PROPRIETARY

2010MY TOWN CAR

Marketing Strategy
Marketing Strategy Key Points:

! Solidifies Lincoln as a major presence in the traditional large luxury segment

Key Why Buys:

! Luxurious/Spacious Interior
" Best-In-Class front head room, front & rear shoulder room, hip room & trunk capacity,
w/seating for six
" Contemporary Lincoln interior w/American walnut burl wood trim & satin nickel accents

! Standard Power Comfort Features

" Full power open & close trunk (std. on Signature Limited & Signature L arrays)
" Power adjustable brake & accelerator pedals; programmable keyless entry pad; DEATC
(Dual-zone Electronic Automatic Temperature Control)

! Safety/Convenience
" First car in history to receive 5-Star rating in all 5 categories1; received 5-Stars in all five
categories seven years in a row
" Personal Safety System™; power four-wheel disc Anti-lock Brake System (ABS);
Extended Rear Park Assist

Retail Mix ***

Signature Limited Signature L
90% 10%
Drive Type
RWD 100% 100%
Engine Type
4.6L V8 100% 100%
Key Packages
Rear Seat Amenities – 100%
Key Options
All-Season Whitewall Tires 75% 75%
Chrome Wheel 50% 50%
HID Headlamps 40% 40%

*** Rates above represent full model year projections

1
Government's driver & passenger front side; front & rear crash test; Rollover Resistance Rating 2003-2009

05/12/09
 05/12/09 2010 TOWN CAR PROPRIETARY

MAJOR PRODUCT CHANGES

OVERVIEW
The 2010 Town Car continues its tradition as the ultimate in luxurious comfort.

MODEL/SERIES/AVAILABILITY 2010 TOWN CAR ORDER COMBINATIONS

!# Two arrays deliver comprehensive equipment levels for !# Signature Limited, 4.6L V8, 4-Speed Automatic
retail customers: w/overhead cam FFV
— Signature Limited (300A) – Well-contented, simplified — Body Code : L8C
array providing luxury amenities — Order Code: 300A
— Signature L (500A) – Long wheelbase, highly !# Signature L, 4.6L V8, 4-Speed Automatic w/overhead
contented cam FFV
!# Two arrays targeted for Limo/Livery business: — Body Code : L8F
— Executive (910A) – Limo — Order Code: 500A
! Wheelbase 6" extended (rear door) !# Executive, 4.6L V8, 4-Speed Automatic
— Executive L (930A) – Livery, long wheelbase — Body Code : L8J
! Wheelbase 6" extended (rear door) — Order Code: 910A (Limo)
!# Executive L, 4.6L V8, 4-Speed Automatic w/overhead
NEW OPTIONS cam FFV
!"Continental Edition Package (65C) – Available on the — Body Code : L8E
Signature Limited Array. — Order Code: 930A (Livery)

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.

! = New for this model year.

-1- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

MAJOR PRODUCT SUMMARY

The 2010 Lincoln Town Car represents the mark of ultimate luxury among all Lincoln sedans.

The following equipment is std. as indicated. Each series includes the std. equipment of the previous series, except
where additions/exceptions are noted:
Signature Limited Signature L
All Signature Limited content, plus:
Powertrain/Functional Powertrain/Functional
! Brakes – 4-wheel disc Anti-lock Braking System (ABS) ! Heavy duty front stabilizer bar
! Engine – 4.6L V8 FFV Exterior
! Park brake release – automatic ! Badging – Signature L
! Traction control – all speed ! Wheelbase – 6" extended (rear door)
! Transmission – 4-speed electronic Interior
Exterior ! Armrest – front & rear folding w/storage
! Badging – Signature Limited ! Rear Seat Amenities Package including:
! Bumpers – color keyed w/bodyside moldings – Cigar lighter – illuminated
! Door handle – chrome w/body colored handle surround – Head restraints – rear seat 4-way
! Extended rear park assist – Power points – dual
! Grille – Lincoln "Waterfall" bright – Redundant audio & climate controls
! Headlamps – quad halogen – Redundant front passenger seat fore/aft control
! Keyless entry keypad – Seats – heated rear
! Keyless entry – remote w/2 fobs – Tissue bin
! Mirrors – dual power remote control & heated, w/memory
electrochromic on driver side
! Trunk – full power w/key fob open & close
! Wheels – 17" machined aluminum w/P225/60R17 BSW tires
Interior
! Armrests – full length door w/driver & passenger storage
! Audio – Premium Sound System w/6-Disc in-dash CD
Changer
! Chime alert – electronic, key in ignition & headlamps on
! Cupholders – two front & rear seat
! Floor mats – front and rear, front with Lincoln Star logo
! Instrument cluster – analog w/redundant digital speedometer
! Lamp – dual beam interior dome
! Lights
– Glove box & front ashtray
– Instrument panel courtesy
– Luggage compartment
– Rear courtesy reading
– Rear dome lamp headliner
! Map pockets – front seat back & door trim
! Mirror – auto electrochromic rearview
! Pedals – power adjustable brake & accelerator w/memory
! Roof rail assist – front passenger & rear seat passenger
damped
! Scuff plates – front/rear door w/Lincoln inserts
! Seats
– 40/20/40 8-way power driver & passenger seat w/dual
power recliners, power lumbar & 2-way front seat head
restraints
– Driver/passenger front heated
– Driver programmable memory seat
– Premium leather seating surfaces
! Steering wheel – Tilt, leather-wrapped 2-spoke w/audio,
climate & speed controls w/wood inserts
! Visors – driver/passenger slide-on-rod (SOR) single visors
w/illuminated mirror
Safety/Security
! Air bags – driver & passenger front dual stage & side
! Alarm – perimeter
! Glove box – lockable & illuminated
! Key – valet
! Lights – door courtesy & integral reflectors
! Occupant classification sensor – passenger seat
Please see Std. Equipment page for more details.
Product Features Availability
Features, options and package content subject to change.
! = New for this model year
-2- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

STANDARD EQUIPMENT
The following items are std. on every 2010MY TOWN CAR:
POWERTRAIN/FUNCTIONAL INTERIOR (Continued)#
!# Brakes – 4-Wheel Disc Anti-lock Braking System (ABS) !# Decklid release – remote electronic
!# Engine – 4.6L V8 !# Defroster – rear window
!# Fuel tank – 19.0 gallon !# Delayed accessory power shut-off
!# Shocks – nitrogen gas pressurized !# Door locks – power w/smart lock
!# Stabilizer bar – front & rear !# Fuel filler door release – remote electronic
!# Transmission – 4-speed electronic automatic !# Headlamps – auto on/off w/delay
!# Variable Assist Power Steering !# Illuminated entry w/theater dimming feature
EXTERIOR !# Instrument cluster – premium w/message center &
!# Door handles – chrome w/body colored handle surround compass
!# Grille – Lincoln "Waterfall" bright !# Map pockets – front seat back driver/passenger
!# Keyless entry keypad !# Mirrors – rearview mirror
!# Lights – cornering !# Roof assist handles – rear integrated w/coat hooks
!# Mirrors – dual power remote control & heated on LH !# Steering wheel – remote audio, climate & speed controls
mirror !# Visors – driver/passenger slid-on-rod (SOI) single visors
INTERIOR w/illuminated mirror
!# Adjustable column – manual tilt !# Windows – power w/one-touch up/down driver side
!# Air conditioning – Dual-zone Electronic Automatic !# Wipers – intermittent variable speed
Temperature Control (DEATC) SAFETY/SECURITY
!# Analog cluster w/redundant digital speedometer !# Advance restraint system & LATCH (Lower Anchor and
!# Antenna – concealed in glass Tethers for CHildren) child seat restraints
!# Armrest – front folding w/storage & rear folding armrest !# Air bags – front dual stage & side air bags (side air bag
!# Brake/accelerator pedals – power adjustable not available w/Limo Package)
!# Clock – analog luxury !# Passive Anti-Theft System (PATS) w/indicator light
!# Courtesy lights – door, IP, rear reading, luggage !# Perimeter alarm system
compartment, glove box, rear dome !# SecuriLock® – electrically encoded ignition key
!# Cupholders – dual front & rear seat-mounted !# Side airbag not available w/Limo Package
!# Tire Pressure Monitoring System (TPMS)
The following features are std. on select 2010MY TOWN CAR vehicles:
Executive Executive L
Signature
POWERTRAIN/FUNCTIONAL (Limo (Livery Signature L
Limited
Package) Package)
Axle
Final drive axle ratio – 3.55 "
Final drive axle ratio – 3.27 " " "
Battery
72-AH battery "
Heavy duty 78-AH battery " " "
Engine
4.6L OHC EFI V8 "
4.6L OHC FFV V8 " " "
Stabilizer Bars
Front "
Front – heavy duty solid " " "
Rear – base stabilizer bar " " " "
Traction control – all-speed " " "
Wheelbase
117.7 inches "
123.7 inches " " "
KEY EXTERIOR FEATURES
Mirrors
Dual power remote – heated "
Dual power remote control – heated, electrochromic LH "
Dual power remote control – heated, electrochromic LH
" "
w/Memory
Tires
245/60TR17 all-season WSW "
P225/60R17 all-season BSW " " "
Wheels
17" 8-spoke machined wheel " "
17" 10-spoke machined aluminum " "

! = New for this model year. " = Available

-3- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

STANDARD EQUIPMENT
Executive Executive L
Signature
KEY INTERIOR FEATURES (Limo (Livery Signature L
Limited
Package) Package)
Audio/Entertainment
Premium Dual Media Sound System " "
Premium Sound System w/6-Disc in-dash CD Changer " "
Convenience
Armrests – front fold-down w/storage & rear fold-down " "
Armrests – front & rear fold-down w/storage " "
Dual spare tire/wheel – mini & conventional (aluminum) "
Full power pull-down trunk (key fob open/close) " "
Mirror – electrochromic rearview " " "
Mirror – day/night rearview "
Power adjustable brake & accelerator pedals " "
Power adjustable brake & accelerator pedals w/Memory " "
Power pull-down trunk " "
Rear Seat Amenities Package " "
Spare tire/wheel – mini (16" steel) " "
Spare tire/wheel – conventional (aluminum) "
Universal Garage Door Opener " "
Seats
Heated front seat – 2-temp heated cushions " "
Heated rear seats "
Head restraints – rear seat 4-way " "
Memory seat – driver side w/easy entry & exit " "
Power driver/passenger seats – 8-way " " "
Power driver/manual passenger seats – 8-way "
Power lumbar support – driver & passenger seats " " "
Power lumbar support – driver seat only "
Premium leather seating surfaces, individual comfort lounge
" "
40/20/40
Premium leather seating surfaces, individual comfort lounge
" "
40/20/40 w/8-way power driver & passenger
Steering Wheel
Leather-wrapped w/audio, climate & speed controls " "
American Burl Walnut Wood inserts w/audio, climate &
" "
speed controls

! = New for this model year. " = Available

-4- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

FUNCTIONAL EQUIPMENT

AXLE AVAILABILITY

Axle Ratio = 3.27 (avail. on

300A, 500A, 930A)

Axle Ratio = 3.55 (avail. on

910A)

WHEEL AVAILABILITY

17" 18-Spoke Chromed 17" 10-Spoke Machined 17" 8-Spoke Machined

Aluminum Wheel Aluminum Wheel Aluminum Wheel
Standard with Continental Standard on 300A & 500A Standard on 910A & 930A
Edition Package (65C),
Optional on 300A & 500A
(648)

! = New for this model year.

-5- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

OPTIONAL EQUIPMENT
Signature Limited Signature L
DRIVE TYPE
RWD (Rear Wheel Drive) Body Code L8C L8F
Order Code 300A 500A
WHEELS
17" 10-Spoke Machined Aluminum Wheel S S
17" 18-Spoke Chromed Wheel 648 O/P-65C O
TIRES
P225/60Rx17 All-Season BSW S S
P225/60Rx17 All-Season WSW T3F O O
OTHER OPTIONS
6-Disc In-Dash Premium CD Changer 58B S S
Daytime Running Lamps 77D O O
HID Headlamps 51H O O
License Plate Bracket – Front 153 O O
Rear Seat Amenities Package — S
Trunk Organizer (provides flat load floor) 13C O O
Continental Edition Package 65C O —

! = New for this model year. S = Standard, O = Optional, P = Packaged Option

F = Fleet Option with valid FIN code
-6- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

OPTIONAL EQUIPMENT (Fleet)

FLEET ONLY Executive Executive L
DRIVE TYPE
RWD (Rear Wheel Drive) Body Code L8J L8E
Order Code 910A 930A
WHEELS
17" 8-Spoke Machined Wheel S S
TIRES
245/60TR17 Reinforced All-Season WSW S —
P225/60Rx17 All-Season BSW — S
P225/60Rx17 All-Season WSW T3F — O
GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content)
Hearse Package – Wheelbase 6" extended (rear door) 419 F —
Limousine Builder's Package – Wheelbase 6" extended (rear door) S —
Rear Seat Amenities Package – Wheelbase 6" extended (rear door) 67R — S
OTHER OPTIONS
Daytime Running Lights 77D O O
Emissions – 50 State Emissions System 425 S —
License Plate Bracket – Front 153 O O
Premium Dual Media Sound System 58K S S

! = New for this model year. S = Standard, O = Optional, P = Packaged Option

F = Fleet Option w/valid FIN code
-7- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

COLOR & TRIM AVAILABILITY

Interior Color
Seats: Med. Seats: Light
Light Stone Camel

Black Instrument Instrument

Panel: Panel:
Greystone/Med. Camel/Light
Light Stone Camel
Premium Leather Seating Surfaces Individual
Executive QN QG QK
Comfort 40/20/40 Lounge
Premium Leather Seating Surfaces Individual
Executive L QN QG QK
Comfort 40/20/40 Lounge
Premium Leather Seating Surfaces Individual
Signature Limited QN QG QK
Comfort 40/20/40 Lounge
Premium Leather Seating Surfaces Individual
Signature L QN QG QK
Comfort 40/20/40 Lounge
Cladding
EXTERIOR COLOR Code A-Gloss Body Color Availability
EXECUTIVE/SIGNATURE LIMITED
Dark Blue Pearl Metallic DX ! ! ! !
Light French Silk Metallic G3 ! ! !
Dark Cherry Metallic HH ! ! ! !
Silver Birch Metallic JP ! ! !
Light Ice Blue Metallic LS ! ! !
Black UA ! ! ! !
Vibrant White WT ! ! ! !
EXECUTIVE L
Dark Blue Pearl Metallic DX ! ! ! !
Dark Cherry Metallic HH ! ! ! !
Silver Birch Metallic JP ! ! !
Black UA ! ! ! !
Vibrant White WT ! ! ! !
SIGNATURE L
Dark Blue Pearl Metallic DX ! ! ! !
Light French Silk Metallic G3 ! ! !
Dark Cherry Metallic HH ! ! ! !
Silver Birch Metallic JP ! ! !
Black UA ! ! ! !

! = New for this model year " = Available

-8- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

PACKAGED OPTIONS/EMISSIONS
HEARSE PACKAGE (419) MISCELLANEOUS
Availability: COV Required ............................................................. 79V
! Executive Series only Priced DORA............................................................... C09
Includes:
! Wheelbase 6" extended (rear door) CALIFORNIA EMISSIONS STATES/CROSS-
! Limousine Package Array (910A) BORDER STATES***
" Deletes rear door, luggage compartment door, rear CALIFORNIA EMISSIONS SYSTEM.......................... 422
seat package tray trim, C-pillar trim, rear backlite, Required on units for California, Connecticut,
brake kit & associated components Maine, Massachusetts, New York, New Jersey,
! Revised headliner assembly Oregon, Pennsylvania, Rhode Island, Washington
and Vermont, registration. Optional for Cross-
LIMOUSINE BUILDER'S PACKAGE Border States.***
Availability: CALIFORNIA EMISSIONS SYSTEM NOT
! Executive Series Only (910A) REQUIRED ................................................................. 423
Includes: Control code for units either shipped to California
! Wheelbase 6" extended (rear door) Emissions States dealers or ordered by California
! 3.55 ratio traction-lock heavy duty axle with 11" x 2-1/4" Emissions States dealers for registration in non-
rear brake discs California States locations. NOTE: In Maine,
! 17" aluminum wheels Rhode Island and Vermont, dealers cannot order
! 78-Amp heavy duty/extended life battery vehicles for customers in non-California Emission
! 130-Amp alternator State locations (except Public Service/Emergency
! 245/60TR17 reinforced WSW all-season tires Vehicles – 936)
! Center front seat fold-down storage armrest 50 STATE EMISSIONS SYSTEMS............................. 425
! Day/night rearview mirror Standard on Limousine SWB
! Full size spare aluminum wheel with matching road tire CALIFORNIA PUBLIC SERVICE/EMERGENCY
! Heavy duty steering gear VEHICLE EXCEPTION ............................................... 936
! Heavy duty front suspension lower control arms Only available on units sold to authorized
! Heavy duty jack governmental units & privately-owned ambulance
! LH/RH power/heated outside mirrors companies. Must also use Code 423 when
! Manual front passenger seat ordering.
! Power driver seat NON-CALIFORNIA/NON-CROSS-BORDER
! Unique front stabilizer bar STATES DEALER ORDER FOR CALIFORNIA
! Unique Anti-lock Brake System (ABS) brakes (front & rear STATES REGISTRATION .......................................... 93N
disc) Required on all units ordered by dealers for
! Rear seat vanity packs in headliner with illuminated mirrors California Emissions States registrations when the
Not available with: vehicles are being delivered to non-California
! Livery Package Array (930A) Emissions, non-Cross-Border States locations.
Also requires 422 California Emissions System.
REAR SEAT AMENITIES PACKAGE
Availability: CROSS-BORDER STATES***
! Signature L (500A) & Executive L (930A) Cross Border States are Arizona, Delaware, Idaho,
Includes: Maryland, Nevada, New Hampshire, Ohio and
! Wheelbase 6" extended (rear door) West Virginia.
! Folding rear seat armrest with:
" Storage bin
" Tissue bin ENGINE BLOCK HEATER
" Dual power points Standard and only available in AK, MN, ND, SD,
" Redundant audio/climate controls MT, WI and WY states. Other states available via
! Heated rear seats (Signature L) FCSD .......................................................................... 41H
! Illuminated cigar lighter (both rear doors)
! One-piece floor mat NOTE: Fleet Only – Engine block heater
! Rear seat 4-way head restraints optional in all states with valid FIN code.
! Redundant front passenger seat fore/aft control
! Rear seat vanity packs in headliner with illuminated mirrors

CONTINENTAL EDITION PACKAGE (65C)

Availability:
! Signature Limited (300A) Only
Includes:
! Continental exterior badge
! Continental stitching in the front seat
! Continental stitching in the front floor mats
! Chrome B pillar appliqués
! 17" Chrome wheels

! = New for this model year.

-9- Lincoln Mercury
 05/12/09 2010 TOWN CAR PROPRIETARY

POWERTRAIN/DIMENSIONS
FUEL ECONOMY
50 STATES
F.E. LABEL ESTIMATED MEMO:
ADJUSTED ANNUAL UNADJUSTED
ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED
ALL
4-Spd Electronic Auto with
4.6l SOHC V8 TBD TBD TBD TBD
O/D

ENGINE HORSEPOWER & TORQUE RATINGS

NOMINAL 50 STATES
COMPRESSION HORSEPOWER TORQUE
ENGINE DISPL. TRANSMISSION RATIO H.P. @ RPM FT. LB. @ RPM
ALL
4.6 SOHC V8 4-Spd Electronic Auto with O/D 9.38:1 239 287

DIMENSIONS*
Measurements
INTERIOR DIMENSIONS Limited Series L Series
Head Room (in)
Front 39.4 39.4
Rear 37.4 37.4
Shoulder Room (in)
Front 60.3 60.3
Rear 59.9 59.9
Hip Room (in)
Front 57.0 57.0
Rear 58.0 58.3
Leg Room Maximum Extension (in)
Front Max. 41.7 41.7
Rear Min. 39.6 45.4
Passenger Volume (cu. ft.) 108.7 116.3
Luggage Capacity (cu. ft.) 21.0 21.0
EXTERIOR DIMENSIONS
Wheelbase 117.7 123.7
Overall Length 215.4 221.4
Overall Width 78.5 78.5
Overall Height 59.0 59.1
Tread
Front 63.4 63.4
Rear 65.9 65.9
*All dimensions are preliminary figures

! = New for this model year.

- 10 - Lincoln Mercury