INTRODUCTION: Nestle is. the world's leading nutrition, health and wellness company.

The mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestl Pakistan Limited: Nestl Pakistan Ltd. is a food processing company, which is registered on Karachi and Lahore stock exchanges. It established its first production unit in 1988 in Sheikhupura, Pakistan with the name of Nestl Milkpak Limited but its name has been changed and now it is called Nestl Pakistan Limited. Mission: Nestl is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestl contributes to your well-being and enhances your quality of life. Nestle wants to satisfy the expectations of consumers and to achieve leadership which will drive its performance. For fulfilling their missions nestle invested for the future to ensure the financial and environmental sustainability. They have invested for operations and actions which includes: Capacity, Technologies, Capabilities, Brands, R&D. Nestle has build up value chain throughout the decades. Nestl must excel at inter-related core competences which will drive product development, renewal and quality, operational performance, interactive relationships with consumers. The completive advantage of nestle our in various forms. Nestle has unmatched product and brand portfolio, unmatched R&D capability, unmatched geographic presence. Nestl has developed performance indicators to provide a focus for measuring and reporting Creating Shared Value, sustainability and compliance. The following are the indicators: Quality Assurance: Quality is a top priority for Nestl. Quality assurance professionals work to ensure that nestle maintains continuously the high standards throughout the business process. Quality: The feature of every Nestl product is exceptional standards of food safety, hygiene and quality that is why every Nestl factory is responsible for it. Nestl quality team ensures the quality standards. Customer-preference testing: Nestle constantly carry out customer-preference testing to ensure that their quality products are satisfying customers.

Consistency and reliability: Nestle strictly test systems to ensure product safety and reliability. If there is any problem Nestl Professional service support to resolve it. Efficiency and Affordability: To give maximum benefit to consumers Nestle constantly strive to improve efficiency and drives down costs. ORGANIZATIONAL STRUCTURE:

Nestle has implemented 5 S in their business which are as follows: Sorting, Straightening ,Systematic cleaning ,Standardizing, Sustaining Sorting: Sorting is about eliminating all unnecessary tools, parts, and instructions. In Nestle, They go through all tools, materials, and so forth in the plant and work area. They keep only essential items and eliminate what is not required. Things are prioritized per requirements and kept in easily-accessible places. Everything else is stored or discarded.

Straightening: It means that there should be a place for everything and everything should be in its place. In Nestle, The place for each item is clearly labeled. Items are arranged in a manner that makes work flow efficient. Equipment that is used most often is most easily accessible. Each tool, part or piece of equipment is kept close to where it will be used.

Sweeping: Cleanliness is about that the workspace and all equipment should be kept clean and tidy and organized. In Nestle, Workplace is kept very clean and tidy Maintaining cleanliness is a part of the daily work. Everything is restored to its place

Standardizing: It is about work practices should be consistent and standardized. All work stations for a particular job should be identical. In Nestle, Everyone knows exactly what his or her responsibilities are. All employees doing the same job are able to work in any station with the same tools that are in the same location in every station.

Sustaining: Sustaining is about maintaining and reviewing standards. In Nestle, Focus is maintained on new ways and do not allow a gradual decline back to the old ways. Whenever an issue arises related to improvement a new way of working or a new tool or equipment is used. Other:

Corporate unit is designed by Nestle to integrate nutritional value added in their products. It encompasses major efforts both internally and externally. This unit is responsible for coordinating horizontal, cross business projects. Human Resource Management: Nestle ensures that they have the right people with right skills. Nestle enhance the skills with cutting edge training. The management training programs develops talented people. Input stage: STRENGTH: Unmatched product and brand portfolio R&D capabilities Distribution channels and geographic presence Competency in mergers and acquisitions Brand reputation : Weaknesses: Inability to provide consistent quality in food products: Weak implementation of CSR Lack of awareness among target market Unableness to launched expensive brand: Opportunities: Threats: Highly competitive market Increased prices of raw material Strong rivals Substitutes Bargaining power of buyers Weak competitors in market High creditability Industry leadership Increase partnership Product diversity and offering Improving trends

Completive Profile Matrix: Nestle had competitive advantage over its competitors because of its; Market share,Inventorysystem,financial position,product quality,efficient cost management,production capacity,R&D. Current-plans: The current plan of nestle is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Future plans: Nestl, the food group, is focusing on innovation, modifying existing parts of its portfolio, increase local production and to further improve the quality of its products in a proposition to prepare for several long-term trends. In future Nestle wants to purchase the pizza business of Kraft Foods in North America so that Nestle can enhance the "lifestyle" of customers, by making food they enjoy healthier than in the past.

Findings and Recommendations: Nestle do not provides incentives to its employees and do not provide opportunities to flourish. Nestl is unable to control quality of the products due poor quality supplies. Nestle is Weak in implementation of CSR. In local distribution channel nestle is unable to connect machines with computers. In local areas there are long distribution channel due to which cost increases and low efficiency problems are created. From our studies we conclude that Nestle have success in its strategies: quality products, quality distribution channel, mergers and acquisitions enabled Nestle to increase market share. Product differentiation strategy has been very successful. Nestle can use other alternative strategies to increase more market share.