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The Top Companies are attracting, developing and engaging great leaders. Are you?
Contents Introduction Overview of the Top Companies for Leaders Study 2011 Top Companies for Leaders Europe Top 7 What Differentiates Top Companies for Leaders in Europe
n Committed
3 4 5 6 6 9 12 15 15 16 17 18 19
n Comprehensive n Connected
n Culturally
n Disciplined
Conclusion Aon Hewitt Leadership Solutions Aon Hewitt Research Partners Aon Hewitt Contacts
Introduction
Difficult times call for bold leadership. As companies and economies everywhere struggle in the midst of the global economic crisis, leadership continues to emerge as a key differentiator. Only those companies with the strongest leadership practices will weather the storm. In fact, most organisations still cant find or develop leaders fast enough to address the multitude of challenges facing their companies and their people. The global crisis of confidence in leadership is growing in parallel with the economic downturn. Confidence in those at the top of our institutions has never been lower. Yet organisations with strong, credible leadership that implement an effective strategy for developing future leaders are still succeeding, even growing. Actual tactics are as diverse and varied as the workforces the top leaders are inspiring, but certain fundamental observations hold true across the board.
Top Companies...
BUILD leadersthis is core to their business strategy OUTPERFORM their industry peers in both growth and return measures Are TRANSPARENT in their leadership practices Execute the FUNDAMENTALS very wellthis is the critical differentiator at Top Companies Believe that the HOW matters more than the WHAT
Study Methodology
The study has been conducted in 2001, 2003, 2005, 2007, and 2009, and the research has provided the foundation for our more comprehensive 2011 global study. In 2011, over 450 companies participated in North America, Europe, Asia-Pacific, and Latin America, each completing a detailed questionnaire. From those submissions, finalists were identified and hundreds of interviews were conducted with senior executives using a consistent methodology and global rollup. The research enables the comparison of talent management practices of the best companies around the globe on literally thousands of data points. It provides valuable intelligence for all organisations seeking to improve leadership capabilities regardless of sophistication or size. Past participants have said that simply completing the questionnaire was thought provoking and resulted in new ideas and insights. In our analysis, we have found that differences between the Top Companies and the rest can be quite dramatic. The Top Companies for Leaders study is conducted by Aon Hewitt, the global leader in HR consulting and outsourcing solutions, in partnership with The RBL Group, a strategic HR and leadership systems advisory firm, and FORTUNE.
interviewed CEOs in a majority of the finalist companies. Aon Hewitt scored company survey data by assigning points to questions and responses, yielding both category-specific and overall scores. In addition, Aon Hewitt screened all finalist companies for financial performance relative to their industry. An esteemed panel of judgescomposed of authors, academics, and journalistsconvened in each region to select and rank a 2011 Top Companies for Leaders list in Asia-Pacific, Europe, Latin America, and North America. The judges considered many variables in selecting and ranking the lists, including survey and interview data, leadership programmes and practices, culture and values, company reputation, and business performance over a three year period. Finally, a separate judges panel, composed of one representative from each regional panel, considered all regional Top Companies to select and rank the Global Top Companies for Leaders list. In Europe, 7 organisations have been recognised as Top Companies for Leaders.
Committed to building leaders throughout the organisation - Leadership as a strategic imperative - Thinking long-term Comprehensive in their practices and execution - Building a talent factory - Individual and personal development circle: Listening, Learning and Leading
Connected to talent and culture - The connection factor - Communication extends Top Companies lead in leadership - Fundamental leadership competencies Culturally agile and engaged in diversity - Building leaders who act locally but think globally - Engaged in diversity Disciplined about measuring
Each of these strategies is examined in more detail below. Data from the 2011 Top Companies for Leaders study is provided, where applicable. The figures in parentheses indicate the percentage of European Top Companies that provided a certain response versus the percentage of other European participants in the study that did not achieve Top Company status.
100%
100% 85%
100% 91%
100%
Assessing leaders
Developing leaders
Engaging leaders
Top Companies
Retaining leaders
Moreover, Top Companies link these leadership strategies to the overall business strategy. (Graph. 2) Graph 2: Practices linked to business strategy
67% 57% 71% 57% 43% 30% 24% 33% 20% 31% 34% 25% 23% 71% 67% 71%
Assessing leaders
Developing leaders
Rewarding leaders
Engaging leaders
Retaining leaders
Top Companies
Others
Top Companies state that their CEO (57% vs. 17%) and Board of Directors (29% vs. 2%) spend a high percentage their time and effort directly on leadership activities like succession planning, coaching and talent reviews. This high involvement has a significant impact, particularly in terms of leadership development. Whilst 38% of other organisations struggle with a lack of accountability for developing leaders, only a small percentage (14%) of Top Companies are facing this issue. Top Companies are clearly committed to leadership. In fact, 86% of Top Companies hold leaders accountable, through their compensation, for developing their direct reports (vs. 33% at other participating organisations).
Thinking long-term
Top Companies act in a future-oriented fashion. They have succession plans in place (Graph 3). Graph 3: Companies with succession plan in place
120% 100% 100% 100%
100%
80%
74% 67%
74%
60% 40%
20%
0% A specific CEO succession An emergency CEO plan in place? succession plan in place? A formal succession planning process?
Top Companies
Others
In addition, they have defined exactly what their succession plans include (Graph 4). Graph 4: Elements of succession plans
100%98%
100% 85%
100%
100%
100%
100%
100% 85%
100% 85%
100%
78% 68%
72%
70% 62%
Clearly identify w hich jobs/roles are critical to the future success of the organisation
Internal successor Preparation of pools (e.g., high successor lists for potential) select positions
Top Companies
Others
These consistent efforts pay off. Top Companies are able to fill positions with named successors most of the time: senior management (100% vs. 65%), middle management (86% vs. 61%) and front line management (100% vs. 67%). Reward vehicles to differentiate pay also show the future-oriented mindset of Top Companies: 100% use long-term incentive plans, while only 51% of other organisations do so.
100%
100%
100%
71% 48%
43%
CEO
Senior management
Middle management Front line management Other critical positions Top Companies Others
In building their leadership pipeline, none of the Top Companies sees a lack of required skills/experience among their existing talent poolwhereas more than a quarter of other organisations do see a lack of skills (26%). This climate of openness prevalent amongst Top Companies is also apparent in their dealing with high potentials: 71% state that their high potentials are aware of their status (vs. 45% at other companies). Consequently, Top Companies tend to more strongly differentiate pay between high potential and non-high potential employees than it is the case at other organisations (43% vs. 19%).
Senior Mgmt
71% 26%
Middle Mgmt
71% 29%
57% 18%
High Potentials
20%
30%
40%
n
50%
60%
70%
80%
10
Top Companies differ from other organisations not only in the focus of their education practices but also in the extent of their efforts. When the use of the top two leadership education practices at Top Companies (case studies and customised tracking programme) is compared to other organisations, it is clear that Top Companies deploy them more often with a broader range of employees (Graph 7). Graph 7: Top two leadership education practices
Case Studies Customised Training Programme
High Potentials
High Potentials
100% 58%
Middle Mgmt
Middle Mgmt
Senior Mgmt
Senior Mgmt
20%
30%
40%
50%
60%
70%
80%
40%
60%
80%
100%
120%
Leadership development Practices used for leadership development show a similar picture. Top Companies do more for a broader group of employees (Graph 8). Graph 8: Developmental assignments
High Potentials
100% 51%
57% 32%
Middle Mgmt
71% 40%
Senior Mgmt
71% 38%
0%
20%
n
40%
60%
n
80%
100%
Top Companies
Others
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At other companies, special projects are the foremost practice in assignment-based development. Top Companies prefer developmental assignments matched to the specific developmental needs of leaders at all levels of management. Besides developmental and global assignments, Top Companies regard the first opportunity to move into a key position as the most effective practice in leadership development (50% vs. 9%). And Top Companies start early: they actively drive this developmental step for their high potentials (86% vs. 28%). With respect to relationship-based development practices, Top Companies are also more active than other companies. These initiatives include coaching and mentoring by internal and external providers, exposure and visibility to the Board and CEO, as well as structured opportunities for networking. These different approaches to leadership development adopted by Top Companies have a significant impact on their ability to build a robust leadership pipeline: none of the Top Companies is struggling due to inefficient mentoring programmes (vs. 28% of other organisations) or ineffective development of high potentials (vs. 20% of others). Feedback Feedback completes the circle of Listening Learning Leading. Top Companies live a more pronounced feedback culture, starting with onboarding. All of the Top Companies use participants feedback to measure the effectiveness of their onboarding process, while 77% do so at other organisations. Similarly, all of the Top Companies include Seek feedback in their competency model (vs. 77% at others). The majority of Top Companies rate Manager feedback as the most important factor to determine strong leadership performance (71% vs. 24%), followed by How results are achieved (57% vs. 31%).
12
Media coverage
Top Companies
Others
As proof of the effectiveness of their efforts, Top Companies cited media coverage (57% vs. 21%) and participation in benchmarking studies (43% vs. 21%). As a result of their communication efforts, 100% of Top Companies state they are successful or very successful in attracting the quality of leadership talent they need to thrive (others 60%). But Top Companies still see room for improvement in communication: 29% say clarity around career opportunities could be improved in order to attract high quality leaders (others 69%).
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100%
100%
100% 86%
100%
100%
100% 95%
100%
74%
71%
Ensure accountability
Build teams
Deliver results
Seek feedback
Top Companies
Others
In addition, Top Companies are prepared to invest the resources required to develop these competencies (Graph 11). Graph 11: Developing leadership competencies well or very well
100% 100% 100% 86% 71% 64% 50% 41% 40% 100% 83% 71%
65% 55%
Ensure accountability
Build teams
Deliver results
Seek feedback
Top Companies
Others
The integration of leadership competencies into practices is an additional strength of Top Companies. All (100%) have integrated leadership competencies into the following practices either well or very well: Recruiting leaders from outside the company (others 48%) Identification of high potentials (others 69%) n Placement of identified successors (others 48%) n Education and development of leaders (others 67%).
n n
When assessing leaders for development, 86% of Top Companies use competency-based assessment (vs. 63% at other organisations).
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Engaged in diversity
Increasing the diversity of the leadership group is a formal part of the leadership strategy for all Top Companies (100% vs. 70%). They actively take steps to address broader leadership representation and increase representation of leaders from outside the organisations headquarter country (100% vs. 47%). Furthermore, Top Companies are successful in increasing the representation of individuals with diverse experience and/or perspective in leadership positions (100% vs. 42%), as well as placing individuals in leadership positions early in their careers, e.g., emerging leaders (71% vs. 34%). By seeking and building a workforce as diverse as their customer base, global organisations are better positioned to understand the needs of the cultures they support and are strategically positioned to grow. They intuitively focus on areas that support their organisational values and benefit their operational environments. Women are not advancing to the executive ranks fast enough to meet the leadership needs of today or tomorrow. In nearly every developed or developing economy, the shortage of women leaders is critical. Top Companies have recognised that without an adequate supply of capable and experienced women at the top and in the pipeline, they will fail.
15
Top Companies are most likely to use the following three standards to measure strategic leadership progress: achieving overall financial results (100% vs. 83%), meeting financial goals for growth (86% vs. 78%), and strength of leadership pipeline (86% to 52%). This ranking clearly illustrates that efforts with respect to leadership are not considered in isolation; Top Companies link leadership strongly to business results. Top Companies also use specific metrics to evaluate the effectiveness of their succession management process (100% vs. 52%). The outcome that is regarded as most important to measure (100% vs. 64%) as well as most effective for evaluating the succession management process is the number of job openings filled from the succession pool. Top Companies also cite the attrition rate from the succession pool as an important factor when measuring the effectiveness of the succession management process (71% vs. 25%). To evaluate the effectiveness of the high potential programme, 71% of Top Companies (others 45%) have specific metrics, with performance ratings (100% vs. 76%) and percentage of high potentials placed in senior management positions (100% vs. 54%) leading the way. To evaluate the effectiveness of the leadership development process, 71% of Top Companies use specific metrics (others 46%), the most commonly used is participant evaluation of learning programmes (100% vs. 71%), which is rated as the most effective measure (60% vs. 17%).
Conclusion
Even the Top Companies recognise they are nowhere near the finish line and, it is their tenacity and commitment to an evolving leadership system that keep them ever striving, ever succeeding, ever winning. Without this passion to continually raise the bar, their programmes and practices would become stagnant and, worse yet, irrelevant. The needs of people continue to evolve, and there is an ever-increasing desire to feel a connection to their work, their purpose and their future. In an ever changing world, the need to be culturally adaptive to the needs of customers, talent and shareholders will remain a key driver of success. Companies who build programmes and practices that comprehensively evaluate the connection between the current and future needs of the organisation and execute strategically based on these parameters will truly benefit from in returns that absolutely outweigh the risks.
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n n n n n
Leadership and Key Talent Strategy Succession Planning & Talent Reviews Top Companies for Leaders Benchmarks and Reports Leadership Competency Modeling Leader & Talent Pulse Surveys Executive & Leadership Assessment High Potential Identification and Assessment Emerging Leader Assessment Assessment of Talent in M&A Situations High Potential Programs On-Boarding Critical New Talent Executive Coaching Leadership Development Processes Executive Team Facilitation
Leadership Assessment
n n n n
Leadership Development
n n n
n n
17
Aon Hewitts Partners in the Top Companies for Leaders 2011 Study
Aon Hewitt partnered with The RBL group to conduct the Top Companies for Leaders research. The RBL Group is a strategic HR and leadership advisory firm. For over 25 years, its principals have collaborated with leading global organisations to strategically align corporate and business strategy to ensure sustainable high performance through the integration of theory, applied research, and practice. The RBL Group has trained and redesigned some of the best-managed companies in the world, helping them achieve significant improvements in bottom-line results. It is recognised internationally for innovative research and publications on Leadership, Intangible Assets and Strategic HR, including hundreds of articles, more than 400,000 books sold, numerous industry awards, and recognition as outstanding educators and advisors by leading business publications. For additional information about The RBL Group, its principals and expertise, visit www.rbl.net. Our publishing partner was FORTUNE magazine. FORTUNE magazine is a global leader in business journalism with a domestic circulation of over 850,000 and a global leadership of nearly 5 million, and major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brands mission into live events, hosting a wide range of annual conferences, including FORTUNEs Most Powerful Women and the FORTUNE Global Forum. FORTUNE publishes English-language editions in Europe and Asia, and local-language editions in China, Turkey, South Korea, Indonesia, India and Greece. FORTUNE magazines online home is CNNMoney.com. CNNMoney.com averages more than 13 million unique visitors a month.
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