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Figure 11.11 Critical Fractile
for Blackjack Airlines
Topics for Discussion
What organizational problems can arise from the use of
part-time employees?
How can computer-based reservation systems increase
service capacity utilization?
What possible dangers are associated with developing
complementary services?
Will the widespread use of yield management
eventually erode the concept of fixed prices?
Go to http://en.wikipedia.org/wiki/Yield_management/
and discuss the ethical issues associated with yield
management.
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Interactive Exercise
Watch the PowerPoint presentation
concerning the overbooking experience at
the Doubletree Hotel in Houston, Texas.
How could this situation been handled
differently?
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