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NATIONAL BIKE
MONTH
GETTING
STARTED
brought to you by
sponsored by
MAY IS
Good luck
with your National NATIONAL
BIKE MONTH
Bike Month
celebrations.
Send samples
and photos from
your events to
communications@
bikeleague.org. This is a step-by-step guide to creating a successful National
Bike Month event in your community, workplace, city, or state. This guide will help
you with all events for Bike Month. In this manual, we focus on Bike to Work Day
events, because they are the most popular, but the tips and techniques will help you
plan almost any Bike Month event.
This guide is useful for developing an event on a variety of scales, either coordinating
a citywide event or planning an event within your own company or organization.
As you plan your event, share the dates and times with the League (e-mail to
communications@bikeleague.org) so we can post it on our Web site and help you
promote it.
Once again, thank you for supporting and promoting bicycling. Good luck with your
National Bike Month celebrations. We look forward to samples and photos from your
events. Share your successes so that National Bike Month can be even better!
3
WHY BIKE
TO WORK?
Why have a How to Celebrate Bike to School
Make this a community day. Bike
Bike to Work Bike to Work Day with the kids to school or organize a
Day event? Although more than half of the
bike-pool with other parents to leave
U.S. population lives within five miles
the car at home. Help them choose
of their workplace, lack of knowledge
appropriate routes and take this
IT’S FUN. and incentive has deterred many from
opportunity to reinforce the rules of the
Biking to work commuting by bike. Hundreds of U.S.
road for safe cycling.
cities have been successful in increasing
builds morale, bicycle commuters by offering
Car vs. Bus vs. Bike
encourages enticements on Bike to Work Day.
Commuter Race
camaraderie, and Denver, Colo. reported in 2008 that
Chicago, Ill. hosts several Car vs.
over 10,352 people tried biking to work
is a great way to for the first time during a city-sponsored
Bus vs. Bike Commuter Races. Motorists,
bus passengers and cyclists all start and
get active in your event. A study published by the San
end the morning rush hour at the same
community. Diego Association of Governments
spots, but may take distinctly different
showed that one out of five people
routes. The bicyclist always wins. This is
who participated in their Bike to Work
IT’S HEALTHY. Day promotion as first-time commuters
a sure-fire media event to run on Bike
to Work Day to encourage folks to give
Active employees became regular bike commuters.
bicycle commuting a try.
are more alert,
take fewer sick Here are Other Ideas to
days, and are some ideas: Celebrate Bike
more productive. Energizer Stations Month
San Francisco, Calif. hosts numerous
IT’S GREEN. bike events during National Bike Businesses
Month. On Bike to Work day, they set Route Mapping Assistance — Provide
Biking reduces up energizer stations all over the city links or maps on the company-wide
your carbon so that people could stop in on their intranet or available in a common
footprint, reduces morning and evening commutes. The break room highlighting common bike-
friendly routes in the area.
traffic congestion, energizer stations had food, red blinky
lights and reflective leg bands.
and can save you
money.
4
Bike Mentors — This ride-matching Bike Commuting Incentives — Work offer a wide variety of classes for any
service provides novice cyclists with with local vendors to provide prizes for audience. Classes include Commuters,
names of experienced commuters in Bike to Work Day participants. Possible Group Rides, Bicycle Rodeos, Traffic
their community who can accompany prizes include: bikes, accessories, lights, Skills and more. Recreational clubs
them on their commute. racks, bags, airline tickets, and gift can sponsor group-riding clinics and
certificates to various local businesses. advocacy organizations can sponsor
Commuter Convoys — Identify If sponsorship permits, have T-shirts or classes for public officials. Schools can
several meeting locations for suburban reflective commuter vests produced use LCIs to offer safe riding classes or
commuters to group and ride into promoting the sponsors. organize a Bike to School Day.
the city together. Make arrangements
for an experienced bike commuter to Communities Bike to ... Events — Encourage the
lead from each location and ride to Commuter Challenge — Salem, Ore., use of the bicycle for transportation
the Breakfast Rally celebrating their Olympia, Wash. and many other cities by working in partnership with local
successful trip. host commuter challenges where retailers and event promoters to offer
businesses compete to have the highest special discounts to customers arriving
Breakfast or Energizer Rally — Work percentage of employees who pledge by bicycle. Remember to consider
with local restaurants and grocery stores to Bike to Work every day of bike week. bicycle parking availability and security
for sponsorship or donation of various Bonus points are given to companies when working with merchants.
food items. Be considerate of the time with bicycle parking, safety materials,
requirements of community employers and showers and changing facilities. Proclamation of May as National Bike
when selecting the time for your meal. Month — Ask your Mayor, City Council
Remember to consider bicycle parking Ride with the Mayor — It is helpful to or Governor to officially proclaim May as
and restroom facilities and trash put local politicians on bikes to show National Bike Month. See page 15 for a
collection. their support for Bike to Work Day. Use sample proclamation.
this opportunity to showcase good
Company Commuter Challenge facilities in your area, tour the local trail
— Employers, grouped by the total system, and show the elected official
number of employees, compete for the how important it is to maintain facilities.
highest percentage of bike commuters.
Winning company employees are Host a Smart Cycling Class — Reduce
awarded prizes donated by local bicycle crashes, increase ridership, boost
vendors or certificates of achievement. rider confidence, improve bicycling for
The company receives a plaque and is transportation, and have fun through
featured in the local press. League Smart Cycling classes in your
community. League Cycling Instructors
5
GETTING STARTED
A TIMELINE FOR SUCCESS
9 STEPS FOR Step 1 - Write a how it will positively assist your efforts.
Remember partners need to know
SUCCESSFUL Plan that you are serious about the event
EVENTS — All successful events start with a and that there will be a benefit to them
plan. This plan will serve as a guide and
A SUGGESTED task list through all the stages of your
for their contribution.
Conduct follow-up calls to those
TIMELINE Bike to Work Day event planning. receiving funding applications and an-
What should I focus on when plan- swer any questions they may have. Track
11. Write the plan ning? progress with each potential partner in
February • Set specific goals for your Bike to a database. Note all calls, negotiations,
Work Day event (i.e. how many and contributions (money, merchandise,
22. Initiate Fundraising participants, fundraising amounts, food, etc.).
Efforts February media exposure). Send personalized written thank
• Layout a time line for all the neces- you notes to each partner/sponsor
33. Build Partnerships sary tasks associated with carrying expressing your appreciation. You can-
February/March out event ideas. not skip this step. Send a note when
• Prepare a publicity planning task negotiations are successful and again
44. Recruit Volunteers list. after the event. A happy sponsor will
February/March • Plan for recruiting and implement- help you again in the future.
ing volunteer workers and commit-
55. Promote the event
tees.
April/May • Determine if city/county permits Step 3 - Build
will be needed for rally events or Partnerships
66. Enjoy the event! other event ideas on your list. De- Partnerships extend the reach of
May termine associated costs and time your event and reduce the burden that
requirements for securing these hosting an event entails. Partnering with
77. Reward Volunteers permits. others to sponsor an event builds con-
& Recognize Sponsors • Project a potential budget for each nections that are beneficial long after an
March/May event idea — think of who may event concludes.
fund or sponsor it. Gather support of local organi-
88. Evaluate Success zations and merchants. Ask them to
May/June Step 2 - Start partner with you for the benefit of the
community. Create a database of poten-
99. Prepare for Next Year
Fundraising tial partners such as:
On-going Prepare a specific funding proposal • bike clubs and coalitions
for each potential sponsor. Ask for a spe- • bike shops
cific amount of money or product with • chambers of commerce
a plan showing the provider where their • schools
contribution will be recognized and
6
Since 1956, May has
been recognized as
National Bike Month.
The third week in May
is designated Bike to
Work Week; and the
third Friday of May is
Bike to Work Day.
7
GETTING
STARTED
A TIMELINE
FOR SUCCESS
8
Sample PRESS RELEASE
[Always address a press release to a specific person. Do not send press
releases as email attachments. Paste them directly into the email]
DATE
Contact: [Name]
Phone: [number]
Email: [email]
Website: [web site]
9
GETTING
STARTED
A TIMELINE
FOR SUCCESS
Promote Your Event on the Web journalist. Often concise news releases
In addition to creating an event will be printed verbatim, and verbose
Web site, consider using social market- ones will be either tossed or butchered.
ing tools such as Facebook, MySpace, See sidebar for a sample press release.
and You Tube. Contact organizations
that might provide a link to your web- Step 6 - Enjoy the
site on their website. Local bike shops,
bike clubs, advocacy organizations, Event!
radio stations, television stations, public A well-planned and implemented
safety agencies, and health clubs can work plan will enable you and your
easily provide a link to your event web- volunteers to have an enjoyable event
site. All you have to do is ask! celebrating bicycling: Remember to
have fun!
The Event Weather can dampen spirits quickly
Make sure your event happens as so a rain plan or alternate location is a
described in the news release — right key part of your planning task. Intense
place, right time. Have your media heat is a concern as well, so notifying
people present and make sure s/he is paramedics and having them on site is
briefed and knows what is happening. a good idea if there is a risk of injury or
All media people should be directed illness.
to this one person, who should be
easily recognizable by wearing a large Step 7 - Reward
nametag, hat, or other highly visible
Volunteers and
item of clothing. This person should
have extra copies of the original release Recognize Sponsors
and any other relevant information. Recognizing and publicizing the
help you have received from volunteers
Press Release Tips and sponsors is essential. Volunteers
The most common way of con- will appreciate hand written notes while
tacting the media is a press release. sponsors will look for recognition in me-
One simple rule is to try and make dia coverage before, during, and after
the journalist’s job as easy as possible the event.
and follow a format they can use and
recognize most conveniently. Keep
releases as short as possible! If you use
more than one side of paper you are
in danger of losing the interest of the
10
Step 8 - Evaluate Tracking Participants Step 9 - Prepare for
What to track:
Success • How many people participated? Next Year
Be sure to monitor participation so Bike to Work Day is a great way to
• What were their previous bicycling
you can evaluate campaign effective- kick-off or revitalize bicycle commuting
habits?
ness. Participant evaluations are one programs. Maintain the momentum
• What do they see as their future
type of program summary you should by developing recommendations for
habits — will they ride more?
conduct. The second is an evaluation on-going strategies to encourage and
• How many volunteers were used?
by event organizers. This should cover facilitate this healthy alternative form of
• How well did volunteers interact
all aspects of planning and implemen- transportation.
with participants?
tation, including volunteer recruit- Begin to plan now for next year —
ment, publicity, parking, supplies and it’s best to start writing your plan nine to
Questionnaires can be available
equipment, and registration. It can be twelve months ahead of the event, and
at the conclusion of the program, with
accomplished as a form circulated to all don’t forget to plan for growth.
participants requested to fill them out
planners and workers or by conducting
before leaving. Make sure you have
an evaluation meeting. This evaluation
plenty of space available and provide
should highlight areas that needed
pens. Include an fax or a Web site to al-
more attention and point out how man-
low participants to complete the survey
power can be better utilized. If this is to
at home.
be an annual event, goals for next year
Compose your questionnaire care-
should be recorded while this year’s
fully so that the comments you receive
event is still fresh in everyone’s mind.
will help you to plan future events.
Don’t ask if Saturdays or Sundays are
Evaluating Success preferred if you know that Sundays are
Evaluation needs to be planned for
out of the question because of church
well in advance of the actual events.
traffic on your route. Also, you should
Businesses and organizations that
develop a form that is easy to fill out but
participate should report back to you
also leaves room for comments. If at all
afterward so you can compile statistics
possible, confine your questionnaire to
on the numbers who participated, the
one piece of paper.
miles commuted, gasoline saved, pol-
lution prevented, etc. This information
should be sent to the Mayor and local
media.
11
EDUCATION
MATERIALS
AND RESOURCES
12
Overcoming Bike Commuting Excuses
1 I’m out of shape
• Ride at an easy pace; in a few months you will be in great shape.
• Ride your route on a weekend to find the easiest way to work.
• You will improve your fitness level when you become a regular bike commuter.
2 It takes too long
• The average commuter travels at 10 mph; the more you ride, the faster you will become.
• Trips of less than three miles will be quicker by bike.
• Trips of five to seven miles in urban areas may take the same time or less as by car.
5 My bike is beat up
• Tell a reputable bike shop that you are commuting and have them tune up your bike.
• If you can’t maintain your bike yourself, identify bike shops near your route.
• Make sure that your bike is reliable and in good working order before you ride.
6 No showers
• Most commuters don’t shower at work; ride at an easy pace to stay cool and dry.
• Ride home at a fast pace if you want a workout; shower when you get there.
• Health clubs offer showers; get a discounted membership for showers only.
7 I have to dress up
• Keep multiple sets of clothing at work; rotate them on days you drive.
• Have work clothes cleaned at nearby laundromats or dry cleaners.
• Pack clothes with you and change at work; try rolling clothes instead of folding.
8 It’s raining
• Fenders for your bike and raingear for your body will keep you dry.
• If you are at work, take transit or carpool to get home; ride home the next day.
• Take transit or drive if you don’t have the gear to ride comfortably in the rain.
9 The roads aren’t safe
• Obey traffic signs, ride on the right, signal turns, and stop at lights.
• Wear bright clothing.
• You are at no greater risk than driving a car.
• Wear a helmet every time you ride.
10
I have to run errands
• Bolt a rack to the back of your bike to add carrying capacity.
• Make sure that you have a lock to secure your bike while you are in a building.
• Allow extra time to get to scheduled appointments and find parking.
• Encourage your employer to provide a bicycle fleet for office use.
For more information on how to make your workplace more bicycle friendly visit
www.bikeleague.org.
13
EDUCATION
MATERIALS
AND RESOURCES
14
Visit
www.bikeleague.org
for the most up-to-date
information on
National Bike Month.
WITNESS OUR HANDS and the official Seals of the City of [City].
______________________________ ______________________________
Governor’s Signature Mayor’s Signature
15
League of American Bicyclists
1612 K Street, NW, Suite 800, Washington, DC 20006-2850
PHONE 202-822-1333 FAX 202-822-1334 E-MAIL bikeleague@bikeleague.org