin

Devidayal Krishi rasayan export pvt.ltd Dhanuka Indogulf HPM Nagarjuna Tropical pesticide Devidayal Insecticide India limited P .I Agri Nagarjuna

Dhanuzin I - one Atrahit Surya Tagtaf Attack Strike Solaro 5. Metribuzin (70% WP) I -MAX

Encore Anchor Krizin

Devidayal Insecticide India limited Krishi rasayan export pvt.ltd Bayer Dhanuka Rallis india (TATA)

Sencor Barrier Metri

College of Agribusiness Management

17

6.

Glyphosate (41% S.L and 71% S.G) with the help of hood Glyphosate (41% S.L and 71% S.G) with the help of hood

Round up

Monsanto

All kill

Krishi rasayan export pvt.ltd

DHOL Glytac 7. Pendimethalin (30%EC ) Pendamil

Parijat India pvt.ltd Indogulf Krishi rasayan export pvt.ltd Insecticide India limited

College of Agribusiness Management

18

4. RESULTS AND DISCUSSIONS

The primary as well as secondary data collected have been analyzed with the help of graph and tables by taking various mathematical tools. All the parameters for

evaluating the dealers, distributors and farmers have been considered.

4.1

MEERUT TERRITORY

LAND HOLDING PATTERN:

28, 22 %

12, 10%

SMALL(2-6 ACRE ) 42, 33% SEMI-MEDIUM(610 ACRE)

45, 35%

MEDIUM(10 -20 ACRE) LARGE(> 20 ACRE)

Exhibit 4.1.1 Land holding a/c to farmers in Meerut As illustrated from the above graph 33% farmers in Meerut region said that they have small land holding and 35% said that they have semi-medium land holding .This shows that land holding in this region is not high.

College of Agribusiness Management

19

TYPES OF WEEDS:

45, 35% 82, 65%

GRASSY BROAD LEAF

Exhibit 4.1.2 Types of weed according to farmers As illustrated from the above graph 35% farmers in Meerut region said that grassy(monocot) weed occurs in this region and 65% said that broad leaf (dicot) weeds occurs in this region. This shows that broad leaf (dicot) weeds are more in numbers in this region

METHODS OF WEED CONTROL:

100 NO OF FARMERS 80 60 40 20 12 0 MECHANICAL CHEMICAL BOTH METHOD OF WEED CONTROL 83 32 NO OF FARMERS

Exhibit 4.1.3 Methods of weed control according to farmers

College of Agribusiness Management

20

As illustrated from the above graph 65% farmers in Meerut region said that they use chemical method for weed control and 10% said that they use mechanical method for weed control and 25% said that they use both method. This shows that chemical method is more prominent in these region so there is huge scope for Indofil in these region

MOST OCCURRENCE WEEDS:

OTHERS
95% 90% 85% 80% 75% 70% 21% 15% 7% 9% 9% 12% 13% 6% 8% MOTHA CONGRESS GRASS BATHUA MAKRA DOOB BEL PATHAR CHATTA JUNGLI CHAULI KANKAUA 79% OTHERS 85% 93% 94% 91% 91% 88% 87% 92%

Exhibit 4.1.4 Most occurrence weeds according to farmers

WEEDS PERCENTAGE MOTHA- 21%

OTHER WEEDS PERCENTAGE

79%

CONGRESS GRASS- 85% 15% BATHUA-7% MAKRA-9% DOOB-9% BEL-12% PATHAR 13% JUNGLI CHAULI-6% KANKAUA-8% 94% 92% 93% 91% 91% 88% CHATTA- 87%

College of Agribusiness Management

21

As illustrated from the above graph 21% farmers in Meerut and Muzaffarnagar region said that Motha is most occurrence weeds, 15%,12% and 13% farmers said that Congress grass, Bel and Pathar chatta occurs. This shows that Motha , Congress grass , Bel and Pathar chatta are harming more to sugarcane crop, so more emphasis should be given to control these weeds .

NEW WEEDS/WEEDS OCCURRING RECENTLY:

30 25 20 15 10 5 0 25 12 27 21 13 10 22 12 23 10 23 14 14 24

NO OF FARMERS

NEW WEED 2 year 1 year

Exhibit 4.1.5 New weeds/ recently occurring weeds according to farmers As illustrated from the above graph we find that in Meerut and Muzaffarnagar region Nal, Patera, Sarenda ghaas, Bekas ghaas ,Muchmuch are new weed which are occurring recently i.e. from 2 year and Harinkhuri and Dhatura are occurring from 1 year. This shows that new types of weeds are found in these region and are difficult to control as told by farmers, so care should be taken against these new weeds.

College of Agribusiness Management

22

HERBICIDE MAJOR PLAYERS (2,4-D DIMETHYL AMINE 58%):

80 70 60 50 40 30 20 10 0

NO OF FARMERS

73 8 ATUL INSECTICIDE INDIA LIMITED 10 DEVIDAYAL 8 KRISHI RASAYAN 9 DHANUKA 6 NML 9 MAKHTESHIM AGAN INDIA 4 SAFEX CHEMICAL PVT LTD

NO OF FARMERS

2,4-D Dimethyl Amine(58%) COMPANIES

Exhibit 4.1.6 Major herbicide players 2,4-D dimethyl amine 58% according to farmers As illustrated from the above graph 73 farmers almost 57% is using 2,4-D of Atul company and rest 43% is shared by different companies in Meerut region. This help Atul company to established its market in this region and it is earning more profit from this. This shows that there is huge scope for Indofil to penetrate in this region if they made 2, 4-D.

ATRAZIN 50% WP:

50 40 30 20 10 0

NO OF FARMERS

40 MAKHTESHIM AGAN INDIA SAFEX CHEMICAL 11 NAGARJUNA 10 INSECTICIDE INDIA LIMITED 15 DEVIDAYAL DHANUKA 8 4 5 HPM

22 P.I AGRI

7 TROPICAL PESTICIDE

5 INDOGULF NO OF FARMERS

ATRAZIN(50% WP) COMPANIES

Exhibit 4.1.7 Major herbicide players for Atrazin 50% WP according to farmers

College of Agribusiness Management

23

As illustrated from the above graph 40 farmers almost 31% is using Atrazin of Dhanuka company, 22(17%) of P.I.Agri, 15(11%) of Devidayal and rest 41% is shared by different companies in Meerut region. This shows that Dhanuka, P.I. Agri and Devidayal is

considered best in term of Atrazin in these region. Local companies are also supplying Atrazin in this region. So Indofil should also make Atrazin which enhance their business.

MERTIBUZIN 70% WP:

35 30 25 20 15 10 5 0

NO OF FARMERS

33 24 16 INSECTICIDE INDIA LIMITED 12 DEVIDAYAL 17 DHANUKA BAYER 13 RALLIS INDIA(TATA) KRISHI RASAYAN 8 MAKHTESHIM AGAN INDIA 4 SAFEX CHEMICAL PVT LTD

NO OF FARMERS

MERTIBUZIN(70%WP) COMPANIES

Exhibit 4.1.8 Major herbicide players for Metribuzin 70% WP according to farmers As illustrated from the above graph 33 farmers almost 26% is using Metribuzin of Bayer company, 24(19%) of Rallis India, 17(13%) of Dhanuka and rest 42% is shared by different companies in Meerut region. This shows that Bayer, Rallis India and Dhanuka, is considered best in term of Metribuzin in these region. So Indofil try to build market in these areas by making such herbicide for sugarcane weeds because these areas are fully sugarcane belt.

College of Agribusiness Management

24

PURCHASING MODES:

50 NO OF FARMERS 40 30 20 10 0

42 30 24 15 11 8 20-80 30-70 40-60 50-50 60-40 20-80 30-70 40-60 50-50 60-40 70-30 CASH:CREDIT 70-30

Exhibit 4.1.9 Mode of purchase a/c to farmers

As illustrated from the above graph, mode of purchase according to farmers in Meerut region is credit based. This shows that to do business in these region companies should follow credit policy. As more than 70% farmers purchase their product on credit basis.

SELLING MODE:
14 12 10 8 6 4 2 0

NO OF DEALER

12 8 5 30-70 40-60 50-50 CASH:CREDIT 7 4 60-40 70-30

Exhibit 4.1.10 Mode of selling a/c to dealers.

As illustrated from the above graph, mode of selling according to dealers in Meerut region is credit based. 12 dealers said that they do selling at 50% cash: credit ratio. This shows that to do business in these region companies should follow credit policy. As more than 70% dealers sell their product on credit basis.

College of Agribusiness Management

25

PROFIT MARGIN FOR DEALERS AND DISTRIBUTORS:

20 No of dealer n dist. 15 10 16 5 0 4-5% 5-10% Profit margin >10% 9 0 2 11 5 dealers distributors

Exhibit 4.1.11 Profit margin on herbicide a/c to dealers and distributors. It is observed from the above exhibit that the profit margin for most of the respondents surveyed is more than 10%. There are some small dealers whose profit margin ranges between 4-5% .Some of the respondents conveyed that the profit on local products is more as compared to branded products. If the product is bought on credit basis then the profit margin earned is more.

CREDIT PERIOD:
60 NO OF RESPONDENT 50 40 30 20 10 0 7days 15 days 30 45-60 90 Not days days days Fixed CREDIT PERIOD 19 16 10 14 13 55 7days 15 days 30 days 45-60 days 90 days Not Fixed

Exhibit 4.1.12 Credit period a/c to farmers As illustrated from the above graph, it is seen that 55 farmers almost 43% told that their credit period lies between 45-60 days. This shows that credit policy is followed in huge number in this region. So it should be kept in mind while doing business in this region.

College of Agribusiness Management

26

SOURCE OF INFORMATION:

FIELD ASSISTANT , 17, 13% POSTER/LE AFLET, 10, 8% FELLOW FARMERS, 26, 21%

DEALERS, 74, 58%

Exhibit 4.1.13 Source of information about herbicides a/c to farmers As illustrated from the above graph, 58% farmers said that they get information about herbicide from dealers, 21% from fellow farmers and 10% and 8% from F.A and poster respectively. This shows that dealers play important role in informing about herbicides in this region and helping companies in establishing their market .

REASON FOR PURCHASE OF HERBICIDE:

80 70 60 50 40 30 20 10 0 Better price Better Quality Long Term Credit Facility Demand Generation by Company 37 34 21 35 35 25 10 11 24 23 22 13 34 57

69 58 I II III IV

Exhibit 4.1.14 Reason for purchase of herbicides a/c to farmers As illustrated from the above graph, farmers in Meerut region prefer better price and better quality for purchase of herbicides. This shows that if any company gives commitment of better margin and better quality will survive more in this region.

College of Agribusiness Management

27

PURCHASING BEHAVIOR:

9, 7% 13, 10% 27, 21% 16, 13%

CREDIT PURCHASE DEALERS ADVICE FIELD ASSISTANT ADVICE 62, 49% AVAILABILITY ATTRACTIVE SCHEME

Exhibit 4.1.15 Purchasing behavior a/c to farmers As illustrated from the above graph, 49% farmers in this Meerut region purchasing behavior is affected by dealers advice and 21% farmers purchasing behavior is affected by credit purchase. This shows that purchasing behavior in this region is mainly affected by dealer advice and credit policy. So for establishing business companies should focus on these factors.

PROMOTIONAL ACTIVITIES:

16 38 22

demos personal contact company co-officials farmer meeting posters

15 18

18

others

College of Agribusiness Management

28

Exhibit 4.1.16 Major promotional activities adopted by companies a/c to farmers From the above exhibit it can be concluded that giving demonstrations in the fields of farmers is the most sought after promotional activity adopted by companies. This is because 30% of the farmers believe that demonstrations are the best way to show the practical results of any product and after seeing the results only a farmer can decide upon using that particular product.

DEMAND OF PRODUCT:

37, 29% 90, 71% BY NAME SAY WEED

Exhibit 4.1.17 Demand of product by name a/c to farmers As illustrated from the above graph, 71% farmers in this region of Meerut said that they demand for the product by saying type of weed and 29% says that they demand product by name. This shows that farmers are not aware about the product. Dealer sell product according to their profit to the farmers.

PERCENTAGE MARGIN OFFERED BY DIFFERENT COMPANIES:

College of Agribusiness Management

29

Exhibit 4.1.18 Percentage margin offered by different companies a/c to dealers and distributors As illustrated from the above graph, it is seen that local companies are giving more percentage margin on their product b/w 15-20% and branded companies giving percentage margin of 10-15% for their product. This shows that if companies want to established its market then it should offer more percentage margin on their product.

4.2 MUZAFFARNAGAR TERRITORY

LAND HOLDING PATTERN:

12, 10%

SMALL(2-6 ACRE ) SEMI-MEDIUM(610 ACRE) MEDIUM(10 -20 ACRE) LARGE(> 20 ACRE)

30, 24 %

39, 32%

42, 34%

Exhibit 4.2.1 Land holding a/c to farmers in MUZAFFARNAGAR As illustrated from the above graph 32% farmers in Muzaffarnagar region said that they have small land holding and 34% said that they have semi-medium land holding .This shows that land holding in this region is not high.

TYPES OF WEEDS:

GRASSY 48 75 BROAD LEAF

75, 61%

48, 39% MONOCOT DICOT

College of Agribusiness Management

30

Exhibit 4.2.2 Types of weed according to farmers As illustrated from the above graph 39% farmers in Muzaffarnagar region said that grassy(monocot) weed occurs in this region and 61% said that broad leaf (dicot) weeds occurs in this region. This shows that broad leaf (dicot) weeds are more in numbers in this region.

METHODS OF WEED CONTROL:

NO OF FARMERS
BOTH, 29, 23% MANAUL, 17, 14%

CHEMICAL , 77, 63%

Exhibit 4.2.3 Methods of weed control according to farmers As illustrated from the above graph 63% farmers in Muzaffarnagar region said that they use chemical method for weed control and 14% said that they use mechanical method for weed control and 23% said that they use both method. This shows that chemical method is more prominent in this region so there is huge scope for Indofil in this region.

HERBICIDE MAJOR PLAYERS (2,4-D DIMETHYL AMINE 58%):

80 60 40 20 0

NO OF FARMERS

70 10 6 12 10 6 9 NO OF FARMERS

COMPANIES

Exhibit 4.2.4 Major herbicide players 2,4-D dimethyl amine 58% according to farmers

College of Agribusiness Management

31

As illustrated from the above graph 70 farmers almost 57% is using 2,4-D of Atul company and rest 43% is shared by different companies in Muzaffarnagar region. This help Atul Company to establish its market in this region and it is earning more profit from this. This shows that there is huge scope for Indofil to penetrate in this region if they made 2, 4-D.

ATRAZIN 50% WP:

35 30 25 20 15 10 5 0

NO OF FARMERS

31 16 18 13 8 7 5 NO OF FARMERS 22

COMPANIES

Exhibit 4.2.5 Major herbicide players for Atrazin 50% WP according to farmers As illustrated from the above graph 31 farmers almost 25% is using Atrazin of Dhanuka company, 22(18%) of P.I.Agri, 18(14%) of Devidayal and rest 43% is shared by different companies in Muzaffarnagar region. This shows that Dhanuka, P.I. Agri and Devidayal is considered best in term of Atrazin in these region. Local companies are also supplying Atrazin in this region. So Indofil should also make Atrazin which enhance their business.

MERTIBUZIN70%WP:
NO OF FARMERS 40 30 20 10 0

14

18

22

34 6

29 NO OF FARMERS

COMPANIES

Exhibit 4.2.6 Major herbicide players for Metribuzin 70% WP according to farmers

College of Agribusiness Management

32

As illustrated from the above graph 34 farmers almost 27% is using Metribuzin of Bayer company, 29(23%) of Rallis India, 22(18%) of Dhanuka and rest 32% is shared by different companies in Muzaffarnagar region. This shows that Bayer, Rallis India and Dhanuka, is considered best in term of Metribuzin in these region. So Indofil try to build market in these areas by making such herbicide for sugarcane weeds because these areas are fully sugarcane belt.

PURCHASING MODES:
45 40 35 30 25 20 15 10 5 0 20-80 30-70 40-60 50-50 60-40 70-30 10 5 30 22 17 39

Exhibit 4.2.7 Mode of purchase a/c to farmers

As illustrated from the above graph, mode of purchase according to farmers in Muzaffarnagar region is also credit based. This shows that to do business in these region companies should follow credit policy. As more than 70% farmers purchase their product on credit basis.

SELLING MODE:

College of Agribusiness Management

33

NO OF DEALERS

10 8 6 4 2 0

8 5 30-70 3 40-60 50-50 CASH:CREDIT 4 60-40 2 70-30

Exhibit 4.2.8 Mode of selling a/c to dealers.

As illustrated from the above graph, mode of selling according to dealers in Muzaffarnagar region is credit based. 8 dealers said that they do selling at 50% cash: credit ratio. This shows that to do business in these region companies should follow credit policy. As more than 60% dealers sell their product on credit basis

PROFIT MARGIN FOR DEALERS AND DISTRIBUTORS:

10 9 8 7 6 5 4 3 2 1 0

9 5 0 4-5% 1 5-10%

dealers 8 4 distributors

>10%

Exhibit 4.2.9 Profit margin on herbicide a/c to dealers and distributors. It is observed from the above exhibit that the profit margin for most of the respondents surveyed is more than 10%. There are some small dealers whose profit margin ranges between 5-10% .Some of the respondents conveyed that the profit on local products is more as compared to branded products. If the product is bought on credit basis then the profit margin earned is more.

College of Agribusiness Management

34

CREDIT PERIOD:
50 NO OF FARMERS 40 30 20 10 0 7days 15 days 30 45-60 90 days dyas days CREDIT PERIOD Not Fixed 21 11 4 2 38 47 7days 15 days 30 days 45-60 dyas 90 days Not Fixed

Exhibit 4.2.10 Credit period a/c to farmers

As illustrated from the above graph, it is seen that 47 farmers almost 38% told that their credit period lies between 30 days. This shows that credit policy is followed in huge number in this region. So it should be kept in mind while doing business in this region

SOURCE OF INFORMATION:

NO OF FARMERS
17 14 69 23 DEALERS FELLOW FARMERS POSTER/LEAFLET FIELD ASSISTANT

Exhibit 4.2.11 Source of information about herbicides a/c to farmers As illustrated from the above graph, 54% farmers said that they get information about herbicide from dealers, 19% from fellow farmers and 14% and 13% from F.A and poster respectively. This shows that dealers play important role in informing about herbicides in this region and helping companies in establishing their market. College of Agribusiness Management

35

REASON FOR PURCHASE OF HERBICIDE:

57 52 36 28 29 14 18 29 19 20 18 I II III IV 49

60 50 40 30 20 10 0 Better Price 33 30 34 26

Better Quality

Long Term Credit Facility

Demand Generaion by Company

Exhibit 4.2.12 Reason for purchase of herbicides a/c to farmers

As illustrated from the above graph, farmers in Muzaffarnagar region prefer better margin and better quality for purchase of herbicides. This shows that if any company gives commitment of better margin and better quality will survive more in this region

PURCHASING BEHAVIOR:

6, 5% CREDIT PURCHASE 11, 9% 31, 25% 21, 17% DEALERS ADVICE FIELD ASSISTANT ADVICE AVAILABILITY 54, 44% ATTRACTIVE SCHEME

Exhibit 4.2.13 Purchasing behavior a/c to farmers

College of Agribusiness Management

36

As illustrated from the above graph, 44% farmers in this Muzaffarnagar region purchasing behavior is affected by dealers advice and 25% farmers purchasing beh avior is affected by credit purchase. This shows that purchasing behavior in this region is mainly affected by dealer advice and credit policy. So for establishing business companies should focus on these factors.

PROMOTIONAL ACTIVITIES:

17 36 19

demos personal contact company co-officials farmer meeting

21 14

16

posters Others

Exhibit 4.2.14 Major promotional activities adopted by companies a/c to farmers From the above exhibit it can be concluded that giving demonstrations in the fields of farmers is the most sought after promotional activity adopted by companies. This is because 30% of the farmers believe that demonstrations are the best way to show the practical results of any product and after seeing the results only a farmer can decide upon using that particular product. Company staff and poster also play important role. So also kept in mind these factor

DEMAND OF PRODUCT:

41, 33% 82, 67% BY NAME SAY WEED

Exhibit 4.2.15 Demand of product by name a/c to farmers

College of Agribusiness Management

37

As illustrated from the above graph, 67% farmers in this region of Muzaffarnagar said that they demand for the product by saying type of weed and 33% says that they demand product by name. This shows that farmers are not aware about the product. Dealer sell product according to their profit to the farmers.

College of Agribusiness Management

38

5. Sugar mills
Sri Shadilal Enterprises Limited (Shamli)- Sir Shadi Lal Enterprises Limited was established as a Corporate Body in the year 1933 under the name The Upper Doab Sugar Mills Limited by the Rt.Honble Sir Shadi Lal.

The name of company was changed to Sir Shadilal Enterprises Limited in the year 1982. At present the Company has three manufacturing units comprising of two sugar units namely Upper Doab Sugar Mills, Shamli, District - Prabudh Nagar, Uttar Pradesh - 247776, Unn Sugar Complex, Block- Unn, District - Prabudh Nagar, Uttar Pradesh, and one distillery unit Shamli Distillery & Chemical Works, Shamli, District - Prabudh Nagar, Uttar Pradesh 247776

Simbhaoli Sugar mill(Simbhaoli)- Simbhaoli Sugars has an eight-decade track record of producing top quality sugars. Established in 1933 by Sardar Raghbir Singh Sandhanwalia, Simbhaoli Sugars was amongst the first sugar plants to be set up in north India. Simbhaoli Sugars is a technology company with a business mix that spans refined (sulpherless) sugar, specialty sugars, quality liquor, co-generated power, extra neutral alcohol (ENA), ethanol, bio-manure and technology consultancy

Modi sugar mill(Modinagar)- Modi Sugar represents the sugar business of the renowned Umesh Modi Group of India (www.modigroup.com), a leading conglomerate specialising in Pharmaceuticals, Colours and Cosmetics, Iron and Steel, Automobiles, Writing Instruments, Aviation, Telecom, Rubber, Distillery and Sugar.

These sugar mills does activities like: Organize field trials

College of Agribusiness Management

39

Conduct training programmes and farmers meeting Conduct awareness and demos campaigns Use of pesticides and fertilizers Arranging pesticides and fertilizers at subsidized rate

Sugarcane Development Activities

Programmes for achieving varietal balance

Promoting early ripening, high-sugared varieties Organizing workshops, meets and field trials under Institute-Industry interface

Programmes for boosting yield

Ratoon Management Holding demonstration trials at the doorstep of the farmer Organising training programmes for farmers Arranging facilities for soil testing by establishing mobile soil testing labs Promotes use of micro nutrients/bio manure

Programme for selecting high quality clones

Check the suitability of high sugared clones in the local environment Organizing the varietals trials with variety-wise cane growth observations

Measures for controlling insects, pests and diseases

Arranging insecticides and pesticides to farmers at subsidized rates Conducting various awareness and demo campaigns Giving cash subsidy to Cane Development Council for distribution of insecticides, pesticides and agriculture equipment

Biological Control

Establishment of biological lab for rearing the parasite/fungal to control various borers and diseases

Finding from Sugar mills

Few / No any R&D farm for these sugar mills Totally depends on farmers

College of Agribusiness Management

40

Farmers supply their sugarcane to factory by 2 process either directly(at Gate) or supply their sugarcane to place(called centre) made by factories and from centre it comes to the factory with the help of trucks or tractors.

Society uses number system( parchi) for farmers to give their sugarcane to factory Factory pay cash to society and society make payment to farmers When farmers supply their sugarcane at centre then cooperative society cut transportation cost from this and then give money to farmers i.e. (before T.cost rate given to farmers was Rs 240/q but after T.cost it was 234/q)

For these sugar mills, For pesticides and fertilizers , Companies talk directly to the Mills or Factories that they had made such pesticide After that Mills or Factory ask them to demonstrate or make trial of the product in the fields so they can see the effect of the product If the product is good then Mills take contract of the pesticides or fertilizers and sell them to farmers at subsidized rate Insecticides /fertilizers policy varies from factory to factory Cane commissioner allot cane area to sugar mills to take sugarcane from these areas If the business policy did not match with Mills and Company then Mills told farmers to buy the product directly from markets In Modinagar sugar mill DuPont company product coragen was given to farmers at subsidized rate and also P-I Agri Input product was sold to farmers

College of Agribusiness Management

41

6.Cost of cultivation (For one acre land)

Preparation of land- ploughing 2times (RS 1250 per ploughing ) = Rs 2500 Seed 20-25 q/acre (RS 300/q)= Rs 6000-7500 Manure =Rs 1500 Fertilizer (At sowing time) (2 Bag DAP)500/bag = Rs 1000 (2 Bag Urea)300/bag Fipronil 3 Kg W.d.g Sulphur Sugar special Zinc = Rs 350 1st irrigation after 15 to 20 DAS= Rs 1100(in which 10kg Cartap and 1litre Chloropyriphos is used) 2nd irrigation (interculture and weedicide) 3rd irrigation (1 bag urea 10 kg FeSo4 = Rs 900 = Rs 300 =Rs 140 = Rs 600 = Rs 600 =Rs 360

8 kg Bivita(Growth estimator =Rs 250) Total 7-8 irrigation is required Avg cost in irrigation =2400/acre(because Rs 30/hr and it take 10 hrs to fill 1 acre land so 300 for 1st irrigation , and 8 irrigation is required so 300*8=Rs 2400) If generator is used = Rs 4000/acre Winding Harvesting Transportation =Rs 1000/acre = Rs 1000/acre =Rs 1500/acre

Total cost of cultivation for 1 acre land =Rs 22940 Total yield =240-250q/acre Rate (Rs 240 /q) =Rs 48000-60000(avg=Rs 54000) Cost of cultivation =Rs 22940 Therefore (net income )=> Rs 54000-Rs 22940 = Rs 31060

College of Agribusiness Management

42

7.FINDINGS

Major finding from Western UP( Meerut and Muzaffarnagar ) region. Land holding in these areas is small. Most of the farmers are small & semi-medium These areas are mainly affected by dicot broad leaf weeds i.e. 65% Chemical method is mostly preferred by farmers for weed control Local companies are dealing in herbicide in these areas which help them to establish their market Some big players like Dhanuka, Bayer, Rallis India, Devidayal also dealing in herbicide in these areas Motha , Congress grass, Bel, Pathar chatta are mostly occurrence weeds There is a potential market for herbicides Market is credit oriented and in farmers case cash:credit ratio is >60% and for dealers it is 50% Product give by dealers are easily accepted by farmers as they dont know much about the product Credit period of farmer is mostly 30-60 days Local companies are following credit policy TFAs employed by companies are not knowledgeable Different doses are applied by different farmers as told by dealers or retailers which increase their cost of cultivation. Appearance of weeds 20-25 DAS Times of application of weedicides after 2nd irrigation i.e 40-45 DAS Reappearance of weeds after 25-30 days after application of weedicides Source of information about herbicides is mostly dealers Main reason for herbicide purchase is better margin and quality Purchasing behavior is affected mainly by dealers advice and credit policy. Conducting farmers meetings, demonstrations, dealer contacts & meetings and advertisement through posters are the main promotional activities of the competitors prevailing in the market

College of Agribusiness Management

43

Farmers want low cost herbicides Farmers are not aware of new kind of weeds Sugar mills and cooperatives are important marketing channel to promote companies product such as pesticides and fertilizers Weeds are adopted to same types of herbicides and so herbicides are not showing full effects on weeds Huge market of herbicide for Indofil Cost of cultivation is different for different farmers and vary from Rs. 2000-3000

College of Agribusiness Management

44

8.Suggestion and Recommendation

Indofil should make herbicides for sugarcane weeds because huge market for

herbicides in these areas and many companies are earning huge profit from this. Identify potential dealers and distributors for selling of their product because farmers buying their products under dealers and distributors influence, moreover dealers are pushing product on the basis of high profit margin and credit period Credit policy should be kept in mind for doing business in these areas because huge credit oriented market Promotional activities like Demonstration, farmers meetings, company co-officials ,field visit at regular interval should be done Conducting demonstrations in the fields of progressive farmers and showing the practical results and benefits associated with the product to progressive farmers. It can attract other farmers who make their decision after consulting with farmers Schemes/prizes/gifts for farmers- According to the survey conducted the majority of the market are credit based and the companies provide credit period of 45-60 days to push their product whereas Indofil follows a cash policy. Therefore, the company should introduce schemes and gifts for farmers who buy in cash so that the farmers whose mode of purchase is mainly credit based can be attracted to buy the products in cash. Appointing additional staff: Additional field staff should be appointed in these areas and must be knowledgeable, Due to wider coverage the TFAs are not able to give frequent visits to farmers of distant villages and hence the field activities are hampered, training should be given to these staffs Make contact with sugar mills and co-operative society because they are also important marketing channel for promoting companies product like pesticides and fertilizers More emphasis should be given on weeds like Motha , Makra, Congress grass, Bel because they are difficult to kill in comparison to other weeds Feedback from farmers about the product to check the ground reality of product. Keep in touch with changing market and know about the product of competitors progressive

College of Agribusiness Management

45

CRPF CAMPAIGN

College of Agribusiness Management

46

REFERENCES
Www. Indofilcc.com http://www.mapsofindia.com/maps/uttarpradesh/districts/ www.google.com http://en.wikipedia.org/wiki/Herbicide www.modisugarmills.com www.shrishadilalenterprise.com www.simbhaolisugars.com

College of Agribusiness Management

47

Questionnaire No. District Taluka Market

ANNEXURE

Questionnaire for Sugarcane Farmers

Good I am from. Presently we are conducting a survey to understand the Crop Sugarcane. In this regards we will ask you Some questions. Your valuable responses will help us Name Address1 Village Taluka State Tel / Mobile Name of the Date of interviewer Interview to make this project successful. Kindly spare few minutes and co-operate us to complete this survey District Pin code

SCREENER QUESTIONNAIRE Q1 Do you cultivate Sugarcane crop? Yes No 1 2 CONTIN UE CLOSE

Q2

How much land do you cultivate under Sugarcane crop? Area under Sugarcane Marginal Farmer (less than 2 acres) Small Farmer (>2 & <6 acre) Medium Farmer (>6 & <20 acre) Large Farmer (above 20 acre) 1 2 3 4 CLOSE CONTINU E CONTINU E CONTINU E

College of Agribusiness Management

48

MAIN QUESTIONNAIRE
SECTION A: FARMERS PROFILE 1) What is the total land you own? [Please provide figures in acres, If it is in bigha, note down 1 acre = _____3_ bigha] Land Details Total land own Land under Sugarcane - Own land Land under Sugarcane - Leased land Land under others crops ________ Size of land ________ ________

SECTION B: ABOUT SUGARCANE Seed Source Set/ha/acre Set source/set of treatment seedling material

Types of sowing

Types of crop- Times of NORMAL/RATOON planting

SECTION C: WEED MAPPING

2)

A] Which types of weeds grow in your field? B] If I ask you to rank the major weeds that emerge in large numbers in your main field amongst those you mentioned from the pictures shown to you which would be those? (Ranking should not be on basis of visibility of weeds but on the count of weeds and only those growing in field) C] You have been cultivating Sugarcane for many years now, have you come across any new weeds in last 2-3 years that did not exist before D] Have you come across any such weed which existed 2-3 years back but now does not exist at all? (USE SHOWCARD OF WEED PICTURES) Weeds Local Name [A] [B] [C] [D] Code Rank New weeds Old weeds Motha/Dongli Cyperus (S) 1 1 1 Doob/Darobdi Cynodon dactylon (G) 2 2 2 Sorghum halepense (G) Dactyloctenium aegypticum(G) Panicum repens (G) Portulaca oleraceae (B) Commelina bangalensis (B) Jangli Jwor Makra ghass 3 4 5 6 7 3 4 5 6 7 3 4 5 6 7

Swahili/mawela Lokiya / Nonia Diwalia

College of Agribusiness Management

49

Chenopodium album Convolvulas arvensis Amaranthus viridis Trianthema portulacastrum Imperata cylindrical Others_______________

Bathua Tanduliya

8 9 10 11 12 13

8 9 10 11 12 13

8 9 10 11 12 13

3)

What type of weeds do you witness more often (in numbers) in Sugarcane crop? Can you provide us with an approximate break up of the same Weed type Code Break up % Grassy weeds 1 Broad leaves weeds 2 Total 100%

4)

If I say there are a total of 100 weeds of the types you have just mentioned _____________ (list out the names he has mentioned), can you give us a break up of each type according to the number in which they emerge in your main field? Type of weeds Mention the weeds %age break Grassy

Sedges

Broad Leaves

Total SUB-SECTION: Weed Control

5)

100%

Which method of weed control do you useMethod of weed control Chemical Mechanical

Code 1 2

6)

You said you use herbicides, what are the herbicides that you use to control weeds? (USE SHOWCARD) Herbicides Molecule Code Brand Code Brand1 Atrazin Pendimethalin Flumioxazin Trifloxysulfuron Diuron A B C D E Brand2 Brand3 Brand4

College of Agribusiness Management

50

Glyphosate 2,4-D Dicamba Asulam Thiobencarb Others specify ________________________

F G H I J

7)

If doing chemical control then Herbicide Application Brand time (DAS)

Dose(ml/Acre)

Water Quantity(ml/Acre)

8)

A] How much yield did you get last year in Sugarcane? Var 1. ________________ Var 2. ________________ Var 3. ________________ __________________Quintals/Acre __________________Quintals/Acre __________________Quintals/Acre

9)

What is the average cost of cultivation of Sugarcane for you? Rs___________per Acre What is the distribution of Operational cost of Sugarcane cultivation Sr no 1 2 3 4 5 6 7 8 9 10 Description (All inclusive of Labour charges) Land preparation Seed cost Sowing/ planting Intercultivation Irrigation Plant protection Fertilizers Harvesting Marketing/ storage Land rent Total Rupees/Acre

10)

11)

Other than Sugarcane which are main crops you grow ?

College of Agribusiness Management

51

1 2 12. Financial Strength: a) Cash to credit sales: a. Cash Sale Ratio. .......... b. Credit Sale Ratio.. .. b) Average Credit from the Company / Distributors:.. No. of Days. c) Credit period to the farmers:.. No. of Days 13. Reason for purchase of herbicide Rank i. Better Margin: ii. Better Quality: iii. Long term Credit facility iv. Demand generation by Company: 14. companys products are in demand i) By name ii) Say weeds 15.What is source of information you rely most for getting information about herbicide? Particulars Yes/no Remarks 1 2 3 4 5 6 7 8 Demonstration Campaigning Mass Media Co. officials Fellow farmers Dealer DAO others

16. Do you Know Indofil Chemical Company/ ICC/IIL?

Yes/ No

17) If yes then have you used any of these products on Sugarcane or any other crops? Core Sugarcane Other Crop products (Mention) IM-45 Manfil Z-78 Moximate Matco Avtaar Merger Companion Baa Sitara

College of Agribusiness Management

52

Dhan 18. Are you satisfied with Indofils products & services? Yes / No

19) With respect to other companies, how do you rate Indofil for its products & services Mention score on 7-point scale with 7 best & 1 worst Attributes Indofil score Best Company (Mention) score

Product Portfolio Quality products TimelyAvailability of products Pack size availability of required products Solving Customer Querie Information provided by Printed promotional material Persoanl guidance by Field staff Demonstrations of results of the products Field activities carried out 20).Do you have any suggestions to the manufacturers of herbicide to improve the Sugarcane cropping?

THANK YOU

College of Agribusiness Management

53

Sugarcane Survey Questionnaire: Dealers

1.Dealers Detail
Name of the ShopAddress: Dealers Name-

Qualification Phone no and Mobile no E-mail .. No. Of village/market cover Turnover in Rs lacks

2 . What are the major companies you are dealing?

Company Name Major Products Motivating selling reasons for Satisfaction level ( 1-10 Scale)*

3. What is the credit norm of farmers purchasing the pesticide/herbicide?

1. Credit 2. Cash

About Sugarcane
a) What are the major pesticides/herbicide you are selling in sugarcane crop.
Sl.No . Brand name Chemical name Type (H/I/F) Company Volume (In KL/MT) Normal weed Ratoon weed

b) What is the spray schedule adopted by the farmers in sugarcane crop.

Appl icatio n No. Chemical Name Brand name Application time/ Stage(DAS) Dose (gm/acre) Water Volume(lit/acre)

c) What are the major diseases/insects of the sugarcane cropCollege of Agribusiness Management

54

d) Does seed treatment practice exist here in sugarcane crop Yes/No e) Total Number of major markets f) Total number of major markets covered g) Which company has got strong distribution network and why? 4. What influence your purchase behavior from companies?
Factors Farmers Demand Company field work Profit Margin Govt. recommendations Availability Others Yes/ No Rank (1-5)*

5. From dealers point of view what influence farmers purchase behavior?

Factors Their own technical knowledge Dealers push Company field work Govt. recommendations Others Yes/ No Rank (1-5)*

6. What motivates you the most to work with a company?

Parameters Brands with company Quality of products Accounts transparency Strong field support company Profit margin Regular supply Others Yes/ No Rank (1-7)*

by

7. Which is the suitable approach for influencing farmers purchase behavior

Approach Yes/ No Banner, Poster, Leaflets Demonstrations Farmers meeting / Training programs Cheap product Newspaper Radio TV Regional TV Cable local Others Rank ( 1-8)**

College of Agribusiness Management

55

8. What is the main strength of Major Player?

Paramete Strong brand promotion Intensive campaings Strong dealer channel Government liasoing Others Yes/ No Rank ( 1-5)**

9.Are you using the Indofil Chemicals Company products?(yes/no) 10. What is the range of Indofil Chemicals Company you are selling
Sl.No. Brand name Chemical Name Type (H/I/F) Volume (In KL/MT) Margin (110%) you get from company Margin (110%) you give to farmer Margin you get from different company product

11. Any other suggestion would you like to add.?

College of Agribusiness Management

56

Maps of area covered

College of Agribusiness Management

57

THANK YOU

College of Agribusiness Management

58