Date: June 1, 2013 FOR IMMEDIATE RELEASE

Media Contact: Curtis Pearson | CP Imaging 719.505.3552 cpimaging@comcast.net

DONA FLOR U.S.A. INITIATES GOING GREEN TECHNOLOGY TO PRESERVE CIGARS (Miami, Florida) June 1, 2013 Dona Flor U.S.A. is excited to announce their Going Green Initiative in all US warehouses and offices. Going Green is a project that promotes the idea that every person and every company around the world has a responsibility to incorporate environmental friendly habits into their daily routines, says Chris Edge, President of Dona Flor USA. Going Green represents many different avenues of environmental controls, from energy consumption to recycling, it all has an impact and every little bit helps. When currently traveling around the country visiting neighborhood humidors, I was shown a box of cigars that had faded and yellowed due to the UV emissions of fluorescent lighting in the humidor. When I saw the impact not only on the tobacco itself, but also the cellophane wrapper had yellowed and the beautiful band colors faded, it really hit home, or should I say the light came on. Not only was the quality of the tobacco being effected but the packaging, marketing and sales potential for the retailer was affected. We began a thorough investigation into solutions available in the US market. What we found was a breakthrough type of LED tube lamp from Titan LED which could replace the old fluorescent tubes. LED lighting is not only safer for everyone and, it emits no harmful UV rays, emits far less heat than fluorescent or incandescent lighting and the energy consumption is upwards of 80 to 90 percent lower than traditional lighting. These qualities make the LED lamps a far better choice for use in wherever premium cigars are being stored. With a life span in excess of 50,000 hours and a warranty to back it up, it became a no-brainer. We have installed LED lighting in all our facilities including our tradeshow booth, allowing us to display more light with less heat while using less energy the LED lighting has been a perfect fit for our Going Green initiative. Titan LED is a US manufacturer of quality LED lighting located in Moorpark, California that has been chosen as the official vendor for Dona Flor USA. With so many poor quality knockoffs being sold in the market from manufacturers overseas, it was important to us to buy American made products to insure that we had the best pricing, warranty and customer service available. Titan LED fit in all areas. Dona Flor U.S.A. reintroduced to the U.S. market the 100% Brazilian cigars known for the distinct flavors of the Mata Fina and Mata Norte tobaccos. A 100% Brazilian purogrown, manufactured and shipped directly from the factory in Bahia, Brazil to the USis one of only true puros on the market today. Grown and manufactured by legends Felix Menendez and Arturo Torano, it is one of the most unique and flavorful premium cigars in the world. Menendez Amerino, celebrating its 36th year, is ready to share with the U.S. its passion for Brazil through their award-winning Dona Flor cigars. With 5 unique blends 10 different sizes of 100% Brazilian tobacco, we welcome you to FIND YOUR DONA FLOR. The IPCPR show in Las Vegas will be the platform for the unveiling of 2013 Dona Flor campaign Meet the Brazilians. Dona Flor cigars have received consistent ratings of 93, 92 and 90 year after year, and are being well received by discriminating retailers all over the country. Also look for the appearance of the Alonso Menendez line from Menendez Amerino this year at the IPCPR. Dona Flor USA/ donaflorusa.com / 877.321.5569 / sales@donaflorusa.com