Fainal Jigar1414

A PROJECT REPORT ON ACCEPTANCE OF EVENT MANAGEMENT IN SURAT SUBMITTED IN PARTIAL FULFILMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
(BBA) SUBMITTED BY PATEL JIGAR I. ROLL NO- 110 PROJECT GUIDE Ms. VIDHI JOSHI
SHREE S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT ,SUMULDAIRY,SURAT
VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT ACADEMIC YEAR 2011-12
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SHREE S. V. PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT
DECLARATION
I (Jigar Patel) declare that this project report entitled A Study on ACCEPTANCE OF EVENT MANAGEMENT IN SURAT is the result of my own research work carried out under the guidance of Ms. Vidhi Joshi, Lecturer, In Shree S.V.Patel College of Computer Science & Business Management ,Sumul Dairy, Surat
I will not use this project report in future to use a submission to any other university or institution or any publisher without written permission of our guide. I also promise not to allow/permit any other person to copy / publish any part / full material of this report in any form.
Date: Signature Place: S H R E E S . V . P A T E L C O L L E G E OF COMPUTER SCIENCE & BUSINESS MANAGEMENT
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ACKNOWLEDGEMENT
I offer my sincere gratitude to the Veer Narmad South Gujarat University for arranging the programme of practical training in Bachelor of Business Administrat ion in such a manner.
It is my privilege to express my deep sense of gratitude to Prof. Vidhi Joshi for her efforts, guidance, valuable comments and suggestions for making this project report. She helped me to complete my report on the practical study and gave contribution to improve and expand my practical knowledge
I would like to thanks to I/c Principal Mr. CHINTU THAKKAR for give us opportunity to make a research project .
Finally, I express my intense gratitude to my parents whose blessings has helped me to translate my efforts into fruitful achievement
Date: Signature:-
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CERTIFICATE
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EXECUTIVE SUMMARY
From this research study, we can know about people uses, their attitude towards Event management, perception towards the event industry. And, thus the organization can easily rectify its flaws or can modify its services. The project has been chosen to identify the popularity of event management companies. The purpose of this research is to acknowledge the acceptance level in suart. The study includes a detailed questionnaire about all the 7 Ps which are to be fi lled. The project is chosen as the event industry as it is a booming unit in India and especially in Surat . The event industry is a fast growing industry which has a growth rate of 6.5%. For the purpose of research data is gathered regarding the research work by two ways; primary data and secondary data. For research primary data is gathered through sample survey, as the primary data seems to be best alternative. For the purpose of my study, questionnaire method is used as data collection
instrument. For research, secondary data source is also used to collect information regarding event industry . For this purpose on the internet websites is referred. The survey is based on sample, this sample size will be in order to collect accurate information within minimum cost & time. In sample survey method, by suing questionnaire, data will be collected
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INDEX
SR NO. 1 2 3 4 5 6 7 8 9 TOPIC Meaning of Event Management Types of Event manage by event management Research Methodology Analysis and Interpretation of the Data Findings & Conclusions Recommendation Limitation of study Bibliography Annexure PAGE NO. 7 10 22 29 53 55 57 59 61
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Definition :
Event management is the application of project management to the creation and development of festivals, events and conferences.
Events management is the process beyond planning, executing and evaluating corporate, association, nonprofit, government and social events.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
Events management requires strong organizational, budgeting and creative skills. Those who work in events management must be comfortable with interacting with all levels of individuals inside and outside of their organization.
Event management is the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event managers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an events design, activities, and production.
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Event industry:
Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Exhibitions), conferences and seminars as well as live music and sporting events.
The logistical production and design development sides of the industry are paid less than the sales/sponsorship side, though some may say that these are two different industries. For large events and international roadshows, developing a design for an event is a knowledge intensive process that includes experience and expertise. People working in the event industry who have such specific knowledge are called event architects.
The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.
An event architect is an event manager that becomes involved at the early initiation stages of the event. Specially for larger public events, at the initiation stage, the event architect needs to make crucial choices and decisions related to the creative concept and design of the event. In depth technical design knowledge and full understanding of how to communicate a companys message across a public are needed in order to make the event effective.
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Product Launch Event Management
In the present day and age, there is much competition to be faced by every walk of life. One walk down the mall and one can see the amount of competition amongst companies to maximize buyers. And the fact is that there is always room for more. As competition means improving and improvising quality in order to maximize profits. Thus, there are companies that are ever ready to walk down the risk highway and launch new products.
However, in order to ensure that the launch is actually profitable, there is a lot of planning that needs to put in. The launch is not just about placing the product in the market, but also announcing it in an alluring manner to the consumers. This entails not only appropriate advertising channels, but also events that crate further product awareness.
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Gone is the time when hoardings and advertisements would do the magic. Today, companies have to think out of the box in order to create widespread product awareness. This is where product launch event management comes in. The event managers, in tandem with the company launching the product have several brainstorming sessions to decide on the varied events for the launch.
Nowadays the preferred ways of launching products is through interactive events. Some companies host events wherein they invite people who have won contests and competitions held by them. Or then they host an exclusive party for their select loyal customers in order to showcase their new range. This is something done by automobile companies amongst others.
Conference Event Management
With every passing year there is a lot of advancements beings made in every avenue of life. This is because of the research and development in every field and industry. And this calls for the need for constant upgrading of information and knowledge in order to keep oneself and staff abreast with all the latest developments. Keeping the importance of this in mind companies host conferences. These held and hosted at various levels.
There are the in-house conferences, which are hosted by the company, only for its staff. This is usually related to the new advancements that need to be incorporated in the company, in order to bring it up to the present time. Generally, experts from outside are invited to address the participants at the conference, taking the shape of a workshop.
Conference event management also includes those that are held at a global level. These have delegates from varied countries coming together and sharing the progresses and problems they face in their home country. Another term for conference is convention. Essentially, as mentioned earlier these are forum for sharing all aspects of the represented community in the working arena. 12
Trade fair and shows

Business can achieve success only when it is promoted well in public. Trade fair and shows are means of promotion when you can put forward your brand and let public know more about it. This brings you in to recognition in market then show can be related to anything like food, clothing, automotive, textile, jewelry, gifts, etc. you can easily gain new customers by providing them with some good deals. In a trade fair and shows within limited budget you can organize best stuff for yourself with bigger space and proper arrangement. Good management can always take you to the desired height provided you are aware about the competition. Following are some of the things which can allow you to successfully organize trade fair and shows: Building quality team work Success can be handled by single person, but it comes only when there are efforts of different people. in order to welcome success by means of trade shows you need to carry out proper team work. Organizing such shows require you to understand the market scenario and making proper utilization of area for trade show. Allot work to people of different department and take proper follow up.
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Managing staff Managing work allotted to staff members is not an easy task. You need to first make them understand the work they need to carry out and then examine the work done by them. See to it that internal conflicts between staff members if any do not affect the result of your work. Give instructions to them related to display of your product and see to it that they make proper arrangements. Also arrange proper food and beverages for staff members so that they can work properly.
Good networking Get in touch with different other members participating in the course of trade fair and shows. Understand their way of dealing such shows to achieve success. Build your networking skills in such shows in order to develop business. Also get in touch with previous year members and try to understand the negative and positive aspects of show. Sending proper invitation Invite your members, clients, relative by mailing them invitation card and also by messaging them. If required also send reminders so that date of show does
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not get skipped from their mind. Send special invitation to important clients in order to fetch more business. Understanding competitors move If you have competitors in the same show displaying same products like you then keep a tab on their every move. You have to come out as successful person after the trade show and for this you need to beat the strategies adopted by business rival. You can enter market when you prove yourself different from others successfully and for this it is essential to make out the next move of competitors. Visiting different trade fair and shows There are many trade fairs and shows organized by different countries, if possible try to visit such shows and notice the way they display their product. Via internet you can get information about such shows. If you cant personally visit such shows then get information by online means. Plan strategies to enhance sales The aim of such shows is to enhance sales and this can be done by proper planning of trade fair and shows. Single person cannot bring success with trade shows and so it is essential to plan strategies with proper team work
Birthday Party Event
Birthday party event is different for people with different age groups. When you are planning party for elders you can find change in basic things like music, activities, food, decoration, etc. For the age group of above 50 the inviting songs would be those which relates to 60s and 70s. For the age group of above 20 songs would be absolutely rocking. Again the selection of music also depends on the theme of party. If the theme is retro, then everything from costume, decoration to music will get changed. Good decoration creates proper ambiance so never compromise on the overall look of birthday party.
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Its your child birthday when you want to make him or her feel special. How will you do that? By throwing some party for them but are you aware of organizing birthday parties. Birthday parties come with complete package of fun as this is what kids always look for. Now first you have to decide whether you want party to be at your residence or want to select some another venue. Answer to this depends on your budget. Parties at home can also be made rocking and that on other places like resorts, restaurants, etc. can also be made rocking. Here are some of the things which you need to consider while carrying on with birthday party planning: Budget for party Depending on your budget of party, activities like gaming, food, etc. can be carried out. According to budget prepare the list of things to be done in the party and get the estimated cost. After getting estimate amount you can add things or deduct unnecessary expenses. Good food adds to the charm of party so whether you are arranging party for your child or for grandparents, see to it that delicious food is served.
Food to be served Menu of food depends on person for whom you are throwing party. Along with different eatables make arrangements for beverages as people of all age like to have cold drinks. In case you are arranging party for kid then make sure there 16
are enough number of tissue papers, napkins, disposable glasses, plates, etc. present in the party. Also do not forget to add favorite dish of your kid. Entertainment related activities If the party is thrown for kids then there must be entertainment related activities like magic shows, fancy dress competition, etc. In case of elders you can arrange for some dance, singing competition, games, etc. If the theme of birthday party is love or something intimate then you need to have entertaining activities which involves different couples. Party venue Party venue should be lively and the ambiance should make people to stay in party for long time. Decoration plays very important role here as bad decoration can even make good venue look ugly. Many time keeping things simple in birthday party can also work out in your favor. Your party venue should be convenient in terms of travelling for invitees.
Wedding Planning
Making your special moment an unforgettable celebration, Event companies provide personalized and innovative wedding services. It help you to turn your dream wedding into a reality. Embark on a new journey together in style and leave all your worries behind. Planning a wedding involves many things, including invitation ideas, bridesmaid dresses and attire for mother of the bride, not least selecting the right bridal flower bouquets. Most importantly, you'll need to make your wedding fun and fabulous. Every wedding has a budget, be it a no-hold extravaganza or a low-key smaller affair. And both can be a beautiful fun day for everyone. Most brides and grooms feel overwhelmed in the process of wedding planning. Begin by creating a personalized month-by-month checklist with an approximate wedding date. Add all meetings related to the wedding to your checklist so you don't forget.
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Mall- Multiplex Activations

Mall Management are based on the demographics, psychographics, income level and extensive market research of the area. Event companies delivers mall management function by combining key elements from its portfolio of services. Mall Management strategy which ensures the year round growth while sustaining the excitement levels thus ensuring that malls tenants and the end users are enjoying doing business.
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Corporate Events
A sensible event planner will try to understand and work for the best interest of its clients tastes and relaxation modes. In this fast moving world people hardly have anytime left for recreation and in most cases their social life is totally cut off because they hardly get time from their busy work schedule which to certain extent affects their professional life. So keeping in mind about this the business world in order to rejuvenate their employees plans events with our assistance like corporate events involving various multi-national companies, trade-biz shows, business theme parties, round table debates, workshops business lunch parties and so on and this is the time when Fun Films Music Entertainment Corporate event management team comes to their rescue.
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Since the corporate world is a busy world. Corporate event management team caters to the demands of our business clients by normally organizing shorter events but at a very reasonable cost perfectly suited for the business world. While organizing any corporate events, Fun Films Music Entertainment aims and encourages the business employees to lean pro-actively but in a fun and encouraging way since this way it will help build them team unity and share a good rapport at the workplace
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Other Activities involved in Event Management

Business events Corporate events Cause-Related events Exhibitions Trade fairs Entertainment events Concerts/live performances Festive events Government events Meetings Seminars Workshops Conferences Social and cultural events Sporting events Marketing events Promotional events Brand and product launches Weddings event
Other many more..
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Objective of the study
To find acceptance of event management And measure how many people like to use Event management. To know the customer uses about event management in surat.
Benefits of the study
Know the acceptance level of the event management companies . Know the awareness about event Company can easily know what more changes they need to make . What is consumer demand in event industry . To know effect of event management companies on society
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PROCESS OF MARKETING RESEARCH

The marketing research is done in systematic process. The researcher has pursued the below process of marketing for my study.
Problem Identification
Choose research design
Data collection and sampling
Data Analysis & interpretation
Prepare research report
Identify and Formulate the Research Problem: - Whether people accept event management companies or not - People prefer to use event companies in their day to day life.
Choose the research design: Research design indicates the methods and procedure of conducting research study. Research design can be done in following three types:-
1. Exploratory Research Exploratory research focuses on the discovery of new ideas and is generally based on secondary data. 2. Descriptive Research
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Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. 3. Causal Research An experimental research is undertaken to identify causes and effect relationship between two variables. So, here the researcher has chosen Descriptive Research Design. DATA COLLECTION AND SAMPLING Sources of data collection Basically there are two types of data i.e. Primary & secondary:A. Primary Data collection Primary data collection contains the following two types of methods Observation method It contains casual observation, systematic observation, direct
observation, contrived observation. Survey Method It contains personal interview, telephone interview, mail survey.
B. Secondary data collection It can be collected from internal as well as external sources Internal sources Various internal sources like employee, books, services activity, product Provider , etc. External sources Libraries, trade publications, literatures, etc. are some important sources of external data 25
Primary data are used for the core purpose of the project. And this primary data has been gathered by survey method
Data collection tools To conduct a survey of potential people, structured questionnaire has been selected as an instrument for gathering valuable information from the people. Questionnaire, which is used for the survey, is consisting of questions and checklist questions to check the people feedback. Here, the researcher has chosen the data collection tool is questionnaire.
Sampling plan The sampling plan that is designed keeping in mind four decisions. Sampling unit The researcher has selected all the people who live in area of City light road , Piplod , Adajan. Sampling types There are two types of sampling i.e. probability sampling and nonprobability sampling.
a) Probability sampling Probability sampling means each unit of the universe has equal chance of getting selected. The most frequently used probability sampling methods are as below: Simple random sampling Stratified random sampling Multi-stage random sampling Cluster sampling Multi-phase sampling Replicated sampling 26
b) Non Probability sampling Non- Probability sampling contains following methods Judgment sampling Convenience sampling Panel sampling Quota sampling The researcher has chosen the probability sampling. In probability sampling Simple random sampling the is selected. Sample size Sample size means limited numbers of respondents covered under the research study from a population Here, the researcher has chosen sampling size of the research are 200. Sampling area Here, the researcher has chosen the sampling area as City light road , Piplod , Adajan surat.
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DATA ANALYSIS & INTERPRETATION After all above steps are completed now the important step is data analyzing and interpretation. For this there are various analytical and statistical tools. Some of tools are percentage, average, dispersion, corelation, co-efficient, etc. Tabulation, pie chart are used for the analysis of data. Graphical and tabulation method are used for analysis and interpretation.
PREPARE RESEARCH REPORT Once the data have been tabulated, interpreted and analyzed, the researcher has to prepare a report. The report consists of findings of the research studies and recommendations also. Report writing needs some skills, which can be develop with practice. The researcher should follow certain principles while writing a report. These principles include objectivity, clarity of ideas and use of charts and diagrams. A good research report should effectively communicate its research findings.
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Q1.Do u know about Event management? Purpose: To know people at least know about event management. Result:
Option Yes No
Respondents 186 14
Respondents
7%
Yes No
93%
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Interpretation:
This survey results shows that 93% people know about event management, 7% people not aware about event management. It shows the awareness of people about event companies is high means 93% people know and have some knowledge about event management in the surat.
Analysis:
As an event management company we have a best opportunity to grow more because of people aware about event management and its means they have knowledge and they use in there day to day life. As event company can easily get good market because people understand what are uses of event management company. We can do effective marketing and get good market share.
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Q2.What is your net annual income? Purpose: What is economic level of Respondent? Result: Option Less than 50,000 50,000-2,00,000 2,00,000-4,00,000 4,00,000-6,00,000 6,00,000-10,00,000 10lac and above Respondents 20 14 15 21 39 88
Respondents
10% 7% 45% 7% 11%
Less than 50,000 50,000-2,00,000 2,00,000-4,00,000
4,00,000-6,00,000
6,00,000-10,00,000 10lac and above
20%
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Interpretation: The above graph shows that the economic level of the people who I meet and can get response from them is that 45% respondent have par annual income is 10 lac and above it means more people have some good amount of income whom I contact for the survey, 20% having income 6 lac to 10 lac, and 11 % have between 4 lac to 6 lac, 7% have 2lac to 4 lac , other 7% have in between 50,000 to 2 lac. And rests of the people means 10 % are having less than 50,000 incomes.
Analysis:
From this interpretation I come to know that most of the people who I contact they are having good amount of income than its show that event company can get some rich people to do event in their life because their income level is high. This study help to identify the who are the actual client for the event company . Every event company in the surat have good market base and also can get good amount of return by doing an event of rich people life their income level is high .
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Q3.In what business activity are you engaged with? Purpose: Who is our Respondent? Result: Option Service Profession Employee Labor Businessperson Respondents 38 7 16 13 126
Respondents
19%
Service
3%
Profession Employee Labor Businessperson
63% 7%
8%
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Interpretation:
Here we can see that who is our respondent and what kind of activates they are doing is like 63% of the people are doing business, 19% are attach with service sector,7% are labor who work in some industry or other company , 8% are employee of the different company or join with corporate world ,3 % are attach with profession like Advocate , Doctors etc.
Analysis:
On the above data as we come to know most of the people whom I contact is all are attach with their business , Here we can easily match that in 2nd qes. we have get 45% people have 10lac above income par annual and they are doing business means they need to do event and they not focusing on low budget they need good management team to do their event and as an event company we have lots of opportunity to get high amount of return by focusing on this people .
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Q4.What kind of problem you are facing to organize event. Purpose: To know the problem of event organizer and help to event companies for their effective marketing. Result: Option High cost Do not organize well Time management Other Respondents 153 12 25 10
Respondents
5% 13%
6%
High cost Do not organize well Time management Other

76%
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Interpretation: In this graph we can easily see that 76% facing problem in organize their event is like high cost other 13% not having that much time to do there event as well and 6% do not organize event well because some different reasons and rest of the other 5% people having other problem like not having good team , or not use all resources which are available in the market .
Analysis:
Here on the interpretation we can come to know that 76 % people facing problem of high cost to organize the event by their own .as an marketer can easily find the cost effective budget to do event and can also give a low budget event as possible as good. Event company have this types of contact which they do contract with them for their cost saving. And can Give a cost effective and better offer by using their contact . Event management company have opportunity to cover more market by using a low cost because people are facing this problem and company can give this solution and other problem are also solve by the company by using good management team in the company and educated event planner.
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Q5.Please mention the average number of events that you avail every year Purpose: To know people going to attend the event and to get there ratio. Result: Option No events 1 3 events 3 5 events 5 - 7 events More than 7 Respondents 2 37 52 86 23
Respondents
1% 12% 18%
No events 1 3 events 3 5 events 5 - 7 events More than 7
43%
26%
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Interpretation: This graph shows that 12% people attend the event more than 7 in one year . Other 43% are attend 4 to 7 event in one year ,or 26% are attend 3 to 5 event or 18% are attend 1 to 3 event and other 1 % are not attend the event .
Analysis:
On this interpretation we can come to know that more people who I contact they are attend the event more than 5 in one year it show that the awareness of the event and uses of the event are high in the market means event company have good scope in futures . this also help to event management company in making their marketing or other promotion activities .As an event management company we have to do a mass promotion and need to do effective marketing of the general event like DJ party or other mall multiplex activation etc.
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Q6.How do you arrange or organize your function or event of your home, office, etc.? Purpose: To know how people manage or organize there event . Result: Option By taking help of elders On their own By giving contract to some other party Other Respondents 86 46 41 27
Respondents
14%
By taking help of elders On their own By giving contract to some other party Other
43% 20%
23%
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Interpretation: This chart clearly indicates that the 43%people organize their event by taking a help of elders, 23% are organize the event on their own, and 20% are giving the contract to some other party or other 14% people are other who organize the event by using other party of giving contract etc.
Analysis:
Here we can conclude that most of the people who give response me than I find that many people are organize the event by their own . this many people think that event management company are more costly and if they are use their own people to organize the event than its lowering down the cost and gating good result but some of the people in the surat give contract to the other party for their event and also many people are like 43% people are doing event by taking help of elders. As an event management company we get more benefit of those people who are given contract to other party we have to focus on this people and get more customer base . it help to event company in define their target market .
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Q7.Are you satisfied with the budget that you spend to organize the event? Yes 01 02 03 04 May 05 No 06 07 08 09 10
Purpose: To know the satisfaction level of people who organize event . Result: Option Yes May be No Respondents 26 41 133
Respondents
13%
Yes
20%
May be No
67%
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Interpretation: This survey result shows that 67% people thinks that they are not satisfied in they spend money to organize the event and other 13% are satisfied on the result other 20% are not sure they satisfied or not .
Analysis:
Here we find that most of the people who I contact is not satisfied with that budget they are spend to organize the event and its good for the event company in sense of that event company can give a good satisfaction to the their client by giving a best offer and good quality in the services . As an event company we translate this many people in our customer by offering a what they want we can give easily and this people are more in the surat area and we have good market share in this area . with the help of our satisfied customer we can cover more market by their good reference.
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Q8. If no, do you need some sort of changes to organize your event? Purpose: To know how to give satisfaction to the customer . Result: Option Yes No Respondents 133 00
Respondents
0%
Yes
No
100%
Interpretation: It means what all the respondent want to some short of changes to organize the event effectively and how to do some short of changes is give below.
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Q9 . If no, do you need some sort of changes to organize your event?If yes, tick mark the following :Purpose: To know how we can give that what they want . Result:
Option Guidance of an expert. A team to manage Low cost and wastage
Respondents 53 46 34
Respondents
25% 40%
Guidance of an expert. A team to manage Low cost and wastage
35%
45
Interpretation:
All the respondent are wants to some short of changes in different manner in that 40% are need some guidance of an expert ,35% want a strong team to manage entire event and 25% want to some short in low cost and wastages .
Analysis:
Here we can easily get idea about the problem of the event organizer and can overcome their limitation of different need also event company provide that what they want its one unique capability of the event company to give differentiated services to all the customer here in the data many people want to expert guidance to manage the event means we have to give a strong team for manage entire event .
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Q8.Tick out the correct option to define event management Purpose: To know how people define event management. Result: Option To manage the entire event with a motive to lowering down the cost. To get an optimum use of available resources. To overcome the limitation of time. All of the above. Respondents 2 37 52 86
Respondents
1%
21%
To manage the entire event with a motive to lowering down the cost. To get an optimum use of available resources.
49%
29%
To overcome the limitation of time.
All of the above.
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Interpretation:
Here we can see that 49% people define event as lowering down the cost with uses of all available resources and they do not have enough time to manage event. Other 29% people face the time problem and 21% people define as uses all the available resources or 1% define as lowering down the cost .
Analysis:
The study of the data help to the event company in determine the perception of the people about event management may people think that event management means lowering down the cost and get optimum utilized all the available resources without wasting their time and money . But actual 29% other people think that event management means to overcome limitation of the time. We match above information with this chart most of the respondent are business person thats why they do not have sufficient time to make t heir event accurate than its more scope for the event management company they can provide a good services and without wasting time of the client they charge for their own time wise .
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Q9.What kind of event do you want to arrange in future? Purpose: To know the scope for event companies. What is demand in future? Result: Option Weddings Laughter Shows Music Shows Conferences Exhibitions Seminars Workshops Briefing sessions Road shows Product launches Other Respondents 102 2 6 30 8 21 3 4 12 12 7
Respondents
6% 2% 1% 6% 3%
Weddings Laughter Shows Music Shows
Conferences
10% 49%
Exhibitions Seminars Workshops Briefing sessions
4%
15%
Road shows Product launches

3% 1%
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Interpretation:
Here we can see that in the chart 49% people are want to do wedding event in future 15% are doing conference other 10% are doing seminar and rest of the other wants doing different types of activates in future .
Analysis:
In that many people want wedding in future event means event company can grow in the society and event company can get good amount of budget to manage a wedding event because this event are having more money required compare to other small event and also get good amount of profit . On the other hand more requirement of event in future is corporate event and seminar in that corporate world as event companies we can get more market in this world because this is a big and growing industry in the surat.
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Q10. Do you believe in the concept of event management? Purpose: People Believe or not in concept of event management. Result: Option Yes No Respondents 187 13
Respondents
7%
Yes No
93%
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Interpretation: The study of the data we can find that 93% people believe in this concept of event management and other 7% of the people not believe in this.
Analysis:
As an event management company thats good that people believe in this kind of concept. If they are believe in that it means they like to use in their life and more scope for the event company to grow more and in future we can get good market bemuses in future people not having time to do their event by their own they need to give contract to event company and it must because in surat every one want to do something new and creative than they cannot spend more time in do event like birth day party, wedding etc.
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FINDINGS: This survey results shows that 93% people Know about event management , 45% respondent have par annual income is more than 10lac.

63% of the people are doing business 76% facing problem in organize their event is high cost. 43% are attend 5- 7 in one year. 43% people organize their event by taking a help of elders. 67% people thinks that they are not satisfied in they spend money to organize the event.
93% people believe in this concept of event management.
CONCLUSION:
Though price is high but the customers are ready to pay for good event management because most of the people are business persons. Most of the people want to do wedding event or birth day event in future. The service offered by the event company is most cost effective.
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Recommendation
Event management Company must focus in cost and customer satisfaction. Company required some promotion of their services than more people can know about event management. People want good management team for their event company has to manage good event planner ,Coordinator, and event manager. Event Company has to manage their event by motive of lowering down cost and increases customer satisfaction. People not have time than company has to provide good services at a perfect time with no mistake. Event Management Company no need to do advertisement based on awareness because most of the people aware about the event company.
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Limitations
Certain limitations do creep in a research study due to constraints of the time, money and human efforts, the present study is also not free from certain limitation, which were unavoidable. Although all effort were taken to make the result of the work as accurate as possible as survey but the survey have following constraints.
I- Some customers were not willing to give appointment due to their busy schedule. II- Due to very large size of the population, only a selected sample of people could be contacted.
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Bibliography
Websites Wikipedia.com Indiaevent.org Eventguru.com Indiabooks.com
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QUESTIONNAIRE ON MANAGEMENT IN SURAT
ACCEPTANCE
OF
EVENT
I am Jigar I Patel .All the datas filled in this form will kept confidential as no economic or commercial purpose behind this survey. The purpose of this survey is only to complete my curriculum course for the completion of winter project to get graduation in BBA.
(1)Name of the respondent:- (2)Address of the respondent:-.. (3)City:-. (4)Mobile No:-+91_________________ (5)E-mail ID:-_____________________________ (6)Gender:- M [ ] or F [ ] (7) Do u know about Event management? Yes No [ ] [ ]
(8)What is your net annual income? [ [ [ [ [ [ ] ] ] ] ] ] Less than 50,000 50,000 2,00,000 2,00,000 4,00,000 4,00,000 6,00,000 6,00,000 10,00,000 10 lac or above, please specify(----------)
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(9)In what business activity are you engaged with? [ ] Service [ ] Profession [ ] Employee [ ] Labor [ ] Businessperson If others please specify(----------)
(10) What kind of problem you are facing to organize event.? [ [ [ * ] ] ] + High cost Do not organize well Time management Other : (.)
(11)Please mention the average number of events that you avail every year: [ ] No events [ ] 1 3 events [ ] 3 5 events [ ] 5 - 7 events More than 7,if please specify (------------)
(12)How do you arrange or organize your function or event of your home, office, etc.?

[ [ [ [
] ] ] ]
By taking help of elders On their own By giving contract to some other party Or if any others specify(------------).
(13)Are you satisfied with the budget that you spend to organize the event? Yes 01 May 05 No 06
02
03
04
07
08
09
10
(14)If yes, what kind of strategy do you adopt to organize the event? Please specify(-----------)
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(15)If no, do you need some sort of changes to organize your event? Yes No
If yes, tick mark the following : [ [ [ * ] ] ] + Guidance of an expert A team to manage Low cost and wastage If others please specify(.)
(16)Tick out the correct option to define event management: [ [ [ [ ] ] ] ] To manage the entire event with a motive to lowering down the cost. To get an optimum use of available resources. To overcome the limitation of time. All of the above.
(17)What kind of event do you want to arrange in further? [ [ [ [ [ [ [ [ [ [ * ] ] ] ] ] ] ] ] ] ] + Weddings, Laughter Shows Music Shows Conferences Exhibitions Seminars Workshops Briefing sessions Road shows Product launches Other : ()
(18) Do you believe in the concept of event management? [ ] Yes [ ] No
(19)Please mention your feedback regarding the concept of event management?
Thanks a lot for filling this questionnaire.
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A PROJECT REPORT ON ACCEPTANCE OF EVENT MANAGEMENT IN SURAT SUBMITTED IN PARTIAL FULFILMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

SHREE S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT ,SUMULDAIRY,SURAT

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT ACADEMIC YEAR 2011-12

Date: Signature Place: S H R E E S . V . P A T E L C O L L E G E OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Product Launch Event Management

Conference Event Management

Trade fair and shows

Birthday Party Event

Mall- Multiplex Activations

Other Activities involved in Event Management

Other many more..

Objective of the study

Benefits of the study

PROCESS OF MARKETING RESEARCH

Choose research design

Data collection and sampling

Data Analysis & interpretation

Prepare research report

Less than 50,000 50,000-2,00,000 2,00,000-4,00,000

Profession Employee Labor Businessperson

High cost Do not organize well Time management Other

No events 1 3 events 3 5 events 5 - 7 events More than 7

Option Guidance of an expert. A team to manage Low cost and wastage

Guidance of an expert. A team to manage Low cost and wastage

To overcome the limitation of time.

All of the above.

Weddings Laughter Shows Music Shows

Exhibitions Seminars Workshops Briefing sessions

Road shows Product launches

93% people believe in this concept of event management.

Websites Wikipedia.com Indiaevent.org Eventguru.com Indiabooks.com

QUESTIONNAIRE ON MANAGEMENT IN SURAT

(18) Do you believe in the concept of event management? [ ] Yes [ ] No

(19)Please mention your feedback regarding the concept of event management?

Thanks a lot for filling this questionnaire.

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