PROJECT REPORT ON Study of equity market in edelweiss

Submitted to: Sri Balaji Society submitted by: deepesh Awasthi Roll No. mm1113172 Pgdm (marketing) Batch: 2011-13

CERTIFICATE OF THE GUIDE

This is to certify that the Summer Training Project Work titled Study of Equity Market in Edelweiss is a bonafide work of Deepesh Awasthi, Roll No.-MM1113172 carried out in partial fulfilment for the award of degree of Post Graduate Diploma In Management (Marketing) for the Academic year 2011-2013 of Balaji Institute of Modern Management, Pune under my guidance. The project work is original and not submitted earlier for the award of any degree/diploma or associate ship of any other University/Institution.

Signature of the Guide. Name, Designation and Official address of the Guide. Place: Date:

DECLARATION
I ,hereby declare that the Summer Training Project Work entitled Study of Equity Market in Edelweiss submitted to Balaji Institute of Modern Management, Pune is a record of original work done by me under the guidance of Mr. Kuntal Chatterjee, Team leader and special guidance of Mr. Praveer Kumar, Sales Manager, Edelweiss Broking Ltd, Kothrud, Pune. I further declare that no part of this project has been published or submitted to anybody.

Deepesh Awasthi Roll No. - MM1113172 PGDM (Marketing) Place: Date:

ACKNOWLEDGEMENT
I, Deepesh Awasthi, PGDM Student in Balaji Institute of Modern Management, Pune is highly grateful to all those who guided me in completing this Summer Internship Project. First of all, I would like to express my sentiments of gratitude and indebtness to the entire family of Edelweiss Broking Limited and especially Mr. Praveer Kumar, Sales Manager, who provided me such a wonderful opportunity to do Summer Training and provided their valuable suggestions in understanding the work of the Project. Last but not the least; I would like to thank my Project Guide, Mr. Kuntal Chatterjee, Team Leader for imparting his valuable guidance to me. Words can never express the deep sense of gratitude, I feel for Edelweiss employees, who has been a constant source of inspiration and encouragement for me. I am heartily thankful to all the persons who helped and cooperated with me for completion of this report. Without their help this report would not have been completed.

Deepesh Awasthi Roll No. - MM1113172 PGDM (Marketing)

CONTENTS
CHAPTER CONTENTS NO. 1 2 3 4 5 5 6 Introduction Research Methodology Review of Literature Profile of the company / Organization / System Analysis of sector/Equity Market Analysis and Interpretation of Data Summary of Recommendations Bibliography Annexure Finding, Conclusion and

7 8

PREFACE
Without practical training, management education is meaningless so long with the theory; practical training is provided to management students to expose them to the actual working environment of any organization. Such training provides a framework of knowledge relating to the concepts and practices of the assigned topics in the organization. The summer training is an integral part of the course curriculum of Post Graduate Diploma In Management. In this the student is in the position to analyze the integral working of an organization with mature eyes and understand the dynamics in a much better manner. This particular project has been conducted at Edelweiss Broking Limited. In the first phase of the research project, there is an introduction of Share Trading, company profile and products of Edelweiss are given. After that a market research is performed with a sample size of 100 customers. The research study was limited to Pune city only . Here, in my survey, I have contacted the respondents through personal interviews with the help of questionnaires. The main objective of the research is to know the awareness among the customers related to equity market which is done by Edelweiss by selling Financial products of Edelweiss.

EXECUTIVE SUMMERY
Share trading, whether it is online or offline is becoming acceptable these days. There are a handful of reasons for this. Reasons like getting profit or earning money by just sitting in home or office in front of the system. The main feature of share trading is analysis of current market growth through stock market. There are many companies which will help customer to know and invest in stock market by opening DE mat account; Edelweiss Financial Services Ltd. is one of them. It is a matter of fact that how many people are really interested in share trading and their perception towards it. Share trading means buying and selling of companys shares which are listed in NSE (National Stock Exchange) and BSE (Bombay Stock Exchange). This trading is done through DE mat account which customer has already opened in any broking company. This DE mat account is connected with customers bank saving account for fund or money transfer and DE mat account is for holding of stocks. The banking scenario in India is itself huge, covering the different facets of the economy. By and large, investment banks in India are itself an institution which generates funds in two different ways. The first manner in which it works is by drawing public funds via the capital market by way of selling stock in their company. The other way in which it operates is to seek for venture capital or private equity, as a substitute for a stake in their company way in which it operates is to seek for venture capital or private equity, as a substitute for a stake in their company. At the macro level, investment banking is related with the primary function of assisting the capital market in its function of capital intermediation, i.e., the movement of financial resources from those who have them (the investors), to those who need to make use of them for producing GDP (the issuers). Over the decades, investment banks have always suited the needs of the finance community and thus become one of the most vibrant and exciting segment of financial services.

The project emphasizes on financial aspects of an investment banking firm through ratio analysis, and comparison has been done with other investment banking firm, to see how this firms are growing with respect to its financials. The study will help to understand the competency between different investments banking firm. It also emphasises on which company is financially strong as compared to other firms. Many people think that share trading is risky for them in terms of money loss. Some people are not interested in share trading because they dont have time to trade; some of them fears of sudden market down, some people are not interested in investment of their money in any of the things. So it is customers psychology or thinking or perception towards share trading. Edelweiss Financial Services Ltd. having many facilities to minimize these risks and company has successfully done that. Company started in 1995 by Rashesh Shah with investment banking and now it enters into broking market. Edelweiss has applied strategies like Edelstar, Edeltracker and facilities like Quant Basket, free online cum offline and weekly picks. So now company has grown a lot to provide different and beneficial facilities to their customer. As investment in share market through Edelweiss Financial Services Ltd. is handy for customer with the help of relationship manager which they have to suggest where to invest, how much to invest and when to invest. As Edelweiss group has major role in investment banking and its past data shows that is growing a lot in broking sector also. It will help to change perception of people towards share trading in different way. Study mainly related with peoples thinking towards share trading. Peop le are not easily accepting share trading due to their mindset to lose money in share market. To solve this problem, first company needs to find out solution on it so that they can convince the customer and make them to trade. This can be achieve only by making understand them about trading, its profit and by providing them facilities which suits them. Indian markets started 2008 on a positive note with the euphoria of December continuing in full swing. In the first week of January, the Nifty traded well above the previous resistance of 6000 mark and BSE mid and small cap indices continued to roar

louder. Major Indian indices Nifty and Sensex hit lower circuit levels twice during January (21 and 22) on the back of cascading effect of global sell off and then with the forced unwinding of long future positions that hit margin calls. According to Edelweiss report in 2008-2009 Indian market had impact of Recession but it was not that much effective as it was in other countries.

CHAPTER - INTRODUCTION

Money is better than poverty, if only for financial reason Woody Allen India is a developing economy. Its prospering in all spheres. Share Market is a compelling determination of the economy and the financial situation of a country. Share market is an area which fascinates each and every individual who is craving for more money. Some common phrases are If we want to earn just try with share market. This is a good start to start education on investing putting your money where it can gain greater returns then just earning interest in a high-interest account. Investments in shares or stock can be daunting as there is vast and various amounts of information on investments and everyone is ready and willing to take your money. Steps are to be taken for start Share trading:As beginners we should understand one thing. If we are planning to invest in share market, first we have to categorize our self. Are we a long term investor? Are we a sort term investor? (Daily trading). Long term investor:Its here we invest. We are most secured in this case bec ause we dont consider to be used for emergency. Any company will one day have a growth curve for more we have more chances to lose more. Short term investor (Risky):Remember its here we play not invest. 1. Make investment break ups: If we have x RS in our hand dont get carried away to buy shares for all x RS. Always we should have fifty percent in our hand. 2. Reinvest only when profits: Make the profit what we earn on the first trader (if so happens) to buy extra share. Suppose if our stock didnt go up after first investment wait till (may be months) till our holding goes up.

Since the liberalization, privatization and globalization, the foreign investment in our country is booming. Share Market is a dear indicator of the developing trend prevailing in our country. Statistics reveal that the trade volume has been increasing continuously, coupled with the ups & downs which is a nature of share trading. We are living in interlinked world. With growing volume of trade, it has become a necessity that people are aware of the intricacies of the web world. The Indian broking industry is one of the oldest trading industries that have been around even before the establishment of the BSE in 1875. Despite passing through a number of changes in the post Liberalization period, the industry has found its way towards sustainable growth.

History of broking house in India:Stock markets refer to a market place where investors can buy and sell stocks. The price at which each buying and selling transaction takes is determined by the market forces (i.e. demand and supply for a particular stock). In earlier times, buyers and sellers used to assemble at Stock Exchanges to make a transaction but now with the dawn of IT, most of the operations are done electronically and the stock markets have become almost paperless. Now, investors do not have to gather at the Exchanges, and can trade freely from their home or office over the phone or through Internet. A broker is a person or firm that facilitates trades between customers. A broker acts as a go between and, in doing so, does not assume any risk for the trade. The broker does, however, charge a commission. A broking firm acts as an intermediary between NSE and Client.

What is NSE & BSE? 1. NSE (National Stock Exchange):The National Stock Exchange (NSE) is a stock exchange located at Delhi, India. It is the 9th largest stock exchange in the world by market capitalization and largest in India by daily turnover and number of trades, for both equities and derivative trading. NSE has a market capitalization of around US$1.59 trillion and over 1,552 listings as of December 2010. Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India, and between them are responsible for the vast majority of share transactions. The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange Fifty), an index of fifty major stocks weighted by market capitalization. NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries in India but its ownership and management operate as separate entities. There are at least 2 foreign investors NYSE Euro next and Goldman Sachs who have taken a stake in the NSE As of 2006, the NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India NSE is the third largest Stock Exchange in the world in terms of the number of trades in equities. It is the second fastest growing stock exchange in the world with a recorded growth of 16.6%. Markets:Currently, NSE has the following major segments of the capital market: Equity Futures and Options Retail Debt Market Wholesale Debt Market Currency futures Mutual Fund Stock Lending & Borrowing

2. BSE (Bombay Stock Exchange):The Bombay Stock Exchange (BSE) is a stock exchange located on Dalal Street, Mumbai and is the oldest stock exchange in Asia. The equity market capitalization of the companies listed on the BSE was US$1.63 trillion as of December 2010, making it the 4th largest stock exchange in Asia and the 8th largest in the world. The BSE has the largest number of listed companies in the world. As of December 2010, there are over 5,034 listed Indian companies and over 7700 scraps on the stock exchange, the Bombay Stock Exchange has a significant trading volume. The BSE SENSEX, also called "BSE 30", is a widely used market index in India and Asia. Though many other exchanges exist, BSE and the National Stock Exchange of India account for the majority of the equity trading in India. While both have similar total market capitalization (about USD 1.6 trillion), share volume in NSE is typically five times that of BSE. BSE Index Cell carries out the day-to-day maintenance of all indices and conducts research on development of new indices. SENSEX is significantly correlated with the stock indices of other emerging markets.

Demat Account:The term Demat, in India, refers to a dematerialized account for individual Indian citizens to trade in listed stocks or debentures, required for investors by The Securities Exchange Board of India (SEBI). In a demat account, shares and securities are held electronically instead of the investor taking physical possession of certificates. A Demat Account is opened by the investor while registering with an investment broker (or sub broker). The Demat account number is quoted for all transactions to enable electronic settlements of trades to take place. Access to the Demat account requires an internet password and a transaction password as well as initiating and confirming transfers or purchases of securities. Purchases and sales of securities on the Demat account are automatically made once transactions are executed and completed. Objective of Demat System:-

India has adopted this system of electronic bookkeeping, eliminating the need for paper when shares or securities are held in electronic form. Before the introduction of the depository system by the Depository Act, 1996, the process of sale, purchase and transfer of shares was difficult and there was a high risk of loss.

Basics of Stock Market:Investing in equity involves purchasing shares of a company listed on a stock exchange. You can acquire these shares in two ways - either through the Primary Market, i.e., when a company makes an offer to issue its equity for the first time (this is called Initial Public Offering (IPO)) or through the secondary market, i.e. via a stock exchange. When you trade in equity through a stock exchange, you have to make use of the services of a brokerage firm, which acts as your agent whenever you buy or sell. Equity is considered a high risk-high return investment avenue. This is because there is scope for considerable appreciation or loss of the capital that you invest, depending on various factors such as the performance of the company that you have invested in, general market conditions, the state of the economy, etc. However, it forms an integral part of any well-balanced portfolio, since it is at one end of the risk-return spectrum. How should I decide whether equity investing is right for me? Equity is a must for any well-balanced portfolio. So, irrespective of whether you are a high net worth investor or a small retail investor and irrespective of whether you have a large or timid appetite for risk, you must hold some portion of your assets in equity. This is because it is the only instrument that has the ability to truly deliver a high return, when held over a long period of time. However, the amount of equity that you hold in your portfolio is a very subjective decision and will depend upon various factors. These include your investment objectives, time horizon and risk appetite. But as a general guideline, theres a rule of thumb that states that to decide upon the proportion of your assets

that should go into equities, reduce your age from 100 and thats the proportion of your money which should be put in equities. The remaining can be invested in fixed income securities.

How should I study stocks before I make my selection? Every investor must do some homework before investing money in equities While recommendations and tips received from your broker, a friend, etc. may be the starting point of your selection, let it not be the only reason that makes you purchase a particular stock, even if these tips have come from market experts. Short list the shares that you want to buy on the basis of your investment objective, risk profile and the stocks fundamentals. If you feel that the price of a stock is high, dont purchase it. Buy stocks that you believe still have scope for appreciation. Dont try to time your purchases. That could turn you into a speculator instead of an investor. Lastly, once you have purchased shares, if the business prospects of the company change to its detriment, get rid of the stock. Dont hesitate to liquidate your portfolio before your target time horizon if circumstances lead you to believe that its necessary. How do I know whether I am paying the right price for the stock? There are various factors that determine the value of a stock. Understanding these will help you to pay a price that reflects the true value of a stock. Demand and Supply: In the short term, the basic economic theory of demand and supply determines a stocks worth. So, when the demand for a stock exceeds its supply (that is, there are more buyers than sellers), its price tends to rise. And, when supply overtakes demand (that is, sellers exceed buyers), the stock loses value. However, these are

short-term market trends, which tend to get evened out over a period of time. In the medium to long-term, a stock is driven by the companys fundamental strength i.e. business potential, past performance, competence and credibility of its promoters and management, etc. Growth potential: Investors are willing to pay a premium for stocks of companies that have the potential to increase their revenues and net profits. The greater this growth potential, the higher the premium given to the stock. If a company proves that it is capable of sustaining growth, the market will continue to give it high valuations. And, thats likely to be the major driver for stock valuations. Fundamentals: A companys growth outlook is linked to it s business prospects and how well its management is capitalizing on the existing opportunities. The quality of a companys management is crucial. So, pay attention to the management practices of a company and its level of corporate governance. When should I buy to minimize my costs and sell to maximize the profits? Buy low and sell high is the ultimate guide to successful stock investing. It is also the reverse of what many investors do, although they dont intend to. They tend to buy high and sell low because they use price, and in particular, the price movement, as their only signal to buy or sell. Investors are tempted to buy stocks that have shot up and are basking in the media spotlight just to get a part of the action. They jump at a stock that is already trading at a premium thats how they buy high. Ironically, if a stock has had a good run up it may be time to sell, not buy (sell high). On the flip side, when a stock price is falling, most investors may want to sell in a panic, although the company has not lost any intrinsic value and still remains a sound investment thats how they sell low. In fact, when a stocks price ha s fallen, its a great time to buy (buy low), if your research on the company suggests that it is a good long term buy.

Experienced traders can make money jumping in and out of a stock thats caught the publics attention, but its not a game for the inexperienced and it can definitely not be called investing, in the true sense of the word. There are risks involved and tax consequences that apply to such trading, along with other issues, which means that most investors should leave this tricky activity to short-term traders. What is Asset Allocation? Asset allocation means diversifying your money among different types of investment categories, such as stocks, bonds and cash. The goal is to help reduce risk and enhance returns. This strategy can work because different categories behave differently, Stocks, for instance, offer potential for both growth and income, while bonds typically offer stability and income. The benefits of different asset categories can be combined into a portfolio with a level of risk you find acceptable. Establishing a well-diversified portfolio may allow you to avoid the risks associated with putting all your eggs in one basket. Right allocation for an investor:Asset allocation decisions involve tradeoffs among 3 important variables: Investors time frame Their risk tolerance Their personal circumstances Edelweiss is one of the leading financial services company in India. Its current businesses include investment banking, securities and retail broking and investment management. The core inspiring thought of ideas creating wealth and values protecting it is translated into an approach that is led by entrepreneurship and creativity and protected by intellectual rigor, research and analysis. At Edelweiss you can build a personal relationship with our investment professionals. We see investing from your perspective, and offer recommendations based on your needs and

preferences. To all the investors - From access to top research to investment guidance and portfolio planning, we offer it all! Chairman, CEO and Founder of Edelweiss. Mr. Rashesh Shah has previously worked for ICICI (now ICICI Bank, Indias largest private sector financial conglomerate) where he handled a World Bank aided program for export- oriented projects. He was subsequently with Prime Securities as Head of Research. Mr. Shahs relentless focus is on organization building and human capital development. He has been featured in a variety of publications, including The Far Eastern Economic Review, Business India, Business World and The Economic Times. Mr. Shah earned an MBA from the Indian Institute of Management, Ahmedabad and a Bachelors degree in Science from the University of Bombay. Its Current Businesses Include: Investment Banking, Securities Broking, and Investment Management.

Edelweiss also provides a wide range of services to: Corporations, Institutional Investors High Net-Worth Individuals

Services offered by the company: Investment Banking. Institutional investment. Asset management. Wealth management. Private client brokerage. Insurance brokerage. Wholesale financing.

Various Products Offered by the Company: Products: Stocks, Derivatives, IPO, MF, Strategies

Trading Accounts with different features: Trader, Investor Brokerage Plans: To suit needs of every client Model Portfolio based on comprehensive analysis of your investment objectives Advanced Data tools Customized investment Strategies Manage all asset classes under My Portfolio Financial Research on your fingertips

Objective of Study:1. To know the condition of equity market. 2. To know Pros and Cons involve in share trading. Chapter- Research Methodology

Research Methodology is the science of methods for conducting research work Research methodology is a systematic way, which consists of series of action steps, necessary to effectively carry out research and the desired sequencing to these steps. Formulating the objective of the study Designing the methods of data collection Selecting the sample plan Collecting the data Processing and analyzing the data Reporting the findings

Objective of Study

Research Design

Sample Design

Report of findings DataCollection Analysis Data

Hypothesis:For research study, I have consider customers on the basis of their income level and also customer like fresher on job, middle age people and government servant. So on the basis of these consideration I find that fresher and people with high earning are more interested in share trading than other people who have entered in their family life. And the case with government employees is that they are happy with whatever they are earning and not interested in investing in stock market due to the fear of losing their money. Companies are now concentrating more on middle class families because Indias most population is middle class and they are more concentrating on saving their money, so its big opportunity for any broking firm to grab the market. Scope of study:This study will help to understand psychology of customer towards share trading and there advantages. This will also help companies to understand what facility exactly customer wants from them. So that it will help in improving companys overall internal environment to increase customer. Consumer satisfaction and facilities to them. This study will also help consumer to know which is the best option they have through which they can invest their money and get very good return on it. Data Collection:The study was conducted through the use of the primary and secondary data. The various sources of the data collection are mentioned below: Primary data: Through customer survey by means of a closed ended questionnaire. Through the interviews with the company employees. Secondary data: Through the journal and magazines Through the internet sites and various search engines.

The first part of the questionnaire was given to the sample to fill it by him. The second part of the questionnaire was hold by the interviewee and which was filled by him after consulting the sample.

However some of the portion of the report required Secondary data. So it was also collected from some other sources like internet, magazines, news paper. Research Tool Applied:The study is conducted through following tools which help to get more important and sufficient data to understand peoples psychology and also help to solve the research problems. Research Design:A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance to the research purpose with economy in procedure. The research design used for this study is of the descriptive type. Descriptive research studies are those studies which are concerned with describing the characteristics of a particular individual or a group Research design is broadly classified into three types as Exploratory Research Design Descriptive Research Design Causal Research Design For the purpose of the present project the Descriptive type of research design can be said to be most effective and most suitable, because in descriptive type of study the main emphasis is laid down over the existing situations and not over the causes which determine such effects. Thus for that purpose Descriptive type of study has been selected as it seems to be most appropriate to fulfill the objective of the project. Sample Size:-

The sample size consisting of 100 respondents were selected for the study. These are people who are in working in good companies, some of them are government employees, some of them are fresher on job, some are student, and some of them high earning salary. So on the basis of these different factors their views are totally different. Sample Design:In the present survey study the sample design contained the list of the Stock dealers and Stock brokers. Later on in the project certain other persons were contacted who were holding useful information regarding the concerned field of study. Since it is difficult to contact the entire population, sampling technique was adopted. The employees were interviewed using convenience sampling techniques. Plan of Analysis:The activity of data analysis should move according to following sub heads:_ Editing: The first task in data processing is the editing. (Errors and Omissions). Coding: Coding is the process of classifying the information into meaningful categories. (Tabulating and Analyzing data.) Tabulation: Tabulation comprises sorting of the data into different categories and counting the number of cases that belong to each category. Analysis: Under this step various techniques and methods are applied for finding out the desired meaning from the data that has been collected from the survey.

Limitations of the study: The information regarding the investors is being collected through market survey where there are some discrepancies on the part of the clients who do not deliver the right information. The questionnaire model sometimes does not suit all the clients. There are changes happening in the industry every time and due to this some of the information collected becomes obsolete or irrelevant for the study.

Some of the secondary data collected becomes outdated with the passage of time but overall the information so collected is relevant for the study.

Chapter Review of Literature The purpose of the literature review was to examine research in the following areas like importance of the selection of client, questions characteristics, training to me, demographic characteristics such as sex, race, and age of customer and the relationship between company and them, suggestions and improvement of facilities. Doing training was really an opportunity before me when I could convert my theoretical knowledge into practical and of real world type. Fortunately, the company I got is a true follower of the various principles of management and also one of the leading companies in its segment of the industry. The working environment that I was being provided was extraordinary and help me a lot in delivering my work properly and with full potency of mine. Edelweiss Financial Services Ltd. is one of the famous names in the broking and financial service sector of financial service industry. The graph of sales of product is best in industry as compared to their competitors. I did my summer training project at Edelweiss Financial Services Ltd. pune, where I found all the professionals are very much committed to their work as well as they were all professional enough. This helped me a lot in getting a good deal of exposure. As I had to consult the channel partner, I felt myself, in the beginning, in a bit problem. But the cooperation of my superior at the work induced confidence in me to deal with my problems whenever they came. During my training program I saw how company works actually. My work was to open new Demat Account for new customer and I was successful in that. During my training there were some problems with customer satisfaction. They said that brokerage is too high, they are having problem in trading, nobody there to solve their problem, and sometimes no one gives respond to their queries. Problem Formulation Stage:In this stage I found out the problem like where company is lacking behind, Why customer are not satisfied with service, What are pros and cons of trading, what is problems faced by customer during trading. So this stage is very important during formulation of problem.

1. Literature Research:During this stage, I found many data to know the problem of study like, past report, past data, existing customer phone calls, peoples view during questionnaire towards trading and towards company, during whenever I went to field work. So there are many things that help to do this study and I started my search on it. 2. Data Evaluation:In data evaluation literature review help me to understand organizational culture, how to solve problems of customer because in todays world Customer is King. Understanding what makes customer satisfied. I analyse all the activities in company and their data so it helped me to understand problem and do research on it. 3. Analyze and Interpret findings:From above Literature I can conclude that, organization behavior, customer satisfaction is most important to survive any organization. That helps company and their employee to learn and grow along with organization. What are the importance of customer satisfaction and pros and cons of study?

Chapter Profile of The Company

Introduction:Edelweiss Capital Limited (www.edelcap.com), incorporated on 21st November 1995, today has emerged as one of India s leading diversified financial services group. The Edelweiss Group offers one of the largest range of products and services spanning varied asset classes and diversified consumer segments. The Groups product offerings are broadly divided into Investment Banking, Brokerage Services, Asset Management and Financing. The companys research driven approach and consistent ability to capitalize on emerging market trends has enabled it to foster strong relationships across corporate, institutional and HNI clients. Edelweiss Group now employs around 2575 employees after Anagram acquisition, leveraging a strong partnership culture and unique model of employee ownership. It now operates through 327 offices, 33 franchise led offices and over 1300+ sub brokers in all major cities in India after the recent acquisition of Anagram Capital. The Edelweiss Group is a conglomerate of 48 entities including 43 Subsidiaries and 4 Associate companies (December 10), which are engaged in the business of providing diverse financial services. It is a listed company since December 2007 under the symbols NSE: EDELWEISS, BSE: 532922 and Bloomberg: EDEL.IN.

Evolution of Edelweiss:-

Business Overview:Edelweiss operations are broadly divided into Agency and Capital business lines. The Agency business line includes Investment Banking, Broking - Institutional, HNI and Retail, Asset Management and Investment advisory and distribution services. The Capital business line includes Financing and Treasury Operations. The strategies employed ensure that there is a balanced mix of revenues among the three revenue streams viz., Agency fee & commission, Treasury operations income and Interest income, thereby achieving the intended diversification in revenue streams. Investment Banking:Edelweiss has one of the most extensive product offerings in Investment Banking in India, catering to different market and client segments. The verticals

within Investment Banking include Equity Capital Markets which include IPOs/FPOs, QIPs, Rights and Open Offers, and Advisory services which offer Mergers & Acquisitions Advisory, Private Equity Syndication, Structured Finance Advisory and Infrastructure Advisory. Edelweiss also offers full bouquet of products in Debt Capital Markets including Debt Syndication and broking.

HNI Broking:Edelweiss offers dedicated broking services to high net-worth individuals with a strong emphasis on building long-term relationships with clients. Product offerings include specialized trading execution for active trading clients and structured products backed by high quality execution and reporting.

Retail Broking & Distribution:Retail Broking and Distribution are the new initiatives of the Group under its Retail Business strategy. The organic Retail broking business is through the online portal www.edelweiss.in and provides advisory and research based broking services supported by high quality execution platform and best in class reporting. It currently has over 90,000 clients under the online broking. Edelweiss has also completed the acquisition of Anagram Capital Limited in July 10. This adds arounds 220,000 clients, over 1300 sub-brokers, 138 own offices and 33 franchise led offices to Edelweiss group.

Wealth Advisory & Investment Services:The Primary focus is on understanding each client's profile including life style, risk appetite, growth expectations, current financial position and income

requirements to create comprehensive and tailored investment strategies. The broad range of offerings includes a truly multi-asset class allocation advisory to Structured Products, Portfolio Management, Mutual Funds, Insurance, Derivatives Strategies, Direct Equity, Private Equity, and Real Estate Funds etc.

Asset Management:Alternative Asset Management currently focuses largely on offshore institutional investors offering advisory/management expertise for India focused Multi-Strategy Fund, Real Estate Fund and a Special Opportunities Fund.

Treasury:The Treasury operations in Edelweiss are similar to that of a Treasury in a Commercial Bank and focus on liquidity management and capital preservation. This business adopts a multistrategy/multi-book approach to diversify and grow its portfolio while imparting liquidity in the balance sheet.

Growth Initiatives:Edelweiss has entered into an agreement with Tokio Marine Holdings, Inc., one of the worlds leading insurance groups headquartered in Japan, to establish a Life Insurance Joint Venture in India subject to regulatory approvals. It has also completed the acquisition of Anagram Capital and it has also launched home loans business recently. It also has received the RBI approval for setting up an asset reconstruction company. These initiatives would lead to long term investment opportunities for the Group in the financial services industry while enlarging its retail footprint. Corporate Structure:-

Edelweiss Capital Limited has 100% holding in its subsidiaries unless specifically mentioned in parenthesis, as on 31st December 2010.

Shareholding Pattern:-

Board of Directors:The Edelweiss Board comprises of three independent directors and one nonindependent non-executive director out of a total of six directors, each of whom brings in his own expertise in diverse areas. The focus is on strong corporate governance. The directors of the company are:

Financial Performance at a Glance:Edelweiss over the past years has delivered strong operating and financial performance since its inception. It has consistently demonstrated a strong track record of high growth and profitability. Its Revenues and PAT have grown at an 11year CAGR of 80% and 75% respectively till FY10. As at the end of 31st December 2010 Edelweiss Groups Net worth excluding minority interest stood at over `23.05 billion (`27.90 billion including minority interest), indicating a strong balance sheet. Equity capital is the primary source of funding for the group besides debt. The leverage as on 31st December 2010 is 1.93 times including the Minority Interest indicating a healthy position whereby the balance sheet can be further levered easily.

Product of edelweiss :1.Edelstar:- it is the most popular product of edelweiss. Its comes in every Friday of week. Every Friday one company is suggested by edelweiss to buy. 3 month is a time limit of every edelstar. Edel star is suggested on basis of fundamental as wel as technical analysis..

Edelstar provides information like: Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services

Internal and external news .like swot analysis, media news etc Merger and acquisition. Research and strategy like current share price, target price ,stop loss.

Edelstar has edelscore which is base on past performance. Score- 1to 5- Average performance 6 t0 7-good performance 7 to 10-excellent performance.

On an average one edelstar provide minimum 5 to 6% return.

Why edel star launch on Friday? Edel star launch on Friday because Saturday and Sunday market are close so investor will get more time to study market .

Technical weekly pics:- it is the popular product of edelweiss. Three company is suggested by edelweiss to buy. 3 month is a time limit of every Twp Twp is suggested on basis of fundamental as wel as technical analysis.. Twp provides information like: Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media news etc Merger and acquisition. Research and strategy like current share price, target price ,stop loss.

Twp has edelscore which is based on past performance. Score- 1to 5- Average performance 6 t0 7-good performance 7 to 10-excellent performance.

On an average one Twp provide approx 8%.

Edel tracker :- edel tracker for those individual who are interested to trade in delivery (long term)mode. g More than three company is suggested by edelweiss to buy. 1 t0 6 month is a time limit of every edel tracker. Edel tracker is suggested on basis of fundamental as well as technical analysis..

Twp provides information like:Fundamental and technical analysis

Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media news etc Merger and acquisition. Research and strategy like current share price, target price, stop loss.

Edel tracker has edelscore which is based on past performance. Score- 1to 5- Average performance 6 t0 7-good performance 7 to 10-excellent performance.

On an average edel tracker share are those share which give less return in comparison to edel star and Twp. It gives maximum 6% of return.

Quant basket:- quant basket is a product which provide group of company.

There are minimum 6 baskets in quant basket. In quant basket profit is evaluate in monthly basis.

Two types of provide information:Quant basket is suggested on basis of fundamental as well as technical analysis.. Twp provides information like:-

Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media news etc Merger and acquisition. Research and strategy like current share price, target price ,stop loss.

Twp has edelscore which is based on past performance. Score- 1to 5- Average performance 6 t0 7-good performance 7 to 10-excellent performance.

On an average every company provide minimum 4% of return and total return become 24%. Analysis of equity market Equity market is a public entity for the trading of company stock (shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. The total world derivatives market has been estimated at about $791 trillion face or nominal value when the objective of the analysis is to determine what stock to buy and at what price, there are two basic methodologies 1. Fundamental analysis maintains that markets may misprice a security in the short run but that the "correct" price will eventually be reached. Profits can be made by trading the mispriced security and then waiting for the market to recognize its "mistake" and reprise the security. 2. Technical analysis maintains that all information is reflected already in the stock price. Trends 'are your friend' and sentiment changes predate and predict trend changes. Investors' emotional responses to price movements lead to recognizable price chart patterns. Technical analysis does not care what the 'value' of a stock is. Their price predictions are only extrapolations from historical price patterns.

Fundamental analysis involves financial statements and health, its management and competitive advantages, and its competitors and markets. It focuses on the overall state of the economy, interest rates, production, earnings, and management. Fundamental analysis is performed on historical and present data, but with the goal of making financial forecasts. There are several possible objectives:

To conduct a company stock valuation and predict its probable price evolution, To make a projection on its business performance, To evaluate its management and make internal business decisions, To calculate its credit risk. Technical analysis term used to denote a security analysis discipline for forecasting the direction of prices through the study of past market data, primarily price and volume Behavioral economics and quantitative analysis incorporate technical analysis. .

Chapter Analysis and Interpretation of Data Data analysis is the next step after the field survey is over. This portion of the research requires a lot of attention and patience, as the project may be distracted from its objectives very easily if the analysis has not been performed with due care and diligence. In this process all the information received is transformed in to some meaningful form of presentation such as tables or charts. As I took sample size of 100 people. According to their gender, age, salary, professionalism, interest of invest, which firm they would like to invest and further questions asked according to need of research study. As Sample size 100 out of which 90 are male and 10 are female:Male 90 Female 10

10 %

male female
90 %

Following graph shows the age of respondents and the target respondents were only those individuals whose age is above 25 years:>25 yr 10% 25-30 yr 20% 30-40 yr 25% 40-50 yr 30% <50 yr 15%

< 50 years 15%

> 25 years 10% 25-30 years 20%

40-50 years 30%

30-40 years 25%

Following graph shows the occupation of the Respondents:Self Employed 9% Businessman 20% Salaried 54% Professionals 17%

OCCUPATION
Self Employed 9% Professionals 17% Salaried 54% Businessman 20%

Graph

below shows the annual income of the respondents. Only those respondents are considered whose annual income is above 3 lakh rupees per annum. Even the target customers for the company were only those individuals whose annual income is above Rs. 300000

>300000Rs. 7%

3-6 lac 56%

6-10lac 35%

<10 lac 3%

ANNUAL INCOME
< 1000000 Rs. Rs. 6000003% 100000 0 35% > 300000 Rs. 7%

Rs. 300000600000 56%

Graph below shows the preferred sectors for investment in equities. The most preferred sector is financial sector as it is expected that this sector will grow very fast. The second most preferred sector is Oil & Gas sector because in this sector the major players are the Government owned industries and as the economy will develop the consumption of oil and gas will increase. The third most preferred sectors are FMCG and TELECOM sectors. FMCG sector stocks are the defensive stocks and TELECOM sector is one of the fast growing sectors. IT Telecom FMCG Pharma Oil Gas 8% 13% 12% 10% 12% & Real Estate 10% 10% 25% Power Financial

Preferred Sector to invest in Equities

DIVERSIFIED 0% IT 8% FINANCIAL 25% TELECOM 13% FMCG 12% PHARMA 10%

REAL ESTATE 10%

OIL & GAS 12%

POWER 10%

Following graph shows the different preferred tools of investment by the individuals. The most preferred tool is the Mutual Funds. After the financial crisis and the collapse of stock market many investors had lost their money and their confidence is shacked. Moreover mutual funds are more safer investment instruments in comparison to others and also the rate of return on them is high and even the risk is lower than equities and they are preferred because investing in them exempted from taxation. Mutual funds are followed by the bonds which are risk free and also the rate of return is good. Derivatives 10% Mutual Funds 3% Bonds 20% Insurance 15% Equity 18%

PREFERRED TOOL OF INVESTMENT IN CAPITAL MARKET

Derivatives 10% Equity 18% Bonds 20% Insurance 15% Mutual Funds 37%

Share Khan is the most preferred broking house followed by the India Bulls and then MotilalOswal broking house. Edelweiss is least preferred because it has just entered into retail segment in March 2008, and it will take some time for it make its presence felt in the retail segment. Earlier it was catering only to the HIGH NET WORTH INDIVIUALS (HNIs).

Kotak Mahindra 6% India Infoline 10%

Religare 6%

Edelweiss 4% Sare Khan 22%

ICICIDirect.com 14% Indial Bulls 20%

MotilalOswal 18%

The following chart shows the reason for the collapse of Sensex. Most of the respondents believed that subprime crisis was the main reason for the downfall of Sensex as it forced the FIIs to withdraw their money from Indian markets back to their parent countries. The second most believed reason is the bankruptcy of the financial institutions.

Negative Market Sentiments 9%

REASON FOR THE DOWNFALL OF SENSEX FROM 21k TO 8k Adverse Capital

Shock 4% Constant Depreciation of Home Currency 14%

Credit Crunch 7%

Sub Prime Crisis 44%

Bankruptcy of Big Financial Institutions 22%

EXPECTATAION OF MARKET RECOVERY

Above 24 months 5% Within 1 month 0% 12-24 months 29%

1-6 months 21%

6-12 months 45%

Questionnaire through which I came to know Psychology of people towards Share Trading.

Q. Through which of the channels do you usually buy a financial product? Internet 5%
Internet

Broker 75%
Broker Direct From Company 5% 20%

Direct from Company 20%

75%

When it comes to channels of buying a financial product most of the people prefer to buy it from a broker as it is the most trusted source and they have a good market and product knowledge. Many people like to inquire themselves directly from the company while 5% of the people look for internet as a medium. This graph shows that broking business is a profitable one as it attracts the large volume of potential customers. Q. How Do You Come Know About Edelweiss? Internet 13% Print & electronic 21% Reference Group 27% By Chance 39%

45 40 35 30 25 20 15 10 5 0 Internet Print & Electronic Reference Group By Chance

The above responses shows that most of the people came to know about Edelweiss by chance while many through reference group. This shows that the company needs to work a lot towards creating Brand Awareness. Reference group is a good source of information about the company.

Q. Are you aware of broking facilities given by Edelweiss Financial Services Ltd.? Yes 40 No 60

60 50 40 30 20 10 0 Yes No

60 % of people are not aware of the share market facilities given by the Edelweiss

Company and 40% of people are aware of it. Q. Are you using Demat Account from Edelweiss? Yes 75% No 25%

80% 70% 60% 50% 40% 30% 20% 10% 0% Yes NO

People who knows Demat Account facilities of Edelweiss, out of which 75% people are using these facility and 25% are not and moving towards other companies. Q. Best company in Broking according to you? ICICI Direct 30 Share Khan 15 15 Motilal India Info line 12 India Bulls 11 9 8 Religare Edelweiss

30% 25% 20% 15% 10% 5% 0%

According to survey carried by me through questionnaire ICICI direct is more preferable for most of the people. When it comes to the option they slightly move towards companies which are well known to them. Q. Factors affecting the choice of company?
30% 25% 20% 15% 10% 5% 0%

Through this question we can say that Brand image of any company that does matters for customer. After that customer will go with low broking charges by any company. And third and most important factor is Research & Development department of company. Analysis of questionnaire with existing clients:Same questions were asked to the existing clients of the company. And following is their analysis. Association with the company

6 Months

1 Year

2Year

More than 2yr

8% 11% 43%

38%

Most of the customers are new to the company. It can be conclude that company has done good job in case of sales. Satisfaction Level of Customer

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Extreamly satisfied Satisfied Neutral Not satisfied

49% of the customers are satisfied and 8% dissatisfied. The company needs to work on these customers and minimize their dissatisfaction.

Expectation of Customer

Reduction of brokrage charge Customer Frendly Norms

Improve Serviece Quality Other Tips

13% 22%

34%

31%

Most of the customers want the brokerage to be reduced and services to be improved.

SWOT Analysis of Edelweiss Financial Services Ltd..

Strengths: Large Workforce Diversity in Experience Young and Energetic Ownership of New Technology

Weakness: Limited Facilities Poor coordination Low Productivity Lack of Competency and Skill Unrealistic Contract Duration Labor Problem

Opportunities: Utilization of Latest Construction Technology Method Association with Large Projects Like Real Estate Geographical Focus

Threats: Defects in Design Changes in Specification Slow Verification Late Issue of Instruction Delay of Work Approval Proceeding Pending Any Failure will affect company Loss of Key people

Pros: 1. Sure money returns People can benefit from better returns from an active stock trading that just buying and holding the investment. 2. Popularity Before choosing one or another trading stock, you must be popular with it. Try to find as much information as you can in order to understand each of them. Then, choose. 3. A variety of choices There is a variety of stocks people may choose between but the most important is how to make the best choice. Try to find stocks that have moving prices. Cons: 1. Leverage Leverage means a flaw of stock trading. The flaw for this trading is lower than compared with future trading or with Forex. 2. The costs While the price cannot be compared to other types of trading, the stock trading virtually becomes impossible for those people who dont get some money before they can start investing. 3. Rule on short selling The traders have to wait for a quite long time before the stock price ticks up and theyll get a chance to short selling it. This way, the profits of a trader will be limited. The Forex trading does not have such a policy. But, remember that all of the trading systems like Forex, Stock or Future also have their advantages and disadvantages.

Conclusion: So if you are a wise trader, then its just up to you to think about these aspects. It would be better if you can estimate it properly before choosing any of those systems.

Online trading benefits:1) fees and commissions are much lower in comparison with traditional ways of trading; 2) an opportunity to act on price movement immediately; 3) direct access to information on real time prices and charts; 4) absence of broker gives any trader an opportunity to take his/her own decisions without hurry; 5) completing or denying a trade can be performed within a few seconds so it's easier to manage your investments and shorten your losses.

Chapter Summary of Findings, Conclusions and Recommendations

Summary of Findings:

The Management Efficiency ratios indicate that since Edelweiss moved into retail in 2007, it has been doing well in terms of profit but after 2008 due to recession profit of Edelweiss has reduced but still the company is in a better position than some of its competitors.

Edelweiss hasnt been financially stable according to the financial stability ratios. The assets of Edelweiss increased in the year 2008 and then immediately decreased to a great extent in 2009.The funds borrowed have reduced in 2009 in comparison to 2008 which shows a slight improvement for Edelweiss.

According to the profitability ratios, Edelweiss displays a trend of reducing net profit through the three years. This is due to increase in the shareholders funds and also due to recession which affected the net profit of Edelweiss in 2009.

Taking into account all three years, Edelweiss has been efficient with respect to certain ratios but hasnt been up to the standards. Till 2008, it has been able to collect it debts efficiently but then due to recession this ability suppressed. Also the market price per share of Edelweiss had a reducing trend which lowered the earnings per share and the price earning ratio. But at the same time Edelweiss increased the dividend and reduced the debts making it efficient in certain areas.

Even though companies net profit has been decreased than also there is a increase in Dividend Per Share over a period of time, which means company is attracting its shareholders.

The debt equity ratio doesnt show much variation. This indicates that every year the increase of decrease in the debt and equity has more or less been proportionate.

Current ratio is on a brighter side though it has declined as compared to 08 in 09. This brings the company in a better position as far as the creditors are concerned.

Debtors ratio had increased in 08 but came down in 09, this is resul t of the declined sales of the company. A decline in interest coverage ratio is an indicator of the facts that the profit before interest and tax of the company has reduced. Though it has improved in 09 as compared to 08, the improvement is not substantial.

An obvious impact of decline in sales is on the profits ratios of the company. Inspite of a 17.18% decline in sales in 09 as compared to 08, the company has been able to maintain a positive and a reasonably good profit position.

Return on capital employed by the company is showing reducing trend. The capital base of the company has increased in 08 and has remained constant in 09. However, the ROE ratio has been reduced by 50%. This is not good news for the owners of the company, as profitability o f their investment in the company has been reduced dramatically. Similar analysis can be made for net worth ratio as it has also declined drastically.

Despite of not so favorable result in 09 as compared to 07 and 08, the company has declared a good divided for the shareholders. This shows that the company is more interested in pleasing the shareholders than accumulating funds for the future plans of the company. This policy is further indicated by an improved dividend payout ratio of the company.

A decline in the earning per share is as a result of decline in the profits of the company. Thus amount of profit available per share has gone down. Increase in the debt collection ratio is not a good sign, as it means that the companys collection department is taking more time to recover funds from the debtors. This is even worse as the companys sales have reduces. Thus the company has not been able to manage the debtors properly, despite of reduction decline in sales.

Proprietary ratio is showing an improvement. This indicates that the company has enough assets to cover the proprietary funds (owners fund). Capital gearing ratio indicates the risk taking capacity of the company. Higher ratio is risky, but profitable for the equity shareholders. On the other hand lower ratio is safe, but not preferred by the equity shareholders. In the present case a decline in this ratio indicates that the risk to the company has reduced, but this might not go well with the shareholders.

Recommendation:

Edelweiss has been doing well for quite some time now but lately due to recession its net profit has been affected, so certain measures much be taken by Edelweiss to cut down on its expenses.

Edelweiss has been repaying the debts borrowed efficiently, therefore it must continue to do so even in tougher times when the funds borrowed are of higher amount.

Through retail Edelweiss is doing average profit, hence Edelweiss can think about going in for new ventures. They can introduce mutual funds and allow it be handled online like their other features on the online trading portal.

Attracting customers is more of a concern for Edelweiss because of lot of competition, so they need to come up with various schemes and plans which will pool in more customers. These plans must be beneficial for the customers which will make them give more references, thus increasing customers for Edelweiss which in turn gives the company more revenue.

The companys customer service is very poor, as their main focus is attraction of customers. The company prefers only target rather than welfare for employees.

The companys stock price once reached to a peak height of Rs.1,500 per share but at present it down to Rs.520 per share it shows the company has doing well in past but because of recession the FIIs (Foreign Institutional Investors) pull out lot of money, still it was able to sustain its market image.

There are many facilities provided by Edelweiss to improve its market value and it is more helpful for customer in satisfaction point of view. As Edelweiss team is doing well to get the business and why this happening because their more intention towards satisfaction of customer. Customer is a person where ever he gets satisfaction he will go towards it and that what Edelweiss is doing.

If Edelweiss is continue with this performance, It will not take much time to be a famous broking firm.

Conclusion:

Edelweiss Capital Ltd. as a company has been successful since it moved into retail in 2007 but post recession in 2008 the company suffered a setback as a result of reduction in profit. On a positive note the company always focuses on long term goals and more focus on customer satisfaction that helped Edelweiss to grow in market.

In the last three years the earnings per share of Edelweiss Capital Ltd has shown very good growth due to aggressive and passionate sales trading team, they are able to seamlessly execute complex trades, across the entire spectrum off trading strategies. Their more concentration towards customer satisfaction and they are doing it brilliantly.

Edelweiss Capital Ltd. has been performing well when compared with some of its competitors. Some of the products and services offered by Edelweiss are quite unique which gives them an upper edge over other competitors. And this is the reasoned why they are successful in broking market. They came to know what customer wants and how can they satisfied them

There are many pros and cons and customer now understand importance of share trading through which they can earn money by doing easy task whether it is online or off line.

References and bibliography

Resources and facilities which I would like to use these are listed below: Concerned facultys guidance Internet like www.edelweiss.in, Wikipedia Magazine Newspaper like Economic Times My knowledge about stock market and experience with customer in Edelweiss Financial Services Ltd. All the data which I have collected from company and customer perception, thinking towards share trading.

Annexure QUESTIONNAIRE Dear Customer,

As a Management Trainee currently working with Edelweiss Financial Services Ltd. I want to thank you for giving us the opportunity to serve you. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. . 1. Annual Income? a) > 3 lakh c) 5 lakh- 7 lakh b) 3 lakh- 5lakh d) 7 lakh and above

2. What are the possible sources that you search for financial product information before making any decision? a) Television/Radio b) Internet/Website

b) Newspaper/Magazine d) friends e) Word of Mouth f) others, please specify

3. Through which one of the channels do you usually buy a financial product? a) Internet b)Broker

c) Direct from the company d) others 4. What is your preferable tool of investment? a) Bank deposits c) Derivative instruments e) Gold and bullion b) RealEstate d) Mutual funds f) Equity shares

5. How did you come to know about Edelweiss? a) Internet b) Print and electronic media

c) Reference group d) By chance 6. Are you aware of Broking Facility offered by Edelweiss? a) Yes b) No

7. Have you used any Edelweiss Financial products? a) Yes b) no

8. Which Edelweiss Products are you using now? a) Mutual Fund c) Debentures b) demat d) others

9. How long have you been associated with Edelweiss? a) Less than 1 month c) 6-12 months b) 1month-3month

d) more than 1 year

10. Evaluate the performance of following firms by ranking them on a scale in ascending order? ICICI direct.com Share khan Motilal oswal HDFC securities Edelweiss India Infoline Religare India bulls 5paise.com

11.

Please

indicate

the

level

of

importance

regarding

your

decision factor in buying a financial product in the following scales: 1-not important 5 extremely important? 1 Reputation of the company Innovative products Service of the firm Proximity of firm with residence/office Dealer support and guidance Advanced research & development department 12. Please Rate overall performance of Edelweiss? a) Extremely satisfied c) Neutral e) Dissatisfied 13. Will you recommend Edelweiss broking to your friends/family? a) Yes b) no b) Satisfied d) less satisfied 2 3 4 5

14. What is your opinion about selling strategy of Edelweiss? a) Excellent c) Average b) Above average d) below average

Personal Information (i) Name: (ii) Age: 50 (iii) Gender: (iv) Marital status: less than 25 25-30 30-40 40-50 more than

male Married

female single 12th pass graduate post

(v) Educational Qualif: graduate (vi) Occupation: specify service

10th pass

business

profession

other, please

Phone no:

Email

id: Signature:

FOR DORMANT CLIENTS QUESTIONNAIRE

1. Why you are not associated with Edelweiss? a) Liquidity crisis market c) Alternate brokerage firm b) lost faith in capital d) temporary breaks

2. If you are associated with other firm, what are the features that attract you? a) Low brokerage c) Proximity to residence e) Trained people in the desk b) Good system support d) Research input

3. What according to you is the weakness of Edelweiss? a) Low brand awareness c) Services b) brokerage d) others, please specify

4. You prefer to return back with Edelweiss in a) 6 months c) 2 years and more 5. Which sectors performance is best? a) Equity c) Insurance b) mutual fund d) portfolio b) 1 year d) never

6. Do you support the transition of Edelweiss from niche to mass market?

a) Yes

b) No

7. In which product did you faced the problem? a) Equity and Derivatives c) Portfolio b)Commodity d) E-broking

e) Any others, please specify...........

8. Any suggestion that you would like to put forward by which Edelweiss can improve on its services . 9. Personal Information (i)Name: (ii) Age: than50 (iii) Gender: male Married female single 12th pass graduate post less than 25 25-30 30-40 40-50 more

(iv) Marital status:

(v) Educational Qualification 10th pass graduate (v) Occupation: service

business

profession other, please specify

(vi)Contact Details:

Phone no:

Email

id: Signature:

EXISTING CLIENTS

QUESTIONNAIRE

1. Since how long you have been associated with Edelweiss? a) 6 months c) 2 years b) 1 year d) more than 2 years

2. What are the products that you have opted from Edelweiss? a) Equity c) Insurance b) Dematerialization c) Portfolio management

e) Any other. (Please specify).

3. As a customer, mention your level of satisfaction derived from Edelweiss. a) Excellent c) Good average e) Poor b) Very good d) below

4. In current global turmoil scenario, what are your expectations from Edelweiss? a) Reduction in brokerage c) Improvement in service quality flexible e)Customer friendly norms b) Providing more tips d) providing more lenient and

5. You would recommend Edelweiss to your a) Family c) Anyone without hesitancy b) friends d) no one

6. Your recommendation to make Edelweiss better?

. 7. Personal Information (i)Name: (ii) Age: than50 (iii) Gender: male female Married 10
th

.. less than 25 25-30 30-40 40-50 more

(iv) The marital status: (v) Educational Qua. post graduate (vi) Occupation: specify service

single 12th graduate

business

profession

other, please

(vii) Contact Details:

Phone no:

Email id:

Signature: