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3 D TA G CL O U D MO V E
Online Brand Management for dummies - 1 Y O U R M O U S E OV E R
by L U C I O D I A S R I B E I R O on May 12, 2009
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I just read this article at USAtoday.

LA S T POSTS
Online Brand Management for
dummies - 1
New Article at Digital Ministry
Is it the worst Ad Ever? Are
you sure?
This post is about Ego
First, they are using the wrong term (Cybersquatting when it should be
phishing)
Second, the article is just pointing the top
of the iceberg, online reputation
management raises the question, *how do I
avoid scammers to connect to my brand
online and to my customers risking my

Twitter on TheAge -
JamesDuthie and Trevor
Young
Be Famous. How to show your
profile on Google’s Results
reputation and brand?
*next post I’ll write about steps to protect yourself and your company.
SU B S C R I B E T O
The article MA R K E T I N G EA S Y . N E T

Guest Article on Anthill

“As advertisers spend more online, brand name firms increasingly are seeing Enter your email address:
Magazine

Little know way to get back
issues of online publications
April Fools’ computer worm.
Fact or Joke?
Anonymous is not good
Ahhh Telstra Did u learn the
lesson?
Google Searching for Downturn
End - Eric Schmidt’s Interview
their names, customers and millions of dollars in sales hijacked by shady
marketers.
Subscribe
Instances of deceptive marketing to build traffic for rogue sites or to sell Delivered by FeedBurner
faux-branded products rose 17% last year, according to MarkMonitor, whose
Or click on RSS Icon below to
software tracks digital marketing infringement. receive on your favorite RSS
reader
Shady marketers are using so-called cybersquatting to do their digital
stealing. They drive people to a “squatted” site via e-mails or through paid
search. Once they’ve led someone there, they hope to steal credit card
information, spur clicks on ads to skim revenue from online ad networks or
sell fake products, such as pharmaceuticals or pricey handbags.

The tactics target electronics, sports apparel, luxury brands and

n Web m
i
j
k
l
m n MarketingEasy.net
j
k
l pharmaceutical brands the most and cost marketers about $175 billion
Search worldwide in lost revenue, says Fred Felman of MarkMonitor.

“When the economy goes south, white-collar criminals don’t quit,” Felman
says. The company’s “Brand Jacking Index” report shows that daily
incidences of cybersquatting against 30 of the top global brands rose to
ARCHIVES 449,484 last year vs. 382,246 in 2007. A first-time study coming out today
in conjunction with industry group Chief Marketing Officer Council
Select Month
addresses how marketers are coping with the surge in cybersquatting.

ME T A “We’re at a point in which marketers need a wake-up call in what’s happening

Register to their brand,” says Liz Miller, vice president, programs and operations for
the council. “Marketing is in the dark, and cybercriminals are ramping up
Log in
their game.”
Entries RSS

Comments RSS Incidents are up as marketers increasingly use search engine optimization to
WordPress.org reach consumers online, where ad spending is expected to top $24 billion
Generated by www.PDFonFly.com at 5/11/2009 8:31:08 PM
URL: http://marketingeasy.net/online-brand-management-dummies-1/2009-05-12/
 this year. While ad expenditures overall are expected to fall by as much as
BL O G S I R E A L L Y RE A D
10%, digital advertising in 2009 is expected to be up about 4.5% over 2008,
MA R K E T I N G EA S Y AcidLabs
according to online marketing tracker eMarketer.
PO D CA S T AdAge Digital
As businesses fight for a share of dwindling dollars, rogue marketers are Adspace-pioneers
getting more aggressive. The CMO study says that marketers see their brands
Brand dna
as more vulnerable to infringement online than in other media, with 29.5% of
Danny Brown
the 300 marketers reporting brand infringement on the Web vs. 22.6% in
other media. Darren Rowse

Drunken Step Father

Despite the big cost to marketers, few of them invest in protecting their Google
brands online. The CMO study reports 52% of respondents spend less than
Insight and ideas
$100,000 on brand protection annually. Just 2.7% say they spend $5 million
or more. Jeremiah Owyang

Mumbrella
From USAToday. Online Marketing Banter By
James
———– Origin of Brands

Pigs dont fly

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SEO optimise

Servant of Chaos
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