Understanding Organization Assignment of Understanding Organization for the Academic Year PGP2012 2014

Organization :-Vodafone Essar India

Submitted To Prof. Sujit Sengupta Anil Vashisht Sneha Gambhir

Submitted By Pankaj Gupta PG 20121394

Vodafone Essar India

Vodafone company profile Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India. Vodafone comes from word Voice and Data. Type of Organization :- Private Industry :- Telecommunication Predecessor(s) :-Hutchison Essar Founded :- 1994 Headquarters :- Mumbai, Maharashtra, India Head India :- Peter Martin COO India :- Sunil Sood Subscriber Base :-141,591.840 Net profit (FY 2011-2012) :-9749 crore Products :- Mobile telephony, Wireless broadband services Owner(s) :-Vodafone group Parent :- Vodafone international Website :- www.vodafone.com www.vodafone.in

MISSION: Vodafone is primarily a user of technology rather than a developer of it, and this fact is reflected in the emphasis of our work program on enabling new applications of mobile communications, using new technology for new services, research for improving operational efficiency and quality of our networks, and providing technology vision and leadership that can contribute directly to business decisions. VISION: Our Vision is to be the worlds mobile communication leader enriching customers Lives, helping individuals, businesses and Communities be more connected in a mobile World.

Vodafone is the worlds leading international mobile communications group with operations in 25 countries across five continents and over 300 million customers Vodafone entered in India by acquiring 10% stake in Bharti Airtel limited in December 2005 In year March 2007, Vodafone acquired 67% stake from Hutchison Essar limited for USD 11.1 billion The whole company was valued at USD 18.8 billion.

In year September 2007, Vodafone started its rebranding from Hutch to Vodafone. On July 2011, Vodafone group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. Vodafone India provides 2.75G services based on 900 MHz and 1800 MHz digital GSM technology. Vodafone India launched 3G services in the country in the January-March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. Timeline
1992: Hutchison Whampoa and MAX group establish Hutchison Max 2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets through Essar acquisition 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai 2003: Acquired AirCel Digilink (ADIL ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'. 2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh (West) and West Bengal. 2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in Mumbai, where it still operates under the brand 'Loop Mobile'. 2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'. 2008: Vodafone acquires the licences in remaining 7 circles and has starts its pending operations in Madhya Pradesh circle, as well as in Orissa, Assam, North East and Bihar. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone owning 74% of the Indian business.

Why Vodafone chooses India Government Role :- FDI Infrastructure sharing in India (Sharing of mobile towers) Hutch has nationwide presence. Hutch has highly experienced team. India is the Worlds 2nd largest fastest growing economy. In India rural market penetration in very low. Mobile penetration is still low than other countries.

Entry Mode :-Merger and acquisition with Hutchison.

Organizational Structure of Vodafone India.

Introduction to Products & Services 1. Product Review 2. Technology 3. Services Voice Service Data service Fixed and other services.

Vodafone Services Vodafone Office Vodafone live (Internet on mobile) Vodafone mobile connect Vodafone mobile connect card Mobile advertising Vodafone Handsets Vodafone Handsets Vodafone Business Handsets (Blackberry) Magic Box Handsets

Vodafone Roaming Services selects ROAMWARE Solution

VAS Provided by the Company Messaging Service :- Short Messaging Service (SMS)and Multimedia Messaging Service (MMS) Voice :- Caller tunes In-Dial Services (Astrology etc.) Voice Packs Data :- Browsing and Downloading (2G and 3G)

Subscriber Base
Following is the Vodafone India subscriber base statistics as on June 2011

Telecom Cicle Gujarat Uttar Pradesh(East) Maharashtra West Bengal Tamil Nadu Rajasthan Uttar Pradesh(West) Andhra Pradesh Delhi Goa Karnataka Kerala Bihar Kolkata Punjab Haryana Madhya Pradesh Chennai Odisha Assam North East Jammu & Kashmir Himachal Pradesh Mumbai

No. of Subscribers 14,910,573 14,237,217 11,962,824 11,040,815 9,330,557 8,711,277 9,234,369 7,347,024 7,788,376 7,134,576 6,591,039 5,535,177 5,244,148 4,373,647 4,132,392 4,170,943 3,135,580 2,113,992 2,338,159 1,650,109 861,826 565,253 357,430 5,887,113

Total number of Vodafone India Subscribers : 141,519,840, i.e. 23.63% of the total 598,779,674 Indian mobile phone subscribers. Source : http://coai.in/statistics.php

Marketing Strategies Cost Reduction Revenue simulation Delivering total communication Delivering strong growth

Competitors Vodafone compete with 14 other mobile operators throughout India. They are : Aircel Airtel BSNL Loop Mobile MTNL MTS Reliance Communication Tata DoCoMo Tata Indicom Uninor Videocon Virgin Mobile

Vodafone India Market Share Ownership :-67% Customer Base:-130,920,732. Market share :-23.59% Website :- www.vodafone.in

Awards and Recognition Vodafone India Limited features in the Top 10 Most Trusted Brands in India for 2011. The company has also been awarded Most Respected Company in the Telecom Sector for 2010, in a survey conducted by a leading business daily. Vodafone India Limited, in line with its group philosophy has released the Corporate Sustainability Report for India Footprints 2010-11.

SWOT Analysis 1 ) STRENGTH : Excellent Service Quality Minimum Call Charges Customer Oriented Tariff Plans & Schemes Global brand strength High geographical reach

2 ) WEAKNESS : Some customers were talking about network issues in some area High customer churn rate (especially in tier 2 cities like Bhopal and Raipur)

3 ) OPPURTUNITIES : Maximum Revenue can be generated through 3G Service Airtel Customers are facing problems in postpaid billing while Tata Docomo has network issues and availability of recharge coupons.

4 ) THREATS : Aggressive new entrants bringing in lots of Schemes and Products and creating Cluster in the market

Job Market As Vodafone is fully established in metro cities and tier 1 cites (like Pune, Bangalore etc.) and with new circle like Madhya Pradesh and Chhattisgarh or in Tier 2 cities there are various jobs available in different

verticals like Finance, H.R, Research and Development, Marketing, IT, Administration, Quality , Customer Service etc. Conclusion As Vodafone is International brand, I would like to join Research and Development department to explore my knowledge in analysis field to understand telecom market, to understand what is quality control, its parameters To analyze and monitor customer complaints and request for the improvement in customer service and a result increase in customer satisfaction through customer delight activities To learn, why Vodafone is performing better than other competitors. Analyzing for improvement in Customer Satisfaction level by auditing complaints and interaction. To learn, how to analyze the data to make various strategies and polices for launching or withdrawing of any product or service Providing support to various departments with the help of market research.

Source of Information www.vodafone.com www.vodafone.in www.google.com