INDUSTRIAL TRAINING REPORT ON

(Second Year of Bachelor of Business Administration)

Academic Year:- 2008-2009

-: Submitted to:SAURASHTRA UNIVERSITY - RAJKOT.

T.N.RAO COLLEGE OF MANAGEMENT STUDIES

Prepared By:ZALA MAHIPAL A. S.Y. B.B.A.

Guide:Prof. SHRUTI MEHTA

DECLARATION
I undersigned ZALA MAHIPAL A. a student of second year B.B.A. In T. N. RAO institute of Management declare that this project report has been prepare by me my self after taking training in. ABILITY AUTO PVT.LTD. I have prepare this project report under the guidance and supervision of our co-operative professor MS.SHRUTI MEHTA This project report had not been submitted before this to any other university or college with an examination purpose. Place: RAJKOT Academic year: 2008-09

Signature MAHIPALSINH A. ZALA

ACKNOWLEDGEMENT
This is May great pleasure to submit this report. I am thankful to all the persons who have helped me for arrangement of my practical training and also for getting information which is require for the preparation of this report. First of all I am thankful to authorities in ABILITY AUTO PVT. LTD. For granting me the permission for training and their co-operation during the training period. I am also thankful to all the respondents who have filled the questionnaires which are necessary for the survey. After that, I would like to thank our professor Miss SHRUTI MEHTA who had guide me regarding preparing of the project report in the best possible way.

At last but not least I would like to say thank you to all those who had helped me in one or another way during training, preparation and computerization of this report.

PREFACE
The theoretical knowledge given to the student of business Administration from the various books is not enough for their learning point of view. training also necessary for the The practical and development

enhancement of knowledge in particular field with which they are concerned. It is not possible to perform efficiently with only theoretical knowledge in present market situations. The practical study and training provides awareness of the realistic situation of business practices. Hence, SAURASHTRA UNIVERSITY has included a subject of practical study of any business unit for student of business administration. With this purpose of practical training I have visited ABILITY AUTO PVT. LTD. RAJKOT It was really a great experience for me to get training in such a reputed and professionally managed firm. After conducting research for the preparation of project report on the consumer survey. I got all necessary information & detail in best possible way.

INDEX

HISTORY
Ability a formidable name in the Indian machine tool industry was established in the year2006 the founder of the company DHREMSH PANCHANI the company the manufacture forging products. Manufacturing process has strengthened the team to design and develop machines indigenously adopting latest technology. The ability represents the team of technocrats capable to deliver performance in the field of automotive forged components. All had diverse field experience engaged to develop components as customer requires. the company is engaged in manufacturing of auto components developed by forging through robust mechanical presses. Range of products covers forging components developed for ferrous & non-ferrous forging in specific to meet the new age requirements of modern automotive design our goals are focused for customer satisfaction, enhancement works. continual through improvement training. Our &performance team values

knowledge, reliance and reliability in all the area of

We are one of a kind company who is putting more emphasize on use of non-ferrous forged components in automotive sectors. Today omens area more focused to reduce the curb weight of the automobile to make it more fuel efficient. We at ability help in providing the best weight to strength ratio for the designed components

COMPANY PROFILE

Name of the company Address of Registered Office Year of Established Size of the Unit Type of Organization Business Carried By

ABILITY PVT.LTD.

AUTO

: G-513 gidc, lodhica ind. Estate, kalawad road, rajkot :2006 : medium Scale : Private Limited Co.

Compan : ManufacturinSellingof forging product

Brand Name : ability Facilities Provide By Compan y: Numbers Of Workers : Regional Office : 401,silverstar appartment,

opp.

Sardar baug, sroff road, rajkot-360001 Promoter Telephone Numbers Fax Number : mr. darmesh panchani : +912827287513

: +91-2827-287 480 : www.abilityauto.com : 100 : machine per

E-Mail Address ability_auto@yahoo.com Website : Production capacity month Slogan Area covered Bank Shift Off day

future in forging : 9100 sq. mtr. : bank of India : 8:00am to4:00pm 4:00pm to 12:00am 12:00am to8:00am : Sunday

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ORGANIZATION CHART

Board of Directors

Production Department Production Manager Laboratory Testing

Personal Department

Marketing Department Marketing Manager

Finance Department Finance Manager Chief Accountant

Assistant

Clerks

Clerks

Supervisor

Accountant

Workers

Peons

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12

INTRODUCTION Employees hold a key place in business. No business enterprise can exist and function without employees. The success of business enterprise depends to a large extent on the quality of its personnel. The human resources at ability is well organized and self motivated team of engineers and technocrats and professionals. The word employee is excluded from the Abilitys dictionary. Anybody working in ABILITY is treated as copartner and team member.

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The human resources department unit is committed to support ABILITY AUTO PVT. LTD. Pvt Ltds mission of providing excellence in forging. It addresses employees issues and concern. Some of this issue includes recruitment, benefits, time keeping and recreational activities, interpersonal relations, training and development. The HR office supports thee overall mission of the organization by serving the ABILITY family in a courteous manner.

According to C.H.NORTHCOTT personal management is that part of process of management which is specifically concerned with the people employed.

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IMPORTANCE OF PERSONAL MANAGEMENT: Fulfillment of objectives Increasing efficiency Raises moral Discipline maintenance Cordial employer-employee relations Development of team spirit Development of employees Need for self esteem satisfied Cost of production reduced Raises the prestige of company

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Recruitment and Selection Process

Method of recruitment: (1)Direct Method (2)Indirect Method Minimum qualification: (1)Staff selection:-Graduation (2)For production staff:-ITI, Diploma and B.E. Age limit: minimum 20 years and maximum 58 years Type of labor: Skilled Experienced Contractor Administrative officer

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Selection Process: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Publishing advertisement Receiving applications Application blank Employment test Interviews Investigating past career Primary selection Final selection Physical examination placement

It is a responsibility of the senior colleague with whom the employee has to work. The human resource manager should monitor the right placement so that the new worker settles down satisfactorily in the work place.

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Training Training and development holds a special attention and place at Ability. The fact that we are one of the few organizations which has a separate unit to training and development as special. The training and development unit can grumble about having no role models or take pride in the fact hat we can be trend-setters. We firmly believe in the old saying Give man a fish; you feed him for a day, Teach him how to fish; you feed him for a life time. Methods of Training 1. 2. 3. 4. On the job Apprentice training Vestibule training Internship training

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Salary Distraction The salary is decided on the basis of performance and qualification of the staff. The salary is started from Rs. 4000 to Rs.5000 and paid each and every employee as per government rules.

Promotion In Ability, promotion is given on the basis of performance, skill and experience of the worker. Transfer A transfer is a horizontal or lateral shift from one job section, department, and plant of position to another place where his salary status and responsibility are same. In Ability transfer is done on the basis of the recruitment.

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Welfare and Remuneration System 1. 2. 3. 4. 5. 6. 7. 8. 9. Production bonus Transportation facility Canteen facility Uniform and Shoes facility Insurance facility Guest house facility Medical facility Provident fund Sports facility

Personal record of employee The company maintains personal record of every employee like education qualification, medical, fitness, native place, permanent address, date of birth, family back ground in individual file.

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INTRODUCTION
Marketing is indeed an ancient art. It has been

practiced in one form or other. Since the days of Adam and Eve today. It has become the most vital function in the world of business. Marketings role is to deliver a higher standard of living. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. For a managerial definition marketing has often been described as the art of selling products. But people are surprised when they hear that most important part of marketing is not selling! Selling is only the tip of marketing iceberg.

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Marketing is the process of planning and executing the conception, pricing, promotion and distributing of ideas goods and service to create exchanges. That satisfy individual and organizational goals marketing management takes place when at least one party to a potential exchange thinks about the mean of achieving desired responses from other parties. We see marketing management as the art and science of choosing target markets and getting. Keeping and growing customers through creating, delivering and communicating superior customer value.

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ORGANIZATION OF MARKETING DEPARTMENT

Marketing department can be organized around the product of be sold if the company has a line of products. It may be organized by function or may be organized by the territory. The major responsibility of marketing 1. 2. 3. 4. 5. Determination of marketing plans, policies and procedures on consultation with the CEO expansion of marketing Sales promotions negotiation transaction and pricing Controls f distribution channels

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Marketing Segmentation Marketing segmentation is the process of dividing the whole market into various subsets. Market can be segmented on various criteria. The criteria of segmenting market depend upon the product. The market can be segmented according to the product, geographical locations and demographic and socioeconomic characteristic etc. be achieved from limited Therefore market resources by segmentation is a method by which maximum market can market recognizing differences in response characteristic of various parts of the market.

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Organization chart

Marketing Manager

Adv + Research Officers

Sales Officers

Sales Promotion

Export Manager

Clerks

Clerks

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Products of the Company 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Connecting rod Crank shaft Rocker arm Transmission gear Pinion Speed gear Lay shaft Bevel gear Yoke U-jcross End point Under bracket Hub fittings links bearings

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Competitors (Domestic) 1. 2. 3. 4. 5. 6. KALYANI FORGING MILLENNIUM FORGING KAPVANI FORGING SUMANGALAM FORGING KADVANI FORGING KISHAN AUTO PARTS

CLIENT:1. 2. 3. 4. 5. MAHINDRA ITL BAJAJ PIAGIGO KINETIC

EXPORT:1. 2. 3. 4. KARNATAK RAJSHTHAN FARIABAD MAHARASTRA

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INTRODUCTION
Finance is the blood for the any business. Without the availability of the funds the company can not breathe in the industry. Like finance the management of the funds and their effective utilization needs to have steady growth as per the objective of the firm in modern era. The companys main objective is to maximize the wealth. If the company is maintaining the liquidity of the funds and after that profitability comes.

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ORGANIZATION CHART

Directors

Account Department

Chief Accountant

Assistant Accountant

Computer Section

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Functions Monitoring the funds collections and payment Negotiating with banks, financial institutes and other suppliers of credit Funds requirement decision Evaluation of financial performance Accounting Auditing

Objectives To ensure the departmental objectives as the function of promotional activity of business operation. To manage effectively the operating cash flows. Often referred to as working capital and is cash flow from the internal source.

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WORKING CAPITAL MANAGEMENT

Working capital is the name given to the short term area of the balance sheet working capital includes for a balance sheet items. STOCK: stock of raw material, partly completed production and finished goods waiting on sales. Debtors: Amounts owed to the company mainly from customers in respect of sale made on credit. Creditors: Amounts owed to the company mainly to suppliers of raw materials, services, electricity, water, telephone, rent etc. but also possibly unpaid tax demands, unpaid dividends and other items. CASH: bank balance, cash holding and short term investments. Working capital includes current assets and current liabilities areas of balance sheet working capital can be called by its alternative name net current assets.

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SOURCES OF FINANCE

There are numbers of non-equity funding sources available and man factors need to be taken into consideration when choosing between them. Through understanding business and its strategic objectives we are to insure that we are introduced to and choose the rights or combination of sources of finance. These sources include banks, assets, financial institutions and trade finance, grant finance etc.

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Index

sr. no. Particular 1 introduction 2 3 4 5 6 7 Organization chart Manufacturing process Research&developement Total no. of man power involved Quality policy Quality goals

Page no.

43 44 45-46 47 48 49 49

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INTRODUCTION
The state of art of technology provides he cutting edge in the production process. The company owes for the best of the quality and the customers. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Raw material Sae-8620 Ck-45 En-8 En-8d Mild-steel En-9 En-16 En-19 En-353 16-mn 42-cromo 4 5ae-114 C-30 Stainless steel-304,304l,316,316l, Aleuminum-2024,2014,5038,6061,7075 Carbon steel-en-8,8d,9,16,24,sae1020,1022,1040,1055

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17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.

Sae-8620 Ck-45 En-8 En-8d Mild-steel En-9 En-16 En-19 En-353 16-mn 42-cromo 4 5ae-114 C-30 Stainless steel-304,304l,316,316l, Aleuminum-2024,2014,5038,6061,7075 Carbon steel-en-8,8d,9,16,24,sae-

1020,1022,1040,1055

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ORGANIZATION CHART

Production manager

Production head

Supervisor

Foreman

Workers

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MANUFACTURING PROCESS

1. 2. 3. 4. 5.

Tool room Cutting shop Press shop Heat treatment Final inspection dispatch

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RESEARCH & DEVELOPMENT

Ability is spending 25 crore in R&D activity. Ability has 60 design development engineers and all machinery is checked by R&D department. The research engineers are always fed with all the necessary equipment to undergo various assignments towards the new product development value addition in existing product, enhancement in user friendliness and other aspects. Active outstanding Productive R&D team by of Ability has achieved (Total and

successes

developing friendly

TPM

Maintenance)

machines

productivity in house developed software like POTS etc. Instead of proposing a bare machine with help of R&D and application efforts, Ability believes in providing solutions to the customers. R&D expenses occupy a major share in each of the budget proposed by Ability.

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QUALITY POLICY

Continued emphasis on new ideas through innovative engineering to feed the customers so they can take optimum benefits of our products.

To

follow

manufacturing of higher

methods

for and

achievement

productivity

reduction in variation in the system through technical up gradation of the resources. Nourish the level of customer satisfaction to customer delight Quality Goals for 2007-08 Increase the production by 100% Focused for customer satisfaction continual improvement through training performance enhancement

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SWOT ANALYSIS MEANS

S T R E N G T H

W E A K N E S S

O P P O R T U N I T Y

T H R E A T S

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SWOT Analysis is as under:1) Strength:- Proper channel of distribution. - Efficient staff and sound management system. - Financial position is good. - Development rural area to reach at global position. - In this company all the worker handle by the professionals 2) Weakness:The company has very appreciatable management at all levels. So there are no weak points in the company. 3) Opportunity:- Rapid & continuous growth in the Market, so company has thus better opportunity in the export market. - Quick changes in the market are adopted by them develop it & give to the market. 4) Threats:-

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- Government Policy - International Market

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FINDING AND SUGGESTIONS

Majority of the employees are in their age group of 35-50 years. 35% of the employees have technical skills and computer knowledge followed by 41% of the employees who are graduates. Majority of the employees are happy about their working condition and their relation with their co-workers and superiors. All 4Ps of marketing is covered by Ability.

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BIBLIOGRAPHY

Books: 1. 2. 3. 4. Principle of management (S.Y. B.B.A.) Marketing Management PHILIP KOTLER H.R. management-C.M. MEMORIA Finance Management-SULTAN CHAND

Web site:

www.abilityauto.com www.google.com

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