HOW TO WRITE A LEAD? Lead It is a single word, a phrase, a clause, a brief sentence, an entire paragraph or a series of paragraphs.

The main function of the lead, aside from introducing the news story, are to tell the story in capsule form and to answer right away the questions the reader would naturally ask. A good lead answers all the important questions of the reader, indicates the facts if they are all important, and arouses the readers interest to continue reading the story. *** Kinds of lead A. B. C. *** Conventional or summary lead This kind of lead used in straight news, answers right away all or any of the 5 Ws and/or the H. It may be one of the following: 1. WHO lead PRESIDENT Gloria Macapagal-Arroyo addressed, April 20, the PMA graduates in Baguio City. 2. WHAT lead AN ENTRANCE examination will be given Nov. 24 to all graduating high school students desiring to enroll in the four-year college course. 3. WHERE lead TRAPICHE, Oton, Iloilo will be the site of the next International Film Festival. 4. WHEN lead TODAY, almost to the hour, the Revolutionary Government was proclaimed by former President Corazon Aquino. 5. WHY lead Conventional or summary lead Grammatical beginning lead Novelty lead

BECAUSE of poverty, around a hundred students dropped from school last year. This was learned from Iloilo Scholastic Academy principal Juan dela Cruz. 6. HOW lead BY APPEALING to the school board, the University of Iloilo was able to construct a 30-storey, concrete building. *** Grammatical-beginning lead 1. Prepositional-phrase lead WITH BROOMS and other cleaning equipment, boy scouts from the Iloilo public high schools cleaned the city markets in consonance with the city mayors Clean and Beautiful Drive. 2. Infinitive-phrase lead TO ENCOURAGE tourism, balikbayans are given a warm welcome by their fellow Filipinos. 3. Participial-phrase lead HOPING to cop first place, the ISA woodpushers honed up for the chess championship games. (present participle) DRESSED like priests, robbers were able to enter the bank. (past participle) 4. Gerundial-phrase lead WINNING the developmental communications trophy during the national press conference was Iloilo Scholastic Academys best achievement of the year. 5. Clause lead BECAUSE Sept. 9 was Osmena Day, all lessons in class dealt with the life of the late President Sergio Osmena Sr. (subordinate, adverbial) *** Novelty lead 1. Astonisher lead CHAMPION of Division of Iloilo City! BETTER look your best this week!

2. Contrast lead FOUR MONTHS before the Green Drive, Zone 3 of Brgy. Bo. Obrero, Iloilo City was the dirtiest community. Three months after the campaign, it won first place in the cleanliness contest sponsored by the Department of Interior and Local Government. 3. Epigram LIKE father, like son. Herman Lagon Jr. graduated first honor this year. Twenty years ago, his father, Engr. Herman Lagon Sr. also topped his class and delivered his valedictory address on the same rostrum where the young Lagon gave his. 4. Picture lead THE NEW principal, Ms. Arianne Agnes Ciao, although only in her early thirties, is already silverhaired. She seldom talks, but when she does, she talks with sense. 5. Background lead THE CPU campus was turned into a miniature carnival ground Sept. 1 during the 89th Foundation Day celebration of the school. Decorated with buntings and multicolored lights, the University quadrangle was a grand setting for a barrio fiesta. 6. Descriptive lead DRESSED in white polo barong, and with diplomas in their hands, 109 graduates marched down the stage to the tune of Hail Alma Mater. 7. Parody lead WATER, water everywhere, but no water to drink. This was what the flood victims found to their dismay. 8. Punch lead VICTORY Day! Bonifacio High School celebrated March 18 its fifth victory in the city-wide journalism contest. 9. One-word lead MARCH!

Thus ordered Chess Club president Pol Buenconsejo to start the Walk to Win fund -raising drive. 10. Quotation lead THE YOUTH sucks, thus said Association of Dimwits president Don Pepot in a seminar-workshop yesterday in Brgy. Walang Kwenta, Siete Pecados, Guimaras. 11. Question lead WHO WILL reign as Miss Intramurals this year? This will be known Aug. 8 after the final screening to be held at the WVSU gym. ***
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