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Our Insight
Technology driven graphical (picture based) content along with local language voice over can be used to help illiterate unemployed rural population to get better equipped for hospital industry jobs can solve this problem. Rapid decline of Internet, computer, mobile & smartphone prices in recent years has resulted in its skyrocketing penetration in India (including rural areas) US NGO MyHERO has been using technology to deliver healthcare education to rural population. Reference
Proof of Concept
Rural self study experiment with Ethiopian children have been learning without teachers.
This is a similar training model by the One Laptop Per Child organization that has shown encouraging results.
Reference
Our Apps / software will be offline and will not depend on unreliable data plan / internet.
There will be massive need for technology driven training solutions in health care Industry
Increasing Medical Tourism for low cost as well as better quality in India
Decreasing cost to travel abroad and increasing demand and pay for workforce abroad
Competition Mapping
There are few NABH Accreditation training organisation in India but their focus is mid or large urban hospitals. Some international NGOs are targeting this domain but none of them have dedicated pan India presence and neither is their focus on rural workforce training specifically for hospitals. We will have an early mover advantage and potential opportunity for sector dominance.
Go To Market Plan
Identify potential pilot Hospitals, NGOs and Govt bodies Research and Data Collection Develop Training Products and freeze service offerings
Financial Model
Invest upfront in market research, training module development and technology
Build Long term profitable partnerships - with Hospitals, Hospital Equipment Makers, Hospital Supplies Providers, Hospital Infrastructure creators / maintainers, Pharmaceutical Manufacturers, Specialist Doctors, Medical Colleges, etc
US$ 847,800
This covers the basic CapEx & 3 years of Cash Cost
Salary Cost of two founders Occupancy Rate Office overheads Technology Cost
Engineers / Developer 3, UI/UX Designers 1, Content writers creators / editors 4, Marketing 3, admin/account 1
12000
432000
3000
108000
2000 23550
72000 847800
Breakeven Plan
Revenue Medium US$ Per Instance Multiple Instances per entity 100 Multiple entities Total
Advertisements within the training Content (2/5th) Training material sale (2/5th) Retainership & Data access fees from Hospital (1/5th)
0.0033912
1,000,000
339,120
0.34
1,000,000
339,120
16.95
10,000
169,560
1.
2. 3. 4. 5.
8,000,000 is known shortage of ward boys as of today. Ref Undocumented need could be even more. Assuming 10,000,000 as wardboys shortage today and about 10% reachout = 1,000,000 2,400,000 is known shortage of Nurses as of today. Ref Currently 25+ million people are unemployed in rural India Ref Additional possible sources of income not considered in this conservative projection.
Notes
Advertisements within the training Content Training material sale Retainership & Data access fees from Hospital Revenue (Total - 847,800) Investor share of net profit calculated as per 30% equity
0.0011 5 33 -
100 1 3 -
1.
Notes
2.
3.
4.
5$ (INR 300) is a reasonable price for training material + membership for much better job opportunities even in rural India 33$ (INR 2000) is easily affordable by even very small hospitals per year for getting workforce who are trained at least little bit. Hospital can also have particular user's detailed self-training statistics before hiring. It should be very easy to get 50 companies to spend 2200$ (INR 1,32,000) to advertise to at least 1 million rural Indians - at least 100 times each, @ 0.11 cents /impression Additional possible sources of income not considered in this projection.
Probable Threats
International NGO / CSR funding similar project. Indian Union Govt deploying similar project in alliance with BSNL and/or local governments IT / Pharma industry syphoning our workforce. Automation of manual work by robots and computers in hospitals. Piracy of software & apps
Outcome of Business
From an IPO we create massive rural - urban channel for Hospital Industry as well as other related industries like pharma, recruitment, etc. Acquisition by Hospital chains like Apollo, Fortis or Sahyadri for sourcing people and even to create exclusive competitive advantage.
Acquisition by International Chain of hospital who wants to enter/expand into India, especially rural markets. Mutual funds may buy out Investor stakes
Advent has invested heavily in Care
Acquisition by mobile app development companies, training companies as well as placement/recruitment companies who want to get into rural India market
Why OTS?
OTS has been training workforce in many small & mid sized hospitals and thus are aware of some pain points first hand. We already had conducted some pilot tests for using technology for training the staff. OTS founders come from technology background and also have partnership with other technology companies as well. OTS is in process of creating joint venture with other successful partners who specialize in marketing, in rural solutions deployment arena and in working with NGOs & Govt of various emerging economies in Asia & Africa.