TOTAL CONSUMER MARKET FOR 52 WEEKS TO 29.12.

13

1,514bn: value of sales -4.6% on 2011 -73.8m on 2011

7.49: average selling price -1.3% on 2011 -10p on 2011

202.2m: unit sales -3.4% on 2011 -7m on 2011

Bestselling books of 2012

1 2 3 4 5 6 7 8 9 10

Pos 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

Title Fifty Shades of Grey Fifty Shades Darker Fifty Shades Freed The Hunger Games Jamies 15-minute Meals Catching Fire Bared to You Mockingjay Guinness World Records 2013 The Hairy Dieters The Hobbit The Casual Vacancy Is it Just Me? Before I Go to Sleep Diary of a Wimpy Kid: The Third Wheel A Street Cat Named Bob War Horse Call the Midwife The Thread The Woman Who Went to Bed for a Year Cheryl: My Story Me Before You Rod: The Autobiography Reflected in You Diary of a Wimpy Kid: The Ugly Truth A Game of Thrones Bring Up the Bodies My Time: An Autobiography Ratburger The Affair The Help Billionaire Boy The Litigators Mr Stink The Official Highway Code Fast, Fresh and Easy Food Nigellissima Diary of a Wimpy Kid: Dog Days Death Comes to Pemberley My Animals and Other Family A Clash of Kings Diary of a Wimpy Kid: Cabin Fever One Direction: The Official Annual 2013 Gangsta Granny Kill Alex Cross The Best Exotic Marigold Hotel The Sense of an Ending The Hundred-Year-Old Man The Beano Annual 2013 Thinking, Fast and Slow

Author James, E L James, E L James, E L Collins, Suzanne Oliver, Jamie Collins, Suzanne Day, Sylvia Collins, Suzanne The Hairy Bikers Tolkien, J R R Rowling, J K Hart, Miranda Watson, S J Kinney, Jeff Bowen, James Morpurgo, Michael Worth, Jennifer Hislop, Victoria Townsend, Sue Cole, Cheryl Moyes, Jojo Stewart, Rod Day, Sylvia Kinney, Jeff Martin, George R R Mantel, Hilary Wiggins, Bradley Walliams, David Child, Lee Stockett, Kathryn Walliams, David Grisham, John Walliams, David Pascale, Lorraine Lawson, Nigella Kinney, Jeff James, P D Balding, Clare Martin, George R R Kinney, Jeff One Direction Walliams, David Patterson, James Moggach, Deborah Barnes, Julian Jonasson, Jonas Kahneman, Daniel

Publisher Cornerstone Cornerstone Cornerstone Scholastic Penguin Scholastic Penguin Scholastic Guinness Orion HarperCollins Little, Brown Hodder & Stoughton Transworld Penguin Hodder & Stoughton Egmont Orion Headline Penguin HarperCollins Penguin Cornerstone Penguin Penguin HarperCollins HarperCollins Vintage HarperCollins Transworld Penguin HarperCollins Hodder & Stoughton HarperCollins TSO HarperCollins Vintage Penguin Faber Penguin HarperCollins Penguin HarperCollins HarperCollins Cornerstone Vintage Vintage Hesperus D C Thomson Penguin

Pub date Jun 11 Sep 11 Feb 12 Jan 09 Sep 12 Jul 09 Jul 12 Aug 10 Sep 12 Aug 12 Sep 37 Sep 12 Oct 12 Apr 11 Nov 12 Sep 12 Oct 82 Jul 02 Oct 11 Sep 12 Oct 12 Jan 12 Oct 12 Oct 12 Nov 10 Aug 96 May 12 Nov 12 Sep 12 Sep 11 Feb 09 Oct 10 Oct 11 Oct 09 May 07 Aug 12 Sep 12 Oct 09 Nov 11 Sep 12 Nov 98 Nov 11 Aug 12 Oct 11 Sep 11 Feb 04 Aug 11 Jul 12 Jul 12 Nov 11

Print volume 4,500,248 3,180,787 2,918,303 851,066 778,364 681,707 635,170 625,802 465,195 439,741 402,753 394,754 382,807 362,177 358,701 340,497 339,436 324,798 298,033 289,440 284,014 279,349 266,177 257,642 257,159 234,182 234,093 231,561 229,021 228,954 221,462 219,199 215,059 214,563 205,947 200,900 199,291 199,283 192,996 185,819 183,646 183,386 181,663 180,348 177,616 176,292 175,878 175,531 174,894 173,542

Print value 20,758,389 13,633,302 12,394,905 4,436,711 9,437,810 3,408,674 2,455,157 3,107,565 4,367,320 3,806,371 2,403,177 4,155,055 4,144,227 1,844,820 2,314,466 2,185,683 1,699,511 1,649,048 1,614,607 1,529,637 2,581,324 1,350,043 2,660,035 1,073,266 1,193,394 1,427,416 2,957,100 2,427,007 1,562,949 1,131,522 1,163,665 1,065,053 1,176,997 1,047,576 447,571 1,935,320 2,645,277 998,944 1,227,564 2,183,607 1,099,044 1,515,225 770,097 1,449,575 757,133 934,244 1,087,397 1,283,184 749,375 1,289,951

E-book volume 1,609,626 1,165,628 1,092,250 405,000 n/a 340,000 302,000 325,000 7,000 20,244 79,131 59,413 23,964 286,740 n/a 46,836 121,652 84,287 79,981 26,000 32,870 207,000 19,057 215,000 n/a 96,277 63,822 7,965 11,077 49,335 116,000 11,639 34,918 10,691 n/a 2,695 2,906 n/a 41,815 26,000 67,268 n/a 636 20,859 29,048 123,525 45,190 145,000 n/a 25,000

Total (p+e) 6,109,874 4,346,415 4,010,553 1,256,066 n/a 1,021,707 937,170 950,802 472,195 459,985 481,884 454,167 406,771 648,917 n/a 387,333 461,088 409,085 378,014 315,440 316,884 486,349 285,234 472,642 n/a 330,459 297,915 239,526 240,098 278,289 337,462 230,838 249,977 225,254 n/a 203,595 202,197 n/a 234,811 211,819 250,914 n/a 182,299 201,207 206,664 299,817 221,068 320,531 n/a 198,542

The chart is ordered by print book sales volume sourced from Nielsen BookScan. All e-book numbers were supplied by the publishers (UK, volume). The Guinness World Record number excludes 1,000 paid-for downloads of the 10 individual chapters and 142,000 downloads of the free bonus chapter; the e-book figures for The Hunger Games, Catching Fire, and Mockinjay are estimated; e-book versions of Jamies 15-minute Meals and The Beano Annual 2013 do not exist; Wimpy Kid e-books were only published at the end of the year; the e-book figure for The Hundred Year-Old Man is a full year estimate based on sales up to the end of November.

11 JANUARY 2013 | THE BOOKSELLER 17

Review of the year Part one: the bestsellers

the overall market. The most recent data available to The Bookseller reveals that e-book sales in the first 10 months of 2012 accounted for approximately 13%14% of all book sales in unit terms and, as e-books are far cheaper than print books, only around 6%7% of sales in revenue terms. If e-book sales in November and December, then, remained largely on-trend, then it means that Total Consumer Book sales for 2012 across all formats totalled around 255 millionup 4%5% year on yearwith the total value of the book market suffering a slight contraction, by around 1%2%, to 1.75bn. Simply, more books were sold last year than in 2011, but because e-books are significantly cheaper than printed books, the value as a whole, fell. Format neutral E L James, of course, dominates the Official UK Top 50 for the year which, once again, takes into account sales across all print editions. The trilogy sold 10.6 million copies in 2012, with 12p in every pound spent on a novel going towards a copy of one of three books. The e-book statistics add a further three million to these totals. Her print sales last year totalled 47.3m, surpassing J K Rowlings author record of 42.6m in 2007. The success of the trilogy led to an influx of interest in other erotic works, some old, some new. Sylvia Days Bared to You (Penguin) is the only other erotic novel to crack the Top 50 (right), but numerous others enjoyed solid sales, including works by Vina Jackson, Marina Anderson, Indigo Bloome, Portia Da Costa and Tiffany Reisz. As a result, sales through BookScans erotic fiction category jumped 255% year on year. Fifty Shades is not the only trilogy to appear in the top 10. Helped by the big-screen adaptation all three books in Continued on p18

Hot properties
Consumer spending on printed books last year fell 74m, or 4.6%, on 2011 to 1.514bn but importantly the number of books consumers bought did not drop. Why the difference? Last year witnessed a huge shift in sales of e-books, with some popular titles now selling as much as 40% of their total in digital formats, more than compensating for any decline in print. As Nielsen BookScan does not yet cover e-book sales, The Booksellers Top 50 includes, for the first time, publisher-supplied e-book figures (see opposite). The e-book data is limited. We do not yet have overall market sales, and it is possible that there are e-books selling in their 100,000s that ought to be included in an overall top 50 but cannot be simply because they are not tracked (for an e-book specific chart, see p7). As a result the ranking is still based on print volume sales: in the main the order still holds even when e-books are included, but some titles, fiction books in particular, would clearly rise up the chart were it to be ranked on total numbers, rather than just physical editions. Focusing on the print market, the Nielsen data shows that in total, 202.2 million printed books were sold in the UK last yeardown 3.4% (7 million) on

Jennifer Lawrence takes the starring role in the film adaptation of Suzanne Collins The Hunger Games

Digital took a sizeable bite out of the print book market last year, but did E L James save booksellers bacon? Philip Stone crunches the numbers in the first of four features looking back at 2012
2011with the average selling price falling 10p to 7.49. Although the value of the printed consumer book market shrank in 2012, it was actually a slowdown on 201011 when the market contracted by 6.4%. Nonetheless, there is no escaping the fact that print book sales last year reached a nine-year low, with 285m having been lost from the market since its peak in 2007the year Harry Potter and the Deathly Hallows (Bloomsbury) hit the shelves. E-books change the mood, however. Alongside the publisher data, Nielsens new partnership with Kantar Worldpanel reveals more about

16 THE BOOKSELLER | 11 JANUARY 2013

thebookseller.com