Lyn KUGEL * Jerry NOVICK * Fran HOOVER * Gary FRIEDLANDER
Campaign Update From The Unified Slate
Bipartisan Candidates for School Board serving Lower Merion and Narberth
May 13, 2009
Welcome to the
Communications Network!
Thank you for helping us spread
the word about our highly
qualified candidates on The
Unified Slate:
 Lyn KUGEL (D)
 Jerry NOVICK (R)
 Fran HOOVER (D)
 Gary FRIEDLANDER (R)
_______________________
Contact Us
www.lmsdunifiedvote.org
info@lmsdunifiedvote.org
THE PRIMARY IS
TUESDAY, MAY
19th
Newsletter #3
Vote for Competent, Rational Leadership on May 19!
Let education, not politics, be your guide
Dear friends,
Lower Merion schools are very close to our hearts. Tuesday's election is
critical because, although it’s a primary, it will likely be the deciding
election in terms of the school board candidates.
We are deeply concerned that misinformation and political messages are
obscuring the voters’ focus on what’s best for our schools and our kids. We
hope that sensible people aren’t buying the ignorant (and often
anonymous) attacks being hurled by the opposing slate and their
supporters. Our candidates take the responsibility of leading the District
seriously, and we know you do too – seriously enough that you will vote to
put competent, knowledgeable, and rational people in place who can focus
on education and continued improvement in our schools, not on reversing
progress or reopening old debates.
We know that with the right tools, voters can and will make the right
choices. We need your help to get the message out to others.
Let’s start by clarifying some myths:
Myth #1 Democrats vote for Democrats. This political argument is the
centerpiece of the BAC-PAC campaign. Party membership alone is not a
qualification for this job. Party loyalty is not a voting mandate.
Democrats vote in support of public education, something Novick (R),
and Friedlander (R) and Kugel (D) have done consistently on the Board
and Hoover (D) has done for a decade in her South Ardmore community.
Myth # 2 Democratic endorsements are confusing and should be
ignored. Frankly, this one’s pretty easy to clear up. The Democrats have
not endorsed either slate. Out of 5 Democratic hopefuls that sought the
endorsement, they chose to endorse only one: incumbent Lyn Kugel. Fran
Hoover was only a couple of votes shy and many committee people will be
working hard on her behalf on election day. Don’t be confused or
fooled by sample “Democratic ballots” BAC-PAC is passing out.
Gilbert, Haskell and Lee were not selected by the majority of Democratic
committee people in the party endorsements (even though they could
choose up to 4).
Endorsements for Kugel, Novick, Friedlander and Hoover come from those
who serve the community and are vested in the success of the Township
and the District:
 The Majority of your School Board
 The Majority of your Democratic commissioners
 Former President and Vice President of your School Board

Some important election facts:
There are 4 open seats (out
of 9) on the Lower Merion
School Board this election
cycle. All seats are at large.
All candidates for School
Director are permitted to
and have cross-filed on both
the Democratic and
Republican ballots. They
will appear in a random
order, not by party or by
slate. Make sure you know
the names of your chosen
candidates before you enter
the voting booth. Take this
newsletter with you if
needed!
A bipartisan board
representing a full range of
views is essential for
increased community
support for our schools.
 Certain Republican commissioners (yes, it’s okay to be bi-partisan)
Our support is also from you, parents and residents, who value quality
public education.
Myth #3 Don’t look behind the curtain. They say it’s about Melissa,
Ivan and Peter, not their supporters. Unfortunately it’s hard not to look
beyond candidates when their support group has become so hostile to our
candidates and school officials. Tune into the SAC blog,
(www.saveardmorecoalition.org/node/3089) for a sample of the
anonymous voices that support BAC-PAC. We are proud of our
supporters, a group of people who are committed to our District
and its success.
Myth #4 Democrats should make sure as many Democrats as
possible stay in the race to fight the Republicans in the Fall. That
strategy makes no sense in a race that includes two Republicans with a
strong and proven record of public school support and pro-education
decisions. This race is slate against slate, NOT Democrats against
Republicans. All of the choices will be on both ballots on May 19th—make
your choice about which slate will best serve the schools, not
partisan politics.
The School Board race has been on since February. There have been three
non-partisan voter forums, open houses, editorials and e-campaigning by
the two slates to provide opportunities for people to learn about the issues,
to ask questions and weigh their choices.
Let education, not politics, be your guide.
VOTE in support of our outstanding School District.
Vote for KUGEL, NOVICK, HOOVER and FRIEDLANDER
Please report any voter intimidation to the Montgomery County
Board of Elections: 610-278-3275
Make an informed choice at the polls
Here is some information to help you make an informed choice at the polls
on May 19th:
This election cycle, there are two slates of candidates running:
Kugel, Friedlander, Novick and Hoover will give you:
 A proven track record of public school support and voting on pro-
education decisions
 Support of our Superintendent and staff
 Cooperation with Lower Merion Township
 Fiscal responsibility
 A broad sense of responsibility to the entire LMSD community
Gilbert, Haskell and Lee will give you:
o No track record…only promises
o Policy ideas costing millions in new taxes
o Limited exposure to District programming and issues
o Limited geographic representation

Paid for by
Unified for Excellent Schools
David Kedson, Treasurer
WE NEED VOLUNTEERS ON ELECTION DAY
Give us an hour or give us a day, we’ll put you to work on May 19th
THE PROBLEM:
There will be more voter confusion than usual.
There is no Democratic slate and no Republican slate in this election.
People won’t `be able to rely solely on the local party’s sample ballots at the polls.
The D sample ballot will recommend 1, the R sample ballot 2, the voter will be
asked to choose 4.
A ballot that lists candidates in random order.
THE ANSWER:
We will provide a sample ballot polls for the Unified Slate.
It will highlight our candidates and clear up the question of ballot order.
It will only work, if we have enough volunteers to stand at the polls, especially
during peak hours, to distribute the Unified Slate sample ballot.
Please email us at info@lmsdunifiedvote.org and volunteer to work a one or two
hour shift at the polls before or after work or during the day.
Or, make GOTV (Get Out the Vote) calls from your home, office or cell phone.