Beruflich Dokumente
Kultur Dokumente
Challenge
Have the RIGHT content To the RIGHT user
of marketers
feel challenged with producing enough content.
64
Solution
Adaptive Content
More Flexibility
Adjusts to
Device User Preference Screen Size
Adaptive content...
can be used on multiple platforms and in many formats should be broken into chunks:
header body sub-head image
contains meaningful metadata that determines what should be displayed based on user preference
Flexible
Travels further
in just 12 months.
80
Key takeaways from the COPE philosophy: Build content management systems Separate content from display Ensure that content is modular Ensure that content is portable
Shift your focus to quality rather than presentation and apply adaptive content principles to let your message come through regardless of where or how it is viewed.
www.4imprint.com
Sources
Infographic created by www.4imprint.com, based on the . Download Blue Paper at: Adaptive Content Blue Paper http://info.4imprint.com/bluepapers/adaptive-content/
Mobify. Global Screen Size Diversity Infographic: Sizing Up Man's New Best Friend. Mobify. Mobify, 20 Dec. 2012. Web. 8 Apr. 2013. <http://www.mobify.com/blog/global-screen-size-diversity/>. Jacobson, Daniel. COPE: Create Once, Publish Everywhere. ProgrammableWeb. ProgrammableWeb.com, 13 Oct. 2009. Web. 10 Apr. 2013. <http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/>. Kruger, Lacey. Adaptive Content for a Future-Proofed World. NpENGAGE. NpENGAGE, 19 Oct. 2012. Web. 11 Apr. 2013. <http://www.npengage.com/mobile/adaptive-content-for-future-proofed-world/>. McGrane, Karen. Adapting Ourselves to Adaptive Content. Karen McGrane. Karen McGrane, 4 Sept. 2012. Web. 08 Apr. 2013. <http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/>. Content Marketing Institute, and MarketingProfs. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends - North America. Rep. Brightcove, 24 Oct. 2012. Web. 11 Apr. 2013. <http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf>.
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