Denitions of keywords in audience research Quantitative Research: - This is a source of data used by measurable statistics and facts.

It produces numerical data as well. Qualitative Data: - This is a source of data based on personal responses and opinions etc. It is based on peoples attitude and emotional response rather than straight facts. Open Questions: - This type of question is used when you want someones own opinion or a personal response. It is aimed for a more developed response. It will usually have an accompanied response by a large space which requires enough for there thoughts and depth analysis. Closed Questions: - This type of question is used for when the person collecting the data wants a specic answer. This question limits answers as it blocks out there own personal response and only gives a specic selection. It is usually single word or single single phrased answers (e.g., 16, South Croydon). Primary Research: - This type of research is original, it is information collected directly by yourself obtained through questionnaires, interviews and focus groups. Secondary Research: - This type of research is already existed information for the public, it is gathered by other people. This type of research is obtained through the internet, books newspapers and articles. E.g. an academic article on a essay written by an authority in the particular area of study. Demographic: - This is used to describe a group of people according to the variety of age, gender, ethnicity, social class, occupation etc. This is more of a mainstream audience. Niche: - Niche can be seen in two ways. One way this can be seen in the business term is a gap in the market. It can also be described for a product which appeals to a minority audience, hence the phrase niche product. Geodemographics: - This is a way used to describe a group of people based on where they live and can sometimes be used by the post code of your address. Psychographics: - This is another way used to express a group of people based on there attitudes, opinions and lifestyles. Audience Proling: - This nds out information about the audience for a reason. This includes information of age, gender, sexual orientation, niche/mainstream, geodemographics etc.

Mainstream: - This ts into social norms, this means an audience which ts into whats socially excepted or what is most popular at the time. Alternative: - This ts into people outside social norms, it is where someone would want to watch something which is less popular etc. Which of these am i going to use? I am going to use Primary Research, this has been used within the survey monkey i created which has given me Qualitative Data. Within both of my questionnaires i created, i used open and closed questions. I used secondary research within my research of lm festivals as it gave me quantitative data by statistics and facts which were relevant. I used psychographics within my questionnaires as the open questions gave me a response of peoples own opinions and attitudes towards my research of short lms. Audience Proling was shown throughout my questionnaires as i based questions on age etc.