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Bachelors Degree Programme (BDP)

ASSIGNMENT 2012 2013 (For July 2012 and January 2013 sessions)

ELECTIVE COURSE IN ENGLISH (BEGE-104) English for Business Communication

School of Humanities Indira Gandhi National Open University Maidan Garhi, New Delhi-110 068

Elective Course in English (BEGE-104)

English for Business Communication
Programme Code: BDP Course Code: BEGE-104/2012-13

Dear Student, You need to attempt one assignment for the Elective Course in English (BEGE-104): English for Business Communication. This assignment is Tutor Marked (TMA) and carries 100 marks. The TMA is concerned mainly with assessing your application and your understanding of the course material. It aims to teach as well as to assess your performance. Instructions: Before attempting the assignment please read the following instructions carefully. 1. 2. 3. 4. Read the detailed instructions about the assignments given in the Programme Guide for Elective Courses. Write your Roll Number, Name, Full Address and Date on the top right corner of the first page of your response sheet(s). Write the Course Title, Assignment Number and the Name of the Study Centre you are attached to in the centre of the first page of your response sheet(s). Do not plan to take the terminal examination for the course if you have not done the assignment set for it first. You will not be permitted to do so.

The top of the first page of your response sheet should look like this: Roll No. . Name: Address... ..... ..... . Date: ..

Course Title: . Assignment No: Study Centre . 5. 6. 7. 8.

Use only foolscap size paper for your response sheets and tag all the pages carefully. Write the relevant question number with each answer. You should write in your own handwriting. Submission: Remember to keep a copy of your assignment with you and to take a receipt from your Study Centre when you submit the assignment. The completed assignment should be sent to the Coordinator at the Study Centre allotted to you. Last Date for Submission of Assignment is:

For June Exam For December Exam

Good luck!

31st March 30th September

Note: Remember the submission of assignment is a precondition for appearing in the examination. If you do not submit the assignment on time, you will not be allowed to appear in the examination.

Assignment English for Business Communication (BEGE-104)

Assignment Code: BDP/BEGE-104/TMA/2012-13 Max. Marks: 100

Note: Answer all questions

This passage is part of the speech that Steve Jobs (who began Apple and created Macintosh and the I-Phone) gave at the convocation in Stanford University, USA. Read the passage carefully and answer the questions given below: I was lucky I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a two billion dollar company with over 4000 employees. We'd just released our finest creation the Macintosh a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. And so at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me: I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. During the next five years, I started a company named NeXT; another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, and I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together. I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was an awful tasting medicine, but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Dont lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. 3

And that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking, don't settle. 1a 1b 1c 1d 1e 1f 1g 1h 2 How and why was Steve Jobs fired from the company that he started? Why does Steve Jobs say that getting fired was the best thing that happened to him? How did Steve Jobs rejoin Apple? What kept Steve Jobs going when he was fired from his job? Why is it important to love what you do in your professional life? What is Pixar famous for? From the passage given above, write five sentences on what you think was the character and personality of Steve Jobs. In about hundred words write a passage on The job that I would love to do if I get the chance. Use the following words/phrases from the passage in sentences of your own: (5) diverge, falling out, entrepreneur, devastating, dropped the baton 3 You are a firm manufacturing toys for children. Your main distributor Kids World has threatened to break off relations with you because you sent a large consignment of defective dinky cars. Write an email to them: (10) Apologizing profusely Offering to replace the defective pieces Talk about the changes that you will make in the organization so that such a thing does not recur 4 This matter is serious enough for a senior member of your organization to speak to Kids World. Write a dialogue between the Regional Manager of your company and the Regional Manager of Kids World. Take about ten turns. (10) Write a memo to your staff calling them for a meeting to discuss this issue. Ask them to come with suggestions and solutions. (10) Write short notes on the following: i ii 7 The difference between a feasibility report and a project report The difference between a curriculum vitae and portfolio (10) (2) (3) (2) (2) (2) (2) (3) (4)

5 6

You have seen an online advertisement for a vacancy on in your dream company. Prepare an application indicating your interest in that particular job and how you are a suitable candidate. Also compile your Curriculum Vitae (CV) that you will attach with this letter of application. (15)

Prepare the outline of a presentation on any one of the following: i ii iii Your career so far The history of a company that interests you The importance of communication skills in business


A buyer of your company is visiting you from London. You are planning to organize a meeting to discuss his visit. Draft an agenda for the meeting clearly stating what you want covered in the meeting. (5) Fill in the blanks with the suitable (active or passive) form of the verbs in brackets: (5) Once a valve. (damage) beyond repair, as happens with recurrent attacks of a rheumatic fever, the only way to save the patient, (be) to replace it. Almost all replacements (do) today using mechanical devices. Among the earliest (be) the ball-and-cage valve which (invent) in 1961 by Albert Sterr, a surgeon of Portland, Oregon, USA and his collaborators M. Lowell Edwards. It (have) a plastic ball in a stainless steel or titanium cage. But the device (have) several disadvantages. The presence of the ball.. (cause) severe turbulence and cavitation which also (cause) damage to red blood cells leading to the risk of clot formation. It (be) therefore necessary to put the patient on a long term anticoagulant therapy.