A STUDY ON CUSTOMER SATISFACTION ON DIRECT INVESTMENT WITH ICICI DIRECT

A PROJECT REPORT Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirement For the award of the degree Of MASTER OF BUSINESS ADMINISTRATION By Name: R.PRAVEEN Reg no: 35080411 Under the guidance of Mr.T.VIJAYAKUMAR Asst Professor SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR MAY 2010

BONAFIDE CERTIFICATE
Certified that this project title A STUDY ON CUSTOMER SATISFACTION ON DIRECT INVESTMENT WITH ICICI DIRECT Mr. R.PRAVEEN, Reg no: 35080411, who carried out the project under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project or dissertation on the basis which a degree or award was conferred on an earlier occasion on this or any other candidate. SIGNATURE OF THE DEAN SIGNATURE OF THE GUIDE __________________________ __________________________ (Mrs. JAYSHREE SURESH) (Mr. T.VIJAYAKUMAR) Signature of the external examiner _____________________________

DECLARATION
We hereby declare that this project work entitled A STUDY ON CUSTOMER SATISFACTION ON DIRECT INVESTMENT WITH ICICI DIRECT submitted at SRM School of Management studies is partial fulfillment of the requirement for the degree of Master of Business Administration is a record of original work done by use for Department Business Administration, SRM School of Management Studies. It has not been submitted to the award of any Degree/ Diploma / Associate ship/ Fellowship. Place: Chennai Signature of the Candidate Date: _____________________

ACKNOWLEDGEMENT
Im great pleasure to the almighty, for the blessing that he showed on me t o complete this project work. I express my sincere thanks to Mrs. JAYSHREE SURESH, SRM School of Management, for having provided the opportunity and facilities for undertaking the present project work. It is with deep sense of great attitude that I wish to express my heart felt thanks to my guide Mr. T.VIJAYAKUMAR ,asst professor of SRM for completing this project. I owe a deep sense of gratitude to Mr. ARUN, HR, Who encouraged me in my work and spend his valuable time with me. I also would like to thanks to all the staffs of that company. I would like also like to express my thanks to my family and friends for their encourage and unbounded moral support to complete this project

CONTENT Title

Pa INTRODUCTION STATEMENT OF THE PROBLEM OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY Scope of the study Research design Limitation of the study 05 05 08

I II III IV

V VI VII VIII IX X ANNEXURE

COMPANY PROFILE DATA ANALYSIS AND INTERPRETATION FINDINGS SUGGESTIONS CONCLUSION BIBILIOGRAPHY