Future of Video

Workshop

March 11, 2009

Contact:
Contact:
Ephraim Cohen
Ephraim Cohen
cohen@fortexgroup.com
cohen@fortexgroup.com
(203) 569-9436
(203) 569-9436
www.fortexgroup.com
www.fortexgroup.com
Agenda

• A review of today’s web video landscape

• How is video being delivered
• What are the viewing habits
• What are the early adopters doing (a sign of things to come)
• Learning how the Web video ecosystem works

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

 Content Companies

On-Demand Broadcast Web based

Box Makers Operators Properties

Broadband Infrastructure

The Television The PC Screen Mobile Device

Programmed… portable/personal Portable, personal,
Lean Back Lean Forward always-on

The Connected TV/PC

Two screens; two The Control
interfaces Hub
Same Functionality

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

What Are People Doing
Monthly Time Spent in Hours:Minutes
4Q 2008
K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On Traditional TV* 106:37 103:48 118:28 142:29 147:21 173:00 190:40 207:29
Watching Timeshifted TV* 5:11 4:24 5:01 10:50 9:44 8:31 7:54 3:58

Using the Internet** 5:19 11:27 13:00 28:15 38:40 37:06 33:39 26:29
Watching Video on
1:49 2:49 5:03 4:14 3:20 2:34 1:34 1:08
Internet**
Mobile Subscribers
Watching Video on a n/a^^ 6:38^^ 2:53 3:42 3:37 2:53 2:10 n/a°°
Mobile Phone
Source: The Nielsen Company
Key fact:
31% of Internet activity occurs while consumers are watching television

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

What do people want?

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

 “If I asked my customer
what they wanted, they
would have asked for a
faster horse” Henri Ford

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com
 TV Online
Connected
TV

Back to Web
TV video

Unlocking the
Formula for
Online Video
Measure Discovery

Viral
Networks

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

What’s
Next?
What are the early adopters doing?

Drinking the…

March 11, 2009 10

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

Putting it
all to
Work
Web Video Distribution Workshop

The Video

Web Video Sites

Proprietary (branded) Public (YouTube, Dailymotion)

Web Properties
Blogs Social Networks

Distribution
Twitter Email RSS

Measurement
Engagement Views Demographics Context

Contact: Ephraim Cohen at cohen@fortexgroup.com or +1-203-569-9436 - www.fortexgroup.com

 Thank You

Twitter: fortexgroup
Blog: www.digitalmediaanalyst.com
Learn more about our workshops, find articles and download documents
at our web site at www.fortexgroup.com

Contact me at cohen@fortexgroup.com or (203) 569-9436

www.fortexgroup.com