Title: Corporate Social Responsibility as Managements Corporate Strategies in Enhancing Corporate Image and Public Relation of KEPCO Philippines.

Objective of the Study The objective of the study is to determine how Corporate Social Responsibility works in enhancing corporate image and Public Relation of KEPCO Philippines in balancing the profit, people and planet. General Objective This study aimed to establish the effect of engaging and crafting CSR Programs in reflecting companys values that creates direct impact in corporate image and public relation of the company with the public in general. Specifically, this study aims to: 1. Identify how Corporate Social Responsibility enhances the corporate image of the company and how people mentally picture the organization. 2. Determine through the use of Corporate Social Responsibility the impact of the latter in creating and establishing the mutual understanding of the company and the public also known as Public Relation or PR. 3. Overall impact of Corporate Social Responsibility for KEPCO Philippines in terms of public perception toward their corporate values and business stand. Significance of the Study This study intended to determine how Corporate Social Responsibility works in enhancing the corporate image of KEPCO Philippines that creates positive image and picture for the company among its stakeholders. Corporate Social Responsibility is likely understood to be the vital tool in balancing and integrating economic, environmental and social aspect that should be likewise equates or go beyond what the stakeholders expect from the company. Thus, through this study, the researcher will be able to know whether through the use of the Corporate Social Responsibility, the corporate image of the company will likewise led to help the business in recruiting, retaining and motivating highly productive employees, attract the attention of consumers and mitigate the risk of negative press coverage. Also, the purpose of the study is to understand how Corporate Social Responsibility led to a good and mutual public relation towards the community that became beneficial for the company in building and nurturing a good image, earn public understanding and acceptance and most of all executing smooth business flow both external and internal operation. Nowadays, Corporate Social Responsibility served as a reference points in communication and image activity of the companies within the context of communities where they operate. Further, public relations offer to build and maintain a long term positive image, reputation and popularity of the company, so that all categories of public have a most transparent and clear vision of the company and its activity, corporate social responsibility intends to meet various social problems

facing the communities where the company operates in order to help improve their quality of life and sustain their social needs.