Individual
Report

Name - Kyle Clarke

Student Number - 074804166

Joint Director - Consult Connect

Word Count - 2307

Consult Connect 6 Tyne Bridge, Newcastle N24 4 RL T 07955081105 E kyle@consultconnect.co.uk

Consult Connect

Table of Contents

Past, Present and Future, Consult Connect 1

Preface 1

Main Roles 2

Team Development 3

Implications 5

Appendix / Evidence 6

I’m aware that there’s a lot of text here, I’ve explained the relevance on the left. 6

Health Club TV - Chasing Contracts 6

Newcastle City Council Correspondence - Developing Relations 7

Newcastle City Council - Pricing Research 12

Viper’s Correspondence 14

Group Correspondence 16

Design Work 20

Name of report i
Consult Connect

Past, Present and Future,

Consult Connect

Preface

The business enterprise module was an eye opening experience, hopefully life changing. I begun the experience
with my eyes closed, not knowing the other group members, we had a brief to start a business, trade and
dissolve the company all within two semesters. After an initial lacklustre start where we identified many business
ideas such as, creating University sports calendars, selling personalised clothes etc, none of these concepts
sparked any really passion or vigour. It wasn’t until we came up with the idea of starting a marketing consultancy
agency, after watching an enterprise TV show where the winners of the week offered themselves as marketing
consultants, that our outlook became more promising.

We didn’t have the typical start up problem of not being able to raise funds. With a consultancy, the bulk of the
cost is involved in human resources, which consisted of the group, the other costs were travel and design.
Travel was covered by ourselves and I learnt design as we went. However we did suffer from a lack of
confidence, we saw ourselves as four students that couldn’t or wouldn’t be heard by large companies. Which
resulted in undervaluing and underestimating our capabilities which was a priceless part of the process as you
will come to understand when reading the Team Development section.

Many insights were learnt throughout this process, the largest of which was how challenging business is,
relentless may be a better adjective. The experience taught me to except knock backs, remain positive and
keep striving forward. I was incredibly fortunate to work with a group that possessed similar characteristics to
myself, group discussion rarely saw friction. Team working as a whole was very productive, we had regular
meetings, we didn’t distribute minutes instead we took a more informal approach; We identified the main tasks
to be carried out and distributed them evenly completing each request before the next meeting. Communication
was a key component to the success of our team work, as was the strong commitment towards Consult
Connect’s objectives, our ability to listen to one another and the underlying principle of respect.

I feel that my contribution was incredibly positive, I secured the largest deal which was worth over one thousand
pounds plus I put a great deal of effort into making other projects successful. (see “Group Correspondence”
page 16 on). My positives are my strong wok ethic, strong communication/interpersonal skills, ability to adapt
and the skill to see tasks through. My weaknesses would be, thinking to highly of myself, occasionally cutting

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Consult Connect

ideas down if I didn’t approve, my poor efforts at cold calling and my inexperience at design which resultied in
mixed branding. The quantifiable aspects are as follows:

Main Roles
‣ Creative Designer - All projects

‣ Skills learnt as a result of the course, no previous knowledge or skill, all self taught. (examples throughout work)

‣ Branding, designing sales sheets, flyers, logos etc.

‣ Copy writer on all sales sheets

‣ Account Manager - City Council

‣ Full freedom in the development of research design, researching in practice and the budget involved.

‣ Develop recommendation as a result of research

‣ Present findings and recommendations to several members of the council

‣ Sales - Viper’s, Falcon’s.

‣ Developing marking activity as a team member.

‣ Co-development of original pricing

‣ Sales - Seeking new contract’s/partnerships

‣ Researching, contacting and meeting potential contracts; Targeting sales, promotions and/or research projects

As you read through this report you can see the slow and steady development of my commercial acumen.
Originally we were pitching ourselves at businesses that didn’t offer much scope for creativity or future co-
operation. After the original business presentation, Fiona Whitehurst explained how unique we were, pointing
out that large companies would love the opportunity to communicate with the student market so freely. At this
point we realised what we had to offer and soon after we implemented a strategy to pursue larger contracts the
execution of this strategy is seen through the acquisition of the council contract.

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Consult Connect

Team Development “ Hindsight Explains the injury that

Foresight would have
Prevented
”
Our experience as a group is best portrayed through Bruce
Tuckman’s elegant, four stage model, that depicts team development theory. When the group first formed our
first task was to develop a business concept that would challenge and motivate us. The initial ideas stage, at the
beginning of the process, epitomised the group at the ‘forming’ stage. We entered the discussion with individual
ideas, a united objective was unclear as were our roles and responsibilities. This time was used very unwisely, as
a result we experienced a lacklustre start with little planning in place.

The idea of Consult Connect connected with each one of us ticking the boxes of our individual requirements.
My personal requirement was to work in a professional business that had future potential and I wanted to make
money in the process. Thankfully, the group didn’t experience prolonged exposure to the issues posed within
stage 2 of Tuckman’s model (Page 17-23-displays our positive relationship). I believe that we didn’t stagnate in
the ‘storming’ phase because we recognised that the group consisted of four strong characters with large
personalities that were equally capable, very enthusiastic and highly motivated. The way that we naturally
operated created opportunities for us all to lead, acting out the typical qualities that Belbin outlines allowing us
to ‘co-ordinate’ and ‘shape’ the group. As a team we noted the companies that operated in the student market
and displayed the potential scope for partnership. From here we contacted the companies individually, working
towards the organic principle, whoever secured the contract would manage it with a Laissez Faire Management
style, with the others playing the supporting roles. i.e. The supporting roles that would represent one or several
roles within Belbin’s defined identity types within a successful team.

I believe that we progressed onto the ‘norming stage’ of Tuckman’s model once we begun meeting with
potential clients. We made decisions as a group, we would assemble to discuss ideas about the meetings in
hand; as a whole, there was a general feeling of commitment and unity. However, I didn’t feel that there was a
general consensus and agreement about what Consult Connect was trying to achieve. I feel that this stage in
the ‘norming’ process came about as a result of the Viper’s commission contract. We put a lot of time and
energy into this project for very little in return (see Vipers correspondence P.15). I feel that this made the group
stronger, we could all recognise our potential however we were unable to vent this appropriately. As a result of
this, I feel that we developed a collective vision concerning Consult Connect, at this point we decided to pitch
ourselves towards larger companies that could offer us a budget and desecration over our marketing activities
(see Council Pitch sheet).

With renewed direction and strong commitment we moved forward together. Richard secured the Falcon’s deal
which we took at face value i.e. we didn’t get carried away with marketing strategies we simply sold to the best
of our ability and achieved higher student ticket sales then previous months. Consult Connect was fundamental
to the success of that project recognising great sales locations such as, Henderson halls, Northumbria university

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Consult Connect

and utilising Jesmond bars as points of sale. As a result we were offered the chance to sell season tickets next
term which reflects there high opinion of Consult Connect.

The cash that the Falcon’s contract brought in was small but the confidence boast that we received as a result
was huge. We’d spent so much time on the business and we’d seen nothing in return, Richard securing that
work was crucial for our sanity and future. I believe that this confidence boast gave me the ability to passionately
sell Consult Connect as a reputable research company to the council.

In terms of personal development my learning curve was incredibly steep. If you look at my original council
proposal on page 7 (page 6 Complete body sales sheet also highlights this) you can see that I approached the
potential contract with little to no focus. I went into the meeting with no real quantifiable goals. The sheet
captures us in the throws of Tuckman’s norming stage, its evident that we’re still developing our processes and
working style. The services that I’m offering are diverse and misdirected. Luckily I was able to adopt and verbally
communicate how we could work with the council. The second proposal, shown on page 8, displays my
personal development. Here we see a more focused, structured approach which was created in response to
our original meeting. The second proposal met the council’s needs and I was invited back for another meeting
where the proposal was accepted and dates were discussed.

This account takes us up to the present where I believe Consult Connect is on the brink of ‘performing’ as
Tuckman’s model presents it. We are certainly more aware that we can achieve larger more complex projects
similar to the council contract. As a result we have a more focused direction targeting firms that have the means
to offer a budget and discretion over our activities are offered. Consult Connect as a team has never lacked
passion or believe in our service, we’re now more aware of our capabilities and seek to expand on these.

Our business functions have evolved organically, the functions that are prevalent throughout Consult Connect’s
operations are; Sales and Marketing, Research, Customer Service and finance and Accounts. Most of our
energy has been placed on sales and marketing (evidence in sales section), as we haven’t secured enough
contracts to focus on customer service (examples prevalent throughout email correspondence) and
Accounts. If you could imagine our Business functions as a pyramid you will come to
understand how our business functions work, you can’t have one without the other in place
Finance
before it.
Customer Service

Sales, Marketing, Research

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Consult Connect

Implications

As I stated at the start of this report the entire process will hopefully be a life changing experience. Before I
began this module I was looking down the corporate route, seeking work experience with the likes of PWC.
Now I believe I can make a real success of myself as an entrepreneur, predominately in e-commerce. As a result
of the skills that I’ve learnt in this process; negotiation, customer relations, team work, professionalism etc, I’m
creating a business plan for a web based project named MintSkint.com which will promote a varied array of

businesses throughout Newcastle, before going national in the second year. I’ve also applied for the position of
research manager for the Times university report 2010, if I acquire this position It will tie in with Consult Connect,
as a team we will manage the role which will prove invaluable for the experience, business resumé, connections
and potential recommendations.

The most important lesson that I’ve learnt from the module is to be ambitious, identifying long-term goals that
seek bigger and better contracts. The reliance on a sole source of income is risky, despite the council
expressing interests to work in partnership with Consult Connect for the foreseeable-future we still need to
branch out and work with other organisations, firstly, to spread the risk and secondly, to continually challenge
and motivate our abilities.

The first aspect of Consult Connect that needs to be addressed is our vision, branding and direction. In this
report I have conveyed a personal perspective off a group project. I may feel that the group has one, renewed,
united direction however this may not be the case in reality. The next step, is so sit down, discuss our shared
vision and communicate this with unified branding, rather than the mesh mash that reflects my learning process.
Instead, we need to develop the look and feel of a professional student marketing consultancy agency. Then we
can focus on implementing the correct business legislation, main concerns lie with the, Data Protection act
1998, Business Names act 1985, unfair Contract Terms Act 1977, Unsolicited Goods and Services Act and the
Enterprise Act 2002. Future concerns will involve research into the employment legislation acts such as the
employment rights act and the Disability discrimination act plus many more, far to many to list.

From here we need to excel with the council project fully embracing the “performing” stage in Tuckman’s model
to allow us to translate our skills and expertise onto other projects with confidence. On a personal level I need to
learn to listen more and prepare new contracts for clients with more focus and direction rather than trying to
cover every angle. As we develop further we will run into heightened competition I believe that we need to focus
on our unique position within the student market, most of our competion do not have the close ties and
connections that Consult Connect has. Harnessing this USP will involve strategic recruitment employing active
students within key universities.

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Chasing up possibilities Trying
not to let opportunities slip away.
Sadly this chance escaped us. I
believe we lost this possibility
because we were to slow from the
start.
Standard at the bottom of all
emails. Small things like this add
professionalism, adding to our
brand image.
Consult Connect
Appendix / Evidence
Iʼm aware that there is a lot of evidence to sift through. Iʼve summarised the main points of conten-
tion on the left of the page.
On 3 Feb 2009, at 16:08, Kyle Clarke - Consult Connect wrote:
Health Club TV - Chasing Contracts
Hi Chris,
This is Kyle from consult connect, Toby informed me that he spoke to you on the phone earlier,
please don't think that we're badgering you!
I wanted to reiterate that our two services would complement each other very well. On a personal
level the four students who make up consult connect are all very sporting. We are all  mem-
bers of different sporting societies, I play For Newcastle University Rugby Club, Toby is a member
Newcastle Rowing Club, and Sandy and Richard represent intermurial Rugby teams. Through
these memberships we have contact details for hundreds of sporting students. We're also building
a database of student contact details from Northumbria and the college as well as other societies.
If it suited your needs we would also incorporate local clubs into this database to accommodate y-
our marketing requirements?
We could also aid you with a national campaign, by utilising existing networks across different uni-
versities to promote HealthCLubTV nationaly. 
On a professional level, I have various sporting contacts due to my internship at a very highly re-
garded sports PR company named MatchTight, where I worked as a press officer for many profes-
sional sporting bodies including the Olympics and Paralympics. 
All in all I feel that we could make HealthClubTV heard by a large number of the Newcastle Stu-
dent population, with the potential to aid a national student marketing campaign. 
Best Regards,
Kyle
Kyle Clarke
Consult Connect
8 Kingsley Place
Newcastle
NE6 5AN
Mob: 07943825566
Email: kyle@consultconnect.co.uk
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After the initial meeting, which
was organised over the phone I
was asked to produce a more de-
tailed proposal which was sent
with a personal message to reen-
force the personal aspect of pro-
ceedings.
Consult Connect
 Hi Kyle & Toby
thanks for your call although i was driving the other day so couldnt really talk. i dont mind the email
if you have a lead you should always follow it up.  On this occasion i have already agreed to work
with another group within the University as i met them first and i am happy with what the can do we
have reached an agreement to work together.
Thank you for your persistence and i hope that you continue pursuing other opportunities
regards
Chris Cooke | Director
M: 07885 567 366 E: chris@healthclubtv.com
Suite 119, Tedco House, Rolling Mill Road, Jarrow, South Tyneside, NE32 3DT
T: 0845 055 9120 E: info@healthclubtv.com W: www.healthclubtv.com
Company Reg No: 6380127
This email and any files transmitted with it are confidential and intended solely for the
use of the individual or entity to whom
they are addressed. If you have received this email in error please notify the system
manager. Please note that any views or
opinions presented in this email are solely those of the author and do not necessarily
represent those of the company. Finally,
the recipient should check this email and any attachments for the presence of viruses.
The company accepts no liability for any
damage caused by any virus transmitted by this email 
Newcastle City Council Correspondence - Developing Relations
From: Kyle Clarke [mailto:kyleclarke777@btinternet.com]
Sent: 18 February 2009 21:14
To: Byrne, Jane; Hegarty, Sharron
Subject: Recycling - Student Research
Hi Jane and Sharron,
It was great to meet the two of you in person on Monday and speak
about both our goals. I'm sorry I've taken my time in getting back to
you with a priced proposal, I've been sitting on the attached document
since Monday as I've been waiting to hear back from some of the
research Doctors at the University.
I wanted to emphasise to you that we are a serious marketing company
that can and does compete with the more established companies. Despite
our substantially lower price tag, are credentials are exceptional
considering our support from the university combined with the creative
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 Consult Connect

flare and visionary outlook, that we bring to every project.

I look forward to hearing your comments and possibly working with you
in the future.

Kindest Regards,

Kyle

Kyle Clarke
Consult Connect
8 Kingsley Place
Newcastle
NE6 5AN
 
Mob: 07943825566
Email: kyle@consultconnect.co.uk

On 2 Apr 2009, at 15:52, Hegarty, Sharron wrote:

IT issues, which continue to
plague council correspondence, I
have spoken to our email hosts
but to no avail as they are as baf-
fled as we are.
Confirming that the council
wish to work with us, in response
to the first meeting and the pro-
posal that I created in response to
the meeting.
Hi Kyle
I'm not sure if you received my last message regarding working with you
on some research for our environmental campaign.
I have spoken to our colleague in the environmental section and we agree
that we would benefit in working with you and therefore we would like to
go ahead with some research work please.
It would help if you could let me know when you would be available for
another quick chat - this would need to be w/c 20th April perhaps the
23rd or 24th please and we could firm things up.

I am on holiday from tomorrow afternoon however please email me your

availability and I will set up the meeting when I return on the 20th.

Thank you

SHARRON

Sharron Hegarty
Marketing Team
0191 211 5063
 
From: Kyle Clarke - Consult Connect [mailto:kyle@consultconnect.co.uk]
Considering Consult Connect Sent: 02 April 2009 16:59
is not a full time position email To: Hegarty, Sharron
turnaround is acceptable. Subject: Re: Recycling - Student Research
Importance: High

Hi Sharron,

It's great to hear from you, to date I've received no email correspondence from you, I presumed that out serv-
ices were not required, perhaps there was an issue with our emails.

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 Consult Connect

I'm ecstatic to hear that you wish to work with us further, how about we meet on the morning of the 23rd,
around 11 to take proceedings to the next stage?

I hope you have relaxing holiday,

Kyle

Kyle Clarke
Consult Connect
 
M: 07955081105
E: kyle@consultconnect.co.uk
 
 
On 3 Apr 2009, at 12:05, Hegarty, Sharron wrote:

Hi Kyle

Good to know you got my email this time. Can you believe that in between our emails my morning
on the 23rd has been booked up. How about the 24th April AM??
Thank you

SHARRON

Sharron Hegarty
Marketing Team
0191 211 5063

From: Kyle Clarke - Consult Connect [mailto:kyle@consultconnect.co.uk]

Sent: 03 April 2009 12:11
To: Hegarty, Sharron
Subject: Re: Recycling - Student Research
Importance: High

Hi Sharron,

Flexibility and relating to the The 24th is probably better for me as well, I also get back from holiday that morning! I'm busy 9-11 would
client, part of the negotiation 11.30 be ok?
process.
Regards,

Kyle

Kyle Clarke
Consult Connect
 
M: 07955081105
E: kyle@consultconnect.co.uk

That’s fine – thank you.

SHARRON

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Follow up to the meeting
where we agreed upon the price
and the time frame we’re working
towards.
The rest of the email ties in
external business contacts that
Richard Green sourced.
We had spoken briefly about this
firm during the meeting, I had
promised more information and
this is the result.
Sourced possible money sav-
ing methods the council could
utilise
Linked in Richards Contact, so
the Council could see, first hand,
what they may gain through a
partnership. Some PDF’s about
the company we’re also attached.
Consult Connect
Sharron Hegarty
Marketing Team
0191 211 5063
Hi Sharron,
I hope your well. I was wondering If I could get hold of the recycling documents that we
spoke about. I'd like to start devising some topics and themes for the questionnaires while
our group is still together in person. 
Also, I mentioned to yourself and Jan about our contact with a waste disposal firm in
Gateshead, you seemed interested to learn more. One of my Colleagues spoke with the
CEO who is very keen to talk to the council about the handling of electronic waste, the
council could see some beneficial savings through the potential partnership.
Also, there could be an extension on the landlord's two week free waste disposal service
that's currently in place. The service could become an all year round system concerning
the disposal of electronic waste at no extra cost to the council. I've included our corre-
spondence with the disposal firm at the bottom of this email incase you wish to read into
it further.  Would it beneficial to put them in touch with the relevant department? If so,
who?
Thanks for your time and I look forward to speaking with you soon.
Best Regards,
Kyle
Continued.....
[Correspondence with Gateshead waste disposal firm]
Richard, 
As you are aware as a Gateshead based company we are always keen to explore various
initiatives that are being developed within the area.
We are especially interested in the discussions you are having with Newcastle City Council
in regards to the Electronic Waste generated by students living in University and rented
accommodation throughout Newcastle.  You advised me that currently the Council offer
landlords a two week free service for the disposal of electronic equipment to prevent fly
tipping.  Although very commendable this is obviously at a cost to the council.  We could
offer an improved service free to the Council, Landlords and tenants.  The simple principle
behind it is that the recycling of waste electrical equipment from households (B2C) has al-
ready been paid for by producers and there is no reason why councils or anyone else
should pay for its disposal, but you have to have a good knowledge of the WEEE Regula-
tions to understand this.
We would very much welcome the opportunity to talk to Newcastle City Council regarding
the service we can offer.  As a local company we are very keen to demonstrate how we
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can save our local council money, provide an environmentally sustainable service to rate
payers and role a service out to SMEs that would benefit local businesses.

I also mentioned how we are currently developing a process for home collections of
household waste electrical items in the Tyne and Wear area and we would welcome chat-
ting to you further on what work we can do together that would be mutually beneficial.
Letʼs keep in touch and if you do contact the council again please pass on my details I be-
lieve there is a lot of scope for us to work together on this issue.  If there is any further in-
formation they require please do contact me soonest.

Regards,
Barry

That’s All the relevant Council

Up to date Correspondence
Correspondence. As we’ve had
technical issues I’ve followed up
with a phone call.

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Pretending to be a client with a
similar sized project to what the
council required, to discover what
our competion charged. Under-
hand tactic but essential to gain
knowledge about the competition
and what we could charge
Consult Connect
Newcastle City Council - Pricing Research
Dear Kyle,
Thanks for your time on the phone earlier – my apologies that we were having trouble with the
technology!
 
As we discussed, I think the most reliable way of gathering your information within your desired
time scales will be by running an online survey, which we can set up and host for you.
 
We would send emails to a sufficient number of students in the Manchester area to generate a
sample of around 400 or so, which is a statistically robust sample size and should be quite
adequate.  It equates to a margin of error better than 5% with 95% confidence, which is fairly stan-
dard for this sort of research.
This could be set up within a day or two and we could have the survey complete next week.  Once
the survey is live, weʼll provide a secure log in page on our web site where you will be able to view
the results in real time.  Once the survey is concluded, weʼd analyse the data and be able to pre-
pare a report or presentation for you within three working days, which means you could have this
by the end of next week.
We also discussed the need for focus groups and it may well be that we can cover everything
needed in the online survey with some astute questionnaire design.  However, should you wish to
proceed with focus groups, we can use the online survey to recruit people, which will save a cou-
ple of weeks and a significant amount of money in recruiting participants.  Once the online survey
is underway, we would probably be looking at around a week to 10 days to organise the focus
groups.
For the online survey, we would charge £2,400 plus VAT, to include set up , questionnaire design,
hosting, collation, analysis and reporting, as well as the contact data for the students.
The focus groups would cost around £650 for moderating two groups, assuming they can be ar-
ranged to take place on the same day as this will save travel time and expenses.  In addition to
this, you would need to budget for the hire of a suitable venue (for which Iʼd allow around £250 to
£300), reporting (say, £300) and incentives for the students to participate (probably £20 each, with
up to 10 attendees per group).  Thus two groups would cost up to £1,650.  If you would like a tran-
script of the group discussions, this would be charged at £95 per group.  Please also budget for
expenses (travel to Manchester and accommodation), which would be charged at cost.
I am conscious of your budget limitations, so have tried to keep the focus group costs to a mini-
mum.
I hope that helps.  Please get in touch if you have any questions.
I look forward to talking to you again and in the interim attach some information about our com-
pany, which I trust you will find of interest.
Kind regards,
Peter
p.martin@shape-the-future.com
+44 (0)1580 200093 (direct)
+44 (0) 800 781 4045
+1 781 583-1728 (USA)
+44 (0) 1580 200090 (fax)
skype: shape-the-future
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Ensuring that the companies
that provided me with quotes
were thanked properly. Its polite
and we may work in partnership
with these companies, I wouldn’t
want to burn any bridges
Second Proposal, sent as an
attachment. Giving some validity
over the original quote. All quotes
recieved ranged from £3k - £6.5k
Consult Connect
www.shape-the-future.com
What our clients say about us
Shape the Future Limited is registered in England and Wales under company number 5261697.
VAT registration number: 862 7652 95
Registered office: Pashley House, Ticehurst, TN5 7HE
Hi Peter,
Sorry about the late reply, Its been none stop for the last few days, which is great for the business
 but any real rewards are yet to be seen! 
I'd like to thank you again for the follow-up email and your time on the phone yesterday. I've had a
lot of quotes back from several agencies and what we want to achieve is just too expensive. Con-
sult Connect is a very young company and I feel that it wouldn't be unwise to use an outside com-
pany to complete our market research at this early stage. 
On the upside we will eventually use market research companies to complement our objectives.
I've gained some great contacts from this current campaign, your company and your service stood
out from the crowd, hopefully if/when consult connect is a success we'll be in-touch sooner rather
than later.
Thanks again for your time,
Kyle Clarke
Director
Consult Connect
8 Kingsley Place
Newcastle
NE6 5AN
P: 07955081105
E: kyle@consultconnect.co.uk
Hi Kyle,
Good to talk to you yesterday, helpful to know your thoughts.
As promised, I've put together a brief outline on our thinking on how to best approach this, let me
know if you need anything more,
 
best regards
Martin Walls
Account Director
20/20 Research Ltd
 martin@2020researchtrc.co.uk
  www.2020research.co.uk
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 Consult Connect

    01908 277700

    01908 277799
***************************************************************************
20/20 Research Ltd
Registered Office: 26 Bridge Street, Penistone, Sheffield S36 6AJ
Registered in England - Number 3157670

Viper’s Correspondence

On 09/03/2009 16:09, "Kyle Clarke - Consult Connect" <kyle@consultconnect.co.uk>

wrote

Proactive email, seeking ap- Hi Ian,

proval over design work
I hope your well. Toby mentioned that the game last night was very enjoyable and
you had a full house, which is great to hear.

I'm currently mocking up a flyer to send around to various email distribution lists
promoting the forth coming competition. I'm wondering if you could supply me with a
decent Vipers Image? As you can see from the attachment, the photograph in use is
not the Vipers and we'd benefit from some decent branding. If you've got any com-
ments or would prefer the flyers to be designed by your team that's fine, just let me
know your thoughts.

Cheers,

Kyle

Kyle Clarke
Director
Consult Connect
 
M: 07955081105
E: kyle@consultconnect.co.uk

Hi Kyle,

Yeah I’m good and likewise I hope your well.

I have attached a good picture of our Netminder Andrew Verner and also our logo if
you could incorporate that.

The clients desired changes Couple of other minor alterations:

• We need to say the “Metro Radio Arena” - they get fussy about it.
• Could we use our team colours for the text so Black, Gold (Yellow), and White ?

Can you let me see again before you launch.

Thanks

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Within 30 minutes the design
had completly changed to repre-
sent The Viper’s brnad. Quick,
satisfactory customer service
Reply to the Viper’s Propsal,
prepared by Toby and Myslef
Consult Connect
Ian
Hi Ian,
Here's the edited version minus the pink bullet points, I'll sort that in a minute.
What do you think? Any additional points. I may design a few more before the game.
I'll ensure that I use the team colours and incorporate the sponsorship logo. Plus I'll
seek your comments and approval before we release anything.
Regards,
Kyle
Kyle,
Just a suggestion – maybe outline the yellow text in black just to make it stand out?
I have attached a transparent background version of the logo – if your using illustrator
or pagemaker it will probably look better.
Other than that I’m happy with it.
Can you please give me a list of everyone the emails are sent to and how are in the
group just so I can keep a tally of the number of emails sent out for future reference.
Thanks
Ian
On Fri 27/02/09 4:15 PM , Ian Wallace - Mincoffs Vipers <ian.wallace@vipershockey.co.uk> wrote:
Hi Toby,
Thanks for the attached proposal which I have quickly looked through and will review thoroughly
when I get the chance.
    In the meantime can you confirm for me please:
        * Courier advertisement for Article & Competition is Free of Charge?
        * The costs you have set out – who would we be paying i.e. Who is charging your for each
item the uni or the union or who?
        * Are these costs reduced because we are doing it through you guys or is this standard an
external company?
        * If the above is discounted how much are we saving by doing it through yourselves?
If you can get the info to me asap I will be able to get it approved
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Team effort shown, as Toby
was engaged he asked me to pick
up where he left off. That was
possible Due to our close working
relationship.
Following a phone conversa-
tion with many of the bars in Jes-
mond I followed up with an email
similar to this. Trying to get Dis-
tribution points established.
Consult Connect
Thanks
Ian
Hi Ian,
Toby has asked me to pick up from where you two left off, he is currently caught up with rowing
commitments and we're trying to be as responsive as possible.
The courier article is free of charge, however exposure may have to coincide with a piece on the
Newcastle ice hockey team, from a brief chat with the courier we should get a quarter page how-
ever nothing is confirmed as yet. 
In relation to the costs that we set out, the second table entitled union costs, are charged by the
union not the university, we are receiving a discount because of our involvement with the University
and the enterprise course that we're doing. I've just tried to contact the union to discover what the
standard costs to companies are, however it appears that they've called it a day already. That may
have to wait until Monday morning. For a quick, brief comparison; I was quoted 2 grand to run a
stall outside the Union for 5 days to sell bar crawl Tee-shirts earlier last year. Taking this into ac-
count I imagine our discount is sizeable. 
I hope I've been able to answer all your questions, feel free to call or email at anytime,
Best Wishes,
Kyle
M: 07955081105
E: kyle@consultconnect.co.uk
Group Correspondence
Hi,
My name is Kyle Clarke, I along with some other students, I have set up a promotions company.
One of our clients is The Newcastle Falcons, we are selling tickets for all up and coming games,
the next being Sunday the 15th. We're trying to establish some solid distribution links in Jesmond. 
If you were to agree to sell tickets on our behalf, Spy Bar would be included as a distributor in all of
our advertisements and hopefully people would collect tickets with a pint and some food. We're not
in the position to be offering commission, as yet. Tickets are being sold for £10 so your staff will not
 be caught up with providing change from a separate float, simple, minimal effort. It may be an idea
to use this next week as a trial period to see if  arrangement is mutually beneficial or not? It be
great to hear thoughts.
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Kindest Regards,

Kyle Clarke

M: 07955081105
E: kyle@consultconnect.co.uk

Hi Toby,

I went a bit overboard! I've attached the table at the bottom incase you just want that. you may feel
the PDf is a bit overly formal, however I think they like overly formal, I remember they mentioned
drawing up a contract!! Contract for £1 commission crazy!!

Supporting Group members

Anyway, some suggestions to use or discard as you like.
before meetings, with construc-
tive offerings to be consider as Hi Ian,
they like

After many emails between

Toby and The Viper’s we were no
further forward than the original
meeting where we were all pre-
sent. I suggest that Toby should
use some polite assertiveness
reinforcing the benefits of our
involvement, For Toby’s use to
discard or use as he saw fit.
I feel that we're going round in circles, lets get some definitive directions in place and then we can
proceed at speed. I've attached a price plan to this document. Hopefully It will offer you more of an
insight as to how we can achieve our goals and the costs related to the involved processes. We're
more than keen to work with the Viper's, the potential of recruiting huge student support is within
our grasp, however there are limitations as to what we can achieve for 25p each per sale, the
commitment that we are prepared to give the project is enormous, we just hope our efforts are re-
ciprocated. (that might be a bit full on!!!) 

I'm running out of things to say, I need some sleep!! I'll be up early tomorrow, and i'm in uni for
most of the day, let me know if you can use any of the stuff and any changes that we need to make
and i'll get on it ASAP. 

See u soon big man,

Kyle

Description Quantity Unit Price Cost

1/2 Day Promotional Stand, 1 £50.00 £50.00
management and representation
Promotion stand Venue fee.  1 £25.00 £25.00
Establishing and maintaining 1 £30.00 per month £30.00
Distribution Channels
Union Advertisement 1 £50.00 per month £50.00
Shoot Off 1 £50.00 £50.00
Shoot off Venue 1 £25.00 £25.00

Subtotal £230.00
Tax 15.00% £34.50
Total £264.50

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 Consult Connect

More team work, a suggested

outline for following up on cold
calls, or plain email marketing.
Dear Mr x,
My name is Kyle Clarke, I'm a young enterprise Student at Newcastle University. Myself and three
other  entrepreneurs  have set up a student based marketing and consultancy firm called consult
connect.

We have identified (whoever) Pinetree Health and Fitness club as an ideal client and we feel that
our services would complement each other. 

What we would offer you;

A marketing platform that connects  directly to thousands of students in Newcastle

Universitys and Colleges.

Market Research and Focus Groups to identify areas for growth or areas of weakness.

Implementing action plans including relevant promotions and events to raise awareness. 
All leading to a higher number of gym members
Why work with us? 

We are current students, with direct access to the market, something money can't buy.

We are putting all our time, effort and energy into this business in order to provide mutual
benefits.

We offer free consultation, our pay is derived from the value we add to you. 

At the very Least you will get massive exposure to the majority of students in the area.

If you think you can benefit from our services please don't hesitate to email or call and we'll arran-
ge at your convenience

Kyle Clarke

Consult Connect
8 Kingsley Place
Newcastle
NE6 5AN
 Mob: 07943825566
Email: kyle@consultconnect.co.uk

Subject: Some
Aspers ideas- to be added too.
From: kyle@consultconnect.co.uk
Date: 7 December 2008 20:04:53 GMT
To: richard.green@newcastle.ac.uk, sandy@consultconnect.co.uk,
toby@consultconnect.co.uk

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 Consult Connect

Group Email, Ideas to ponder

before getting together to discuss
the Aspers meeting.

From: k yle@consultconnect.co.uk
Date: 25 April 2008 17:19:33 GMT

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 Consult Connect

To: richard.green@newcastle.ac.uk, sandy@consultconnect.co.uk,

toby@consultconnect.co.uk

Hi guys

Letting Team know about the

Good news, the market Market Research work for Newcastle City Council, is going ahead,
future developments luckily not until next term.

Implications for us after meeting. Some work will be required this summer. We will need to
conduct 400 questionnaires and 3 focus groups before the 14th of October. We need to
prepare the questionnaires professionally and we need to plan, construct and conduct the
focus groups. A lot of responsibility has been put in our hands, weʼll need to discuss the
logistics of this after the exams. If successful weʼll be getting more research work after this
from the council.

Iʼve also asked for for the landlord database, I think we should contact them and try an ar-
range a fee for marketing there houses next year any thoughts?

Kyle

Design Work

Vipers Comp - Responding to

Clients brief - Black yellow and
white font with the photo that Ian
requested

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 Consult Connect

Responding to team Com-

ments - Bigger bolder text, with
the Puck off strap Line

More Concise non competition

Flyer. Same branding Principals

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 Consult Connect

Falcon’s Flyer designed for the

entire day of rugby. Via Email
marketing.

One of several Logo’s. A mis-

take made by me. I should have
designed one and stuck with it.

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