REPORT ON INTERNET BROWSER IN INDONESIA

Research time: 8th 16th March 2013 Based on Nusaresearchs panelist

Report date: 24th April 2013 Creator: Nusaresearch team

A. Executive summary
[1] 75.6% accesses the internet at home
Upon 10 people being asked, there are more than 7 persons accessing the internet At home. The next place is At the office with 56.2%. More than 70% of male and female group usually access the internet At home. The next place is At the office with 54.2% of 177 male respondents and 61.5% of 65 female respondents.

[2] Laptop and PC are mostly used for accessing the internet
Most respondents use Laptop and PC as their main gadgets for accessing the internet. In particular, Laptop is mostly used with 78.1%. Besides, Smartphone is also used to access the internet, account for 57.0%. There are 77.4% male respondents and 80.0% female respondents accessing the internet by Laptop. The next choice in both these groups is PC with 61.0% and 61.5% for each group.

[3] Mozilla Firefox is at top awareness, account for 95.5%

More than 95% of 242 surveyed people know Mozilla Firefox. Besides, it also reaches the highest position in TOM of respondents with 57.0%. The following internet browsers are Google Chrome, Internet Explorer and Opera with respectively percentage of 89.3%, 83.9% and 83.5%. More than 90% of both male and female group knows about Mozilla Firefox. Also, it reaches the highest awareness in TOM with respectively account for 55.4% in male group and 61.5% in female group. However, there is difference in term of the next internet browser as male respondents choose Google Chrome and female ones select Internet Explorer.

A. Executive summary
[4] 60.7% of respondents use Mozilla Firefox most often
Upon 10 people being asked, there are more than 6 persons using Mozilla Firefox most often. The next one is Google Chrome with 27.7%. Not only male respondents but also female ones use Mozilla Firefox most often. The next is Google Chrome chosen by 29.9% male respondents and 21.5% female ones.

[5] 92.1% uses current internet browser for Reading news, blog, e-book, documents, etc.
Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than 80% of the surveyed people usually do using their current internet browser. In particular, Reading news, blog, ebook, documents, etc. is mostly chosen, account for 92.1%. Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than both male and female group do. While the next 3 activities in male group are Watching movies / video clips, Internet banking and Online shopping, female group usually do Online shopping, Watching movies / video clips and Looking for cooking recipe.

[6] Laptop and PC are top 2 gadgets for using current internet browser
Laptop is mostly used by 77.3% respondents for using their current internet browser. The next one is PC with 61.2%. Furthermore, none of 242 surveyed people use Pablet or TV (with Internet access) for their current internet browser. Not only male but also female group use Laptop and PC as their main gadgets for their current internet browser. Besides, Smartphone and Tablet are also used by these two groups.

A. Executive summary
[7] Stable and not crashed is the top benefit of current internet browser
74.0% agrees that the current internet browser is Stable and not crashed. Besides, Downloading new pages faster is another one benefit of it, account for 64.0%. Both male and female group agree that their current internet browser is Stable and not crashed, respectively account for 77.4% and 64.6%. For the second benefit, while male group chooses Download new pages faster (68.4%), female one selects Able to open many websites (61.5%).

[8] Internet Explorer was mostly used in the past, account for 55.4%
In the past, there is 55.4% of 242 surveyed people using Internet Explorer. Firefox is the next internet browser which was used often in the past, account for 21.9%. Internet Explorer was used mostly by both male and female group with 53.7% and 60.0% respectively. Besides, male group also used Opera and female used Mozilla Firefox in the past.

[9] More than 50% wants to change to another browser

There is more than 50% intending to change to another browser in which 16.5% is quite sure about their intention. When asking about intention of changing to use another browser, more than 45% of male and female group agrees. However, there is about 30% who are not sure about their intention.

[10] 55.6% wants to change to use Google Chrome in the future

More than 50% wants to use Google Chrome in the future. The next one is Mozilla Firefox with 21.6%. Google Chrome is mostly chosen by both male and female group which are respectively account for 52.5% and 64.1%. The next internet browsers are Mozilla Firefox and Opera.

B. Research information

Research method Timing

: Quantitative research Online survey : 8th 16th March 2013

Sample size
Research area Target Research objectives Sampling method

: 242
: Nationwide : Access the internet at least once a month : Understand about internet browser market in Indonesia : Convenience sampling

C. Research findings

1. Places for accessing the internet

75.6% accesses the internet at home
Upon 10 people being asked, there are more than 7 persons accessing the internet At home. The next place is At the office with 56.2%.

Unit:%
100,0

[Figure 1] Places for accessing the internet

80,0

At home; 75,6

60,0

56,2

40,0 29,3 20,0 5,8 0,0 At home At the office Internet Mobile with caf/caf/restaurant portable gadgets with wifi On the vehicles Other places (school, universities, etc) 9,5 26,9

Q. Please tell us where you usually access the Internet? [MA] Based n=242

1. Places for accessing the internet

Both male and female group often access the internet at home
More than 70% of male and female group usually access the internet At home. The next place is At the office with 54.2% of 177 male respondents and 61.5% of 65 female respondents.

Unit:%

[Figure 1.1] Places for accessing the internet By Gender

Male (n=177) At home At the office 54,2 30,5 At home; 77,4 Female (n=65) At home At the office Internet caf/caf/restaurant with wifi Mobile with portable gadgets On the vehicles Other places (school, universities, etc) 7,7 12,3 0,0 20,0 40,0 60,0 80,0 100,0 26,2 At home; 70,8 61,5

Internet caf/caf/restaurant with wifi Mobile with portable gadgets On the vehicles Other places (school, universities, etc) 5,1 8,5

29,9

18,5

0,0 20,0 40,0 60,0 80,0 100,0 Q. Please tell us where you usually access the Internet? [MA] Based n=242 Q. What is your gender? [SA] Based n=242

2. Gadgets for accessing the internet

Laptop and PC are mostly used for accessing the internet
Most respondents use Laptop and PC as their main gadgets for accessing the internet. In particular, Laptop is mostly used with 78.1%. Besides, Smartphone is also used to access the internet, account for 57.0%.

Unit:%
100,0 Laptop; 78,1 PC; 61,2 60,0

[Figure 2] Gadgets accessing the internet

80,0

57,0

40,0 20,7 20,0 1,2 0,0 Laptop PC Smart phone Tablet Music player with internet Pablet Game device TV (with with internet Internet access) Others 0,4 0,4 0,0 0,4

Q. Please tell us what gadget you use to access the Internet? [MA] Based n=242

2. Gadgets for accessing the internet

Laptop is mostly used in both male and female group
There are 77.4% male respondents and 80.0% female respondents accessing the internet by Laptop. The next choice in both these groups is PC with 61.0% and 61.5% for each group.

Unit:%

[Figure 2] Gadgets accessing the internet By Gender

Male (n=177) Laptop PC Smart phone Tablet 20,9 0,6 ,6 0,0 0,0 0,6 0,0 20,0 40,0 60,0 80,0 100,0 Laptop; 77,4 Female (n=65) Laptop PC Smart phone Tablet Music player with internet Game device with internet TV (with Internet access) 3,1 1,5 0,0 0,0 0,0 0,0 20,0 40,0 60,0 80,0 100,0 20,0 Laptop; 80,0

61,0
57,6

61,5
55,4

Music player with internet Pablet Game device with internet

TV (with Internet access)

Others

Pablet
Others

Q. Please tell us what gadget you use to access the Internet? [MA] Based n=242 Q. What is your gender? [SA] Based n=242

3. Awareness of internet browsers

Mozilla Firefox is at top awareness, account for 95.5%
More than 95% of 242 surveyed people know Mozilla Firefox. Besides, it also reaches the highest position in TOM of respondents with 57.0%. The next internet browsers are Google Chrome, Internet Explorer and Opera with respectively percentage of 89.3%, 83.9% and 83.5%.
Unit:%
100,0 Mozilla Firefox; 95,5 80,0 57,0 58,3 47,9 40,0 36,0 28,5 20,0 4,1 0,0 Mozilla Firefox Google Chrome Internet Explorer Opera T-O-M Safari Other spontaneous Dolphin Others 30,6 31,8 89,3 83,9 83,5

[Figure 3] Awareness of internet browsers

60,0

10,3 0,0 2,1

12,0 0,0 0,8 0,0

7,8

Total awareness

Q. Please tell us which Internet browser you know? (for PC or smart phone)? [FA] Based n=242

3. Awareness of internet browsers

Mozilla Firefox has best awareness in both male and female group
More than 90% of both male and female group knows about Mozilla Firefox. Also, it reaches the highest awareness in TOM with respectively account for 55.4% in male group and 61.5% in female group. However, there is difference in term of the next internet browser as male respondents choose Google Chrome and female ones select Internet Explorer.
Unit:%
Total awareness Mozilla Firefox Google Chrome

[Figure 3.1] Awareness of internet browsers By Gender

T-O-M Other spontaneous 40,1 55,4 29,4 10,7 4,5 1,7 13,6 1,1 2,3 10,5 0,0 20,0 40,0 60,0 80,0 100,0
Female (n=65)

Total awareness 95,5 Mozilla Firefox Internet Explorer 3,1 9,2

T-O-M

Other spontaneous 61,5 95,4 87,7

24,6 32,3

92,1 55,4 84,2 48,6 82,5

Opera
Internet Explorer Safari Dolphin Others
Male (n=177)

Opera
Google Chrome Safari Dolphin Others

81,5 46,2 26,2 18,5 81,5 66,2

29,9 36,7

3,1 0,0 3,1 0,0 1,5 0,0 20,0 40,0 60,0 80,0 100,0

Q. Please tell us which Internet browser you know? (for PC or smart phone)? [FA] Based n=242 Q. What is your gender? [SA] Based n=242

4. Internet browser used most often

60.7% of respondents use Mozilla Firefox most often
Upon 10 people being asked, there are more than 6 persons using Mozilla Firefox most often. The next one is Google Chrome with 27.7%.

Unit:%
100,0

[Figure 4] Internet browser used most often

80,0 Mozilla Firefox; 60,7 60,0

40,0 27,7 20,0 7,9 0,0 Mozilla Firefox Google Chrome Opera Internet Explorer Safari Dolphin Others 3,3 0,0 0,0 0,4

Q. Please tell us what internet browser you most often use within the last 6 months? [SA] Based n=242

4. Internet browser used most often

More than 50% of both male and female group use Mozilla Firefox
Not only male respondents but also female ones use Mozilla Firefox most often. The next is Google Chrome chosen by 29.9% male respondents and 21.5% female ones.

Unit:%

[Figure 4.1] Internet browser used most often By Gender

Male (n=177) Female (n=65) Mozilla Firefox; 58,2 29,9 7,9 3,4 Mozilla Firefox Google Chrome 21,5 7,7 3,1 Mozilla Firefox; 67,7

Mozilla Firefox Google Chrome

Opera
Internet Explorer Dolphin Safari Others

Opera
Internet Explorer Dolphin Safari Others

0,0
0,0 0,6 0,0 20,0 40,0 60,0 80,0 100,0

0,0
0,0 0,0 0,0 20,0 40,0 60,0 80,0 100,0

Q. Please tell us what internet browser you most often use within the last 6 months? [SA] Based n=242 Q. What is your gender? [SA] Based n=242

5. Purposes of using your current internet browser

92.1% uses current internet browser for Reading news, blog, e-book, documents, etc.
Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than 80% of the surveyed people usually do using their current internet browser. In particular, Reading news, blog, e-book, documents, etc. is mostly chosen, account for 92.1%.
Unit:%

[Figure 5] Purposes of using your current internet browser

Reading news, blog, e-book, documents, etc Social media Watching movies/video clips streaming Online shopping Internet banking Writing blog/forum/wikipedia Play online games Browsing without any means Listening to music Making/editing online documents 34,3 31,0 27,3 23,1 19,0 16,9 5,0 0,0 20,0 40,0 60,0 80,0 100,0 47,5 43,0 40,9 92,1

81,0

Looking for cooking recipe

Others

Q. Please tell us what you use the Internet browser for? [MA] Based n=242

5. Purposes of using your current internet browser

Both male and female group use current internet browser for reading news, blog, e-book, documents, etc.
Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than both male and female group do. While the next 3 activities in male group are Watching movies / video clips, Internet banking and Online shopping, female group usually do Online shopping, Watching movies / video clips and Looking for cooking recipe.
Unit:%

[Figure 5.1] Purposes of using your current internet browser By Gender

Male (n=177) Reading news, blog, ebook, etc. Social media Watching movies/video clips Internet banking Online shopping Writing blog/forum/wikipedia Play online games Browsing without any means Listening to music Making/editing online Looking for cooking recipe Others 5,6 8,5 48,6 42,4 40,7 39,0 32,8 26,0 20,9 19,2 93,8 81,4 Female (n=65) Reading news, blog, ebook, etc Social media Online shopping Watching movies/video clips Looking for cooking recipe Internet banking Browsing without any means Listening to music Play online games Writing blog/forum/wikipedia Making/editing online Others 3,1 49,2 44,6 40,0 36,9 30,8 29,2 26,2 21,5 18,5 87,7 80,0

Q. Please tell us what you use the Internet browser for? [MA] Based n=242 Q. What is your gender? [SA] Based n=242

6. Gadgets for using current internet browser

Laptop and PC are top 2 gadgets for using current internet browser
Laptop is mostly used by 77.3% respondents for using their current internet browser. The next one is PC with 61.2%. Furthermore, none of 242 surveyed people use Pablet or TV (with Internet access) for their current internet browser.

Unit:%
100,0 80,0 Laptop; 77,3

[Figure 6] Gadgets for using your current internet browser

61,2 60,0 42,1 40,0 20,0 0,0 Laptop PC Smart phone Tablet Music player Game device (with (with Internet Internet access) access) Pablet TV (with Internet access) Others 17,4 1,2 0,4 0,0 0,0 0,4

Q. Please tell me what gadget(s) do you use that browser? [MA] Based n=242

6. Gadgets for using current internet browser

Both male and female group mostly use their current internet browser by Laptop and PC
Not only male but also female group use Laptop and PC as their main gadgets for their current internet browser. Besides, Smartphone and Tablet are also used by these two groups.

Unit:%

[Figure 6.1] Gadgets for using your current internet browser By Gender
Male (n=177) Laptop PC Smart phone Tablet 16,9 0,6 0,0 0,0 0,0 0,6 0,0 20,0 40,0 60,0 80,0 100,0 44,1 76,3 Female (n=65) Laptop PC Smart phone Tablet Music player with internet Game device with inernet TV (with Internet access) 3,1 1,5 0,0 0,0 0,0 0,0 20,0 40,0 60,0 80,0 100,0 18,5 36,9 80,0

60,5

63,1

Music player with internet Game device with inernet TV (with Internet access)

Pablet
Others

Pablet
Others

Q. Please tell me what gadget(s) do you use that browser? [MA] Based n=242 Q. What is your gender? [SA] Based n=242

7. Benefits of current internet browser

Stable and not crashed is the top benefit of current internet browser
74.0% agrees that the current internet browser is Stable and not crashed. Besides, Downloading new pages faster is another one benefit of it, account for 64.0%.

Unit:%

[Figure 7] Benefits of your current internet browser

Stable and not crashed Download new pages faster Able to open many websites Have many languages Prevent external threats (malware) Easy to get/download Can be used in many devices Protect me from adult content Interesing and various layouts Made by a prestigious company 28,9 25,6 46,3 54,1 53,3 50,8 64,0 74,0

59,5

12,0
10,3 6,2 2,1 0,0 20,0 40,0 60,0 80,0 100,0

Cool
Suit my personality Others

Q. Please tell us what important things that Internet browsers can offer you are? [MA] Based n=242

7. Benefits of current internet browser

Stable and not crash is mostly chosen by both male and female group in term of benefits of current internet browser.
Both male and female group agree that the current internet browser is Stable and not crashed, respectively account for 77.4% and 64.6%. For the second benefit, while male group chooses Download new pages faster (68.4%), female one selects Able to open many websites (61.5%).
Unit:%

[Figure 7.1] Benefits of your current internet browser

Male (n=177) Stable and not crashed Download new pages faster Able to open many websites Have many languages 77,4 68,4 58,8 56,5 55,4 51,4 Female (n=65) Stable and not crashed Able to open many websites Can be used in many devices Download new pages faster Easy to get/download 64,6 61,5 53,8 52,3 49,2 47,7

Prevent external threats (malware)

Easy to get/download
Can be used in many devices Protect me from adult content Interesing and various layouts Made by a prestigious company Cool Suit my personality Others 0,0 11,9 10,2 6,8 1,7 20,0 40,0 27,7 27,1

Prevent external threats (malware)

Have many languages Protect me from adult content Interesing and various layouts Made by a prestigious company Cool Suit my personality Others 32,3 21,5 12,3 10,8 4,6 3,1 0,0 20,0 40,0

43,5

47,7

60,0

80,0 100,0

60,0

80,0 100,0

Q. Please tell us what important things that Internet browsers can offer you are? [MA] Based n=242 Q. What is your gender? [SA] Based n=242

8. Previous internet browser

Internet Explorer was mostly used in the past, account for 55.4%
In the past, there is 55.4% of 242 surveyed people using Internet Explorer. Firefox is the next internet browser which was used often in the past, account for 21.9%.

Unit:%
100,0

[Figure 8] Previous internet browser

80,0

60,0

Internet Explorer; 55,4

40,0 21,9 20,0 16,5 6,2 0,0 0,0 Internet Explorer Opera Firefox Chrome Others

Q. Please tell us what the Internet browser that you used previously is? [SA] Based n=242

8. Previous internet browser

Both male and female group mostly used Internet Explorer in the past.
Internet Explorer was used mostly by both male and female group with 53.7% and 60.0% respectively. Besides, male group also used Opera and female used Mozilla Firefox in the past.

Unit:%
Male (n=177)

[Figure 8.1] Previous internet browser

Female (n=65) Internet Explorer; 53,7 Internet Explorer; 60,0

Internet Explorer

Internet Explorer

Opera

24,3

Mozilla Firefox

20,0

Mozilla Firefox

15,3

Opera

15,4

Google Chrome

6,8

Google Chrome

4,6

0,0

20,0

40,0

60,0

80,0

100,0

0,0

20,0

40,0

60,0

80,0

100,0

Q. Please tell us what the Internet browser that you used previously is? [SA] Based n=242 Q. What is your gender? [SA] Based n=242

9. Possibility of changing to another browser

More than 50% wants to change to another browser
There is more than 50% intending to change to another browser in which 16.5% is quite sure about their intention.

[Figure 9] Possibility of changing to another brand

I dont want to change browser Neutral Highly impossible Fairly possible Fairly impossible Highly possibile

13,2

32,6

37,2

16,5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q. Please tell us how big is the possibility of changing to another brand in the future? [SA] Based n=242

9. Possibility of changing
Possibility of using another internet browser is above moderate level in both male and female group
When asking about intention of changing to use another browser, more than 45% of male and female group agrees. However, there is about 30% who are not sure about their intention.

Unit:%

[Figure 9] Possibility of changing to another brand

I dont want to change browser Neutral Highly impossible Fairly possible Fairly impossible Highly possibile

Female (n=65)

16,9

35,4

40,0

7,7

Male (n=177)

11,9

31,6

36,2

19,8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q. Please tell us how big is the possibility of changing to another brand in the future? [SA] Based n=242 Q. What is your gender? [SA] Based n=242

10. Future internet browser

55.6% wants to change to use Google Chrome in the future
More than 50% wants to use Google Chrome in the future. The next one is Mozilla Firefox with 21.6%.

Unit:%
100,0

[Figure 10] Future internet browser

80,0

60,0Google Chrome; 55,6

40,0 21,6 20,0 12,9 5,0 0,0 Google Chrome Mozilla Firefox Opera Safari Internet Explorer Dolphin Others 2,9 1,2 0,8

Q. If you want to change browser, which browser would it be? [SA] Based n=242

10. Future internet browser

Both male and female group want to use Google Chrome in the future
Google Chrome is mostly chosen by both male and female group which are respectively account for 52.5% and 64.1%. The next internet browsers are Mozilla Firefox and Opera.

Unit:%
Male (n=177) Google Chrome Mozilla Firefox 22,6 13,6 5,6

[Figure 10] Future internet browser

Female (n=65) Google Chrome; 52,5 Google Chrome Mozilla Firefox 18,8 10,9 3,1 Google Chrome; 64,1

Opera
Safari Internet Explorer Dolphin Others

Opera
Safari Internet Explorer Dolphin Others

3,4
1,7 0,6 0,0 20,0 40,0 60,0 80,0 100,0

1,6
0,0 1,6 0,0 20,0 40,0 60,0 80,0 100,0

Q. If you want to change browser, which browser would it be? [SA] Based n=242 Q. What is your gender? [SA] Based n=242

D. Respondent information

Respondent profile
Unit:%

Gender
Female 27% Staff of private company Entrepreneur Executive jobs Male 73% Part timer Self-employed

Occupation
41,0 22,6 20,5 9,4 3,4 1,3 0,9 0,4 0,4 0,0 3,4 0,0 20,0 40,0 60,0 80,0 100,0

Unit:%

Age
Government employee 50 years old and over 40 - 49 years old 35 - 39 years old 30 - 34 years old 25 - 29 years old 20 - 24 years old 16 - 19 years old 1,2 0,0 20,0 40,0 60,0 80,0 100,0 1,2 15,3 16,1 26,9 24,4 Unemployment Student Retired Others Housewife

14,9

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