InHouse Overview

Intrasphere Technologies, Inc. 100 Broadway, 10th Floor New York, New York 10005 November 2002

InHouse Overview
Introduction The need for content management The corporate web site is the face of todays organization to customers, suppliers and employees. Each stakeholder group is demanding more transparent interactions with the organizations they transact with and work for. In addition, organizations increasingly need to leverage their intellectual capital to enhance revenues and achieve competitive advantage. These drivers necessitate highly dynamic and content rich websites (internet/intranet/extranet). The quantity of content to drive these websites is growing at an exponential rate. The ability to effectively manage and exploit content has now become a strategic concern. At each stage of the content lifecycle, from creation to publish, there are a significant number of issues that organizations need to manage including: extraction of content from subject matter experts distributed across the globe, allowing non technical authors to contribute directly to the web removing the webmaster bottleneck, facilitation of an editorial process to ensure content is suitable for publishing, effective and efficient methods to rapidly update corporate communications and product information, publishing of content to multiple delivery mechanisms (e.g. web, PDA, print, phone). To manage these issues strategic technologies are required that simplify the management of content whilst also structuring it in a manner that makes it easily and readily available to the end user. InHouse by Intrasphere Technologies meets these demands. Empowering our clients with an easy means of maintaining content on the Web is a critical part of many engagements. InHouse allows business and communications professionals to create and publish Web pages seamlessly, on virtually any publication schedule, without prior technical knowledge or training. InHouse handles technical details behind the scenes. All writing, editing, approval, and publication is performed through InHouse via the Web, eliminating the need to create HTML pages, or for other software such as word processors; a Web browser is all that is needed. InHouse also facilitates the content management and approval process, creating a structure that assures quality control and efficiency. It allows business professionals to focus on the critical communications and content of their Web site, not the technology. InHouse Release 2.7 Overview InHouse Release 2.7 builds on the web content management and publishing fundamentals established in Release 2.6. While maintaining its ethos of simplicity, InHouse R2.7 offers powerful enhancements for both InHouse administrators and users visiting InHouse driven sites: Content rating and visit tracking features allow publishers to further understand their audiences interests and reading habits. Multi-language human translations process facilitates the publishing of content in Spanish, German, French and a many other languages. Event registration and advanced calendaring functionality provides the InHouse administrator with a full featured event management system, complete with waiting list management. Publishing web sites as static/flat HTML pages and automatic ftp of site to a remote server allows administrators to improve performance of high traffic sites and maintain existing security protocols and hosting arrangements.

Page 2 of 17

InHouse Feature Overview

Module Create Content Feature List Content contribution templates for capturing metadata Articles Events Polls URLs Custom WYSIWIG content editing (Word type toolbar) Categorization system Multi-media object library Hidden publishing notes Draft mode editing Multi-language translation support Form builder Advanced Calendaring End-user feedback management Content ratings and free text comments management Event registration and waiting list management Polling Results My Content Workflow/routing management Search Article locking Content rating and content hits review Multi-publication support User Manager Page Editor Categorization Manager Navigation Manager Preview Site Usage Reporting Static site publishing Personalization Content subscription service Advanced Searching Generic content block library Web trends Plumtree portal NewsEdge news feeds Googleweb

Content List

Site Management

Presentation Templates

3rd Party Integration

Page 3 of 17

Create Content Module

The Create Content module is where business users create the content to be published on their website. Content contributors can, without any knowledge of HTML, input content for multiple web sites via an easy-to-use browser based graphical interface. Content is defined as an article/page, event, URL, poll or custom type. Adopting a simple process, end users can publish content live to their website/s within minutes. Content Contribution Templates for Capturing Metadata (back to top) The contribution of content into the InHouse system is highly configurable. Input templates can be designed based on your specific requirements or alternatively standard templates can be utilized. Meta data such as Title, Summary and Author Name is captured on entry, more fields or functions can be added as required including options such as defining contributed content as a calendar event.

Create Content Content contribution template selection WYSIWIG Content Editing (back to top) The contribution and editing of content within InHouse is simple for even the most non-technical users. A user is able to enter content with the editing and formatting functionality that they would have for a typical word processor. This includes the ability to format text sizes and fonts, copying and pasting content and inserting tables. With InHouse no knowledge of HTML is required to create, edit or publish an article. The WYSIWIG editor also facilitates the editing of many different language types.

Create Content - WYSIWIG Editing

Page 4 of 17

Categorization System (back to top) Each article submitted into InHouse can be classified based on a client specific taxonomy/categorization system. The taxonomy allows articles to automatically flow to different parts of a web site/s upon publishing. It also provides users with advanced search functionality allowing them to easily locate documents categorized within a specific area. InHouse users have the ability to associate articles with any category or sub category defined within the system. A single article can be categorized under multiple sub-categories thus allowing an end user to locate it from various navigational routes. This is the same technology that facilitates portals such as Yahoo. These categories are organized in a tree hierarchy that defines the relationship between the different groupings and their places within the publication.

Create Content Categorization Multimedia Object Library (back to top) Multimedia objects can be easily uploaded into InHouse and associated with a specific article. Images can be added into articles for display and a caption added describing the file. Any presentation, spreadsheet, pdf or word processing document can also be uploaded and appear as an icon within a document including an associated caption. The document can then be opened or downloaded by the end user on-click.

Create Content Multi media object library

Page 5 of 17

Content Feedback (back to top) The feedback tab manages the interactive components of an InHouse website. InHouse administrators are able manage/make available feedback forms associated with different articles or events. Within this tab an article creator can see the entire log of feedback associated with an article or names of users that have subscribed to a particular event. In addition administrators are able to establish multiple choice polls that are displayed on the homepage or other areas of a site as required.

Create Content Content Feedback (Article) Hidden Notes (back to top) Each article has a hidden notes field allowing a contributor or editor to add review or editorial notes that will not be published to the live site. These notes then appear for easy review as bubble text when a user mouses over the title of an article in the Article List screen.

Create Content Hidden Notes (Article) Form Builder (back to top) The form builder allows an administrator to build an HTML form that can be presented in association with specified articles. The content from these forms is then stored within the database and can be e-mailed automatically to any desired e-mail address. This feature can be used to develop forms such as forwarding an article to a friend, registering for events and competitions or simply seeking feedback regarding a specific article.

Page 6 of 17

Draft Mode Editing/Publishing (back to top) The article editing environment has been modified to allow authors to preview changes to published content. Draft mode editing allows a user to make edits to a currently published article and then preview that article on a staging site prior to making the changes live. Content Rating and Content Visit tracking (back to top) Content posted within the InHouse system now offers the end user an opportunity to voice their opinion on its appeal by way of rating and submitting free text feedback. The combined content rating and visit tracking provides publishers and administrators with an understanding of their user groups reading habits as well as keeping content fresh and interesting.

Create Content Content Rating and Content Visit Tracking Multi-language Translation (back to top) InHouse 2.7 features multi-language translation support that allows publishers to manage 3rd party human translation of their content and also facilitate publications for each language type. The InHouse system allows publishers to request translations of their content by a third party. The third party is then able to log into their own personal view of the application, complete with their own workflow where they can translate and submit the content for approval to the original content owner.

Create Content Multi language translation

Page 7 of 17

Advanced Calendaring and Event Registration (back to top) InHouse 2.7 introduces advanced calendaring and an event registration system. This set of features allows site owners to schedule complex events and manage registration if required. The functionality allows users to schedule and manage many different types of event scenarios. For example: A public meeting with no registration requirements An event with a maximum of 50 attendees A monthly meeting/recurring calendar item that convenes on a specific schedule e.g. every Friday at noon.

Create Content Advanced Calendaring/Event Registration Searching Attachments (back to top) InHouse 2.7 also gives users the unique ability to conduct intricate text and content searches on file attachments such as Microsoft Word, Excel, and PowerPoint documents. This feature requires the installation of SQL Server 2000 to operate correctly.

Page 8 of 17

Content List Module

The Content List provides contributors with a personal, configurable workspace where they can track the status of their content for a single or multiple publications. Users can also preview content using the desired publication template and publishers are able route stories for presentation on the homepage. Many contributors can submit content at the same time, each piece of content being routed to one of the editors/publishers according to predefined, automatically set, system rules. My Content (back to top) My Content is the content contributors individual workspace listing all articles they have created independent of workflow status. From here a contributor can easily manage their specific articles in one convenient area. They can edit, delete and preview articles through your choice of publication templates.

My Content - List of Published Content Workflow (Draft, Ready for Edit, Edited, Approved, Published) (back to top) InHouse has a predefined workflow that reflects the typical publishing lifecycle. The workflow dictates which users are able to create, edit, approve and publish articles to the live web site or web sites. Each of the tabs reflects a different stage of the workflow and allows you to graphically view the progress of content. Pertinent information is also displayed for each piece of content including modification date, author and whoever may be currently editing a contribution. Each article has a defined author and reviewer. As an article changes status the reviewer is automatically notified via email and the article awaiting review is forwarded to the reviewers workspace. The author is also notified of subsequent edits to their article. Search (back to top) To facilitate the simple location of articles within the administrative tool InHouse 2.7 incorporates a search engine that retrieves articles regardless of their status based on users keywords. The search tool reviews the InHouse database for corresponding keyword matches within article titles, summaries, full story text as well as Microsoft Word, Excel and Powerpoint attachments. Article Locking (back to top)

Page 9 of 17

Only one user is able to edit a content unit at any time. A contributor effectively checks out the content and then check in on save. If a content unit is locked contributors are able to review the specific user accessing the content.

Page 10 of 17

Site Management Module

The site management section is the administration console for the owners of web publications powered by InHouse. The site management area facilitates the administration of homepages, allows for the previewing and publication of pages, management of users and viewing of webbased statistics for each managed publication. Multi-Publication Support (back to top) InHouse allows an administrator to manage multiple web sites within the one application. An administrator is able add and maintain users for each respective site, view statistical web reports and maintain pages. A contributor is able to create a single article that can be routed to one or many sites, there is no need to re-enter the same article for each publication.

Page Editor (back to top) Utilizing the page administration functionality it is possible to control the specific articles and the order that they appear on the page.

Site Management Page Editor User Management (back to top) Role based security within InHouse associates users with system defined roles/functions. The predefined roles allow users to have differing levels of access to the application, functionality and publishing workflow. The User Manager controls the access individual

Page 11 of 17

contributors have to pages in the site via selected categories within the categorization tree.

Site Management - User Management Categorization Manager (back to top) The Categorization Manager allows a site administrator to create and maintain the categorization system within InHouse (see See Feature List - Categorization System). An unlimited number of categorization hierarchies are available in the categorization system. Using the categorization manager an administrator is able to simply add, rename, merge and delete categories as required.

Site Management Categorization Manager Navigation Manager (back to top) The navigation manager places the control of the sites navigation into the hands of the site administrator. If a new category or URL needs to be added to the navigation it can be performed in seconds. Furthermore the navigation needs to be only updated in this one area and it will be reflected throughout the site. Need to add a new page? The navigation manager allows the administrator to add new pages to the site in a very short amount of time with no technical skill. In addition the navigation manager integrates with a DHTML menu system meaning that you can update your drop down menus on the fly with the InHouse Navigation Manager.

Page 12 of 17

Preview Site (back to top) An administrative user is able to preview their site at any time by simply clicking on the preview icon. This presents the content in the form of a staging site. All content is displayed within the actual web page templates thus providing the user with an example of how the publication will look within the presentation layout of a specific site.

Site Management Preview Usage Reporting (back to top) InHouse is fully integrated with the web reporting application Web Trends. This powerful facilitates reporting on numerous criteria including most popular pages, categories, search words, geographic regions accessing a publication and top referring sites. The tool also allows for adhoc reporting by day, month, week, quarter or year.

Site Management Usage Reporting Static Site Publishing (back to top) InHouse 2.7 provides the ability to publish web site content as static HTML pages in addition to dynamically generated pages. This ensures sites that enjoy extremely high hit rate can maximize performance. It also allows the technologists to maintain their existing security protocols and hosting arrangements. A publisher at the click of button is able to spider a sites content/templates and then ftp them to a remote server for publishing.

Page 13 of 17

Presentation Templates
The content created, managed and stored within InHouse is presented via a series of templates designed for each publication. The templates themselves are defined using content blocks that have differing functionality. They may be standard or custom-defined. A block may contain the organization logo for instance, or it may be a most recent content block, that automatically facilitates the display of newly published content to chosen parts of a site. Alternatively a block my display content from a third party provider such as a syndicated news feed.

Example - Site Template One of the primary benefits of the templating approach is the separation of content from the presentation layer. In the instance where the user interface/web design for a publication needs to be overhauled only the templates are required to be updated. Typically there are 510 templates per publication, thus dramatically reducing the time-required to implement a site redesign. The content from the InHouse database will continue to flow through onto the site using the same content blocks embedded within the new design. Additional benefits of the User View and Templates include: Personalization (back to top) With the advent of advanced categorization InHouse is now able to offer true personalization to users of its supported publications. The personalization functionality allows a user to select categories of content that are pertinent to their interests. The presentation of this content is then facilitated by a personalized homepage. The new personalization functionality is a significant step forward in providing site-users with tailored content based on their requirements thus increasing the likelihood of repeat visits to their personalized site.

Page 14 of 17

Example Personalization/Subscription Service Content Subscription Service (back to top) Users are able to subscribe to automatically receive particular categories of content that they have preselected. The content will be delivered on a predefined basis whenever new content is added to one of the sub categories of interest. This delivery can be facilitated via e-mail, FTP, XML, RTF, PDA format, and/or an HTML web page. In addition, the editorial staff will be able to subscribe to a particular status or template so they are informed when new content needs to be approved and edited. For example, the system can inform an editor when a new article enters Editing status with an e-mail alert. Advanced Searching (back to top) The existing search feature has been modified so that results are presented by relevance. Results containing all requested keywords are presented at the top of the list whereas results containing only one requested keyword will be at the bottom. Multimedia objects are also now included in the search results.

Page 15 of 17

Generic Content Block Library (back to top) InHouse templates come with standard library of presentation content blocks. A content block is a web page component that retrieves and displays content from InHouse or a 3 rd party database. An InHouse template is a combination of these blocks. The block library increases the ability to rapidly implement a new publication. Some of the generic content blocks are listed below: o o o o o o o Most recent content Managed content Header content Footer content Article feedback Event feedback Polling results o o o o o o History trail User Subscription Search results Categorization Navigation Related content (Displaying content from related categories)

Example Generic Content Block (Article Feedback/Rating)

Page 16 of 17

Third Party Integration

Plumtree Portal (back to top)

Gadgets are the popular term for Plumtree's reusable web modules that are embedded within portal pages. A custom InHouse gadget has been created that allows for the surfacing of InHouse content and interactive capabilities within a Plumtree portal. A single unit of content can be tagged for display for both a Plumtree portal and a website.
Webtrends (back to top)

InHouse is fully integrated with the web reporting application Web Trends. This tool facilitates reporting on the most popular articles, categories and search words, geographic regions accessing a publication and top referring sites. The tool also allows for adhoc reporting by day, month, week, quarter or year.
Newsedge news feeds (back to top)

Newsedge is a syndicated news service that offers consolidated headlines and content from news services throughout the globe. Newsedge feeds have been integrated into the InHouse templates and a library of these news feeds are available customers.
Googleweb (back to top)

InHouse websites have been successfully integrated with the powerful Googleweb search appliance. This allows for the search on your website to be powered by a Google search engine and search results presented seamlessly within InHouse templates.

Technical Overview
Operating System: Windows NT/2000 Database: SQL Server 7.0/2000 Web server: Microsoft IIS4+ Web Reporting: Web Trends 5.5 Browser Support: IE4.0+ and Netscape 4.0+

InHouse Contacts
Intrasphere Technologies, InHouse contacts. Company Intrasphere Name Samuel Goldman Jonathon Greville Ben Burton Role Chief Technology Officer Program Manager Application Architect E-mail samuel.goldman@intrasphere.com Phone 212-937-8276

Intrasphere Intrasphere

jonathon.greville@intrasphere.com ben.burton@intrasphere.com

212-937-8362 212-937-8205

Page 17 of 17