SUPPLY CHAIN MANAGEMENT (MGT 403)

Instructor: Saba Rana

Course Objective:

Term: Spring, 13

The goal of this course is to cover high-level supply chain strategies and concepts while introducing the analytical tools necessary to solve supply chain problems. As the function of supply chain management is to design and manage the processes, assets, and flows of material and information required to satisfy customers demands. Supply logistics related costs account for 20-25% of a typical firms total cost. On the revenue side the supply chain decisions have a direct impact on the market penetration and customer service. Globalization of economy and electronic commerce has heightened the strategic importance and of supply chain management and created new opportunities for using supply chain strategy and planning as a competitive tool. Electronic commerce has not only created new distribution channels for consumers but also revolutionized the industrial marketplace by facilitating inter-firm communication and by creating efficient markets through trading communities. Moreover combination of enterprise information infrastructure and the Internet has paved the way for a variety of supply chain optimization technologies. 1. Understanding the supply chain: What is a Supply Chain?, Decision Phases in a Supply Chain, Process View of a Supply Chain, The Importance of Supply Chain Flows followed by examples of supply chain. 2. Supply Chain Performance: Achieving Strategic Fit and Scope, Competitive and supply chain strategies, Achieving strategic fit and Expanding strategic scope 3. Supply Chain Drivers and Metrics: Drivers of supply chain performance, A framework for structuring key drivers i.e. facilities, inventory, transportation, information, sourcing, and pricing, Obstacles to achieving fit 4. Designing Distribution Networks and Applications to e-Business: The Role of Distribution in the Supply Chain, Factors Influencing Distribution Network Design, Design Options for a Distribution Network, E-Business and the Distribution Network and Discussion on Distribution Networks in Practice. 5. Network Design in the Supply Chain: Factors Influencing Network Design Decisions, Framework for Network Design Decisions, Models for Facility Location and Capacity Allocation and Making Network Design Decisions in Practice 6. Transportation in a Supply Chain: Factors affecting transportation decisions, Modes of transportation and their performance characteristics, Design options for a transportation network and Making transportation decisions in practice. 7. Sourcing Decisions in a Supply Chain: The Role of Sourcing in a Supply Chain, In-House or Outsource, Third- and Fourth-Party Logistics Providers, Supplier Scoring and Assessment, Supplier Selection, Sourcing Planning and Analysis, and Making Sourcing Decisions in Practice.

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Pricing and Revenue Management in a Supply Chain: Pricing and Revenue Management for Multiple Customer Segments, Perishable Assets, Seasonable Demand, Bulk and Spot Customers and Using Pricing and Revenue Management in Practice. Information Technology in a Supply Chain: The Supply Chain IT Framework, The Future of IT in the Supply Chain, Risk Management in IT and Supply Chain IT in Practice.

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10. Coordination in a Supply Chain: Lack of Supply Chain Coordination and the Bullwhip Effect, Building Strategic Partnerships and Trust Within a Supply Chain, Continuous Replenishment and Vendor-Managed Inventories, Collaborative Planning, Forecasting, Replenishment and Achieving Coordination in Practice. Throughout the course, we discuss the strategic role of the supply chain and the key strategic drivers of its performance with in four parts: Building a Strategic Framework to Analyze Supply Chains, Designing the Supply Chain Network, Designing and Planning Transportation Network and Managing Cross Functional Drivers in the Supply Chain. The course will end by reviewing the new developments of information technology in supply chains. Core Reading List: Chopra. S, Meindl. P and Kalra. D., Supply Chain Management: Strategy, Planning, and Operations, 4th Edition, Pearson Prentice Hall. Collect case studies from the photocopier

Other Recommended Books: Simchi-Levi, D., Kaminsky, P. and Simchi-Levi E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, 2nd Edition, McGraw-Hill, 2003. Shapiro, J., F., Modeling the Supply Chain, Duxbury, 2001. Vollmann, T.E., Berry, W.L., Whybark, D.C. and Jacobs, F.R., Manufacturing Planning and Control for Supply Chain Management, McGraw-Hill, 2005. de Kok, A.G. and Graves, S. C. ed., Supply Chain Management: Design, Coordination and Operation, Elsevier, 2003. Voss, S. and Woodruff, D.L., Introduction to Computational Optimization Models for Production Planning in a Supply Chain, Springer-Verlag, 2003. Required Reading (Supply chain and Logistics Links): Stanford Global Supply Chain Management Forum -http://www.gsb.stanford.edu/scforum/ MIT Supply Chain Management Forum -http://supplychain.mit.edu/ European Supply Chain Forum -http://escf.ieis.tue.nl/ Logistics Association of Australia - www.laa.asn.au Hong Kong Logistics Association - www.hkla.org.hk/ The Logistics & Supply Chain Management Society. http://www.lscms.org 2

The Chartered Institute of Logistics & Transport (UK) - www.ciltuk.org.uk/pages/home Chartered Institute of Purchasing & Supply -http://www.cips.org/

COURSE: SUPPLY CHAIN MANAGEMENT (MGT 403) Teaching Strategy: This course is designed as an advanced level course in Business Administration Studies. The commitment of the students to the lectures is essentially required. For this purpose, the students should read the course material before attending to the courses. Further work by reading academic papers will definitely bring extra points. Final grade will be determined according to the grades of the attendance, class participation, assignments, short cases, midterm exam, case study presentations, quizzes, project and final exam. Project The final project can be done individually or in a pair. All reports should be typed with a maximum of 15 pages (single line-spacing, 12 pt. font size). Students have to analyze the supply chain process of any existing business and suggest any improvements that are needed to be made. Examples study the supply chain stages of Nestle Pure life discuss the suppliers, manufacturer, distributors, retailers and customers, configure the nature of supply chain (responsive or efficient) also illustrate the cycle view and push/pull view. Final Assessment Criteria: Attendance/Class Participation Quizzes Assignment and short cases Final Project Midterm Exam Final Exam Scores Obtained 85 + 80-84 75-79 70-74 65-69 60-64 55-59 50-54 45-49 44Letter A AB+ B BC+ C CD F 10% 10% 15% 15% 20% 30% GPA 4.0 3.75 3.5 3.0 2.75 2.5 2.0 1.75 1.0 0

COURSE: SUPPLY CHAIN MANAGEMENT (MGT 403) Lecture No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Lecture Session Understanding the Supply Chain Understanding the Supply Chain Supply Chain Performance Supply Chain Performance Supply Chain Drivers and Metrics Supply Chain Drivers and Metrics Case Study Presentation Quiz I Designing the Distribution Networks Designing the Distribution Networks Network Design in the Supply Chain Network Design in the Supply Chain Case Study Presentation Mid Term Exam Transportation in a Supply Chain Transportation in a Supply Chain Sourcing Decisions in a Supply Chain Sourcing Decisions in a Supply Chain Quiz II Pricing and Revenue Management Information Technology in Supply Chain Case Study Presentation Coordination in the Supply Chain Final Presentations Final Presentations Final Presentations Final Presentations Discussion Session Examples of Supply Chain (short cases) Discussion Questions Chapter:1 Discussion on short case Discussion Questions Chapter:2 Discussion on short case Discussion Questions Chapter:3 Discussion on Case Study Quiz I Discussion Questions Chapter:4 Applications of E-Business Discussion Questions Chapter:5 Discussion Questions Chapter:5 Discussion on Case Study Mid Term Exam Discussion on short case Discussion Questions Chapter:13 Discussion on short case Discussion Questions Chapter:14 Quiz II Discussion Questions Chapter:15 Discussion Questions Chapter:16 Discussion on Case Study Discussion Questions Chapter:17 Final Presentations Final Presentations Final Presentations Final Presentations 5

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Final Exam

Final Exam

Rules / Regulations Lahore School of Economics requires regular class attendance. Excessive absenteeism, whether EXCUSED OR UNEXCUSED, will result in your course grade being lowered or in assignment of a grade of F. Absences are accumulated beginning with the first day of class.

There is no such thing as an "excused absence" except in the cases of illness as confirmed with a doctor's note or pre-authorized university activity. Extended illnesses will be dealt with on an individual basis but the instructor MUST BE notified as soon as possible of such situations. Please be aware that there will be no re-takes of quizzes, assignments and case study presentations.

Attendance will be taken at the beginning of each class. If you are not present when attendance is taken, you will be marked as absent. You are allowed Five absences after that on each absence 1% would be deducted from the total grade

Since everyone in this section will be encouraged to actively participate in class discussions, it is essential that full courtesy is awarded to your classmates. Intentional class disturbances which may distract another classmate or a class lecture or discussion that deliberately disrupt course study or a speakers concentration (for example: keeping your cell phone on during class, accepting a cell phone call during class, or listening to personal audio) will result in a penalty of absence from the class being recorded for those involved in the distracting behavior. As a courtesy to your teacher and to your class mates, please make sure at the beginning of each class period that your cell phones are turned off. Always come with the course book and appropriate stationary in the class There will be no retakes of quizzes or case study analysis Maintain proper track record of cases, assignments, quizzes, and all the extra material handed in the class. No one would be liable afterwards if you misplaced the material.