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Proyecto Hotel El Chaco

Categora Primera
Habitaciones
Provincia de Napo-Canton El Chaco

ESTUDIO BASICO
Tamao - Proceso - Localizacin
Tamao:
Capacidad Mxima

Habitaciones
Caractersticas

Tipo de Habitacin
Habitaciones Simples
Habitacion Matrimonial
Paquete Turistico/mes

Hab.
17
10

T. Cama
2
1

Capacidad Da

Da
34
10
60
104

Capacidad Mes/das
Capacidad Trimestral/meses
Paquete Turistico/mes

30
4
60

Capacidad
Mes

Trim

###### $ 4,080.00
$ 300.00
$ 1,200.00
###### $ 7,200.00
######

P.U
$ 8.00
####
####

#######

$3,120.00
######
$3,600.00

Restaurante - Cafetera
Caractersticas

Alimentos y Bebidas
Restaurante
Cafetera

Mesas

Pax

Rotac.

Da

6
6

2
2

3
3

36
36

Capacidad
Mes
1,080
1,080

Horario

Consumo

Trim

Desde

Hasta

Promedio

64,800
64,800

12:00
07:00

22:00
22:00

15.00
8.00

Proyeccin Capacidad Utilizada


Capacidad Utilizada

Mes 1
Mes 2
Mes 3
Mes 4
Mes 5
Mes 6
Mes 7
Mes 8
Mes 9
Mes 10
Mes 11
Mes 12
Mes 13
Mes 14
Mes 15
Mes 16
Mes 17
Mes 18
Mes 19
Mes 20
Mes 21
Mes 22
Mes 23
Mes 24

Localizacin
MACROLOCALIZACION
Provincia de Napo
MICROLOCALIZACION:
Cantn El Chaco - El Chaco

Habitaciones
Porcent.

13%
14%
16%
22%
27%
35%
41%
49%
55%
58%
60%
61%
61%
60%
59%
58%
57%
55%
53%
51%

Restaur. Cafeter.

Cantidad

65%

75%

468

304
328
374
515
632
819
959
1,147
1,287
1,357
1,404
1,427
1,427
1,404
1,381
1,357
1,334
1,287
1,240
1,193

351
378
432
594
729
945
1,107
1,323
1,485
1,566
1,620
1,647
1,647
1,620
1,593
1,566
1,539
1,485
1,431
1,377

504
576
792
972
1,260
1,476
1,764
1,980
2,088
2,160
2,196
2,196
2,160
2,124
2,088
2,052
1,980
1,908
1,836

2,500

2,000

1,500
Pax

Proyecto a 20 semestres

1,000

500

0
1

11

Semestres
Series1

13

15

17

19

Atractivo Turstico
Hotel Turstico

ESTUDIO COMPLEMENTARIO

Anlisis de Costos:

INVERSIN - ORGANIZACIN - CRONOGRAMA

Sueldos y Salarios Trimestral


Sueldo

RESUMEN DE INVERSIONES

Cargo
Gerente General
Reservas - Habitaciones
Limpieza
Alimentos y Bebidas
Lavandera - lencera
Restaurante
Cocina
Cafetera
Contabilidad
Total

PROYECTADA

Item

Existente

Gestores

Financiada

Total Invers.

Inversin

Proyectada

Total

ACTIVO FIJO
Terreno

########

Hotel y Administracion
Parqueaderos Existentes
SubTotal Activo Fijo

0.00

240,000.00

240,000.00

105,586.59

105,586.59

105,586.59

0.00

0.00

0.00

0.00

0.00

0.00

0 ######## 105,586.59

345,586.59

345,586.59

0.00

Puestos
1
1
2
0
0
1
2
2
1

Mensual
500
300
300
400
50
300
300
300
350
2,800

ACTIVO CORRIENTE
Sueldos Administracion

0.00

0.00

Otros gastos Administracin

0.00

0.00

Servicios

0.00

0.00

Costos Variables

0.00

0.00

Item

SubTotal Activo Corr.

0.00

0.00

Costo

Habitacion

ACTIVO DIFERIDO

- Mantenimiento Limpieza,
Por habitacion

Honorarios Planif. Campus


Estudios
Asistencia Tcnica

0.00

Otros

0.00
0.00

0.00

0.00

0.00

0.00

0.00

- Costos Directos

0.00

SubTotal Activo Diferido

0.00

0.00

0.00

TOTAL

0 ######## 105,586.59

345,586.59

345,586.59

3.00

Restaurante
3.00%

% Sobre Ventas

Costos Fijos
Financiamiento

Valor
%

CFN
Gestores/Inmueble
Total Inversin

Valor

Item

30.55% 105,587
69.45% 240,000
100.00% 345,587
Tabla de Amortizacin Prstamo
Monto $

20.00

60.00

Telfono - fax

40.00

120.00

Utiles oficina

10.00

Otros

10.00

Tasa Semestral
5.67%
Plazo
20
Pago
-8,956.76
Desem-

Pago

Periodo

bolso

Intereses

105,586.59

Saldo
Capital

Total

Capital
105,586.59

5,981.48

2,975.28

8,956.76

102,611.31

5,812.93

3,143.83

8,956.76

99,467.48

5,634.83

3,321.93

8,956.76

96,145.55

5,446.65

3,510.11

8,956.76

92,635.44

5,247.80

3,708.96

8,956.76

88,926.48

5,037.68

3,919.07

8,956.76

85,007.40

4,815.67

4,141.09

8,956.76

80,866.31

4,581.08

4,375.68

8,956.76

76,490.63

4,333.19

4,623.57

8,956.76

71,867.06

10

4,071.27

4,885.49

8,956.76

66,981.57

11

3,794.51

5,162.25

8,956.76

61,819.32

12

3,502.06

5,454.70

8,956.76

56,364.62

13

3,193.06

5,763.70

8,956.76

50,600.92

14

2,866.54

6,090.22

8,956.76

44,510.70

15

2,521.53

6,435.23

8,956.76

38,075.47

16

2,156.98

6,799.78

8,956.76

31,275.69

17

1,771.77

7,184.99

8,956.76

24,090.69

18

1,364.74

7,592.02

8,956.76

16,498.67

19

934.65

8,022.11

8,956.76

8,476.56

20

480.20

8,476.56

8,956.76

0.00

ORGANIZACIN

ORGANIGRAMA BSICO
PROYECTO HOTEL TURISTICO "EL CHACO"

ALTA DIRECCIN
Gerencia General

Operaciones

Reservas
Recepcin

Finanzas

Habitaciones

Alimentos y
Bebidas

Reservas

Pisos

Recepcin

Lencera

Conserjera

Lavandera

Contabilidad

Restaurante

Cocina

Cafetera

Trimestre

20.00

Luz

Total trimestre

105,587

Mes

Agua

Tesorera

80.00

30.00
30.00
320.00

Trimestre
3,000
1,800
1,800
2,400
300
1,800
1,800
1,800
2,100
16,800

Beneficios
Sociales
660
396
396
528
66
396
396
396
462
3,696

Total
Trimestre
3,660
2,196
4,392
0
0
2,196
4,392
4,392
2,562
23,790

ESTUDIO DE MERCADO
1.- Analisis de la demanda
UTILIZACION HABITACIONES TURISTAS NACIONALES - EXTRANJEROS
2013
2014
2015
2016
2017
3,120
3,276
3,440
3,612
3,792
3,151
3,309
3,474
3,648
3,830
3,183
3,342
3,509
3,684
3,869
3,215
3,375
3,544
3,721
3,907
3,247
3,409
3,579
3,758
3,946
3,279
3,443
3,615
3,796
3,986
3,312
3,478
3,651
3,834
4,026
3,345
3,512
3,688
3,872
4,066
3,379
3,547
3,725
3,911
4,107
3,412
3,583
3,762
3,950
4,148
3,446
3,619
3,800
3,990
4,189
3,481
3,655
3,838
4,030
4,231
39,569
41,548
43,625
45,807
48,097
Elaboracin: Propia
Datos proyectados
Total
497,700
Enero
Febrero
Marzo
Abril
Mayo
Junio
Julio
Agosto
Septiembre
Octubre
Noviembre
Diciembre
Total Anual

2018
3,982
4,022
4,062
4,103
4,144
4,185
4,227
4,269
4,312
4,355
4,399
4,443
50,502

2019
4,181
4,223
4,265
4,308
4,351
4,394
4,438
4,483
4,528
4,573
4,619
4,665
53,027

2020
4,390
4,434
4,478
4,523
4,568
4,614
4,660
4,707
4,754
4,801
4,849
4,898
55,678

2021
4,610
4,656
4,702
4,749
4,797
4,845
4,893
4,942
4,992
5,042
5,092
5,143
58,462

2022
4,840
4,889
4,937
4,987
5,037
5,087
5,138
5,189
5,241
5,294
5,347
5,400
61,385

2020
20

2021
21

2022
22

Tasa de Crecimiento
2013

5.00%

2014

5.00%

2015

5.00%

2016

5.00%

2017

5.00%

2018

5.00%

2019

5.00%

2020

5.00%

2021

5.00%

2022

5.00%

Tasa Promedio
de Crecimiento

5.00%

ORIGEN DE VISITANTES
Tamao
Muestra
41
55
82
10
105
41
62
30
12
46
26
41
336
25
14
40
43

Sitio
Ambato
Baos
Cuenca
Galpagos
Guayaquil
Ibarra
Loja
Machala
Otavalo
Esmeraldas

Visitantes Americanos
Visitantes Europeos
Quito
Riobamba
Santo Domingo
Tulcn
Otros

Tamao de la Muestra
%
Salida
%
89.78%
75.29%
53.50%
230
45.10%
23.33%
86
16.86%
1.69%
16
3.14%
2.82%
9
1.76%
8.45%
43
8.43%
9.41%
19.80%
1.29%
18
3.53%
1.29%
13
2.55%
2.09%
12
2.35%
0.88%
17
3.33%
3.86%
41
8.04%
0.80%
25
4.90%

Entrada

PAIS DE RESIDENCIA

Amrica
Colombia
Per
Estados Unidos
Venezuela
Otros pases America
Europa
Alemania
Francia
Espaa
Reino Unido
otros pases Europa
Asia-Africa-Oceana
Total

%
8.04%
10.78%
16.08%
0.02%
20.59%
8.04%
12.16%
5.88%
2.35%
9.02%
5.10%
8.04%
65.88%
5.10%
2.75%
7.84%
8.43%

665
290
21
35
105
16
16
26
11
48
10
1,243

510

Total
Muestra
%
85.57%
895
51.06%
376
21.45%
37
2.11%
44
2.51%
148
8.44%
12.44%
34
1.94%
29
1.65%
38
2.17%
28
1.60%
89
5.08%
35
2.00%
1,753

100.00%

Elaboracin: Propia

Permanencia
Das
de 1 a 3
de 4 a 7
de 8 a 28
de 29 a 91
de 92 a 365
No especificado
Total

Tamao de la Muestra
Entrada
%
Salida
%
218
30.79%
174
30.79%
260
36.72%
208
36.72%
150
21.19%
120
21.19%
55
7.77%
44
7.77%
10
1.41%
8
1.41%
15
2.12%
12
2.12%
708
100.00%
566
100.00%

Noches de Permanencia
Sitio

Total
Muestra
%
392
30.79%
468
36.72%
270
21.19%
99
7.77%
18
1.41%
27
2.12%
1,274
100.00%

Noches
5
5
6
4
4
3
5
5
5
3
2
4
3
2
3
2
4

Ambato
Baos
Cuenca
Galpagos
Guayaquil
Ibarra
Loja
Machala
Otavalo
Esmeraldas

Visitantes Americanos
Visitantes Europeos
Quito
Riobamba
Santo Domingo
Tulcn
Otros

Motivo de la Visita
Entrada
Vacaciones
333
Visita Familiares/amigos
77
Negocios/Mot.Profesio.
45
Salud
10
Religin
8
Otros
37

%
65.29%
15.10%
8.82%
1.96%
1.57%
7.25%

Total

100.00%

510

%
80.00%
15.00%
5.00%

Tipo de Alojamiento

Hotelero
Casa familiares
Otro
Total

100.00%

%
30.00%
20.00%
25.00%
13.00%
12.00%

Estructura del Gasto

Alojamiento
Alimentacin
Compras
Diversin
Transporte
Total

100.00%

MERCADO OBJETIVO
Caractersticas
Turistas
Pas de Residencia
Permanencia
Tipo Alojamiento
Motivo Visita
Sitio que ms visita

Ecuador
8 a 30
Hotelero
Vacaciones
Oriente

85.57%
21.19%
80.00%
65.29%
9.02%

Ao Base
2011
48,097
41,155
8,719
6,975
4,555
411

P P * (1i)

Proyeccin

2012

2013

Ao
Turistas dia

2003

2004

(1 i )

P * (1 i )

2002

2013
14

431

453

2002

2014
15

2015
16

2016
17

2017
17

2018
18

2019
19

Analisis de la Oferta

Capacidad de los Establecimientos de Alojamiento


Hotel
Provincia - Cantn

Categora

Cantidad

Habitacion

Hostal
Plazas

Cantidad

Habitacion

Hosteria
Plazas

Cantidad

Habitacion

Total
Plazas

Cantidad

Habitacion

Plazas

Primera
Napo-Cantn El ChacoSegunda
Tercera

1
2
3

12
10
10

12
20
30

0
4
3

8
7
6

0
28
18

1
1
0

13
10
0

13
10
0

2
7
6

33
27
16

25
58
48

Total

32

62

21

46

23

23

15

76

131

Proyeccin de Ingresos
Servicio de habitacion
Total Habitaciones
Restaurante

Semestre 1 Semestre 2 Semestre 3 Semestre 4

Semestre 5 Semestre 6 Semestre 7 Semestre 8

Semestre 9 Semestre 10 Semestre 11 Semestre 12 Semestre 13 Semestre 14 Semestre 15 Semestre 16 Semestre 17 Semestre 18 Semestre 19 Semestre 20

18,720.00 19,375.20 20,053.33 20,755.20


18,720.00 ###### ###### ######

21,481.63 22,233.49 23,011.66


23,817.07
21,481.63 ###### ###### 23,817.07

24,650.67
24,650.67

6,480.00

8,532.92

25,513.44
25,513.44
8,831.57

26,406.41
26,406.41
9,140.68

27,330.63
27,330.63
9,460.60

28,287.21
28,287.21

29,277.26
29,277.26

30,301.96
30,301.96

31,362.53
31,362.53

32,460.22
32,460.22

33,596.33
33,596.33

34,772.20
34,772.20

35,989.22
35,989.22

6,706.80

6,941.54

7,184.49

7,435.95

7,696.21

7,965.57

8,244.37

9,791.72

10,134.44

10,489.14

10,856.26

11,236.23

11,629.50

12,036.53

12,457.81

Cafetera
6,480.00 6,706.80
Total Alimentos y Bebidas
12,960.00 13,413.60
Total Ingresos
31,680.00 32,788.80

6,941.54

7,184.49

7,435.95

7,696.21

7,965.57

8,244.37

8,532.92

8,831.57

9,140.68

9,460.60

9,791.72

10,134.44

10,489.14

10,856.26

11,236.23

11,629.50

12,036.53

12,457.81

13,883.08

14,368.98

14,871.90

15,392.41

15,931.15

16,488.74

17,065.85

17,663.15

18,281.36

18,921.21

19,583.45

20,268.87

20,978.28

21,712.52

22,472.46

23,259.00

24,073.06

24,915.62

33,936.41

35,124.18

36,353.53

37,625.90

38,942.81

40,305.81

41,716.51

43,176.59

44,687.77

46,251.84

47,870.66

49,546.13

51,280.24

53,075.05

54,932.68

56,855.32

58,845.26

60,904.84

Flujo de Caja Proyectado


Item

Semestre 0

Semestre 1

Semestre 2

Semestre 3

Ingresos
Ventas:
Habitaciones

18,720.00

19,375.20

20,053.33

12,960.00

13,413.60

13,883.08

31,680.00

32,788.80

33,936.41

0.00

0.00

0.00

1,404.00

1,512.00

1,728.00

388.80

402.41

416.49

320.00

320.00

320.00

2,112.80

2,234.41

2,464.49

1,267.20

1,311.55

1,357.46

3,380.00

3,545.96

3,821.95

Amortizacin Capital

2,975.28

3,143.83

3,321.93

Intereses

5,981.48

5,812.93

5,634.83

0.00

8,956.76

8,956.76

8,956.76

345,586.59

14,449.56

14,737.13

15,243.20

0.00

17,230.44

18,051.67

18,693.21

17,230.44

35,282.11

53,975.32

Alimentos y Bebidas
Prstamos
Aporte Socios
Total Ingresos

105,586.59
240,000.00
345,586.59

Egresos
Inversiones
Activo Fijo

345,586.59

Activo Corriente

0.00

Activo Diferido

0.00

Total Inversiones

345,586.59

Costos y Gastos
Costos Variables
Habitaciones
Alimentos y Bebidas
Costos fijos
Administracin
Total Costos

0.00

Gastos
Publicidad y ventas
Total gastos

0.00

Financieros

Total Egresos Financieros


Total Egresos
Saldo Neto de Caja
Saldo Acumulado de Caja

Tasa Interna de Retorno


(Inversin)
Perido

Saldo Neto

Perido

(345,587)

Dcto

17,230.44

18,051.67

1
2

18,693.21

18,508.32

18,578.31

18,040.56

17,976.47

17,523.49

17,547.14

10

18,264.98

11

19,246.62

12

20,493.73

13

18,264.98

14

22,008.06

15

23,791.39

16

25,629.58

17

27,524.54

18

29,478.26

19

31,708.81

20

34,002.30

3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

TIR Semestre

2.01%

VP Flujos

TIR Anual

8.27%

Inversin

VPN

CALCULO DEL VALOR PRESENTE DE LA


TASA
11.33% ANUAL
PERIODOS
20 SEMESTRAL
VALOR ACTUAL
####### INVERSION TOTAL
VA
183,731.05

CALCULO DEL VALOR FUTURO DE LA I


TASA
11.83% ANUAL
PERIODOS
20 SEMESTRAL
VALOR ACTUAL
####### INVERSION TOTAL
VF
1,153,824.27

Semestre 4

Semestre 5

Semestre 6

Semestre 7

Semestre 8

Semestre 9 Semestre 10 Semestre 11

20,755.20

21,481.63

22,233.49

23,011.66

23,817.07

24,650.67

25,513.44

26,406.41

14,368.98

14,871.90

15,392.41

15,931.15

16,488.74

17,065.85

17,663.15

18,281.36

35,124.18

36,353.53

37,625.90

38,942.81

40,305.81

41,716.51

43,176.59

44,687.77

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

2,376.00

2,916.00

3,780.00

4,428.00

5,292.00

5,940.00

6,264.00

6,480.00

431.07

446.16

461.77

477.93

494.66

511.98

529.89

548.44

320.00

320.00

320.00

320.00

320.00

320.00

320.00

320.00

3,127.07

3,682.16

4,561.77

5,225.93

6,106.66

6,771.98

7,113.89

7,348.44

1,404.97

1,454.14

1,505.04

1,557.71

1,612.23

1,668.66

1,727.06

1,787.51

4,532.04

5,136.30

6,066.81

6,783.65

7,718.89

8,440.64

8,840.96

9,135.95

3,510.11

3,708.96

3,919.07

4,141.09

4,375.68

4,623.57

4,885.49

5,162.25

5,446.65

5,247.80

5,037.68

4,815.67

4,581.08

4,333.19

4,071.27

3,794.51

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

16,615.87

17,775.21

19,585.34

20,966.34

22,782.32

24,169.37

24,911.61

25,441.15

18,508.32

18,578.31

18,040.56

17,976.47

17,523.49

17,547.14

18,264.98

19,246.62

72,483.64

91,061.95

109,102.51

127,078.98

144,602.47

162,149.61

180,414.58

199,661.20

VAN

VALOR PRESENTE NETO


12.00%

10.00%

8.00%

6.00%

5.00%

17,230.44

17,230.44

17,230.44

17,230.44

17,230.44

18,051.67

18,051.67

18,051.67

18,051.67

18,051.67

18,693.21

18,693.21

18,693.21

18,693.21

18,693.21

18,508.32

18,508.32

18,508.32

18,508.32

18,508.32

18,578.31

18,578.31

18,578.31

18,578.31

18,578.31

18,040.56

18,040.56

18,040.56

18,040.56

18,040.56

17,976.47

17,976.47

17,976.47

17,976.47

17,976.47

17,523.49

17,523.49

17,523.49

17,523.49

17,523.49

17,547.14

17,547.14

17,547.14

17,547.14

17,547.14

18,264.98

18,264.98

18,264.98

18,264.98

18,264.98

19,246.62

19,246.62

19,246.62

19,246.62

19,246.62

20,493.73

20,493.73

20,493.73

20,493.73

20,493.73

18,264.98

18,264.98

18,264.98

18,264.98

18,264.98

22,008.06

22,008.06

22,008.06

22,008.06

22,008.06

23,791.39

23,791.39

23,791.39

23,791.39

23,791.39

25,629.58

25,629.58

25,629.58

25,629.58

25,629.58

27,524.54

27,524.54

27,524.54

27,524.54

27,524.54

29,478.26

29,478.26

29,478.26

29,478.26

29,478.26

31,708.81

31,708.81

31,708.81

31,708.81

31,708.81

34,002.30

34,002.30

34,002.30

34,002.30

34,002.30

145,000.47

167,492.50

196,122.51

233,081.13

255,610.07

345,586.59

345,586.59

345,586.59

345,586.59

345,586.59

######## ######## ######## ########

(89,976.52)

ALOR PRESENTE DE LA INVERSION

ON TOTAL

VALOR FUTURO DE LA INVERSION

ON TOTAL

Semestre 12 Semestre 13 Semestre 14 Semestre 15 Semestre 16 Semestre 17 Semestre 18

27,330.63

28,287.21

29,277.26

30,301.96

31,362.53

32,460.22

33,596.33

18,921.21

19,583.45

20,268.87

20,978.28

21,712.52

22,472.46

23,259.00

46,251.84

47,870.66

49,546.13

51,280.24

53,075.05

54,932.68

56,855.32

0.00

0.00

0.00

0.00

0.00

0.00

0.00

6,588.00

6,588.00

6,480.00

6,372.00

6,264.00

6,156.00

5,940.00

567.64

587.50

608.07

629.35

651.38

674.17

697.77

320.00

320.00

320.00

320.00

320.00

320.00

320.00

7,475.64

7,495.50

7,408.07

7,321.35

7,235.38

7,150.17

6,957.77

1,850.07

1,914.83

1,981.85

2,051.21

2,123.00

2,197.31

2,274.21

9,325.71

9,410.33

9,389.91

9,372.56

9,358.38

9,347.48

9,231.98

5,454.70

5,763.70

6,090.22

6,435.23

6,799.78

7,184.99

7,592.02

3,502.06

3,193.06

2,866.54

2,521.53

2,156.98

1,771.77

1,364.74

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

8,956.76

25,758.11

25,862.59

25,754.74

25,650.67

25,550.51

25,454.41

25,146.51

20,493.73

22,008.06

23,791.39

25,629.58

27,524.54

29,478.26

31,708.81

220,154.93

242,163.00

265,954.39

291,583.96

319,108.50

348,586.76

380,295.57

Semestre 19 Semestre 20

34,772.20

35,989.22

24,073.06

24,915.62

58,845.26

60,904.84

0.00

0.00

5,724.00

5,508.00

722.19

747.47

320.00

320.00

6,766.19

6,575.47

2,353.81

2,436.19

9,120.00

9,011.66

8,022.11

8,476.56

934.65

480.20

8,956.76

8,956.76

24,842.95

24,543.89

34,002.30

36,360.95

414,297.88

450,658.83