ka.—sCI[PL on YouTube Post Event Report 2010IPL on YouTube was a Media Breakthrough + 54 Million channel Views + 20M cumulative unique views - #1 YT sports channel worldwide + #1YT channel in India - Biggest YouTube marketing program, ever! + 69% reach of the overall YT Audience in India - Audience exposure of over 500 M Minutes + Covered over 200 countries and territories - Delivered 57,000 commercial hours - Internet becomes the 2nd most dominant IPL after TV See: Googe Abts, Gong Resnal Aubss cok 72g SS MB a FE Wed = eeExponential Growth in Channel Views 54 of 45 + From 2 M to 54 M views in 45 1 days—Over 2000% Growth i Cumulative Channel Views + Views Surpassed views of NBA, NHL, ESPN and UFC making IPL the number one YT Sports Channel in the World Section—Wise Viewership Section Page Views [Live Match 46M [Recent Matches 33M Highlights 32M [Funteed 26M [Orkut Posts BE IPL Search OE Bebe ul as