Neo Home Taste Dahi- Ghar JaisaDahi now in Delhi & NCR

Ab Har Din Happywala Health Hai Na!

Ghar Jaisa Dahi is the flavor of the season in Delhi/NCR now, thanks to Neos Home Taste Dahi that has made its entry from Neo Milk Products Pvt Ltd, a Gurgaon based company - a unique innovation in that such a product has been made available to consumers from a Dairy Company. Standing on the ideals of Ghar Jaisa Dahi or Home Taste Dahi, the company aims to bring back the forgotten taste of homemade curd to the taste buds. Prior to this diversification in retailing segment Neo Milk Products was manufacturing Dahi & Sweetened Condensed Milk in bulk form that was being supplied to Hotels, Restaurants, Institutions and Industries. Now the Gurgaon based company has started reaching out to the consumers directly in the Delhi & NCR region with the Neo retail launch as a prelude to expanding its footprint across Northern India. Neo Dahi had been test launched successfully 4 weeks ago in the region, making it available through more than 1000 retail outlets in Delhi & NCR covering both Modern Trade outlets like Big Bazar, Reliance, Sabka Bazar, Spencers as well traditional kirana outlets. Encouraged by the positive response to the innovative concept of Ghar Jaisa Dahi the company is now ready to double this reach by end June on the back of an innovative campaign that will unfold itself over next few weeks. By the end of2013Neo Milk Products plans to expand its reach to cover more than 5000 outlets in the Delhi /NCR belt. On the occasion of the launch of Neo Home Taste Dahi, Mr.Dinkar Suri President & Director, Neo Milk Products Pvt. Ltd, said, In todays busy schedule people do not have time to prepare Dahi at home and rather prefer buying it from the market but the taste is unquestionably not the same. Our research shows that the consumer always benchmarks the Dahi available in the market today with the one being made at home. Hence we have developed a unique and proprietary process that brings back the taste of traditional Ghar Jaisa Dahi. Our initial test marketing has only reinforced our consumer value proposition as we have received rave reviews from consumers who have spontaneously liked the taste. Hence we are not really worried of big Dahi brands currently ruling the market because we have no competition - we are all together a new category in dairy products. Commenting on their strategic positioning, Dinkar Suri said our philosophy is in helping our consumers have a healthy life that leads to happiness in their day to day living. Happiness in Heath or Happywala Health is therefore a proposition we are

communicating that we believe will find wide resonance amongst our target consumers. He further added that Ab Har Din Happywala Health Hai Na! would be a central theme of their communication. Using the same proprietary technology, Neo Milk Products has further extended their proposition to two other products Probiotic and Low Fat Dahi. Neo Probiotic Dahi has two enzymes that support digestion and build immunity unlike other products in the market that have only one. The Probiotic in conjunction with the Low Fat variety further strengthens our proposition of the Happywala Health theme. Neo Home Taste Dahi, Probiotic Dahi & Low Fat Dahi are available in 200g and 400g cup packing supported by attractive consumer offers at retail outlets. Subsequently the company will soon be launching other exciting varieties like Flavoured Yoghurt, Lassi & Chaas using the same technology and in the meanwhile, they would invite consumers to try for themselves and experience the real Ghar Jaisa taste of Neo Dahi.

About Neo Milk Products Pvt. Ltd. Neo Milk Products Pvt. Ltd. is a Delhi/NCR Dairy company with a manufacturing facility based at I.M.T. Manesar, Gurgaon. Formerly only in the B2B segment with institutional sales of Tristar Dahi and Condensed Milk, Neo Milk Products, under a new Management, has now crafted a new vision to storm the value added Dairy segment in the coming months.

For further media information kindly contact: Ms. Laveena Vohra : M: 9711682237; Email: laveena.vohra@fourthestateindia.com Ms. Deepa Raj: M : 9999029801 ; Email : deepa.raj@fourthestateinida.com