Beruflich Dokumente
Kultur Dokumente
On
To Analyze the Television Market of Bhopal
And Compare the Major Players
Submitted by
Shailendra Banjari
(MBA IV Semester)
Shailendra
Banjari
CERTIFICATE
Date:
Mr.
Mahesh Soni
(Faculty
Guide)
Forwarded:
ACKNOWLEDGEMENT
the project.
career.
constant support.
Shailendra
Banjari
CONTENTS
CHAPTER -I INTRODUCTION 6
40
CHAPTER -VII CONCLUSION & SUGGESTIONS
In the present Project I have analyzed the Television market of Bhopal. For the
purpose I have done survey of 100 respondents.
Marketing Research is the function, which links the consumer and public to the
marketer through information and information used to identity and define
marketing opportunities and problems generated, refine evaluate marketing actions,
monitor marketing performances, and improve understanding of marketing research
as a process.
COMPANY PROFILE
LG ELECTRONICS
Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color
Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.
Both the Indian manufacturing units has been designed with the latest technologies
at par with international standards at South Korea and are one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the
Indian market and is today the most preferred brand in the segment.
VISION
LG Electronics is pursuing the vision of becoming a true global digital leader,
attracting customers worldwide through its innovative products and design. The
company’s goal is to rank among the top 3 consumer electronics and
telecommunications companies in the world by 2010. To achieve this, we have
embraced the idea of “Great Company, Great People,” recognizing that only great
people can create a great company.
LG TV
VIDEOCON
Videocon is a household brand name across the nation for consumer electronics and home
appliances. It is multi-faceted Rs. 3500 crore group, with the state of - the - art
manufacturing facilities all over India. This company was incorporated in 1984 with the
avowed purpose of producing world-class Color Television through a technical tie-up with
Toshiba Corporation of Japan. It has emerged as India’s leading brand of both color and
black & white TV. The range of consumer electronic products and home appliances
include Neuro-Fuzzy logic washing machines, user friendly no-frost refrigerators, music
systems, color televisions & VCRs. Apart from making products for Toshiba and Sansui
for their markets, Videocon is also setting-up manufacturing and marketing facilities in the
Middle East, Europe, Indonesia and South Africa.
SAMSUNG VISION
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the
right time and the right price. But beyond its role as a purveyor of quality products
in India, Samsung seeks to contribute to the economic growth of the country
though its export commitments and large scale production facilities generating
secured employment for hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production
know-how in our manufacturing facilities by introducing our Indian vendors to
our world class quality systems and helping them in improving them in their own
quality systems and production processes and setting benchmarks for the industry
both in terms of after sales service for our products, quality systems and
management techniques at our facilities or our products themselves.
At Samsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. We view ourselves not as an MNC
operating in India, but as an 'Indian Company' operating here, conforming to the
laws of the country and committed to working for the Indian community.
SAMSUNG TELEVISION
ONIDA
Onida was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in
Mumbai. In 1982, Onida started assembling television sets at their factory in
Andheri, Mumbai. Superior products and the combination of a distinctive voice, a
cutting-edge advertising strategy, and purposeful marketing ensured that Onida
became a household name. Over the years, Onida has strengthened its reputation
for the intelligent and pioneering application of technologies.
Onida Today
Onida today enjoys a strong equity among consumers making it one of the leading
brands in India. Our constant endeavor to introduce products of substance that offer
the very best in technology and the finest design have made Onida a leading player
in the electronics and entertainment business today.
Onida has recently made a foray in other household appliances including air-
conditioners, washing machines, DVDs, Plasma & LCD televisions and home
theatre systems.
For offices, Onida has also introduced state-of-the-art multi-media presentation
products.
The Network
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41
depots spread across India. MIRC Electronics shares are listed on the National and
Mumbai Stock Exchanges. The company enjoyed a market capitalization of
Rs.301.46 Cr. as on 31st March 2005.
The transition of Onida from a family-owned business to a professionally managed
company has largely been made possible by the vision of the Chairman &
Managing Director, Mr.G.L.Mirchandani.
ONIDA TELEVISIONS
COLOUR TELEVISION
LG 36
Samsung 28
Onida 18
Videocon 16
Others 2
Others
2%
Videocon
16%
LG
36%
Onida
18%
Samsung
28%
OBJECTIVES OF THE
STUDY
OBJECTIVES OF THE STUDY
SAMPLE SIZE
100 respondents.
SOURCE OF INFORMATION:
SAMPLING METHOD
Percentage Method
SAMPLING PROCEDURE :
Close Ended Questionnaire are used.
SAMPLING TECHNIQUE
Convenient Sampling Method.
TOOLS OF ANALYSIS
I have used Questionnaire Method.
LIMITATIONS OF STUDY
• The respondents were limited and cannot be treated as the whole population.
• The respondents may be biased.
• Time was the major constraint.
• The accuracy of indications given by the respondents may not be consider
adequate
DATA ANALYSIS
&
INTERPRETATION
DATA ANALYSIS & INTERPRETATION
Percentage of Respondents
72
80
28
60
40
20
0
LCD CRT
Interpretation:
28% of the respondents have LCD Television, 72% of the respondents have CRT
Television.
Q2. Which Brand of LCD / CRT Television do you Have ?
Option Percentage of Respondents
Samsung 24
LG 44
ONIDA 22
Videocon 10
Percentage of Respondents
44
50
40
24
22
30
20 10
10
0
Samsung LG ONIDA Videocon
Interpretation
24% of the employee say that they have Samsung LCD / CRT TV, 44% of the
respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.
Q3. Rate the following factors you consider are important for building brand
image.
Option Percentage of Respondents
Price 24
Clarity 6
Sound 10
Durability 18
Looks 8
Quality 34
Percentage of Respondents
34
35
24
30
25 18
20
10
15 8
6
10
5
0
Price Clarity Sound Durability Looks Quality
Interpretation:
24% of the respondent say Price is the factor which build brand, 6% say Clarity
builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say
Quality is the most important factor for building brand image.
Q4. What do you look for while purchasing a LCD / CRT Television? Please rank
in order of importance.
Option Percentage of Respondents
Comparative Advantage 36
Price 20
TV Advertisement 6
Scheme/Discount/Free Gift 20
Quality 18
Percentage of Respondents
36
40
35
30 20 20
25 18
20
15 6
10
5
0
Sc
C
Pr
TV
Q
om
ua
ic
he
Ad
e
l it
pa
y
ve
e/
ra
D
r
tiv
tis
is
e
c
em
ou
A
en
dv
nt
t
an
/F
re
ta
e
ge
G
ift
Interpretation:
36% consumers look out for comparative advantage while making a purchase.
Q5. Why you prefer a particular brand of LCD / CRT Television?
Option Percentage of Respondents
Known Product 20
Good Quality 24
Reasonable Price 22
More Value for Money 18
Other Reason 16
Percentage of Respondents
24
22
25 20
18
20 16
15
10
0
Known Good Quality Reasonable More Value Other
Product Price for Money Reason
Interpretation:
24% people say that good quality makes a brand preferable.
Q6. Which brand of LCD / CRT Television is best in terms of Price?
Option No. of Respondents
Samsung 24
LG 20
ONIDA 20
Videocon 36
36
40
35 24
30 20 20
25
20
15
10
5
0
Samsung LG ONIDA Videocon
Interpretation:
24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
Q7. Which brand of LCD / CRT Television is best in terms of Clarity?
Option No. of Respondents
Samsung 28
LG 46
ONIDA 16
Videocon 10
No. of Respondents
46
50
40 28
30 16
10
20
10
0
Samsung LG ONIDA Videocon
Interpretation:
28% of the respondents say Samsung has very good clarity, 46% of the respondents
say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA
LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD /
CRT TV has best clarity.
Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?
Option No. of Respondents
Samsung 32
LG 34
ONIDA 16
Videocon 18
No. of Respondents
34
32
35
30
18
25 16
20
15
10
5
0
Samsung LG ONIDA Videocon
Interpretation:
32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34%
of the respondents say LG LCD / CRT Television is best in terms of Sound Quality,
16% of the respondents say ONIDA LCD / CRT Television is best in terms of
Sound Quality, 18% of the respondents say Videocon LCD / CRT Television is best
in terms of Sound Quality.
Q9. Which brand of LCD / CRT Television is best in terms of Durability?
Option No. of Respondents
Samsung 32
LG 34
ONIDA 14
Videocon 20
No. of Respondents
34
32
35
30 20
25
14
20
15
10
5
0
Samsung LG ONIDA Videocon
Interpretation:
32% of the respondents say Durability of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT TV, 14% of the respondents say
Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.
Q10. Which brand of LCD / CRT Television is best in terms of Performance ?
Option No. of Respondents
Samsung 24
LG 36
ONIDA 22
Videocon 18
No. of Respondents
36
40
35 24
22
30 18
25
20
15
10
5
0
Samsung LG ONIDA Videocon
Interpretation:
24% of the respondents say Samsung LCD / CRT Television is best in terms of
Performance, 36% of the respondents say LG LCD / CRT Television is best in
terms of Performance,22% of the respondents say ONIDA LCD / CRT Television is
best in terms of Performance.& 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Performance.
Q11. Which brand of LCD / CRT Television is best in terms of Features?
Option No. of Respondents
Samsung 24
LG 32
ONIDA 20
Videocon 24
No. of Respondents
32
35
24 24
30 20
25
20
15
10
5
0
Samsung LG ONIDA Videocon
Interpretation:
24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have
rated LG LCD / CRT as best in terms of its features, 20% of the respondents say
ONIDA LCD / CRT TV is best in terms features
Q12. Which brand of LCD / CRT Television is best in terms of Clarity?
Option No. of Respondents
Samsung 28
LG 46
ONIDA 16
Videocon 10
No. of Respondents
46
50
40 28
30 16
10
20
10
0
Samsung LG ONIDA Videocon
Interpretation:
28% of the respondents say Samsung has very good clarity, 46% of the respondents
say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA
LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD /
CRT TV has best clarity.
OBSERVATIONS
&
FINDINGS
OBSERVATIONS & FINDINGS
• 28% of the respondents have LCD Television, 72% of the respondents have CRT
Television.
• 24% of the employee say that they have Samsung LCD / CRT TV, 44% of the
respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.
• 24% of the respondent say Price is the factor which build brand, 6% say Clarity
builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say
Quality is the most important factor for building brand image.
• 36% consumers look out for comparative advantage while making a purchase.
• 24% people say that good quality makes a brand preferable.
• 24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
• 28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
• 32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34%
of the respondents say LG LCD / CRT Television is best in terms of Sound
Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in
terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Sound Quality.
• 32% of the respondents say Durability of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT TV, 14% of the respondents say
Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.
• 24% of the respondents say Samsung LCD / CRT Television is best in terms of
Performance, 36% of the respondents say LG LCD / CRT Television is best in
terms of Performance,22% of the respondents say ONIDA LCD / CRT Television
is best in terms of Performance.& 18% of the respondents say Videocon LCD /
CRT Television is best in terms of Performance.
• 24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have
rated LG LCD / CRT as best in terms of its features, 20% of the respondents say
ONIDA LCD / CRT TV is best in terms features.
• 28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
CONCLUSION
&
SUGGESTIONS
CONCLUSIONS
I found that people prefer LCD Televisions because of their attractive looks and
space required for keeping LCD Television is also very less.
SUGGESTIONS
Websites:
• www.lge.com
• www.videocon.co.in
• www.Onida.com
• www.samsung.com/in
ANNEXURE
QUESTIONNAIRE
Name : _____________________________________
Address : _____________________________________
Contact No. : _____________________________________
________________________________________________________________________