www.bizzbackup.co.

th

24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin Road Khwaeng Lad Phrao, Khet Lad Phrao, Bangkok 10230 Tel/Fax: (66) 2931-6654 Mobile: (66) 8-1892-2456

Bizz Backup Co., Ltd.

Biography of Sanphat Leowarin

SUMMARY An accomplished consumer brands Executive who brings commercial strategies to life. Achieved 13-consecutive years of double-digit growth. Possesses a unique blend of creative synthesizer, big picture orientation, and details digger resulting in the development of visionary goals, and the execution of solutions. A change agent who challenges the status quo and who takes personal ownership in building organizational capabilities, cultivating new ideas, and enabling new processes to fuel the future growth. Highly regarded for his ability to manage the high demand of modern retail chains, the complexity of mass market distribution model, and the integration transition of the new categories into organization.

CAREER DEVELOPMENT He had considerable broad based commercial development, marketing, and management experience with a number of world class consumer organizations including Johnson & Johnson, LOreal, and Gillette. He groomed himself in various roles and responsibilities from field-force executor, second-line manager to strategic director. WORK EXPERIENCES AND KEY ACHIEVEMENTS 1982 1986: The Borneo (Thailand) Co., Ltd. (Inchcape Group), Had Yai Credit Sales Representative 1986 1995: Gillette Thailand Limited National Field Sales Division Manager Flawless Execution of Solutions
Management Consulting | Commercial Advisory | Talent Development

www.bizzbackup.co.th

24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin Road Khwaeng Lad Phrao, Khet Lad Phrao, Bangkok 10230 Tel/Fax: (66) 2931-6654 Mobile: (66) 8-1892-2456

Bizz Backup Co., Ltd.

Best Credit Salesman of the Year 1987. Best District Sales Manager of the Year 1990 and 1991 (2-consecutive year). Experts in key customer management, enhance customer relationships with strategic development plan. Developed and implemented Impulse Purchase Pegboard at check-out counters in all national retail chains. Build Oral-B image by implemented Oral Care Center in selected retail chains.

1995 2003: LOreal (Thailand) Limited Commercial Director Built from scratch and delivered +22% CAGR in 8 years. Successfully launched 2 color cosmetic brands at the same time in the same place. Implemented 2.0 meters each of LOreal Paris, and Maybelline New York boutique display fixtures in all health & beauty stores, hypermarkets, and supermarkets. Repositioned the brand image by successfully developing and implementing strategic distribution direction. Resulting in LOreal Paris becoming a counter brand in luxury department stores. Successfully launched a real mass brand Garnier. Implemented a mass market distribution model in the North region after extensive research on various distribution models. Able to control and streamline overheads. Initiated a Skincare category development project with Tesco Lotus to understand the shoppers. Invented a unique service area and counter design at point-of-sales. 2003 2008: Johnson & Johnson Consumer (Thailand) Ltd. Customer Development Director Turned business around, and delivered +13% CAGR in 5 years. Restructured the Customer Development organization. Redesigned and implemented a new distribution model, integrated local key customers and distributor partners into one unit. Reformed sales territories for ease of measurement, and optimize driving time allowing J&J managers to focus on field sales coaching. Initiated and developed Modern Trade strategic direction, implemented Customer Business Plan based on Customer Segmentation. Blended consumers/shoppers insights and embed key customers into a continuous business planning process. Maximized sales potential of new products launch, focused on Speed-to-market, NPI Tracking. Significantly improved NPI listed-in from 3 months to 1 month speed on shelf. Developed information systems for decision making, and created business tracking report for ease of evaluation. Made tough calls to sustain long-term healthy growth. Controlled Distributor Partners inventory at 3.0 weeks on Dec 2005, 2.9 weeks on Dec 2006, 3.8 weeks on Dec 2007, and 3.4 weeks on Dec 2008 2009 Current: Bizz Backup Co., Ltd. Managing Director Heading the company for delivering superior value of management consultancy. We provide many opportunities that will assist an organization in developing its strategies and Flawless Execution of Solutions to increase client revenues and enabling growth. We are specializing in commercial management, channel management, customer management, sales planning, sales intelligence, process excellence, and more. Our services are including training and development that build clients workforce capabilities, stimulate behavior change, and promote a culture of excellence through strong leadership.

EDUCATION Efficient Management of Resources and Opportunities CEDEP-INSEAD, Fontainebleau, France. Master of Management College of Management, Mahidol University, Bangkok, Thailand.

Flawless Execution of Solutions

Management Consulting | Commercial Advisory | Talent Development