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A hood/bonnet ornament, or radiator cap, or motor mascot or car mascot is a specially crafted model of something which symbolizes a car company like a badge, located on the front center portion of the hood. It has been used as an adornment since almost the inception of automobiles.
Origin
In the early years, automobiles had their radiator caps outside of the hood and on top of the grille which also served as an indicator of the temperature of the engine's coolant fluid.[1] The Boyce Motormeter Company was issued a patent in 1912 for a radiator cap that incorporated a thermometer that was visible to the driver with a sensor that measured the heat of the water vapor, rather than the water itself.[1] This became a useful gauge for the driver because many early engines did not have water pumps, but a circulation system based on the "thermo-syphon" principle as in the Ford Model T. Hood ornaments (or car mascots as they are known in the UK) were popular in the 1920s, 1930s, 1940s, and 1950s with many automakers fitting them to their vehicles. Moreover, a healthy business was created in the supply of accessory mascots available to anyone who wanted to add a hood ornament or car mascot to their automobile. Most companies like Desmo and Smith's are now out of business with only Louis Lejeune in England surviving. Sculptors such as Bazin, Paillet, Sykes, Renevey, and Lejeune all created finely detailed sculptures in miniature.
[edit] Branding
Many automakers wanted their own emblems displayed on their vehicles' hoods, and Boyce Motormeter accommodated them with corporate logos or mascots, as well as numerous organizations that wanted custom cap emblems to identify their members.[1] The company had over 300 such customers at one time during the mid-1920s, for car, truck, tractor, boat, airplane, and motorcycle manufacturers, and in 1927, had 1,800 employees in six countries: U.S., England, Canada, Australia, France, and Germany. The hundreds of motor vehicle manufacturers before 1929 meant many customers for their customized emblems.[2]
[edit] Examples
Along with the grille, the hood ornament is often a distinctive styling element and many marques use it as their primary brand identifier. Examples of hood ornaments include:
Crest and Wreath on Cadillac cars[4] Leaping jaguar on Jaguar cars Lion rampant on Peugeot cars Rocky Mountain big horn ram's head on Dodge cars and trucks[5] Rocket on Oldsmobile cars[6] Spirit of Ecstasy on Rolls-Royce Motors cars[7] Trishields on Buick cars Three-pointed star surrounded by a circle on most Mercedes-Benz sedans and wagons, (not on sport coupe models, which instead tend have a grille with horizontal bars and a large centre-mounted star) Chief Pontiac on Pontiac autos.[8]
Additionally, many vehicle models such as Buick's Regal, the Chevrolet Impala, or Chrysler's Cordoba had their own unique emblem and accompanying distinctive standup hood ornament.