Ethnic Online Network UK

Global Digital Marketing Solutions For a changing world

Ethnic Online Network

Fully integrated and targeted online ad network for reaching multicultural markets globally. A one-stop site for reaching various demographics in a geo-targeted way.

Offices in NRI High Density Areas

Our offices in major cities provides us the ability to facilitate any advertising and marketing need to clients from a local or a global level.

Full service offices

North America

UK & Europe UK London

South Asia

USA New York

Canada Toronto

India Mumbai

Advanced Geo-Targeting Capabilities

Ethnic Online Network stays ahead of the curve by instituting the most advance Geo-Targeting capabilities to let individuals ensure the they can reach their target audiences where ever they are Wealth Quality of Life Religion Gender

Education
Age Net-Worth Family Background

Beliefs
Socio-economic Living Standard Buying habits

To Meet Your Objectives and Needs

Whatever your objective EON can deliver the most effective method of delivering your message to your target audience. If its available we can do it.
Search Engine

Banner Advertising

Video Advertising

Mobile Advertising

Facebook & Others

Micro and Macro Targeting

Indian

Pakistani

Bangladeshi

Middle Eastern

Filipino

Hispanic

Eastern European (Polish, Russian)

Mainstream

Major Web Portals

Major web portals deliver impressions to our target audience locally and geo-targeted
South Asian Times of India Rediff Bollywood Hungama Shaadi.com
Muslim Geo News Express Pakistan Jang Dawn Nation.com.pk Arabic Gulf News Arabian Business Maktoob Sonara Emartalyoum

African All Africa The Nation News24 Iol.co.za

Hispanic Telemundo.com Clarin Univision.com Terra.com

Eastern European Polish Express Onet WP Londynek Mojawyspa

Russian ww.vkontakte.ru www.odnoklassniki.ru www.mail.ru www.yandex.ru www.rambler.ru www.livejournal.com

Also serving most Ethnic and Localized Mainstream audiences

Premium Banner Positions

Basic Banner Units Medium Rectangle (300X250) Leaderboard (728X90) Tall Skyscraper (160X600) Rectangle (180X150) Expanded Units Solo ( 300X250) Doppio ( 600x250 ) Quattro ( 816X 550) Check out:

Mobile Advertising
Targeting includes Country, Carrier and Device (iPhone, iPad, Blackberry etc.) All standard MMA ad formats (120x20, 168x28, 216x36 and 300x50) can be served as well as 300x250 and Video on certain devices. Ethnic diasporas rely heavily on their mobile phones for information and purchasing. EON has been one of the innovators to building this capabilities to global publishers

Largest Video Ad Exchange

Video advertising is the fastest growing form of advertising on the web. EON delivers the widest network portals accepting video streaming ads via web.

Pre-roll ads In-stream Video ad with interactions - Supports IABs VPAID - Standard Video content player

Facebook & Social Media

Facebook is continuously evolving to reach target audiences better and more efficiently. With over 900 Million subscribers worldwide, there is no better and more effective way to reach out to ethnic groups

CASE STUDIES

Case Study Major Beverage

Client: Major fruit beverage company wanted to leverage its beverage product to audiences watching IPL cricket in the UK. IPL Cricket delivers strong interest via multiple Ethnic Groups. Indian, Pakistani, African, Australian, etc. 80% of audience seek multiple cricket sites in order to get information and scores. Target multiple cricket sites. Delivering impression using creative sizes which over most visibility and change for Click Thru. MPU Sizes located within highly relevant articles. Video ads pre-rolls Leaderboard to support MPU and elevate significance of message. Result: Strong visibility and recall. Lift in overall distribution sales during period

Case Study- Health & Beauty

Health & Beauty category has significantly provided advertisers the largest ROI of Digital campaigns. Individuals (with larger women sku) who search for health and beauty products have showcased higher response rates then in virtually any other category.

Major cosmetic client targeting females wanted to further legitimize product claims to enhance both offline/online sales and illicit word of mouth and viral spread.
Target high traffic women sites and major web portals health and beauty sections. Create advertorials which explain product benefits and health claims. Banner ads driving traffic to specific landing pages which highlight claims found in article

Result: Online sales on retail partner sites using promo code. Sales via retail locations

Case Study- Financial Services

Major international bank wanted to highlight local banking locations product & services. Online campaign targeted major news websites focusing on local news and business pages.

Creative innovations include domestic imagery to ensure audience knows message is local. Big Ben, London Bridge.
Communicate festival locations where client will participate and invite individuals to attend booth to get details on new promotions in association with festival holiday. Booth reported large response of individual coming with special promo code only offered online. Supporting response and effectiveness of the campaign.

Case Study Travel & Tourism

Ethnics know that best rates for all travel and travel needs can be found online. Domestic sites (Expedia, Orbitz, etc are not specialists for international flight and needs) Flights Local hotels Car rentals Individuals prefer going to targeted websites for their destination country to get the best deals on all items. Strategy: Creative which stands out and entices individuals to client to learn of company and find out fares. Sites which have large audience of 20-40 age group that exhibits highest rates of traveling back to home country on a budget. Banner positions that demonstrate highest click thru rate Seasonal advertising during high booking months Result: Higher then estimated traffic on sites. Call centers forced to add personal to handle volumes to destinations. Response which has lead to repeat business. Position of company as the lowest prices fare option site.

Finn Air
Finn Air was targeting the Indian demographic that is looking for an affordable but premium way to go to India. Ethnic Online Network segmented the 2540 year old audience that is cost conscious and would be open to do a stop-over in Finland. Amongst target sites included major cricket portals, Times of India, various technical sites. Results: Strong exposure on many major and 2nd tier sites that hit Finn Airs target market.

Variety of sizes served ROS on site

State Bank Of India

State Bank of India is one of the largest and most trusted financial entities in all of India. Because of its limited retail bank branches it wanted to reach the larger Indian population online to drive them to their various products and services. Business and personal checking accounts, CDs, Money Transfers, etc. Target audience is 28-50 head of households with residency of more then 5 years. Ethnic Online Network pooled various sites that met their criteria and budget. Hindustan times, Rediff, The Hindu, Express India, etc. Results: Strong click thru rates and new customers acquisitions across various cities in the US.

Brands we currently work with

Some of Our UK Agency Clients

Contact Us: Nitin Menon Portland House, Bressenden Place, London , SW1E 5RS Tel: +44 20 3586 1481/82 Mobile: +44 (0)7949053977 E-mail : nitin@ethniconlinenetwork.com web: www.ethniconlinenetwork.com

Thank You