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Kotak Mahindra Bank Limited, 36-38A, Nariman Bhavan, 2 27 Nariman Point, Mumbai - 400 021 Tel: 022 66581100

www.kotak.com

Over 6 million customer accounts

Group networth of over 6700 crores

The universe we live in holds infinite possibilities. It is this infinite nature that we look up to at Kotak, as manifested in our corporate symbol, the infinite Ka. One of the basic tenets of economists is that mans needs are unlimited. At Kotak, the infinite Ka symbolises that we have an infinite number of ways to meet those needs.

U D A Y

K O T A K

Source : Back to Basics, The Smart Manager (July - Aug 08)

Established in 1985 as Kotak Capital Management Finance Limited, our promoters are Uday Kotak, Sidney A. A. Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra bought a stake in 1986, and that is when we became Kotak Mahindra Finance Limited.

Today, Kotak Mahindra Group is one of India's leading financial institutions, offering complete financial solutions that encompass every sphere of life. With a wide range of services, we cater to the financial needs of individuals, entrepreneurs and corporates alike. A fine blend of people, cutting-edge technology and our passion for excellence, makes the future we behold one of endless possibilities.

1986-2009
Kotak Mahindra Finance Ltd starts Bill Discounting activity Enters the Funds Syndication sector The Auto Finance Division is established

The Investment banking division is incorporated as Kotak Mahindra Capital Company

Makes an entry in the Mutual Fund market with Kotak Mahindra Asset Management Company

Kotak Mahindra Old Mutual Life Insurance Ltd opens doors for business in insurance services

Kotak Mahindra Group launches India Growth Fund, a private equity fund.

Kotak Mahindra Group buys back 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company and Kotak Securities Ltd

Kotak Mahindra Pension Fund Ltd incorporated to function as fund manager for the New Pension System Kotak Mahindra Bank Ltd opens a representative office in Dubai

1986

1987

1990

1991

1992

1994

1995
Kotak Securities Ltd incorporated

1996

1998
The Auto Finance Division becomes Kotak Mahindra Prime Ltd Kotak Mahindra Prime Ltd buys a significant stake in Ford Credit for financing Ford vehicles

2000

2001
Kotak Mahindra ties up with Old Mutual Plc. to enter the life insurance sector Sets up Kotak Mahindra Venture Capital Fund

2003

2004
Kotak Mahindra Finance Ltd becomes the first Non Banking Financial Corporation to convert into a commercial bank

2005

2006

2008
The bank network widens to include over 200 branches across the country* Launches a vertical credit card - a first in the industry

2009
Kotak Mahindra Bank Ltd invests in the Ahmedabad Commodity Exchange as an anchor investor

Enters the Lease and Hire Purchase market

Starts the Investment Banking Division. Takes over FICOM, one of India's largest financial retail marketing networks

Kotak Mahindra Group realigns joint venture in Ford Credit; buys Kotak Mahindra Prime Kotak Mahindra Group launches a real estate fund

200

*As on 30th November 2009

The Kotak Mahindra Group offers individuals and businesses a comprehensive range of financial solutions that include personal & commercial banking, wealth management, stock broking, mutual funds, life insurance, investment banking & private equity.

BANKING Kotak Mahindra Bank Ltd is a one stop shop for all your banking needs. We offer personal finance solutions of every kind - from savings accounts to credit cards and from mutual funds to life insurance. For corporates we offer transaction banking, operate lending verticals, manage IPOs and provide working capital loans. These and many other banking requirements are catered to professionally and in a timely manner by our dedicated and specialised teams. CAR FINANCE Kotak Mahindra Prime Ltd is among Indias largest dedicated passenger vehicle finance companies. We offer loans for the entire range of passenger cars, multi-utility vehicles and pre-owned cars. We also offer inventory funding and infrastructure funding to car dealers and have strategic arrangements with various car manufacturers in India as their preferred financier. INVESTMENT BANKING Kotak Mahindra Capital Company (KMCC) is a full-service premier investment bank in India offering a wide suite of capital market and advisory solutions to leading domestic and multinational corporations, banks, financial institutions and government companies. At KMCC we also offer a Trading-cum-Clearing membership service as we are a member in the TM & CM operations in the cash and F&O segment. SECURITIES At Kotak Securities our operations include stock broking and distribution of various financial products as well as private and secondary placement of debt, equity and mutual funds. We are one of the largest broking houses in India with a wide geographical reach; we have five main areas of business: (1) Stock Broking (both retail and institutional) (2) Depository Services (3) Portfolio Management Services (4) Distribution of Mutual Funds (5) Distribution of Life Insurance products of Kotak Mahindra Old Mutual Life Insurance Ltd. MUTUAL FUNDS Kotak Mahindra Asset Management Company offers a complete bouquet of asset management products and services that are designed to suit the diverse risk-return profiles of each and every investor.

LIFE INSURANCE A joint venture between Kotak Mahindra Bank Ltd and Old Mutual Plc, we offer a wide choice of life insurance products ranging from unit-linked plans to traditional insurance policies, and gratuity group plans to credit-term plans for businesses. With the promise and offering of complete financial independence, we are creating a change in the mind set of today's informed insurance customer.

INTERNATIONAL BUSINESS With our international business we specialise in providing comprehensive services to overseas customers seeking to invest in India. For institutions and high net-worth individuals based outside India, we offer asset management through a range of offshore funds, as well as specific advisory and discretionary investment management mandates from institutional investors.

PRIVATE EQUITY At Kotak Private Equity we help nurture emerging businesses and mid-size enterprises to evolve into tomorrow's industry leaders. Along with a proven track record of helping build companies, we also offer our expertise and a combination of equity capital, strategic support, and value added services. What differentiates us is that we do not merely fund companies, but also have a close involvement in their growth as board members, advisors, strategists and fund-raisers. REALTY FUND At Kotak Realty Fund, we deal with equity investments, covering sectors such as hotels, IT parks, residential townships, shopping centres, industrial real estate, healthcare, retail, education and property management. Our investments focus on development projects, enterprise level investments in real estate companies and in real-estate intensive businesses.

In the sphere of personal finance, we at the Kotak Mahindra Group take a 360-degree approach to cater to all your needs - from regular savings and salary accounts to credit cards, insurance, loans and investments.

1. Savings Accounts
Our savings accounts offer you the benefits of quick and convenient banking transactions along with options for your money to earn high returns. We also offer you a range of services from fund transfer options to online payment of bills to attractive returns earned through a comprehensive suite of investment options.

1. Loans
We offer you an array of loan products to choose from that are customised to meet your urgent short-term financial needs as well as long-term ones.

1.Term Deposits
Term Deposits give any investment portfolio stability of returns, safety and liquidity. Our term deposits offer you attractive returns, as well as a simple and convenient investment process.

1.Mutual Funds & Equities


Suited to varied risk-return profiles, over 10 lakh investors benefit from our Mutual Funds and Asset Management schemes. We also provide the opportunity to invest in domestic mutual funds to NRIs.

2. Convenience Banking Services


We not only address all your financial needs but we also make it easier for you bank with us. Facilities such as net banking, phone banking, SMS banking and mobile banking are provided keeping in mind your convenience. We also offer BillPay facility so that you can pay your utility bills conveniently.

2.Linked Term Deposits


Our 2-Way Sweep facility ensures that your money never stops working for you. Daily balances above a threshold level in your account are automatically swept into Term Deposits.

2.Insurance
Our insurance products offer life cover solutions that provide security throughout the life cycle, for you, your family and your business.

2. Payroll Accounts
Our Salary2Wealth account enables young professionals to save and invest along with regular spending and is customised to encourage financial planning.

3. Credit Cards
At Kotak Mahindra Bank we now offer you a suite of credit cards that are specially customised to meet your unique needs. Our Fortune, League, Trump and Signature cards cater to people from all walks of life. With an array of unique product features like interest free cash withdrawals and attractive benefits like free concierge services, our credit cards have been designed to offer relevant benefits with simplified fees and zero hidden charges.

3. Portfolio Management and Asset Allocation


We offer to develop investment plans for you after careful analysis of your financial goals and risk profile. We then help you to achieve these goals by intelligently investing across avenues like equity, debt, insurance etc.

3. Current Accounts
Our current accounts have been designed to help your business compete effectively in the current business environment by ensuring quick and timely access to your funds.

www.kotak.com
> Net Banking > Visa Money Transfer > Online Payment Gateway Special Offers >

SAVINGS & DEPOSITS


> NRE Savings Account
> NRO Savings Account > NRE Term Deposits > NRO Term Deposits > FCNR Deposits > Rupee Advantage Plan

INVESTMENTS
> Demat
> Mutual Funds > Portfolio Investment Scheme > MF on the Net and Phone > Insurance

REMITTANCES
> FUNDStoHOME
> Wire Transfer > Cheques > Remittances from the Middle East

www.kotaksecurities.com
> Securities Trading Account

LOANS
> Home Finance

We have an array of products and services that cover the short and long-term financial requirements of all types of businesses from a startup to a large enterprise.

LENDING

Rs. Rs.

INSTITUTIONAL & ADVISORY SERVICES


We provide comprehensive research expertise and a broking platform to domestic and foreign institutional investors. We also offer the entire spectrum of advisory services on equity and debt capital markets, mergers & acquisitions, structured finance, financial sponsors and infrastructure.

TRANSACTION BANKING & FOREX


Our varied services are processed through a robust transaction banking system, that includes a network and technology platform that considerably eases operational issues and enables smooth processing. We also offer forex services, both standard exchange as well as derivatives-based products.

VALUE-ADD SERVICES
As part of a complete package of services, we also provide insurance products, employee benefit schemes and group insurance schemes for businesses. As a one stop shop, we help you and your business remain focussed on the core business activities, while we take care of your banking needs.

We cater to the financial needs of companies, irrespective of their scale and size. The financing engagements vary from equipment financing to project financing and working capital requirements. We have the unique ability to integrate financing needs with credit norms to ensure that your needs are addressed properly. Keeping in mind the unique nuances of each industry, our customer centric approach evaluates your business with the opportunities of the future.

At Kotak Mahindra Group we take a client-centric view and constantly innovate to provide you the best of services and infrastructure. We have regularly received accolades that stand testimony to our success in this endeavour. Showcased here are some of our recent achievements.

Bank
IR Global Rankings Best Corporate Governance Practices -Ranked among the top 5 companies in Asia Pacific, 2009 FinanceAsia Best Private Bank in India, for Wealth Management business, 2009 Kotak Royal Signature Credit Card was chosen Product of the Year in a survey conducted by Nielsen in 2009

Securities
CNBC Financial Advisor Awards Best Performing Equity Broker, 2008 & 2009

Asset Management
ICRA Mutual Fund Awards 2009 Kotak Liquid (Regular Plan) - Ranked as a Seven Star Fund for its 1 year performance

Asiamoney Best Brokerage Firm in India, 2006, 2007 & 2008 Best Analyst in India, second year in row awarded to Sanjeev Prasad by investors in the Asiamoney 2008 Brokers Poll Thomson Extel Surveys Awards Indias Leading Equity House, 2007

Kotak Flexi Debt Fund - Ranked as a Five Star Fund for its 1 year performance Kotak Flexi Debt Fund - Ranked as a Five Star Fund for its 3 year performance Kotak 30 - Ranked as a Five Star Fund for its 3 year performance

Service
IBA Banking Technology Awards Best Customer Relationship Achievement Winner 2008, 2009 Euromoney Best Private Banking Services (overall), 2009

FinanceAsia Best Broker in India, 2006 & 2009

SuperBrands Council of India Business Superbrand India, 2008 Institutional Investor Best Local Broker, 2009

Miscellaneous
IBA Banking Technology Awards Best Use of Business Intelligence - Runner up 2008 Best Enterprise Risk Management - Runner up, 2008 The Great Places to Work Institute India Best Workplaces in India 2008 Hewitt 10th Best Employer in India, 2007, 2008 & 2009

Technology
IBA Banking Technology Awards Best overall winner, 2007 Best IT Team of the Year, 4 years in a row from 2006 to 2009 Best IT Security Policies & Practices, 2007 Emerson Uptime Champion Awards Technology Senate Emerson Uptime Championship Award in the BFSI category, 2008 IDRBT Banking Technology Award for IT Governance and Value Delivery, 2008

Investment Bank
IFR Asia India Equity House of the Year, 2008 Asiamoney Best Equity House in India, 2008 & 2009 Global Finance Best Investment Bank in India, 2008 & 2009 Asset Asian Awards Triple A - Best Domestic Investment Bank - India, 2006, 2007 & 2008 FinanceAsia Best Investment Bank, 4 years in a row from 2006 to 2009 Best Equity House in India, 2008

Financial Insights Innovation Award Best Innovation in Enterprise Security Management in the Asia Pacific Region, 2009 Frost & Sullivan Best Passenger Vehicle Finance Company in India, 2006

Insurance
Outlook Money Kotak Platinum Advantage Plan Ranked 1st in Type II ULIP category, 2008

Global Investor Asian Asset Manager of the Year, 2009 Ranked the #1 Book Running lead Manager for IPOs and QIPs in CY 2008

Kotak Long Life Wealth Plus Plans Ranked 4th in the Type I ULIPs category

CNBC TV 18 Indian Business Leader of the Year, 2008 awarded to Uday Kotak, Executive Vice Chairman & Managing Director

Kotak Life has a product portfolio which delivers what customers want. Outlook Money

We value our relationship with Kotak and appreciate the way Kotak took us on when we had just started creating our footprints.
- Narinder Kumar Group CFO & Company Secretary VLCC Health Care Ltd Delhi

Please place on record our sincere appreciation of your services with regards to the exceptional standards you maintain in terms of turn-around-time, credit transfers and transaction reports. - Leena M. Sathyanarayanan Coimbatore

I wanted to open a demat account to invest into the Reliance IPO. The staff made sure that my account was processed within three days, from submission of documents to being operational, as promised. I have dealt with many banks in the last 15 years and none of the banks have been so responsive. Keep up the good work.

Kotak Securities is investor friendly and pro-investor security. - Yadav Navtersinh K Ahmedabad

I was on the brink of closing my account because of a failure on part of the courier company. The initiative shown by the Relationship Manager in taking ownership and resolving my issues truly impressed me. I take pride in associating with a bank that has such capable and dedicated people.
- Khan Mumbai

- Thomas Padyatty Mumbai

The services of the Trade Team are truly world-class. My thanks to one and all. - Arvind Metals & Minerals Pvt Ltd Kolkata

Kotak Securities has earned a lot of goodwill thanks to its excellent and prompt services. - Maya Ajay Dave Gandhinagar

I would like to express my sincere thanks for your team's efforts in helping me make a home. - Chaitanya N. Bondre

I lost a high value Bankers Cheque and did not have sufficient funds left in my account for processing another. I approached the branch and within 30 minutes I received a new cheque of the same amount after following the process of indemnity. I'm delighted at the prompt service I received, which helped me prevent a huge loss. - Debashish Goswami Guwahati

My sincere appreciation to you for your highest sense of due diligence, knowledge and inquisitiveness. The attention to detail shown by the relationship manager was exemplary, and without his timely intervention, we would surely have run into legal hassles later. Keep up the good work! - Rajendra Atma Darshan Cultural Pvt Ltd Mumbai

It has been a good experience banking with Kotak for the last 2 years. Apart from the wide range of services, their customer-friendly approach, adaptability, and client-centric solutions set them apart from others in the sector.
- Harish R. Rangwala Director, HEL Ahmedabad

Dear Mr Kotak Just wanted to say 'Thank you' for getting a personal loan sanctioned in just 2 days, of which one was a Sunday, and the other a national holiday. The services of your staff are excellent, and I feel proud to be banking with you. I feel that I can count on the bank to support me whenever I need it. I had sent a high value cheque for clearing post the clearing cut-off time, however considering the value and my requirement, the operations clearing staff managed to add the outward clearing cheque as an exception 2 hours after cut-off time. Heartiest thanks to you for your valuable support and help as usual. - Sameer Golwalker Udaipur - Ashok K.C. Bangalore

Apologies for having pressurised you. I know you've been hassled by my deadlines. Please accept my sincere thanks and appreciation for having come through each time. - Satyam Prime Focus World Mumbai

In the preparation of the material contained in this document, Kotak Mahindra Group (Kotak), has used information that is publicly available, including information developed in-house. Some of the material used in the document may have been obtained from members/persons other than Kotak and/or its affiliates and which may have been made available to Kotak and/or its affiliates. Information gathered & material used in this document is believed to be from reliable sources. Kotak however does not warrant the accuracy, reasonableness and/or completeness of any information. For data reference to any third party in this material, no such party will assume any liability for the same. Kotak and/or any affiliate of Kotak does not in any way through this material solicit any offer for purchase, sale or any financial transaction/commodities/products of any financial instrument dealt in this material. All recipients of this material should before dealing and/or transacting in any of the products referred to in this material make their own investigation and seek appropriate professional advice. We have included statements/opinions/recommendations in this document which contain words or phrases such as "will", "expect" "should" and similar expressions or variations of such expressions, that are "forward looking statements". Actual results may differ materially from those suggested by the forward looking statements due to risks or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally, which have an impact on our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial markets in India and globally, changes in domestic and foreign laws, regulations and taxes and changes in competition in the industry. By their nature, certain market risk disclosures are only estimates and could be materially different from what actually occurs in the future. As a result, actual future gains or losses could materially differ from those that have been estimated. Kotak (including its affiliates) and any of its officers directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. The recipient alone shall be fully responsible / are liable for any decision taken on the basis of this material. The investments discussed in this material may not be suitable for all investors. Any person subscribing to or investing in any product/financial instruments should do so on the basis of and after verifying the terms attached to such product/financial instrument. Financial products and instruments, are subject to market risks and yields may fluctuate depending on various factors affecting capital/debt markets. Please note that past performance of the financial products and instruments does not necessarily indicate the future prospects and performance thereof. Such past performance may or may not be sustained in future. Kotak (including its affiliates) or its officers, directors, personnel and employees, including persons involved in the preparation or issuance of this material may; (a) from time to time, have long or short positions in, and buy or sell the securities mentioned herein or (b) be engaged in any other transaction involving such securities and earn brokerage or other compensation in the financial instruments/products/commodities discussed herein or act as advisor or lender / borrower in respect of such securities/financial instruments/products/commodities or have other potential conflict of interest with respect to any recommendation and related information and opinions. The said persons may have acted upon in a manner contradictory with the information contained here. No part of this material may be duplicated in whole or in part in any form and or redistributed without the prior written consent of Kotak. This material is strictly confidential to the recipient and should not be reproduced or disseminated to anyone else. Mutual Fund investments are subject to market risk, please read the offer document carefully before investing. Insurance is a subject matter of solicitation. Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors. The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down, based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges on Unit-linked plans from your Insurance Agent or Corporate Agent / Insurance Broker or the policy contract.

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