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APPENDICES

DIRECTORY OF APPENDICES

MARKETING APPENDIX … … … … … … … … … … … … … … … … … … … … A-1

FUNDING APPENDIX… … … … … … … … … … … … … … … … … … … … … B-1

PRIMARY RESEARCH APPENDIX … … … … … … … … … … … … … … … … C-1

SECONDARY RESEARCH APPENDIX … … … … … … … … … … … … … … … D-1


MARKETING APPENDIX

APPENDIX A

A-1
APPENDIX A TABLE OF CONTENTS

ADJECTIVES USED TO DESCRIBE DRAMAKINETICS … … … … … … … … … … … … A-3

TESTIMONIAL SAMPLES … … … … … … … … … … … … … … … … … … … … … … … A-4

BROCHURE COPY … … … … … … … … … … … … … … … … … … … … … … … … … … A-5

BROCHURE VISUALS … … … … … … … … … … … … … … … … … … … … … … … … … A-8

BROCHURE LAYOUT … … … … … … … … … … … … … … … … … … … … … … … … … A-9

PRINTED BROCHURE … … … … … … … … … … … … … … … … … … … … … … … … A-10

LETTERHEAD SAMPLE … … … … … … … … … … … … … … … … … … … … … … … … A-18

PROMOTIONAL VIDEO … … … … … … … … … … … … … … … … … … … … … … … A-19

SONG LYRICS … … … … … … … … … … … … … … … … … … … … … … … … … … … A-20

SAMPLE PRESS RELEASE #1 … … … … … … … … … … … … … … … … … … … … … A-21

SAMPLE PRESS RELEASE #2 … … … … … … … … … … … … … … … … … … … … … A-22

WEBSITE AUDIT RESULTS SUMMARY … … … … … … … … … … … … … … … … … A-23

WEBSITE AUDIT SURVEY RESULTS … … … … … … … … … … … … … … … … … … A-24

A -2
ADJECTIVES USED TO DESCRIBE DRAMAKINETICS

Smiles
Smiles

Laughter
Laughter
Music

Unique

Movement

Outside-
the- box

Creativity

DRAMAKINETICS

A-3
TESTIMONIAL SAMPLES

1. Dramakinetics gave my child the opportunity to be comfortable with herself.

2. Dramakinetics brings an outside-the-box approach encouraging my child’s strengths and

creativity.

3. My child’s happier when I just mention Dramakinetics.

4. When my child attends Dramakinetics classes, his behavioral issues are virtually non-existent.

5. The classes offered allowed my daughter a safe and comfortable environment to learn and

develop social skills hard to gain elsewhere.

6. My daughter seems nicer when she comes to Dramakinetics, just happier!

7. When we’re on the way to class, my son is so excited; he gives me directions on how to get

there!

8. My son has always enjoyed theatre and spotlights; we’ve finally found a venue that works with

his strengths to showcase his abilities.

9. These classes allow both of my children to interact in a fun fashion, where they both leave class

having learned something and having been able to work and play together.

10. I always see smiles when my child attends Dramakinetics classes.

A-4
BROCHURE COPY

TESTIMONIAL Options:
o ‘Dramakinetics brings an outside-the-box approach encouraging my child’s
strengths and creativity’
o ‘Dramakinetics gave my child the opportunity to become comfortable with
themselves’
o ‘My child’s happier just saying Dramakinetics’

Headings:

2. “What We’re About” –This section would include the following:


• EDITED Mission Statement: “Engaging individuals of all abilities through movement, music,
and drama; empowering all individuals to reach their full potential”

• EDITED ‘Who We Are and What We Do’ subsection below:

o Dramakinetics of Cincinnati, a non-profit organization, seeks to purposefully include


individuals of all ages and abilities as well as those with and without special needs
through performing arts classes. With a specialized staff, we are the only local
organization able to offer both classes to individuals and workshops for professional
organizations. Additionally, we offer performing arts programming specifically for older
adults, including those with Alzheimer’s type dementia.

o Through our classes and our workshops we seek to:

§ Foster self-esteem and friendships


§ Provide an environment respectful of all individuals regardless of ability
§ Create opportunities to work on developmental goals embedded in motivating
performing arts activities

2. “What We Offer” Heading


o Class Offerings Subsection COPY:
Dramakinetics offers five separate classes depending on age and ability level. We will work with
you and your child to determine which class best meets their needs. For our younger students
we target language, fine and gross motor development, socialization and cognitive
development. As our students progress onward and grow older, we add more detailed theater
activities with increased emphasis placed on social communication.
A-5
Course Offerings:
Class Title Dramakinetics Dramakinetics Dramakinetics Dramakinetics Dramakinetics
I II III IV V

Age Group 3 to 7 years 7 to 11 years 11 to 14 years 14 to 18 years 18 years & up

Fees are typically $120 for a ten week class and $60 for a five week session. Scholarships and
multiple child discounts are available. We also accept Arc vouchers.

o Workshop Offerings COPY:


If your organization or school has been looking for an integrated, all inclusive curriculum with a
performing arts focus, our specialized staff at Dramakinetics can help. We provide community
workshops with several different themes including:
o Performing Arts for Fun -geared toward general enjoyment of the arts
o Performing Arts for Function -incorporating specific developmental or curriculum goals
o Alzheimer’s and Dementia -specific performing arts programming for older adults
o Customizable -customized to meet your organizational needs
We will work with you to develop the best workshop for your setting. More details can be
provided at our website or by calling Dramakinetics at 513.389.1721

We also offer Outreach Workshops. If you are curious about Dramakinetics methodology we
offer this one-time, one-hour workshop free of charge.

3. “Need More Information” Heading


If you would like more information about Dramakinetics, please visit us online or call. Our staff
would be happy to assist you!

For class or workshop offerings, locations and information visit:

www.dramakinetics.org (Web)

513.389.1721 (Phone)

Dramakinetics@fuse.net (email)

A-6
3. “Meet our Sponsors” Heading

SPACE FILLER Suggestions:

If there is extra space, perhaps in the bubbles (or elsewhere) we could include some of the
common adjectives used to describe Dramakinetics. They include:

- Smiles - Independence - Fun -Laughter - Spontaneity


- Welcoming - Excitement - Unique - Creativity - Movement

A-7
BROCHURE VISUALS

Who We Are and What We Do More Information Flap Community Workshop Flap

Flap

Front page with mission statement

Inside flap center

A-8
BROCHURE LAYOUT

2
3 5

A-9
PRINTED BROCHURE
Flap 1 / Front Cover (OUTSIDE):

A-10
Flap 2 (OUTSIDE):

Flap 3 (OUTSIDE):

A-11
Flap 4 (OUTSIDE):

A-12
Flap 1 (INSIDE):

A-13
Flap 2 (INSIDE):

A-14
Flap 3 (INSIDE):

A-15
Flap 4 (INSIDE):

A-16
Flap 5 (INSIDE):

Flap 5 (OUTSIDE):

A-17
‘Engaging individuals of all abilities through music, movement and drama;
empowering all individuals to reach their full potential’

LETTER HEAD SAMPLE

Mission Statement Font: Kristen ITC

Kristen ITC (size 8) will be used as the font for the mission statement. Kirsten ITC is an organic font
similar to the handwriting of a child. The primary demographic for Dramakinetics, and probably most
compelling story, is that of children served in class. The attributes of this font successfully imply
Dramakinetics’ main mission. This font face is a casual type face –approachable, friendly and flexible.
Other attributes describing this font are creative, happy, exciting and youthful. These are the attributes
that resonate most closely with the Dramakinetics’ mission and how parents describe the organization.

Body Message Font: Cambria

Cambria font will be used for the body. It plays well off of the curves of the mission statement. It is a
serif font; meaning that although not as pleasing on screen, it is pleasing to the eye on paper. The serifs
allow the letters to connect making it easier to read. It is similar to Times New Roman, so the reader will
have a degree of familiarity, but the Cambria font offers a degree of uniqueness. It offers even steady
proportions, allowing the eye to flow from word to word. Additionally, it is a unique font that is just as
readable at any font size, therefore versatile to whatever the need may be.

Dramakinetics of Cincinnati ~ P.O. Box 58423 ~Cincinnati, Ohio ~45258


PHONE. 513.389.1721 ~ ONLINE. www.dramakinetics.org
EMAIL. dramakinetics@fuse.net
A-18
PROMOTIONAL VIDEO

To view “The Voices of The Butterflies” video visit:

www.dramakinetics.org or http://www.youtube.com/watch?v=Zgd2IB4oPdc&feature=channel_page

A-19
SONG LYRICS FROM VIDEO

Song: Upside Down by Jack Johnson

Lyrics:

Who’s to say
What’s impossible
Well they forgot
This world keeps spinning
And with each new day
I can feel a change in everything
And as the surface breaks reflections fade
But in some ways they remain the same
And as my mind begins to spread its wings
There’s no stopping curiosity

I want to turn the whole thing upside down


I’ll find the things they say just can’t be found
I’ll share this love I find with everyone
We’ll sing and dance to Mother Nature’s songs
I don’t want this feeling to go away

Who’s to say
I can’t do everything
Well I can try
And as I roll along I begin to find
Things aren’t always just what they seem

I want to turn the whole thing upside down


I’ll find the things they say just can’t be found
I’ll share this love I find with everyone
We’ll sing and dance to Mother Nature’s songs
This world keeps spinning and there’s no time to waste
Well it all keeps spinning spinning round and round and

Upside down
Who’s to say what’s impossible and can’t be found
I don’t want this feeling to go away

A-20
‘Engaging individuals of all abilities through music, movement and drama;
empowering all individuals to reach their full potential’

SAMPLE PRESS RELEASE # 1

FOR IMMEDIATE RELEASE

Colleen McSwiggin
Dramakinetics of Cincinnati
513.598.8764
dramakinetics@fuse.net
www.dramakinetics.org

Dramakinetics Announces 2009 Annual Funding Campaign Kickoff! We Need You!

Help us Continue to Serve the Cincinnati Population through Music, Movement and
Drama

Cincinnati, Ohio, May 1, 2009 Dramakinetics of Cincinnati, a locally based non-profit organization, is
beginning their annual donation campaign and would like your help. Purposefully including those with and
without disabilities throughout the Cincinnati area, Dramakinetics has become an area leader in helping
individuals reach their full potential through movement, music and drama. This spring our students will be
showcasing what they have accomplished, performing ‘The Voices of the Butterflies’ at Union Terminal’s
Reakirt Auditorium, Sunday, May 17 at 2 pm.

Demand for classes and workshops has increased so much that we do not have enough resources to keep
pace. Your donation will allow us to expand our organization so that we may offer our services where they
are needed most. We would like to raise $85,000 during this year’s campaign drive to accommodate our
growth. Any help you can provide us in reaching our goal would be most appreciated. To make a donation,
please visit dramakinetics.org or send your donation to: Dramakinetics of Cincinnati at P.O. Box 58423,
Cincinnati, OH 45258.

If you would like to learn more about our organization, please visit dramakinetics.org or call Managing
Director, Colleen McSwiggin at 513.598.8764. We will be happy to answer any questions you may have.
Thank you in your interest in our organization. We look forward to your help as we strive to become not only
the premier local organization of inclusive arts programming, but a leading national organization as well.

About Dramakinetics Founded in 2007, Dramakinetics is the only non-profit organization in Cincinnati that
seeks to engage individuals of all abilities through movement, music and drama and to offer performance art
programs specifically designed for participants with Alzheimer’s-type dementia. We offer classes for students
as well as workshops for those that would like to learn how to incorporate arts programming into their
organizations. With many classes and years of experience, our staff consistently creates an atmosphere where
all individuals, regardless of ability, can participate, learn and have fun, while accomplishing targeted
developmental goals.

A-21
‘Engaging individuals of all abilities through music, movement and drama;
empowering all individuals to reach their full potential’

SAMPLE PRESS RELEASE #2

FOR IMMEDIATE RELEASE

Colleen McSwiggin
Dramakinetics of Cincinnati
513.598.8764
dramakinetics@fuse.net
www.dramakinetics.org

Dramakinetics to Perform The Voices of The Butterflies at Union Terminal

Cincinnati, Ohio, May 1, 2009 Dramakinetics of Cincinnati cordially invites you to see our students’
year end performance, ‘The Voices of the Butterflies’ Sunday, May 17, 2009 at 2 pm in Cincinnati’s Union
Terminal Reakirt Auditorium. This performance is open to the public and donations will be accepted at the
door.

This is the first annual year end performance for Dramakinetics students. Founded in 2007, Dramakinetics
now serves enough students to make this an annual event. Students of all abilities look forward to showcasing
all they have accomplished this semester. By pairing movement, music and drama with education,
Dramakinetics has been able to engage individuals of all abilities in the production of “The Voices of the
Butterflies.’

The year-end performance is a wonderful culmination of both students’ and teachers’ hard work and we
invite you to come see it. Although reservations are not needed, they are suggested and can be made by
calling Managing Director, Colleen McSwiggin at 513.598.8764. Join us in celebrating our first annual
performance and the hard work of our students.

About Dramakinetics Founded in 2007, Dramakinetics is the only non-profit organization in Cincinnati
that seeks to engage individuals of all abilities through movement, music and drama and to offer performance
art programs specifically designed for participants with Alzheimer’s-type dementia. We offer classes for
students as well as workshops for those that would like to learn how to incorporate arts programming into
their organizations. With many classes and years of experience, our staff consistently creates an atmosphere
where all individuals, regardless of ability, can participate, learn and have fun, while accomplishing targeted
developmental goals.

Dramakinetics of Cincinnati ~ P.O. Box 58423 ~ Cincinnati, Ohio ~ 45258


PHONE. 513.389.1721 ~ ONLINE. www.dramakinetics.org
EMAIL. dramakinetics@fuse.net
A-22
WEBSITE AUDIT RESULTS: SUMMARY

Over twenty people participated in an eight question survey regarding the Dramakinetics website. A
Survey Monkey link was sent to all fellow MS Marketing students as well as MBA students from the 2008
class. All respondents who began the survey completed the survey in its entirety.

In brief, almost all survey respondents felt the Dramakinetics website was at least ‘somewhat easy to
navigate.’ This translates into 95.7%, or 22 respondents having minimal issues navigating the site.
Dramakinetics appears to be conveying its personality appropriately. When respondents were asked
what kinds of adjectives they feel best described the organization, the top three responses were kid-
friendly, educational and inclusive. However, this does suggest workshop classes to organizations and
classes for those afflicted with Alzheimer’s like dementia are not be conveyed as clearly.

The visuals on the site seem to resonate with respondents. The majority of respondents, 13, said the
visuals were slightly accurate. Nine students responded that the visuals on the site completely
conveyed Dramakinetics vision, while only one respondent said the visuals were completely inaccurate.

When looking at the Dramakinetics logo, 86.9% of respondents felt the logo at least ‘slightly accurately’
conveyed Dramakinetics’ mission.

The most significant issue materializing from this survey is that currently, Dramakinetics does not
present a compelling case to get people to donate. 17 of the respondents said that they were ‘neither
likely, nor unlikely’ to donate or ‘not at all likely’ to donate. Steps need to be taken to convey the work
that Dramakinetics does in a more compelling manner.

Not surprisingly, most respondents were not comfortable registering for classes based on the
information presented on the site alone. The majority of respondents, 56.5% of respondents would
need to talk to someone further. However, slightly over 50% of respondents would feel comfortable
recommending the organization to someone else based on the information presented.

Lastly, it is important to note that the rest of the feedback given was aimed at making the site more
interactive. Some suggested kid-friendly activities be added, or a kids section. Other suggestions
included adding videos and empirical evidence showing the positive results children have experienced
through Dramakinetics classes. As one individual put it (in a conversation with me after taking the
survey),’ I need to know what positive results Dramakinetics has brought to these individual’s lives. I
know the organization cares about what they do, but they don’t convey their methodology or results
effectively.’

A-23
WEBSITE AUDIT SURVEY RESULTS

QUESTION 1: Please rate the website’s ease of navigation.

Other Comments:

A-24
QUESTION 2: After reviewing the website, what adjectives do you believe describe Dramakinetics?

Other Comments:

A-25
QUESTION 3: Do the visuals on the site accurately convey Dramakinetics’ mission?

QUESTION 4: Looking at the logo above, does Dramakinetics accurately convey its mission of: ‘Engaging
individuals of all abilities through movement, music, and drama; empowering all individuals to reach
their full potential?’

QUESTION 5: How likely would you be to consider making a donation to this organization based on the
information presented on the website?

A-26
QUESTION 6: Which of the statements below best answers the question, “Would you as the decision
maker feel comfortable registering for a class based on the information presented on the website?”

Other Comments:

A-27
QUESTION 7: After viewing the site, would you feel comfortable referring others to the organization?

A-28
QUESTION 8: Please provide any other feedback you have regarding Dramakinetics’ website.

Comments:

A-29
FUNDING APPENDIX

APPENDIX B

B-1
APPENDIX B TABLE OF CONTENTS

GRANT TEMPLATES … … … … … … … … … … … … … … … … B-3

MISSION STATEMENT … … … … … … … … … … … B-3

THE ORGANIZATION … … … … … … … … … … … … B-3

PROGRAM DESCRIPTION … … … … … … … … … … B-4

GEOGRAPHIC FOCUS … … … … … … … … … … … … B-5

ORGANIZATIONAL HISTORY … … … … … … … … B-6

REFERENCES … … … … … … … … … … … … … … … B-7

BUDGET INFORMATION … … … … … … … … … … B-8

STAFF AND ORGANIZATIONAL INFORMATION … B-12

LETTER OF INQUIRY … … … … … … ... … … … … … … B-13

EVALUATION … … … … … … … … … … … … … … … … … … B-14

GUARDIAN ASSESSMENT LETTER … … … … … … B-14

PARTICIPANT SURVEY … … … … … … … … … … … B-15

INSTRUCTOR’S EVALUATION … … … … … … … … B-22

ADDITIONAL METHODS OF EVALUATION

AND ASSESMENT … … … … … … … … … … … … … B-23

GRANT MAKING ORGANIZATIONS … … … … … … … … … B-24

GRANTS TIMELINE SNAPSHOT … … … … … … … … … … … B-27

PROSPECTIVE DONORS … … … … … … … … … … … … … … B-28

CHOOSING THE APPROPRIATE FUNDRAISER … … … … … B-31

POTENTIAL FUNDRAISING EVENTS … … … … … … … … … B-32

B-2
GRANT TEMPLATES

GRANT TEMPLATE: MISSION STATEMENT

Engaging individuals of all abilities through movement, music, and drama; empowering all individuals to
reach their full potential.

GRANT TEMPLATE: THE ORGANIZATION

Dramakinetics of Cincinnati enjoys the unique position of being the only non-profit in Greater Cincinnati
that purposefully integrates those of all ages and abilities, including those with special needs. With
classes for young children, from 3 years and above, to older adults, Dramakinetics has been able to
develop a specific curriculum for each age group. Each class has its own tailored activities, allowing
participants to work on specific developmental goals but in a fun and enjoyable setting. Goals for
younger students include language, fine and gross motor development, cognitive development and
socialization areas. For older students, more specific theatre activities are added to further enhance
their communication and socialization skills. For older adults with Alzheimer’s-type dementia, the
activities alert the participants to their environment and assist in decreasing the agitation and
depression often times associated with the disease.

The goal of all of our classes is to increase communication between participants and the world around
them. In turn this leads to tolerance of, and then acceptance of, others’ differences, and finally
friendships are formed. Dramakinetics realizes the power of every individual’s contribution to the world
and aims to increase the self esteem of participants in such a way that they become more comfortable
with themselves and their place in society. Parents agree the teaching philosophy is working. As one
parent put it, “Dramakinetics gave my child the opportunity to become comfortable with herself.” With
students from varying backgrounds and differing diagnoses, offering classes to stimulate all participants
can be challenging. However, with a specific curriculum centered on movement, music, and drama, all
participants find a way to fit in. One parent put it best when they said, “Dramakinetics brings an outside-
the-box approach encouraging my child’s strengths and creativity.” This sentiment is exactly how we
approach every class and every participant, promoting the development of each individual student,
regardless of age or ability.

B-3
GRANT TEMPLATE: PROGRAM DESCRIPTION

Dramakinetics is the only Cincinnati area organization that purposefully integrates individuals of all ages and
abilities, including those with special needs. Some organizations may say they are inclusive, but when it
comes down to it, they often lack the skills and/or curriculum needed to make a special needs student an
integral part of the class. Dramakinetics allows for full participation of all abilities, with positive behavior
supports added for all students, sensory integration and other adaptations are added to meet the physical
and cognitive requirements for our students, regardless of special needs diagnoses. With many classes and
years of experience, our staff consistently creates an atmosphere where all individuals, regardless of ability,
can participate, learn, have fun and even accomplish specific, targeted developmental goals while doing so.

In addition to developmental goals, Dramakinetics strives to create an environment that:

Fosters self esteem and friendships, and


Is respectful of all individuals regardless of ability

The way we accomplish these goals is three-fold. First, Dramakinetics offers weekly classes at two primary
campuses: the Resident Home Corporation and Anderson Center. Classes are divided based on age and
developmental level. Our skilled staff works with parents to make sure their child is in the appropriate class.
Sessions run for five to ten weeks, and classes meet once each week. Second, we offer community
workshops to other organizations, bringing the classes to schools, recreation centers, and other locations.
For these classes, we work with teachers and other facilitators to make sure that our classes meet their
objectives. Community workshops focus on four major areas: performing arts for fun (as a recreational
activity), performing arts for function (customized to meet the educational or developmental goals of a group
or individuals within a group) and older adult programming (customized for older adults with developmental
disabilities and/or Alzheimer’s-type dementia). Third, we provide professional development and continuing
education training for educators, therapists, and other caregivers, so that they may more effectively integrate
performing arts into their classrooms, practices, and other settings.

We always strive to improve our organization and take feedback seriously. As such, one of our primary
drivers of measurement is a class-end survey taken by parents/guardians to measure the impact our classes
had on their child’s development. Also, our skilled educators assess each student on a variety of factors at the
beginning of classes and upon their conclusion to measure improvement. Individual improvement is also
demonstrated through the progression of a student from Dramakinetics I, II, III and so on.

Since January 2008, we served over ninety students in our weekly classes, a third of which have enrolled for
multiple sessions. For our community workshops, we’ve served over 340 students since we began this
programming in September 2008. In an effort to be most accessible to all who wanted to participate in our
programming, we gave reduced fee scholarships totaling over $2000 to students in our weekly classes (the
equivalent of over 160 classes), and we gave reduced fee scholarships totaling over $6400 to organizations
for our community workshops (the equivalent of over 40 hours of workshops).

B-4
GRANT TEMPLATE: GEOGRAPHIC FOCUS

Dramakinetics of Cincinnati strives to become the premier, abilities-integrated performing arts


education organization in the entire Cincinnati tri-state area. In the long-term, we aspire to the leading
national abilities-integrated performing arts organization. Students from our current and past classes
have come from:

• Blue Ash • Hyde Park • Montgomery


• Cheviot • Indian Hill • Norwood
• Cherry Grove • Loveland • Pleasant Ridge
• Cleves • Madeira • Price Hill
• Delhi • Maineville • Roselawn
• Franklin • Mason • Sharonville
• Green Township • Middletown • West Chester
• Hamilton • Milford

In an effort to be accessible to the most diverse population possible, we offer classes throughout the
greater Cincinnati area where there is a demonstrated need and demand for our offerings. Currently,
classes are held in Anderson at Anderson Center and in Monfort Heights at the Resident Home
Corporation. In addition to weekly class locations, community workshops are available for other
organizations. Some of our past workshops have been given at the Children’s Home of Cincinnati, the
Ronald McDonald House of greater Cincinnati and at area schools.

B-5
GRANT TEMPLATE: ORGANIZATIONAL HISTORY

Dramakinetics of Cincinnati, pairing movement and sound with education and development for those
with special needs, was founded in 2007. However, the belief that the performing arts went hand-in-
hand with development first took hold in the 1970s, courtesy of Dr. Jannita Complo. Complo first coined
the term ‘Dramakinetics’ when writing a textbook for teachers, encouraging the use of performing arts
as an educational methodology in the classroom. Dramakinetics of Cincinnati has further refined Dr.
Complo’s original idea under the direction of Education Director Pam Shooner.

Shooner brings extensive experience and insight into the areas of special education and theatre. Getting
her start teaching Dramakinetics classes at the Developmental Disabilities Institute in New York, she
brought Dramakinetics to the Cincinnati area in 2006. Classes were started at the University of
Cincinnati’s College-Conservatory of Music College Preparatory Program, Special Learner’s Division.
Through her then job as a home-based educator for C.I.T.E. (Community Integrated Training and
Education), she met Colleen McSwiggin, Managing Director of Dramakinetics. McSwiggin’s sons, one
who is “typical” and one who has special needs, attended Dramakinetics classes at CCM. After only a
few weeks of classes, she saw great gains in the development and behavior of BOTH sons, including the
emergence of developmental tasks that had been delayed by over 18 months for her son who has
cerebral palsy and Autism Spectrum Disorder. Personally experiencing the benefit of the Dramakinetics
methodology, making the classes more readily available and accessible to others only seemed logical. As
a result, Shooner and McSwiggin founded Dramakinetics of Cincinnati in April 2007.

Dramakinetics of Cincinnati began programming under their own auspices in January 2008.
Dramakinetics now proudly offers classes and workshops at multiple locations, helping individuals of all
abilities and creating an environment where all can co-exist in a positive, supportive atmosphere. Seeing
the growth in enrollment and workshop hours and the ability to change lives for the better,
Dramakinetics hopes to take their services nationally, while remaining firmly rooted in Cincinnati.

B-6
GRANT TEMPLATE: REFERENCES

Dramakinetics of Cincinnati receives support for several generous organizations and individuals. Belo
you will see some of the organizations that have allowed us to offer a wide array of programming for
children and adults. A complete list can be provided upon request or viewed at our website.

Resident Home Corporation

B-7
GRANT TEMPLATE: BUDGET INFORMATION

DRAMAKINETICS OF CINCINNATI FINANCIAL INFORMATION


April 2007 - April 2009
Percentage of Percentage of
REVENUE total income EXPENSES total expense
Service Fees $88,528 74.44 Programs $69,245 61.12
Grants $15,500 13.03 Operations $29,882 26.38
Donations $13,272 11.16 Administrative Salaries $14,167 12.50
Fundraising (net) $1,385 1.16 TOTAL EXPENSE $113,293 100.00
Miscellaneous $239 0.20
TOTAL INCOME $118,925 100.00

July 2009 - June 2010 Fiscal Year Budget

Percentage of Percentage of
REVENUE total income EXPENSES total expense
Service Fees $184,792 42.50 Programs $255,895 67.16
Grants $120,000 27.60 Operations $35,105 9.21
Donations $100,000 23.00 Administrative Salaries $90,000 23.62
Fundraising (net) $30,000 6.90 TOTAL EXPENSE $381,000 100.00
TOTAL INCOME $434,792 100.00

B-8
Revenue April 2007 - April 2009
$200,000

$150,000
Amount

$100,000

$50,000

$0
Service Fees Grants Donations Fundraising (net) Miscellaneous
Sources of Revenue

Budgeted Income 2009/2010 Fiscal Year


$200,000

$150,000
Amount

$100,000

$50,000

$0
Service Fees Grants Donations Fundraising (net)
Sources of Revenue

B-9
Expenses April 2007 - April 2009
$300,000

$250,000

$200,000
Amount

$150,000

$100,000

$50,000

$0
Programs Operations Administrative Salaries
Expense Categories

Budgeted Expenses 2009/2010 Fiscal Year


$300,000

$250,000

$200,000
Amount

$150,000

$100,000

$50,000

$0
Programs Operations Administrative Salaries
Expense Categories

B-10
Accrued Income Breakdown ’07-‘09: Accrued Expenses Breakdown ’07-’09:

% of Total Income
% of Total Expenses
April 2007 - April 2009
April 2007 - April 2009
Service Fees Programs
Grants
Donations Operations
Fundraising (net) Administrative
Miscellaneous Salaries

2009/10 Projected Income: 2009/10 Projected Expenses:

% of Total Expenses
% of Total Income
2009/2010 Budget
2009/2010 Budget
Programs
Service Fees
Grants Operations
Donations
Administrative
Fundraising (net) Salaries

B-11
GRANT TEMPLATE: STAFF AND ORGANIZATIONAL INFORMATION

Founders

Colleen McSwiggin (Managing Director) –McSwiggin, Cincinnati native first became involved with
Dramakinetics in 2007 when her sons took courses taught by Pam Shooner. After seeing firsthand the
benefits of the class, both for her ‘typical’ son and her son who has special needs, she and Shooner
decided to launch the Dramakinetics organization to make classes more easily available to a wider
population.

Pam Shooner (Education Director) –Shooner brings extensive experience and insight into the areas of
special education and theatre. Getting her start teaching Dramakinetics classes at the Developmental
Disabilities Institute in New York, she brought Dramakinetics to the Cincinnati area in 2006. Classes were
started at the University of Cincinnati’s College-Conservatory of Music College Preparatory Program,
Special Learner’s Division. Through her then job as a home-based educator for C.I.T.E. (Community
Integrated Training and Education), she met Colleen McSwiggin, Managing Director of Dramakinetics.
Always believing in the power of the Dramakinetics methodology, with McSwiggin, Shooner decided to
launch Dramakinetics of Cincinnati. In time, Shooner and McSwiggin plan to take the organization
national so that more potential students can benefit.

Board of Directors

Juanita Hunter

Peter Keiser

Barbara Koerner

Carl Power

Cathy Rector

B-12
‘Engaging individuals of all abilities through music, movement and drama;
empowering all individuals to reach their full potential’
GRANT TEMPLATE: LETTER OF INQUIRY

DATE

ADDRESS

Dear INSERT NAME HERE,

Dramakinetics of Cincinnati is pleased to present this proposal for your review. Since full time operations
began in January 2008, Dramakinetics has served over ninety students in our weekly classes, many of which
have enrolled in our classes multiple times. Since we added our community workshops in September 2008,
we’ve served over 340 individuals in that program, ranging from 3 years old to older adults with Alzheimer’s-
type dementia. We strive to engage individuals of all abilities through music, movement, and drama in such a
way that they are empowered to reach their full potential, or, in the case of patients with Alzheimer’s, slow
their decline and diminish associated agitation and depression. We are the only organization in Cincinnati
that purposefully integrates individuals of all abilities and ages, with a curriculum that provides support for
the developmental goals, sensory needs, and behavioral issues of each participant. As such, students taking
our classes are able improve many aspects of their lives, including communication skills, motor skills, and
cognitive development.

This past year, we have seen tremendous success in our community workshops. By meeting with members of
every organization before the workshop is held, our Education Director is able to customize the workshop to
their specific needs or meet Individualized Educational Plans for students with special needs. We are
extremely pleased with the growth of our workshop programming, as it shows the increasing recognition of
Dramakinetics in the local community. Moreover, it further suggests the importance of incorporating the
performing arts into education and its importance in the development of all individuals, regardless of age or
ability.

We have received measurable success in our class and workshop offerings and are now hoping to increase
our reach. Our proposal requests XYZ. THIS WILL NEED TO BE TAILORED TO THE PROPOSAL. EX: Our
proposal requests $3000 for necessary equipment, needed for another course offering.

We appreciate XYZ Organization taking an interest in helping individuals of all abilities take part in
Dramakinetics classes. As said by one of our student’s parents, “Dramakinetics brings an outside-the-box
approach, encouraging my child’s strengths and creativity.” We strive to promote the development of each
student, knowing the unlimited potential of each student’s contribution to society. Please call me at
513.598.8764 if you require any other information or have any questions concerning this proposal. We look
forward to partnering with you in the future.

Thank you,

Colleen McSwiggin
Managing Director
Dramakinetics of Cincinnati B-13
‘Engaging individuals of all abilities through music, movement and drama;
empowering all individuals to reach their full potential’

EVALUATION

GUARDIAN ASSESSMENT OF PROGRAM: EXPLANATION LETTER

Dear Dramakinetics Family Member,

Feedback is critical in making sure Dramakinetics of Cincinnati offers the best experience to each
participant. As such, we would appreciate any feedback you can provide in regard to your student’s
experience in the program.

Please take a few moments and complete the attached survey. This survey can also be completed online
at http://www.surveymonkey.com/s.aspx?sm=im9ZIDSEWxpFUMY2jOrgpw_3d_3d. If it is more
convenient for you, the completed survey can be mailed to:

Dramakinetics of Cincinnati
c/o Colleen McSwiggin
6746 Jennifer Lynn Drive
Cincinnati, Ohio 45248

The survey should only take ten to fifteen minutes of your time. Responses will remain confidential,
unless you provide your name and specifically give us permission. We hope you will participate, so that
we can continue to serve the needs of our students in the best manner possible.

Should you have any questions or concerns, feel free to contact Managing Director Colleen McSwiggin
by phone at 513.598.8764 or by email at dramakinetics@fuse.net.

Thanking you in advance,

Pam Shooner
Education Director

Colleen McSwiggin
Managing and Development Director
B-14
PARTICIPANT’S SURVEY:

Introduction Page

B-15
Page 2:

B-16
Page 3:

B-17
Page 4:

B-18
Page 5:

B-19
Page 6:

B-20
B-21
INSTRUCTOR’S SEMESTER END EVALUATION:

Instructors will evaluate each student at the end of the semester based on below identified criteria. An
instructor can do this individually, without the student present. The evaluation and notes should be
completed within one week of the semester’s conclusion. It is important to perform the evaluation as
close as possible to the end of classes.

Goal Based Criteria to Evaluate: (Programs are established based on a specific set of goals. Therefore,
measures can be taken against the established goals)

1. Did the student meet his/her developmental goals over the course period?
2. If developmental goals weren’t met entirely, what was the status of his/her progress?
3. Has the child demonstrated improvement in cognitive, developmental and/or behavioral skills?
Please provide at least one specific example.
4. Were pre-identified developmental goals realistic and achievable?
5. If the student chooses to continue to enroll in classes, could they move up to the next sequential
class?

Process Based Criteria to Evaluate: (This process of evaluation is geared toward understanding how the
program works in its entirety.)

1. Did we work with the parent to develop a manageable development goal over the class period?
2. Was the student exposed to movement, music and drama in a way that was meaningful to
them?
3. How did the student find out about Dramakinetics?
4. What do instructors see as the strengths of the program? What are its weaknesses?

Outcome Based Evaluation: (This is the area that is becoming increasingly important to non-profits in
the eyes of funders. The goal of this evaluation method is to assess whether Dramakinetics is doing the
right things in its program to bring about the outcomes believed to be needed by the clients)

1. Were the classes filled at 75% capacity?


2. Were we able to bring in a mix of typical and special needs children?
3. Was the participant able to increase their level of independence and self reliance?
a. Give concrete examples
b. Dramakinetics seeks to empower individuals. Did we do this, how so?
c. This could also be done on a class level. Ex: Did 75% of participants increase their level
of independence through the class?

B-22
ADDITIONAL METHODS TO EVALUATE AND ASSESS

Method Overall Purpose Strengths Weaknesses


• Anonymous
• Cost effective
• Wording can bias
To collect information • Can compare and
Questionnaires feedback
quickly, easily and in analyze
& Surveys large volumes
• Impersonal
• Can collect large
• Can’t get the full story
amounts of info

To gain a full
• Have respondent’s full
understanding of • Time consuming
attention
someone’s thoughts and • Difficult to schedule
Interviews • Gain insight into areas
experiences. • Interviewer has
that cannot be
To gain in-depth potential to bias
answered in a survey
understanding

Allows us to gain a • Provides historical and


• Time consuming
thorough understanding current information
• May not know what
Documentation of how the program / • Does not interrupt flow
you are looking for
Review organization operates by of business
• Restricted to data that
reviewing organization • Information already
already exists
artifacts exists

• Difficult to evaluate
and interpret behavior
Can observe classes to • First hand information • Participant may act
gather information on • Can tailor observation differently with
Observation
how the program and to areas you need more observer present
classes actually operates information • Potentially costly

• Must have a good


• Great way to quickly moderator
and reliably get • Difficulty in scheduling
Allow the moderator to
common impressions a group
explore a topic in depth
Focus Groups of a topic • Hard to analyze
through a group
• Quickly gain key responses
discussion
information • Some participants
may not give true
impressions
• A quick way to identify • Time consuming
A way to understand your successful strategies • Just because
organization through the and those that were something worked or
experiences of similar weak. didn’t work for an
Case Studies
organizations through the • Also allows for quick organization doesn’t
comparison of case development of guarantee the same
studies benchmark standards / results for your
measures organization

B-23
GRANT MAKING ORGANIZATIONS:

United Way of Greater Cincinnati (The Health Foundation):


Grant Title: The developmental disabilities/Mental Health Partnership for Youth
Description: To provide specialized care to youth with co-occurring severe emotional disabilities and
developmental disabilities
Grant Areas covered: Community and Primary Care, School Aged Children’s Healthcare, Grants in Severe
Mental Illness, Substance Use Disorders, and Other grants (general, previous grants went to lead
poisoning education)
Target area: Hamilton County
Link: http://www.healthfoundation.org/grants/organizations/rhc.html
Notes: Seems to target mental illness, could be worth looking into, previous grant amount $150,000

Junior League of Cincinnati


About: Educational and charitable org. which reaches out to women of all races, religions, or national
origins demonstrating an interest and commitment to volunteerism
• They will post volunteer and training requests from other non-profits that meet their mission,
vision and values
• Recently partnered with Girls on the Run, helped them obtain grants

Catholic Health Partners


• Possible partnership potential with the Alzheimer’s classes

American Council for the Blind


• Offer scholarships, did not see anything on grants

Ohio Developmental Disabilities Council


• Various grants
• Educational Options for Children seemed to be same nature
• ‘Funding for the ARTS –mini grants’
o The Funding for the Arts program helps emerging artists with disabilities move to a
higher level of artistic career development. Since the community employment rate
for people with disabilities is low, the arts can provide opportunities for people with
disabilities to be employed in a variety of non-traditional higher paying jobs. Each
year ODDC will select grantees through a competitive application process. Funds will
be used to help artists with disabilities obtain the materials and develop the skills
necessary to began marketing their art for profit.
• See: http://ddc.ohio.gov/Grant/profile.htm for description grants offered

Rhonda and Larry A. Sheakley Family Foundation


• Have sponsored Cincinnati Ballet and Opera.
• Cannot find website

B-24
The Macy’s Foundation
• Focus: Macy’s focuses its giving in the areas of education, arts/culture, and programs for
youth and minorities. Applicants seeking funding for programs or projects that directly
benefit one or more of these areas of strategic focus should indicate their focus clearly on
their applications.
• Applicants must be invited by contributions contact, to find contributions contact:
o To determine your contributions contact you must contact the division that operates a
store in your geographic area. If you are unsure which division is appropriate for your
request or if you have not had the opportunity to speak with the contributions contact
covering your geographic area, please see the link at left for contact information. You
can also submit an email to Foundationapps@macys.com and your email will be
forwarded to Bloomingdale’s or the appropriate Macy’s division for review. You then
will be either invited to apply online or notified that your request does not match the
strategic focus of the Foundation. Your email must include your organization’s name,
address, mission and a brief description of the funding request. An invitation to apply
cannot be offered without this information.
• More info: http://www.macysinc.com/community/applicationprocess.aspx

Aplaugh Family Foundation


• Mission: Giving for art and culture, education and human services and community
development
• Fields for previous giving: Arts, Community development, Education, Environment, Health
Organizations, Human Services, Medical Research, Recreation
• Deadlines: None
• Contact Info: Aplaugh Family Foundation, 525 Vince Street, 21st floor, Cincinnati, Ohio
45202

The Robert H. Reakirt Foundation (through PNC Bank)

Louis and Melba Schott Foundation


• Contributed to several local arts organizations including the Know Theater
• Focus looks to be on children

The Oliver Family Foundation


• Supports projects that promote human dignity, alleviate human suffering, and advance the
health and well being of individuals and communities
• Contact info: THE OLIVER FAMILY FOUNDATION
761 Marbrisa River Lane
Vero Beach, FL 32963
contact info@oliverfamilyfoundation.org

B-25
Other Ohio foundations:

The Shubert Foundation

Knowledge Works Foundation

Schiff Foundation

Schmidlapp Foundation

Hamilton County Foundation

Fifth Third Bank Foundation

Cinergy Foundation

Greenside Foundation

NON-Ohio foundations:
John S. and James L. Knight Foundations

Abbott Laboratories

Bill and Melinda Gates Foundation

The Joyce Foundation

MNBA Foundation

Leslie H. Wexner Charitable Fund

Lerner Foundation

Websites of interest:

http://foundationcenter.org/ (This is a comprehensive resource. One feature of the site is its ability to
identify all the different types of grants available)

http://www.cincinnatilibrary.org/services/grc.asp (This is the online grant resource library for the


Cincinnati Public Library)

B-26
GRANTS TIMELINE SNAPSHOT

An Excel spreadsheet has been constructed for each month identifying grant submissions that are due
that month. There is a tab at the end called “anytime” for the grants that can be submitted at any point
during the year. A full version of this can be viewed in the electronic copy submitted (attached in your
folder).

This column identifies the This column provides any relevant notes,
This column
Funding identifies
Organization. synopsis of the organization and links.
the due date for each
grant by month.

Each of these tabs is one month, with an additional ‘anytime’


grant at the end. When a month does not have a lot of grants,
one may be selected from the anytime category.

B-27
PROSPECTIVE DONORS

An electronic version of an Excel Spreadsheet has also been included in the submitted information. The
spreadsheet is set up so that you may sort prospective donors by name, address, zip code, city or state
depending on what is most helpful to you. Below is the list of prospective donors.

Prospective donors were acquired from the published donor lists of several prominent arts and
education organizations in Cincinnati. The organizations used to derive this list were the Cincinnati
Ballet, the University of Cincinnati Alumni Association and the Fine Arts Fund. Prospective donors were
selected based on their proximity to the Cincinnati area. At this point, since Dramakinetics is a local
organization it is important they get support from the local community. As Dramakinetics and its
reputation grows, Dramakinetics will expand its geographic donor foot print. This is a good starting point
that can continue to be added to as Dramakinetics grows.

Zip
Last Name First Name Street Address City State Code
Alper Anatole 7975 Indian Hill Road Cincinnati OH 45243
Anning Rob and Dulany 739 Lindell Lane Cincinnati OH 45226
Mr. and Mrs.
Arnovitz Matthew 1440 Passport Lane Dayton OH 45414
2200 Victory Parkway Apt.
Aronoff Stan 2402 Cincinnati OH 45206
Banfield Pam and Gordon 7525 Legends Lane Cincinnati OH 45244
Barlag Henrietta 210 E. Eighth Street Apt. 15 Cincinnati OH 45202
Barrett Eileen and John 9300 Shawnee Run Road Cincinnati OH 45243
Bell Thomas and Marsha 5785 Buckingham Lane Mason OH 45040
Berliant Mark 549 Hickory Hill Lane Cincinnati OH 45215
Berry Chester 6086 Valleybrook Drive Middletown OH 45044
Black Leslie and Brian 807 Beech Stret Oxford OH 45056
Bookmyer Paula 8141 Camargowoods Court Cincinnati OH 45243
Bowen Russell and Angela 6077 Ashley Court Cincinnati OH 45242
Brainer Susan and David 7874 Bicentennial Place Cincinnati OH 45249
Brezinski Virginia 4167 Crystal View Court Cincinnati OH 45241
Brielmaier Bruce and Sandy 2722 California Road Okeana OH 45053
Bruening William 5347 White Poad Geneva OH 44041
Bucher Ruth and Barry 8725 Blome Road Cincinnati OH 45243
Buschle Louis and Nikki 119 E. Court Street Cincinnati OH 45202
Carmichael Clark and Cathy 2875 Turpin Woods Court Cincinnati OH 45244
Carruthers Dona and Pat 601 Glenway Drive Hamilton OH 45013
Castleberry Edward 1041 Catawba Valley Drive Cincinnati OH 45226

B-28
Clark Norma 1718 Birchard Avenue Fremont OH 43420
Coburn Mike and Nicole 1351 Suncrest Drive Cincinnati OH 45208
Copanas Sondra and Thomas 9350 White Rose Court Loveland OH 45140
Cunningham Daniel and Margaret 2820 W. St. Route 63 Lebanon OH 45036
Dalambakis Judy and Chris 3759 Heritage Court Loveland OH 45140
Dannenberg Betty 10900 Windhaven Court Cincinnati OH 45242
Drury Paula and Dan 9354 Old Village Drive Loveland OH 45140
Dugan Darin S. 2122 Ripley Bradyville Pike Aberdeen OH 45101
Dye Leslie R. 5364 Elbon Road Waynesville OH 45068
Ehrnschwender Scott 6 Denison Lane Terrace Park OH 45174
Estes Joanne and Robin 8659 Hetheridge Lane Cincinnati OH 45249
Feldmann Barbara 2906 Ratterman Avenue Cincinnati OH 45211
Mr. and Mrs. Barry
Fittes Fittes 7238 Camargowoods Drive Cincinnati OH 45243
Forney Debbie and Gary 1698 Lockbourne Drive Cincinnati OH 45240
Gaburo Sarah and Michael 923 Princeton Drive Terrace Park OH 45174
Gamstetter Neil and Mary 6806 Southampton Lane West Chester OH 45069
Gick Kathy and Gordon 6018 Pineview Lane Cincinnati OH 45247
Ginsburg David and Pamela 3536 Mooney Avenue Cincinnati OH 45206
Ohio
Ginter Richard and Ana 2113 Beech Cove Township OH 45157
Graham Karl and Constance 2584 Fleetwood Avenue Cincinnati OH 45211
Gruppo Ralph 1259 Coentry Woods Cincinnati OH 45230
Guttman Ian and Aimee 8480 Fox Club Lane Cincinnati OH 45243
Hackett Denny and Karen 7503 Wetherington Drive West Chester OH 45069
Harrison Tammie 7266 Saint Ives Place West Chester OH 45069
Hawkins Patricia 3501 Smithfield Lane Cincinnati OH 45239
Monfort
Hilvers Ron and Dorothy 5365 Cloverleaf Lane Heights OH 45211
Hoffman Richard 1337 Voll Road Cincinnati OH 45230
Jacobson James L. 1090 Agate Trail Dayton OH 45459
Johnson Mark and Sarah 2129 Hathaway Drive Brunswick OH 44212
Johnson Carver and Algernon 26 E. Sixth Apt. 603 Cincinnati OH 45202
Johnston Laurie 3414 Derbyshire Drive Canfield OH 44406
Kaeding Mr. and Mrs. Kevin 6252 Old Stone Court Hamilton Oh 45011

B-29
Khoury Mr. and Mrs. Norman 4861 Muirwoods Court Cincinnati OH 45242
Klink Kathleen 780 Elmwood Road Hamilton OH 45013
Kolodzik Marcia 2121 Alpine Place Apt. 704 Cincinnati OH 45206
Kuntz Mary and Charles 3942 N. Cliff Lane Cincinnati OH 45220
Kurz Jo Ann and George 7715 Buckingham Road Cincinnati OH 45243
Lame John and Susie 1268 Rookwood Drive Cincinnati OH 45208
224 E. Eighth Street Apt.
Lemen Lisa and Steve 706 Cincinnati OH 45202
Lindstedt Janet 10562 Knollview Drive Cincinnati OH 45241
Linesch Raymond and Ruth 10561 Ridgevale Cincinnati OH 45241
Long Phillip and Whitney 4795 Burley Hills Drive Cincinnati OH 45243
Loring Leslie and Brent 746 Mendon Hill Lane Cincinnati OH 45244
Mack Helen and Millarn 302 Compton Hills Drive Cincinnati OH 45215
Mailender Ken and Melissa 553 Hickory Hill Lane Cincinnati OH 45215
Olmstead
Maresca Ward and Ellen 57 Parkway Drive Falls OH 44138
Mathilde Tim and Peg 2025 McKinley Blvd. Lebanon OH 45036
McNerney Pat and Jan 1131 Park Ridge Place Cincinnati OH 45208
Miller Darrell 6842 Vinewood Avenue Cincinnati OH 45227
Miller Huxley and Ariel 2940 Wold Avenue Cincinnati OH 45206
Murphy Mr. and Mrs. Joseph J. 8100 Dry Run Circle Germantown OH 45237
Nogar Lisa and Brad 3146 Williams Creek Drive Cincinnati OH 45244
Nuemann David and Sue 7605 Miami Ave. Cincinnati OH 45243
O'Brien Kathy 600 Doe Run Court Loveland OH 45140
O'Meara Kathy and Don 8061 Merrymaker Lane Cincinnati OH 45236
Parmenter Richard 8317 St. Rte. 44 Ravenna OH 44266
Patrick Jenn and Scott 220 Regency Square Maineville OH 45039
Pez Howard 880 Linda Sue Drive Cincinnati OH 45245
Rahe Martin 1833 Keys Crescent Lane Cincinnati OH 45206
Ripp Karen and Robert 6650 ShawneeRun Road Cincinnati OH 45243
Schwartz Roberth and Jennifer 5761 Chapel Heights Lane Cincinnati OH 45247
Seeskin Ronald 12023 Timberlake Drive Cincinnati OH 45249
Mr. and Mrs. William
Sena T 4905 Taft Place Cincinnati OH 45243
Shaul Jeffrey and Patricia 4733 Highland Oaks Drive Cincinnati OH 45248
Sherrard David and Diane 4612 Manorlake Drive Mason OH 45040
Shertzinger Howard J. 720 Miami View Court Loveland OH 45140
Shifman Julie and Steven 7431 E. Aracoma Drive Cincinnati OH 45237
Dr. and Mrs. Edward
Silberstein B. 3530 Verger Lane Apt. 6 Cincinnati OH 45237
Sutermeister Steve and Debbie 7433 Pinehurst Drive Cincinnati OH 45244
Thomas Lynda A. 2206 Riverside Drive Cincinnati OH 45202

B-30
Vaughan Linda 10947 Reading Road Cincinnati OH 45241
Mr. and Mrs. 5044 Wesselman Woods
Vickery Frederick E. Drive Cleves OH 45002
Warshaw Steven and Sherri 10350 Ryan's Way Cincinnati OH 45241
Weiss Herbert 4 Cloister Court Cincinnati OH 45208
2412 Ingleside Avenue Apt.
Westheimer Ruth 23 Cincinnati OH 45206
Winkler Hon. And Mrs. Ralph 5355 Boomer Road Cincinnati OH 45247
Zoller Jeanie 85 Jewett Drive Cincinnati OH 45215

CHOOSING THE APPROPRIATE FUNDRAISER

Several considerations need to be taken into account before the appropriate fundraiser can be selected.

Factors to consider are:

1. Availability –How much time can you devote to this event?

2. Establishing a financial goal –How much money do you hope to raise? The amount will make
some fundraisers make sense, while others will not. This helps you to narrow down your
potential events.

3. Recruiting Volunteers –How many volunteers will help me? Do I know any people / do I have
any connections that would help make this fundraiser successful?

4. Evaluating participants –How can we motivate our members to help in our efforts? This applies
to students and their families as well as the board of directors and previous donors.

5. Choosing the right fundraiser –Make sure the fundraiser selected supports what your
organization is about. The fundraiser needs to make sense for the organization so that those
participating can clearly see the link.

B-31
POTENTIAL FUNDRAISING EVENTS

Annual Year End Performance

Every year at the end of the semester, students can perform the program they have been practicing in
front of a live audience. By making this an annual event, it has the potential to be a significant source of
funds. People can be charged an admittance fee, or donations could be accepted. This event would
showcase Dramakinetics to potential funders. The performance could be held at various locations
throughout the Cincinnati area. This event could be Dramakinetics signature annual event and
fundraiser.

Dessert Extravaganza

This could be a casual event or a dress up, black tie event. The dessert extravaganza will allow guests to
sample unique and delicious desserts. Again, Dramakinetics could show a brief video, or have a picture
mosaic playing on a screen in the background so that guests could begin to get a sense of what
Dramakinetics is about. Or, Dramakinetics could even have students perform if desired. Guests would be
charged either per plate, or a flat rate.

The event could be open to the public, or it could just be limited to pre-identified individuals that are
potential large donors, or individuals Dramakinetics want to build a relationship with. Inviting
community leaders and school officials would be wise. This could serve as a low key introduction to the
organization. If planned enough in advance, Dramakinetics could begin to ask local restaurants for
donations. Dramakinetics would have to target upscale restaurants so that the dessert was unique and
not overly available. Local bakeries and restaurants would be ideal as their loyalty to the local
community would be strongest. It offers a good opportunity for the restaurant too as they are exposing
themselves to a new customer base that is likely to visit their establishment.

B-32
Dramakinetics would need to make a dessert booklet/menu to advertise the dessert as well as the
restaurant that provided it. The booklet could also contain Dramakinetics information including history,
mission, etc. The event needs to be held in an easily accessible area. It could be held in a hotel
conference room. They may be willing to donate their space in exchange for the publicity. Door prizes
and coupons could also be offered.

A Tony Awards Party

Since Dramakinetics is centered on drama, movement, music and the performing arts, hosting a party
the night of the Tony’s is fitting. In fact, Dramakinetics could partner with a local theater and host a
party to celebrate the event. Guests would have to buy tickets in advance. Dinner and drinks could be
served and perhaps even some live entertainment could be included as part of the festivities. An
arrangement would have to be worked out with a local theater. With so many people interested in the
arts, if marketed as an ‘event’ and a ‘who’s who’ event in the local community, it could become a very
popular event. This again could be an annual event that has the potential to develop quite a following.

Cornhole for a Cause

Cornhole is a popular summer time past time in the Cincinnati area. It makes perfect sense to capitalize
on it. Dramakinetics should pick a set weekend in the summer and have a neighborhood tournament.
Money would be raised through cornhole team signup entry fees. A certain percentage of fees could go
toward prizes for first, second and third place, or Dramakinetics could work with local retailers and food
establishments to get prizes donated. In true neighborhood form, a grill out could take place and even a
Dramakinetics class performance could be part of the entertainment.

B-33
Make Believe Tea Party

Playing on the fact that Dramakinetics works a lot with children, the Make Believe Tea Party is an
especially appropriate idea. This could be part of Dramakinetics direct mail campaign. To hold a Make
Believe Tea Party, Dramakinetics would have to generate a list of potential funders. Then, buy tea bags
(can be done inexpensively when in bulk) and send them in an envelope with an eye catching and
unique invitation inviting them to attend and explaining the Make Believe Tea Party on a specific day at
a certain time. Also, state that you too will be enjoying a cup of tea at that time in honor of your cause.
Include a self addressed, stamped envelope and request a donation in return for ‘attending’ the tea
party. Follow up with a thank you note for those that made a donation. This is a low investment activity
for Dramakinetics as the only costs would be the price of the direct mail campaign. The event actually
takes place in the individual’s house, so Dramakinetics would not have to do a lot of planning.

One Great Day Campaign

Often times when a person donates to a cause their gift seems intangible to them. The ‘One Great Day’
campaign could alleviate this. Dramakinetics could incorporate the ‘One Great Day’ Campaign into their
annual funding campaign. For instance, Dramakinetics charges $120 for a semester’s worth of classes. A
semester of classes is made up of 10 classes. This means the fee is $12 per class. As part of the ‘One
Great Day’ Campaign, supporters could be encouraged to donate $12 for a student to have ‘one great
day.’ This gives supporters a tangible result of their individual donation.

B-34
PRIMARY RESEARCH APPENDIX

APPENDIX C

C-1
APPENDIX C TABLE OF CONTENTS

INDIVIDUAL INTERVIEW DISCUSSION GUIDE … … … … … … … … … … … … C-3

INDIVIDUAL INTERVIEWS SUMMARY … … … … … … … … … … … … … … … C-4

INDIVIDUAL INTERVIEW NOTES … … … … … … … … … … … … … … … … … C-6

ORGANIZATIONAL INTERVIEW DISCUSSION GUIDE … … … … … … … … … C-11

ORGANIZATIONAL INTERVIEWS SUMMARY … … … … … … … … … … … … C-12

ORGANIZATIONAL INTERVIEW NOTES … … … … … … … … … … … … … … … C-14

GRANT INTERVIEW DISCUSSION GUIDE … … … … … … … … … … … … … … C-21

GRANT INTERVIEWS SUMMARY … … … … … … … … … … … … … … … … … C-22

GRANT INTERVIEW NOTES … … … … … … … … … … … … … … … … … … … … C-23

C-2
INDIVIDUAL INTERVIEW DISCUSSION GUIDE

PURPOSE: Gather enough information so that a testimonial may be written. Understand more about
how people find out about Dramakinetics, what it is about, what differentiates Dramakinetics from
others.

Components:

• Introductions
• Purpose and scope explained

Background / Tell me about yourself and your family:

How did you become involved with Dramakinetics?

How long have you been coming?

How did you find out?

Do they offer any alternatives like this at school? (hopefully we will hear why Dramakinetics is

better)

What made you bring your child to Dramakinetics?

If you were to describe Dramakinetics to other people, how would you do so?

How has Dramakinetics helped your child?

Improvements?

Positive changes in behavior?

What kind of improvements have you seen?

C-3
INDIVIDUAL INTERVIEWS SUMMARY

Background / Tell me about yourself and your family:

• Student composition represented:


o One student was typical needs, the rest were special needs
o Some of the diagnosis’ represented were:
§ Chromosome disorder
§ Cerebral Palsy
§ Global developmental disorder
§ Issues represented were cognitive, while others were physical
• Parental backgrounds were varied:
o Three parents had ties to developmental disabilities organizations: LADD, Arc Hamilton
County and Special Education background

How did you become involved with Dramakinetics?

• There were three primary ways interviewees became involved in Dramakinetics (two of which
involved some sort of previous experience with Dramakinetics)
1. Had previous special education connections or experience and consequently heard
about Dramakinetics
2. Word of mouth recommendations. This was the case of most participants.
3. Had participated in a workshop where Dramakinetics was present, or saw Dramakinetics
at Kid Fair in Tri-County Mall

How long have you been coming?

• For most, this was their first semester at Dramakinetics


• One parent had been bringing their child to classes since 2007

How did you find out?

• Word of mouth recommendations


• A friend of their child’s already attended
• Saw Dramakinetics at a Kids Fair Expo

Do they offer any alternatives like this at school?

The resounding answer to this question was no. There aren’t any alternatives like this in the schools
where these children attend. Moreover, there are (according to one interviewee) no alternatives even
similar to this offered for those in high school.

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What made you bring your child to Dramakinetics?

For the typical child, it was a deliberate effort of his mother to make sure that he was exposed to those
with disabilities so that he is better prepared to work with them and be comfortable around them in the
‘real’ world.

For the parents of children with special needs, they saw Dramakinetics as an opportunity for their child
to possibly develop new skills. Also, it was a channel that had not yet been explored with their children.
They felt Dramakinetics may offer an environment and teaching style that could lead to growth in their
child’s abilities.

If you were to describe Dramakinetics to other people, how would you do so?

Words used included:

• Unique • Opportunity to be comfortable with


• Practical Skills themselves
• Spontaneous • Encouraging
• Warm • Teaching
• Smiles • Coaching

How has Dramakinetics helped your child?

For most respondents it was too early in the quarter to make an assessment. However, they did say that
their children seem to like the program. In fact, two parents commented that their child gets antsy or
frustrated if they don’t go to class that week, or take a different route to class.

Improvements?

For most that were interviewed, it was too early to tell. However, one parent said that their child’s
verbalization seemed to have increased through the singing exercises performed in class.

Positive changes in behavior?

Again most parents felt it was too early to really notice anything. However, they did say that it seems
like their child wants to be there, almost as if they are in a better mood on class days. In fact, one parent
said they felt like their daughter grew grumpy if class was cancelled and she didn’t get to go.

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INDIVIDUAL INTERVIEW NOTES

INTERVIEW 1:

Interviewee: Cheryl Phipps

Background / Tell me about yourself: Brings her son Austin here. He is a typical child with no special
needs. She is superintendent to MRDD. Works with non-profits and LADD.

How did you become involved with Dramakinetics?

She became involved with Dramakinetics in an effort to encourage those without disabilities to work for
those with disabilities. She calls her son Austin a ‘guinea pig’ in this experience. He loves the program
and wants to be there.

How long have you been attending?

This is Austin’s third semester in the program. He really enjoys it. He’s been coming about a year.

How did you find out about Dramakinetics?

We found out about Dramakinetics in an advertisement in the Western Hills Press.

Are there any alternatives like this at school?

There are no classes that are similar offered at school, especially not at the teenager level.

What made you bring your child here?

She brings her son here because working for LADD she has a lot of exposure to developmental
disabilities. She wants her son to be able to work with, communicate with and respect these individuals
so she brings him here. By doing so, she hopes he can one day be an advocate for them.

If you were going to use some adjectives to describe Dramakinetics, what would they be?

• Unique
• Outside the box
• Encourages creativity
• Works on child’s strength and let it take its course / direct the class
• Austin loves program, wants to be here

Fundraisers:

• Many non-profits use traditional fundraisers


• May want to think outside the box:
o Pub crawl putt-putt course o Restaurant Fundraisers
o Raffle for the Oscars C-6
INTERVIEW 2:

Interviewee: Sue Schindler

Background: Daughter Katie was born with disability. Used to go to Gymboree, where all parents were
supposed to be with their children because they were little, so there was no stigma. But as her daughter
got older, Gymboree was not an option so they found Dramakinetics. Sue works for ArcHamilton
County.

How did you become involved with Dramakinetics?

Sue became involved with Dramakinetics as a result of an Arc Workshop she attended. The workshop
was focused on assisted communication. Someone there suggested Dramakinetics.

How long have you been attending?

This is Katie’s first semester, but she really seems to be enjoying it thus far.

How did you find out about Dramakinetics?

I found out about Dramakinetics by a friend’s recommendation. Otherwise, I wouldn’t know it existed.

Are there any alternatives like this at school?

There are no even slightly similar alternatives at school.

What made you bring your child here?

I brought Katie here primarily for her to work on her social skills. We thought this would be a good
environment for her to grow and develop.

If you were going to use some adjectives to describe Dramakinetics, what would they be?

• Opportunity to become comfortable with yourself


• Practical skills
• Excitement
• Spontaneous
• Warm
• SMILES!!!

“Daughter seems happier when she comes, is nicer.”

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INTERVIEW 3:

Interviewee: Katie Merce

Background: She is bringing her son Peter here. He’s always enjoyed theatre and spotlights, but
sometimes behavior issues make it difficult. So, I felt this would be a good venue for him.

How did you become involved with Dramakinetics?

This is our first semester here. Peter has a friend that has attended classes here, so we decided to give it
a try. The family of Peter’s friend recommended it.

How long have you been attending?

It is our first semester for classes.

How did you find out about Dramakinetics?

We found out about Dramakinetics through one on Peter’s friends. They recommended it. His friend
enjoys classes, so we thought Peter might as well.

Are there any alternatives like this at school?

Unfortunately, there are no similar alternatives offered at school. Because of this, Dramkinetics is even
more important to us.

What made you bring your child here?

Based on a recommendation from a peer.

If you were going to use some adjectives to describe Dramakinetics, what would they be?

• Free
• Uninhibited
• Fun
• Laughter
• Light
• Music
• Performing
• Cheerleading

“When Peter comes to Dramakinetics, behavioral issues are virtually non-existent.”

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INTERVIEW 4:

Interviewee: Steve

Background: Steve’s son has a disability, a chromosome issue, felt like this might be a good opportunity
for him to interact with others and possibly learn some new skills

How did you become involved with Dramakinetics?

Dramakinetics was recommended to us, word-of-mouth.

How long have you been attending?

This is our first semester here at Dramakinetics. Hopefully, we will be coming to more classes.

How did you find out about Dramakinetics?

Steve found out about Dramakinetics from his wife who got the recommendation from someone else.

Are there any alternatives like this at school?

There’s nothing that pairs movement and music at school.

What made you bring your child here?

We came as a result of a recommendation given to my wife.

If you were going to use some adjectives to describe Dramakinetics, what would they be?

• Movement
• Teaching
• Coaching
• Fun
• Teaching skills

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INTERVIEW 5:

Interviewees: Jim Meyer, Paul, Katie

Background: Backgrounds in group were varied. One had a special education background. All the
children in this group had some sort of disability. The disabilities represented were cerebral palsy and
global developmental disorder.

How did you become involved with Dramakinetics?

The ways the interviewee became familiar with Dramakinetics varied. Katie became involved through
her special education background. Another interviewee became involved after seeing Dramakinetics at a
Kids Fair at the Tri-County Mall.

How long have you been attending?

For two of the interviewees, it is their first experience with Dramakinetics, just beginning in the January
2009 semester. However, one interviewee had been coming since September 2007.

How did you find out about Dramakinetics?

The primary way was word-of-mouth ant talking to Colleen about it. However, one person also found
out about it at Kid Fair in the Tri-County Mall.

Are there any alternatives like this at school?

All have yet to see anything similar offered at school.

What made you bring your child here?

It is something most have not done with their children yet. They felt it could be an environment where
their child had the potential to succeed

If you were going to use some adjectives to describe Dramakinetics, what would they be?

• Music and acting • Teaching my turn/your turn, simple


• Spontaneity rules of etiquette
• Helps to verbalize • Child is happier when you say
• Allows to interact Dramakinetics
Have you noticed any improvements in your children? Can you list any?

• Smile on face
• Always happy when the child knows they are going to Dramakinetics
• Has seen increased verbalization through singing
• Better group interaction skills
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ORGANIZATION INTERVIEW DISCUSSION GUIDE

Hi, my name is Kristin Schaub. I am a graduate marketing student at the University of Cincinnati. I am
working with Dramakinetics as part of my Capstone project. Through this interview, I hope to gain first
hand information from similar organizations. By doing so, I will be better able to better know where
Dramakinetics fits in the competitive niche. Also, I hope to gain insight into appropriate benchmarking
criteria that would help Dramakinetics better evaluate its progress.

Thank you for agreeing to sit down with me. I know your insight will be invaluable in the learning
process. All information provided here will stay between me and my client. I will be taking notes as we
go so that I can best capture your insights.

Ask them a little about themselves à get to know them

Research each organization in advance. Use some of the knowledge to lead into first question:

1. I was reading (reference something specific about organization online and …) tell me a little
more about your organization

2. How would you describe the product / service you provide?

3. How do your participants find out about your organization?

4. Could you tell me more about how your organization receives funding?
a. Grants/Individual donations / Program Fees / Taxes
b. Could you provide and approximate funding mix?

5. What criteria does your organization benchmark on?


a. Are there other criteria you have heard used or would suggest using?

6. Have you partnered with other organizations in the past?


a. Was it successful?
b. Can you provide examples?

7. Do you have any suggestions for a young organization seeking funding?

8. What are some opportunities you have found successful in getting your name out there?

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ORGANIZATION INTERVIEWS SUMMARY

1. How would you describe the product/service you provide?


The products/services provided varied from organization to organization. However, the
organizations were the same in that they provide their services to those who are in need. Also,
organizations firmly believed in the mission they supported and the target audience they served.

2. How do your participants find out about your organization?


Across all the organizations, the primary way people found out about their organization was
through word of mouth recommendations. This underscores the significance of making a
positive first impression on the first encounter. Some organizations did participate in small scale
advertising like CityBeat or getting unused billboards donated to their cause.

3. Could you tell me more about how your organization receives funding?
Some received funding through tax payer support. Annual campaign drives were important to
several of the organizations and grants were also a significant proportion of funding.

a. Grants/Individual donations / Program Fees / Taxes and funding mix


i. Typical mixes were 1/3 grants, 1/3 individual donations and 1/3 program fees

ii. Varies from year to year. But, the 1/3 mix of grants, individual donations and
program fees holds fairly true from year to year. This would be the ideal mix for
most of these organizations.

4. What criteria does your organization benchmark on?


• Audience Size
• Degree of Difficulty Classes
• Population Served
• United Way Developmental Scale

a. Are there other criteria you have heard used or would suggest using?
i. First, it is important that the criteria chosen (although it can vary from
organization to organization, depending on what fits it best) be measurable. The
second criterion of importance is to present benchmarking criteria that can
demonstrate that your organization is on its way to becoming self sustaining.

5. Have you partnered with other organizations in the past?


All organizations had partnered with other entities in the past. Typically this was done through a
corporate partnership. The Cincinnati Recreation Commission has had a lot of success with this.

a. Was it successful? Yes. In all cases partnerships were successful.


b. Can you provide examples? The CRC has partnered with the USTA for the Tennis
Tournament in Mason. This partnership has turned into one of the major sources of
funding for CRC’s Therapeutic Recreation division.
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6. Do you have any suggestions for a young organization seeking funding?
One suggestion was to create a point person in charge of recruiting and marketing
responsibilities. This would enable the person to get the Dramakinetics name out there. Also, if
one person was assigned to this, they could focus on funding endeavors and other resources
could be allocated elsewhere.

Networking between people and organizations was also emphasized. If you can build a
relationship with some of the people that serve on grant boards there is an increased likelihood
you will receive the grant. Also, between organizations you can share one another’s skills and
resources.

Forming relationships with schools is also highly recommended. This gives access to a larger
audience. Also, typically school contracts are where the money is at. Relationships or
partnerships with schools also enhance your organization’s reputation.

7. What are some opportunities you have found successful in getting your name out there?
For several organizations partnering with larger, well known and more established organizations
was am effective method. Also, setting up databases and tracking those that have shown
interest in your organization has proved to be a solid way to keep interested parties in the loop.

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ORGANIZATION INTERVIEW NOTES

INTERVIEW 1:

Name: Joseph Link

Organization: Renegade Players

1. Product – Inclusive arts, service and education organization. Have found a great deal of success
in their service projects. Through purposeful inclusion between student and teacher, they are
able to ‘blur’ the lines and create a trusting environment where people are seen as equals. Their
most common activity is picking a service project and work on it together. Also have several
classes and plays including those with and without disabilities.

2. Promotion –Currently serving 50 people. In their entire existence they have served
approximately 150 people.

3. Funding –The highest budget they have ever had was $30,000. Currently, the budget stands at
$15,000. In order to alleviate some costs in the past they have collaborated with other
organizations such as the ballet and Playhouse in the Park. Approximately one-third of funds
ARE grants, one-third is individual donations and the remaining third is class fees.

Suggestions for benchmarking criteria:

1. Audience Size –Fine Arts Fund (who funds many of the local non-profit arts organizations) wants
to see increasing audience size. Additionally, they want to see diversity in audience. This
diversity can be race and ethnicity, but also types of disabilities served. Goal should be: How can
we make our audience more diverse?

2. Progression of classes –For grant obtainment, it is good to show that a person is making
improvement as a result of your instruction. One way to do this is through offering some sort of
sequential classes. Some examples could be Dramakinetics I, II and III. Or, another example
could be Dramakinetics Beginner, Intermediate and Advanced. The ability to show progress for
the individual is a critical component for grant making bodies. Goal: Can you measure progress
in some sort of tangible way?

3. Measurable Objectives –Grant making bodies always want to see improvement. By doing so,
they feel that at some point you can become a self-sustaining organization: the ultimate goal.
For this reason, it is important to set and archive measurable objectives that can then be
translated into the grant writing application. One example might be if you can show class
revenues increasing by a certain percent per annum.

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Possible collaborations / partnerships:

• United Way
• Down Syndrome Association

Suggestions:

• Begin using skills of individuals within the organization to perform research. Pam has experience
in this. If research was conducted showing a specific benefit to the classes, grant obtainment
would be more likely.
• Identify a point person to work on establishing connections with other organizations. Someone
that can stay with the organization so that they are familiar with it and its offerings. Additionally,
this same person could coordinate PR and newspaper stuff to get Dramakinetics publicity.
• Networking between organizations and granting bodies is critical.

INTERVIEW 2:

Name: Timothy Vogt

Organization: Starfire Council

1. Product – Product is focused on provided weekly programming to those with disabilities. Starfire
Council wants those with disabilities to overcome social isolation that is often the result of
impairment. Programming is divided into four age groups: 13 to 21, 22 to 30, 31 to 44 and 45
and up. Starfire sponsors over 100 activities per month. They claim that 25% of Cincinnati’s
disabled community uses them. Starfire offers evening and weekend outings, service outings,
recreational outings, extended outings and Starfire U.

2. Promotion – No form promotion. All users of Starfire find out about the organization through
word of mouth. Over 460 people attend activities per month. Around 650 people attend the
organization’s events yearly. Starfire Council does have a database that they leverage to inform
people of upcoming events and weekly programming.

3. Funding – Primary source of funds is derived from money generated through programming.
Also, believes it is important to show sustainable revenue stream. For them, this is done through
day programming fees, which means the participant comes to the venue for a whole days worth
of activities.
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a. $1.2 million operating budget
b. Composition: 1/3 local government funding, Membership fees ($50 annually per
person), grants from 6 to 10 foundations depending on the year, 2 grants from the
United Way and Individual donations

‘Building Lives’ Campaign:

Is a grass roots capital campaign. In order to launch, it was imperative to conduct thorough research, get
volunteers to get the message out and have complete buy in from the board. Acknowledges that you
have to be ready for rejection in the funding phase. It is time consuming but money will come if you
stick to it. It becomes increasingly important to leverage assets when facing challenges.

United Way Development Scale (One way to measure improvement)

• Measurable units are OUTCOME driven


• Claim that 75% of their members improve their social skills each year
• In Starfire’s case, participation is deemed an acceptable outcome because the purpose of their
organization is to prevent social isolation. So, by coming to an event, participation alleviates
social isolation and is therefore a legitimate measure.
• However, it is difficult to quantify other major benefits such as self confidence, communication
skills

Benchmark suggestions:

• Audience size: Those that participate in the program


• Degree of Difficulty classes: Show progression of skills when possible
• United Way Developmental Scale to track benefits that are not necessarily outcome driven

Grant Making Learnings:

• Show sustainability. Make sure that you can demonstrate to the grant making organization that
you are on track to become self-sustaining, not needing grants.
• It’s not enough to just get the money. You must determine how it will get you to a point of not
needing grants.
• Build relationships with grant making bodies. Most grants are given as a result of the
relationship you have with the organization
• Find a way that Dramakinetics can have a steady stream of self produced revenue streams

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Opportunities to capitalize on:

• Partner with school systems. If done successfully, the school pays the service fees, provides the
location and such. Therefore, it has the ability to be a major source of revenue. Additionally, it
can be a constant revenue stream if built into the school system
• Look into Project Search and other similar organizations. This organization makes it so that
people with disabilities ages 20 to 22 work in hospitals at over 80 sites nationwide.

INTERVIEW 3:

Name: Alayne Kazin

Organization: Cincinnati Recreation Commission –Therapeutic Recreation

1. Product –Their product is composed of a variety of classes offered throughout the year to
individuals of all ages from children to adults. They have over 2,000 regular users of their service
(meaning they use the product at least one a year). Focus of efforts is regional, however
emphasis is placed on the City of Cincinnati. Classes are offered out of 26 locations/community
centers throughout the greater Cincinnati area. The focus is on purposeful inclusion of those
with cognitive and physical disabilities.

2. Promotion –Promotion of activities is not in depth. The primary form of promotion is word of
mouth from previous and current users. However, the CRC does participate in presentations to
schools and the Summer Adventures Expo. During Disability Awareness month, billboards are
put up on I-75 and I-71. A booth is also set up at the Autism Awareness Walk.

Additionally, the CRC has a database of over 4,000 names generated from previous users. This
database allows the ability to gain more in depth analysis of usage trends. Currently, 2,000
people are listed as regular users of CRC offerings. Additionally, occasional newsletter blasts are
sent out each season as new classes are offered,

A CRC program guide is also created bi-annually to quarterly, depending on budget constraints.
There are openings in this guide to advertise similar organizations if done early enough. This is
significant as this publication is the primary source of information for those interested in taking
classes.

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3. Funding Metrics –The CRC is run through tax payer support. Metrics on specific grant and
funding mixes are not available. The primary source of funds is tax payer money both from the
State of Ohio and City of Cincinnati. However, they do receive individual donations. When they
send out their program offerings brochure, they include an envelope so that people can make
individual contributions. They also seek out corporate sponsorships ex: Kroger pool parties. Also,
a large source of funding comes through a partnership with the ATP Tournament in the summer.
Funding is also received through class fees and charges.

Recommended funding Organizations to look at:

• Carol and Ralph Hale Foundation at US Bank


• Special Olympics and other Disability Organizations
• Impact 100
• Dater Foundation
• Mayerson Foundation
• Inclusion Network
• Cincinnati Recreation Foundation

INTERVIEW 4:

Name: Andrew VanSickle

Organization: Visionaries and Voices

1. Product –An art studio that sells the works of artists that have never received any sort of formal
training. All the art is produced by artists that have some sort of mental handicap. Artists can
sell their works to the public via the studio and make extra income while feeling useful,
appreciated and needed. Visionaries and Voices provide a venue for those with mental
handicaps to grow personally and professionally through art.

2. Promotion –Primary promotion comes about through word of mouth. However, local media is
used during art sales. Promotion can be seen in CityBeat as well as a few featured stories.
However, the primary driver of promotion is word of mouth.

3. Funding –Most funding is obtained through the selling of the artist’s art work. However, V&V
also receives grants from several organizations including: ArtWorks, Ohio Developmental
Disabilities Council, Fine Arts Fund, Greater Cincinnati Foundation Fund

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Key Learnings:

• Never underestimate the power of a grass roots movement. It took us almost ten years, but
through perseverance and a belief that we offer both a good outlet for artists and a great
product, the work they create, we knew we could succeed
• Went from one studio to two and multiple showings by believing in our artists
• Hold multiple events a year to keep V&V relevant among art scene
• Put emphasis on make the best product, most unique offering you can. Be something other
people can’t get elsewhere.

Partnership Opportunities:

• Colleges have been a great venue for them when looking for places to showcase art.
• Build relationships with the local community. It is from within the community we often
times receive exhibition space. It is important to keep this relationship working.

Benchmarking Suggestions:

• Diversity –Show diversity in population served. This can be in the disabilities served. It could
also be economic in nature, or ages served.
• Differentiate yourself so that you stand out from the rest. Create an identity that cannot be
copied by anyone else.

INTERVIEW 5:

Name: Josh Guttman

Organization: Boys and Girls Club

1. Product –The Boys and Girls Club seeks to help those boys and girls in the most need reach their
full potential. The way this is done is through mentoring and offering after school activities for
boys and girls. We offer several programs ranging from mentoring programs like “Passport to
Manhood” to photography classes.

2. Promotion –Fortunately, the Boys and Girls Club enjoys a strong national reputation, thus
making promotion rather easy. We get television advertisement through the national
organization. We also receive promotion from the schools we are involved in.

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3. Funding Metrics –We run an annual campaign drive that provides us with a significant source of
funds. This is very important to us, because the program itself is free to participants; because if
we charged it is not likely they could afford it. We also receive support through corporate
partnerships and the United Way. We have several events throughout the year that help us raise
money.
a. Examples:
i. Arby’s Charity Golf Outing
ii. Annual Achievement Luncheon
iii. The Boys and Girls Club Bash
b. Seek support from local organizations

Benchmarking Suggestions:

• Number and variety of classes


• Breakdown of participants served (diagnosis, race, economic situation, etc.)

Recommended funding Organizations to look at:

• Cincinnati Recreation Commission


• United Way

Partnership Opportunities:

• Look to local corporate sponsors


• Partnering with schools is effective as it gives you access to an in-house audience

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GRANT INTERVIEW DISCUSSION GUIDE

Introduction:

Hi. Thank you for taking the time to talk with me. I’m a graduate student at the University of Cincinnati
working with Dramakinetics of Cincinnati as part of my capstone project. As part of my project, I am
hoping to learn more about grants and the grant making process. Also, anything else you feel is
important in the success of a grant inquiry would be helpful.

Topics to Cover:

• Types of grants

• Major obstacles in grant writing

• Differentiating your organization from others

• Recommendations: Classes, resources, other suggestions

• Staff used

• Other information

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GRANT INTERVIEWS SUMMARY

Types of grants:

The types of grants available to organizations are wide ranging. They can be technical in nature. For
example, there are programming and equipment grants. Grants can be dividing on the basis of national
and local grants. Grant foundations may also be geared toward fulfilling a specific mission, or serve a
certain audience / cause / disability / geographic location. Grant making foundations can be a hybrid of
any of the above.

Major obstacles in grant writing:

Grant writing is difficult for many reasons. One of which is the fact that it is time consuming. Grants
have to be tailored to the organization being applied to. Also, the process is not fast. It is important to
be patient and perseverant. If you don’t get the grant the first time, continue to apply. Also, getting a
grant parallels the business world. Therefore, it is important to network with grant making boards and
organization so they see the importance of issuing your organization a grant. Lastly, having the staff
available to write grants is important. Not just anyone can be successful in grant writing. It is important
to have somebody on your staff, or be willing to outsource, grant writing responsibilities. It is not a
process that can be done haphazard.

Differentiating your organization from others:

The most important skill in differentiating your organization from others in the mind of a grant board is
to present a compelling narrative for your organization. If presented compellingly, a grant board will be
able to see your passion and your success stories. They need to see this and it differentiates your
organization from others. Another suggested way to differentiate is by being affiliated with a larger
national organization. This gives your organization almost immediate credibility and access to a new
network.

Recommendations:

The Cincinnati Public Library should not be overlooked as a tremendous source of grant writing
information. Identifying one person to be in charge of identifying prospective grants and even writing
them can streamline the process. Building relationships with grant boards is another central
recommendation.

Other information:

Those that have experience in the grant writing process stress the importance of sticking with it. It’s
been said you will hear a lot of no’s before you will get a yes. Corporate sponsorships for bigger events
were also suggested. Apparently, the corporate sponsorship moves faster and is easier sometimes, as
you do not have to convince the organization of sustainability or have forms of evaluation in place.

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GRANT INTERVIEW NOTES

INTERVIEW 1:

Name: K. Schoenig

Organization: CRC –The Cincinnati Recreation Commission seeks to provide recreational programming
throughout the city of Cincinnati. Over the years, the CRC has grown to offer a large number of
therapeutic recreation activities, bringing people in from not only Cincinnati, but the surrounding cities
and counties.

Types of Grants: The two primary grants we most often apply for are Programming and Equipment
grants. Most of our funding actually comes through city, state and federal funding, so we don’t have to
do a lot of work with grants. Typically, the remainder of the money we need is obtained through class
fees and charges.

Obstacles: For us the biggest obstacle would be finding the time and staff to write the grant.
Fortunately, being a city organization really enhances our credibility. We are very short staffed, so no
one is specifically assigned to grant writing, or researches grants applicable to us. But if someone brings
one to our attention and we can write it in time, we do it.

Differentiating Ourselves from the Rest: We offer the greatest variety of programming in the greater
Cincinnati area. As for therapeutic recreation, we have participants from not only Hamilton County, but
Butler and Warren Counties, and from Kentucky and Indiana. If we don’t have a class and there is
demand, we will partner with someone that can provide it. We offer just about everything and a
diversity of class offerings no one else has, so that differentiates us.

Recommendations: The Cincinnati Public Library has a large repository of grant resources from grant lists
to writing tips. They also have classes that you could attend for help. It would also be good to have a
person on your staff that is on the lookout for grants and can write them. If time is of the essence, you
could consider hiring a professional grant writer. It might increase the odds of success as well.

Other Information: Be perseverant. Often times the grant writing process and winning an award are not
quick. It is essential to stick with it. You may not immediately get a grant, but eventually you will. Also,
for us, often times instead of seeking grant, we seek a corporate sponsor. The Kroger pool days in the
summer are an example. Corporate sponsorship often goes quicker and corporations that serve the local
community like the publicity it provides.

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INTERVIEW 2:

Name: Elliott Nguyen

Organization: Junior State of America –This national organization has local chapters in high schools
across America. The purpose is to allow students with a passion for politics, law or education a forum to
discuss and exchange ideas. We hold national events throughout the year, including a summer program
taking place at prominent college campuses such as Georgetown.

Types of Grants: The Junior State of America is supported through the Junior Statesmen Foundation.
Since we are a national organization with numerous local chapters, I do know that there are local and
national grants available.

We also receive a significant source of funding through individual donations. They are tax deductible.
We accept donations in any amount. However, we do offer a “sponsor a student” option to send a junior
statesman participant to our summer program. This has been great because it provides a more tangible
result of their contribution. We also hold regular alumni events that we are able to get donations from
and increase other’s knowledge of our organization.

Obstacles: Time is always an obstacle. Grants are due at certain times each year, regardless of what your
workload is. As such, it is difficult to always have the time or resources needed to make it worthwhile.
Fortunately, we have the Junior Statesman Foundation and it is largely their job to make sure we have
the needed funds to operate.

Differentiating Ourselves from the Rest: We give adolescents that are passionate an outlet to express
their views. We help them discover what politics is about in a non-partisan way. We are also fortunate
to be a national organization with local chapters, so we have a lot of name recognition. There aren’t
many organizations like us. There are high school debate teams, but even they are not as
comprehensive as us.

Recommendation: If there is a way to partner with a larger national organization that may be a way to
get your name out there and become more widely known more rapidly. It could also enhance the
potential of obtaining grants from larger foundations. But, there are advantages to being local. Often
times there are many local foundations that principally help organizations that serve the local
community. So, if you are a local organization, I would suggest that you focus on local foundations and
endowments.

Other information: Expect to hear a lot of no’s before getting a yes. You don’t become successful, or a
national organization overnight. It takes time and patience. If you stick with it and are passionate about
what you do, others will see it and eventually success will come.

C-24
INTERVIEW 3:

Name: Jason Crawford

Organization: Motors for Missions –this organization was started approximately two years ago in 2006.
We saw a need to fund missionary work in impoverished countries and developed this organization to
do just that. We accept donations of cars, bicycles, office furniture and equipment, etc. from anyone in
the tri-state area. We sell the metal and send that donation to a mission assignment in Costa Rica. We
are currently trying to rebuild a Bible camp there.

Types of Grants: We typically do not receive grants. We are a young organization and are just now
getting to a point where we could devote time to such activities. In the mean time, we operate with a
skeleton crew and both myself and my business partner have full time jobs elsewhere. But, we have
done research into the process. What we’ve learned is that it is difficult to get grant money when the
population you are serving is in another country. It seems as if most grants want you to help the local
community, making it difficult to identify grants that work for us. It is important to look for grants that
really fit your organization. It’s not good just to blanket the market with submissions, you really have to
tailor it to an organization that supports what we are about, rather than stretching to be something
we’re not.

Obstacles: Our biggest obstacle is not serving a local community. Obtaining grants when you don’t serve
the community you are operating in is not easy. Fortunately, we do receive significant donations that
allow us to be successful. However, getting a grant is far more difficult.

Differentiating Ourselves from the Rest: We offer a compelling story to those that believe it is important
to take the Christian faith to other areas. Additionally, to help us you don’t have to donate money, you
just have to donate your unwanted car / metal good. Sometimes, we feel it could be misconstrued that
we are some sort of Goodwill, but we’re not. We help missionaries in other countries trying to bring the
word of the Lord to others.

Recommendation: It seems to me that the grant making process has many parallels to the corporate
setting. It seems like it’s all about relationships. It’s important to build relationships with those that sit
on grant making boards.

Other Information: Use the fact that you are a local organization, serving the local population as an
advantage. Don’t underestimate it. Also, it’s important to be able to show your sustainability as an
organization. Again, much like the corporate setting, people aren’t going to invest in you if they don’t
feel you will be successful.

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SECONDARY RESEARCH APPENDIX

APPENDIX D

D-1
APPENDIX D TABLE OF CONTENTS

GRANT WRITING RESOURCES … … … … … … … … … … … … … … … … … … … … … … D-3

MARKETING RESOURCES… … … … … … … … … … … … … … … … … … … … … … … … D-6

FUNDING RESOURCES… … … … … … … … … … … … … … … … … … … … … … … … … D-8

D-2
GRANT WRITING RESOURCES

“Tips on Writing a Grant Proposal” (http://www.epa.gov/ogd/recipient/tips.htm)

Some suggestions for successful grant writing include: being proactive. Do not wait until you need the
money, make grant writing part of the process. Also it is suggested that you believe someone wants to
give you money. In other words, go in with the right mindset. A grant proposal needs to be thoughtfully
packaged and concise. It is also suggested to start with local agencies first.

“General Tips for Grantwriting” (http://www.grantproposal.com/tips_inner.html)

The site provides tips for successful grant writing. One of the most significant suggestions is to always
tailor your grant; they are not made to be boilerplate. Also, it suggests that you use declarative verbs
when writing, i.e: will as opposed to if, might, could. You need to convince the grant organization that
their gift will lead to success.

“Invest in Neighborhoods” (http://www.investinneighborhoods.com/fundsource.html)

This site provides an exhaustive list of local grant issuing organizations. Also, a complete list of local
corporate partners is also included. It also provides links to all facets of the grant making process, from
writing a narrative to what to do after you receive a grant. It is a complete source that is part of the City
of Cincinnati’s Public Library Grants Resource Center. This site serves as a great starting point identifying
local grant issuing entities that could help Dramakinetics.

“National Center for Charitable Statistics”


(http://nccsdataweb.urban.org/PubApps/geoShowOrgs.php?Id=C39061&Code=C39061&V=Pf&Src=Cou
nty)

This site provides a complete list of private foundations in Hamilton County. Additionally, it provides
statistics on their grant giving. The site also provides contact information for many of the private
foundations identified.

“Non-Profit Guides” (http://www.npguides.org/)

This site provides free web-based grant writing tools for non-profit organizations. The site’s function is
to aid non-profits through the grant writing process. As such, they provide grant guidelines, sample
preliminary proposals, full proposals and other links.

D-3
“Grants.gov” (http://www.grants.gov/)

This is the federal government’s site. It allows registered users to search for national grants that may be
relevant to them. The site is a central storehouse for over 1,000 grants. You can search for grants
depending on your organization’s niche.

“Grant Writing” (http://en.wikipedia.org/wiki/Grant_writing)

This article provides the basics of grant writing and what it is about. It discusses the choice to be made
between hiring a professional to write the grant versus doing it yourself. It also discusses common grant
components. It also provides links to further research on grant writing and grant issuing organizations.

“Research Studies: National Trends”


(http://foundationcenter.org/gainknowledge/research/nationaltrends.html)

The Foundation Center provides many good resources on foundations and grants. This study specifically
notes the trends in philanthropy. The study provides expertly analyzed data showing trends, donor
amounts, organizations, etc.

“Writing a Successful Grant Proposal” (http://www.mcf.org/mcf/grant/writing.htm)

The Minnesota Council on Foundations has created a website to help those seeking grants. Again it
provides the basic elements of a grant with thorough explanations. It also provides examples for
variations on standard grant applications with examples.

“Ohio Common Grant Forms” (http://www.ohiograntmakers.org/page11466.cfm)

This site is a comprehensive site tailored to the Ohio Common Grant Application. Downloads of the
application can be completed. The site also has a calendar of grant writing events being held throughout
the state of Ohio.

D-4
“Non-Profit Fundraising and Grant Writing”
(http://managementhelp.org/fndrsng/np_raise/np_raise.htm)

The articles contained on this site are part of the Free Management Library. There are several resources
located in this site. It provides ideas for fundraising fundamentals for both grants and individual
contributions. It also discusses evaluation methodologies which are a critical part of a grant committee’s
review of a proposal.

“Outcome Measures” (http://www.liveunited.org/outcomes/?)

For an organization to be successful in obtaining a grant, it often times comes down to the
organization’s ability to evaluate itself and its participants. Funders need to know that you are
accomplishing what you set forth to do. This link provides criteria that the United Way uses to evaluate
outcomes of programs.

“79 Grant Writing Resources” (http://grant-writing-resources.blogspot.com/)

This blog provides many different links to grant writing resources from articles, to classes, to statistical
software. One of the more intriguing ideas mentioned was tracking volunteer hours, suggesting that
these volunteer hours could be used as a way to match funds with grant organizations.

D-5
MARKETING RESOURCES

“eNonProfit Benchmarking Study 2008” (http://www.e-benchmarksstudy.com/)

This free .pdf was put together by M+R Consulting who worked in conjunction with several leading non-
profits. It’s a great report providing statistics regarding online messaging, fundraising, and advocacy data
from 32 leading nonprofit organizations. It also provides insight into how the financial crisis is likely to
affect grant organizations.

“Non-Profit Communications for the Third Millenium” (impactmax.wordpress.com)

The purpose of this site / blog is to help non-profits understand their goals, their audience, their
messages and web strategies to grow their organization. Since it is written in blog form, the site is very
current with the freshest ideas and concepts. Additionally, it provides many free downloads of studies,
media tools and social media. This is a comprehensive site for new organizations looking for ideas and
tips for growth in a difficult economy.

“Ten Free Ways to Get to Know Your Audience Better”


(http://impactmax.wordpress.com/2009/03/09/nonprofits-to-make-communication-valuable-know-
your-audience/)

For the success of any organization, one needs to know their audience. Sometimes getting to know your
audience can be both a time intensive and expensive experience. It suggests that the relationship with
the consumer is a two way dynamic. Therefore, it is essential to create a friendship like dynamic. Also. It
is important to gather this information gradually, so if you can work these questions into existing
meetings with prospective donors it is beneficial.

“Developing Effect Key Messages” (http://smallbusinesspr.wordpress.com/2007/01/08/developing-


effect-key-messages/)

This article discusses the importance of developing effective key messaging. Without effective
messaging, the organization has no way to identify with its consumers of donors. The article states that
there are seven criteria for creating a key message: be believable, be understood, be distinctive, be
agreed, be credible, avoid negativity, drive your agenda, enhance positively and leverage the brand.

D-6
“Marketing for Non Profits” (http://www.marketingfornonprofits.org/)

This site provides useful statistics on social media and non-profits. The site is set up as a blog and a
variety of topics can be found. Also, videos and tutorials are available to help user that may be
unfamiliar.

“One-to-One Marketing for Non Profits” (http://www.uwnyc.org/technews/v4_n2_a3.html)

This site explains the importance of a one-to-one marketing relationship with clients, donors and
volunteers for a non-profit. It discusses the feeling of obligation that often times come with a
relationship. And, the site also discusses how social media can be leveraged to create a one-to-one
relationship.

“Non-Profit Marketing Blog: Getting to the Point” (http://www.nonprofitmarketingblog.com/)

This blog offers daily suggestions on how a non-profit can improve its marketing and communications.
The premise of the blog is noble: stealing from the corporate savvy to sell just causes. The strategies
offered here are brief and to the point and probably widely applicable.

D-7
FUNDING RESOURCES

“Working Better Together” (http://www.independentsector.org/PDFs/working_together.pdf)

The article discusses the collaborations taking place across sectors. It also discusses the issues currently
facing the non-profit sector and how they are choosing to respond. Additionally, it discusses the
importance of cross sector collaboration in difficult times.

“Fundraising Publicity” (http://www.fundraiserhelp.com/fundraising-publicity.htm)

This site provides useful insight into the importance of publicity in the success of fundraising. It discusses
the importance of press releases and the information to include in them. The article also discusses other
inexpensive ways to get publicity including leveraging your personal website.

“Fundraising Ideas” (http://www.fundraisingideas.com/)

This site provides tips and insights into fundraising ideas. The site gives tips for successful fundraising as
well as fundraisers that have been held in the past.

“Multigenerational Marketing for Non-Profits”


(http://www.plannedlegacy.com/newsletter/generationalmarketing.html)

This site discusses the immense transfer of wealth that will be taking place over the 50 years. This
means that non-profits will receive a portion of this money. The article discusses the importance of
building an infrastructure for your non-profit so that it may reap the benefit during this time.

“Finding Funding for Non-Profits” (http://www.connectforkids.org/node/2603)

This site discusses getting funds for organizations that support child advocacy. The site provides links to
other child advocacy groups and organizations that put children at the center. The other organizations
mentioned could be good cases to study to find successes and failures.

D-8
“The Chronicle of Philanthropy” (http://philanthropy.com/giveandtake/category/Fund-raising/)

This site provides trends in giving by corporations, religious affliation etc. The blog stays current on
trends within the non-profit sector. It even provides insight into how small non-profits will be affected
by the recent stimulus bill passed through Congress.

“Using an Annual Direct Mail Campaign” (http://www.fundraiserhelp.com/raising-funds-by-mail.htm)

This article discusses the significance of direct mail in fundraising. The article gives specific, easy tips into
creating a more effective direct mail campaign. It also provides other links to similar articles.

“Non-Profit Website Fund Raising” (http://nonprofitfundfinders.com/default.aspx)

This site discusses how to use your organizations website as a main tool for fundraising. The site gives
four tips for website fundraising. They are: collecting memberships and donations online, continuing
building by adding online sales, potential online auctions and identifying and applying for grants and
financial support.

D-9