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Volume 4 Issue 13 October 31, 2008

CHARLESTON SC
PERMIT NO 437
FREE

S U L L I VA N ’ S I S L A N D • I S L E O F PA L M S • G O AT I S L A N D • D E W E E S I S L A N D

Sullivan’s sees Our 13th issue comes out on October 31...we had to have a little fun.
master plan Happy Halloween!

Island Eye News

BY ALI AKHYARI

A
s the East Cooper area has grown,
more and more visitors have
discovered much of what
Sullivan’s Island has to offer. Generally,
one thinks of the beach as the Sullivan’s
Island destination that draws the crowds
and which clogs the local streets and
yards in the summer. However, the
island’s commercial district has recently
become a destination as well, generating
new customers for local business
owners, but also bringing with it a
whole new set of problems for residents.
Recently, the Town’s City Council

The Island Eye News is our flagship newspaper. Started in May of 2005, The
hired Seamon, Whiteside and Associates
with partner Urban Edge Studio to come
up with a new design for the
commercial district in order to solve the
various problems plaguing residents. It
was a project that Bill Eubanks, Urban
Edge Studio Director, admitted was
difficult, but one that he was happy to

Island Eye has been a resource for local news, activities, events,
take on as a Lowcountry resident who
often visits Sullivan’s Island himself.
Eubanks said there was unprecedented
interest in the planning process among
many residents with a lot of input to
digest. A lot of changes and design
choices were made according to
information offered by residents, he

discussions and general information for Sullivan’s Island, the Isle of Palms,
said.
“The success of this charrette was
partly due to the charrette team and its
efforts, but mostly due to the passion,
participation, ideas and commitment of
Sno Day!
the planning staff, the Council, stake Three fifth grade classes from Sullivan’s Island Elementary were rewarded for good behavior on
Thursday, October 23 with free sno cones at the Green Heron and an afternoon at the park.
see Plan on page 16

Wild Dunes, Goat and Dewees islands. Our local-only coverage has made us an
I n s i d e I s l a n d E y e

invaluable asset to our island communities and our reader-driven content

Lighthouse adopted on page 6 Gullah Ghosts on page 8 Halloween safety on page 16 is a positive reflection of our dedication to the islands.

Island Connection
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Volume 2 Issue 14 FREE October 31, 2008

A true tale from

Mullet Hall
Sidi LimehouSe, RoSebank FaRmS

T
he year was 1948 and I was ten years old. I called him Mr.
Brown. Mr. Brown called me Mr. Sidi. Mr. Brown, somewhere
in his 90s, was an old black man and I was a young white boy.
We were friends. He was educated; Johns Island educated. Mr. Brown
told me one day, “If you know, you know and if you don’t know, well,
you just don’t know.” Mr. Brown felt it was his duty to teach me

In May, 2007, the second paper of the Lucky Dog Publishing family, The Island
everything I should know and Mr. Brown said I should know about
Brutus Garrett. It seems that Brutus, 100 years earlier, had panicked
in a hurricane and that Brutus was now a haint:
Brutus come bak each year in October when de full moon be high
and you can see the marsh shines all de way to Kiwah. In them day,
Mr. Legare had some kind o’ chine what him could look on and dis
ting tell de pression. Was October de last. Mr. Legare ping de bell and

Connection, made its debut as a resource for the residents of Kiawah and
say fo tell eby body must come to de big house. Him say de pression is
low and we must take care of eby ting. Was maybe it was a gale comin.
Eby animal, all de people must leave de creekside an go to Big Field
(Big Field is where Mullet Hall Equestrian Center is now located). Big
Field had a barn big enuf to hol eby body.
People say Brutus musta been liquored up. Brutus laugh and Mr.
Legare say de chine don know what him talkin bout. He take Gal;
Gal been e mule an him ride Gal out to Jemmy Ilant (Jemmy Island is

Seabrook Islands. It has become a needed source of inter-island communication

out in the marsh opposite Rhett’s Bluff). Say him fa pic last little bit o
cotton. When Mr. Legare hear what Brutus done, he jump on he horse
and take Laboard wit him to fetch Brutus. When dem get to de creek
de tide been comin fas and de wind blow and dem turn back. When
de people see em comin and ain’t got much as Gal wit dem, dey cuss
Brutus a while but den pray fo em. He get real dark and de wind blow.
De win blow so hard he ring de bell. Preacher Bishop say Brutus ring
de bell. De people start fo wailin and nashin dey teet. Mr. Legare say

and information on the activities of the surrounding Johns and Wadmalaw islands.
fo eby body get in de loff of de barn and huddle up. Was a terruble
night.
In de mawnin was real quiet. Mr. Legare say fo feed de critter and
take em back home. He send Laboard, the preacher and Boobie to look
Shooting the moon
for Brutus. Dey ain’t find hide nor hair. Eric Horan | novEmbEr / 2008

A
I knows you gwynn ax bout Gal. Well a mule be smart, smartest bout this time last year, my wife, Jan and shells.
animal dey is. Mr. Bryan say when de storm obor, Gal been stannin I headed down the Chechessee River in Photographing the moon in the fall offers a

in he yard.
De buzzart find Brutus. Laboard take a bateau and look on him and
say he was too bad to bring to the hill so him bury him in de marsh.
Mr. Legare say it wasn’t right to leave Brutus in the marsh but eby body
he ax to fetch em come back say dey couldn’t fin him. He bin way in
de middle of de marsh and dey loose de place where he been. Brutus he
ain’t loose em. He know ain’t posed to be buried in de marsh. Every
anticipation of this Harvest moonrise.
It was nearing sunset and high tide when we
anchored onto a small oyster bank. There was
just enough high ground to bring out my tripod,
chairs and a picnic basket with dinner. I mounted
my camera with a 500mm lens onto the tripod.
With all attention on the horizon, in this case
Parris Island, we awaited the emerging light to
The Island Connection is mailed every two weeks to every home on Kiawah and
distinct advantage. During autumn, the path of
the moon is shorter than usual with a decreased
period of darkness between sunset and moonrise.
What this means to the photographer is that you
have more to work with in creating an image.
In this case I had the tree line of Parris Island, a
twilight blue sky and the orange moon as it lifted
The Moon continued on page 4

Seabrook and is dropped off at key gathering locations throughout Johns Island,
the sounds of the tide washing against the oyster
True Tale continued on page 14

Inside The Isla nd Co nnection...

page 5 SINHG page 9 GREEN BUILD page 11 PET EXPO

the Bohicket Marina and Freshfield’s Village.

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FOLLY BEACH, SC
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Vol. 1 Issue 1 Folly Beach’s Newspaper October 31, 2008 w FREE

Folly Current

The latest addition to our Lucky Dog Publishing venture, The Folly Current
Folly boat painted by Janie Atkinson
launched in October of 2008. It is our most relaxed paper and is supported
strongly by reader contributions. The Folly Current covers all of the activities
Folly Beach now has its own newspaper
from lynn pierotti, publisher

T
he Folly Current is a brand new publication from The Folly Beach community is proud of its The Folly Current is mailed every two weeks to every
Lucky Dog Publishing, the Lowcountry’s island commitment to local concerns and The Folly Current active mailbox on Folly Island. The Folly Current is
community newspaper company. Our focus will will strive to promote this idea in all of its content. completely FREE OF CHARGE and relies entirely on

be entirely on the issues and concerns that are most
relevant to the residents of Folly Beach. We will work
hard to be a non-partisan forum for open discussion
and will feature comprehensive coverage of Folly news
and events, from politics to island life as well as a civic
calendar, a general happenings calendar, surf and tide
reports, a concert calendar and more.
Please feel free to send us your photos and story ideas.
This is your paper, coverage will be reflective of the
support you give it. Let us know what you think! Send
your letters, pictures, stories, calendar events and ideas
to info@luckydognews.com. If you would like to be a
regular contributor, send your column idea to the email
address above or call 886-NEWS (6397).
of Folly Beach, including the City Council meetings, civic activities, festivals,
the generous support of our local advertisers to fund its
production. Please make sure and thank our advertisers
with your patronage.
We are excited to provide the residents of Folly Beach
with a news outlet that focuses entirely on their
community. We look forward to becoming a trusted
source of information for Folly Beach.

meetings and events. The Folly Current is distributed to every home on Folly
I
N
S
I

Beach every two weeks via the Folly Beach Post Office.
D
E Clean Street on page 2 Art in the Park on page 5 Kayaks on page 11

Lucky Dog Publishing, LLC

Preserving island character through communication.
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 Advertisers
Dear advertiser:

As an advertiser, you understand the advantages of direct mail advertising. What if you could get those advantages at a lower cost?
With our newspapers, you can.

The Island Eye News, The Island Connection and The Folly Current are mailed directly to every active home address in the
communities that they serve. The Island Eye is sent to the Isle of Palms and Sullivan’s Island; The Island Connection is sent to
Kiawah, Seabrook and Bohicket Marina respectively, and The Folly Current is mailed directly to every home on Folly Beach.
We also have over 75 distribution points across the barrier islands.

The demographics couldn’t be better. Isle of Palms tops the “most affluent” list of municipalities in South Carolina with an
$87,806 median household income. Kiawah, Sullivan’s Island and Seabrook come in second, third and fourth with Folly Beach
coming in at a close sixth.

And did you know that readership of local community newspapers is increasing by leaps and bounds? A recent combined circulation
audit by the Circulation Verification Council revealed that the readership of local free papers nationwide is over 80%. And even
better, buying influence is 77.5%.

For more information or to reach one of our advertising specialists, please call (843) 886-NEWS(6397) or visit our website at
www.luckydognews.com.

Demographics (Source: Charleston Regional Business Journal Market Facts 2007)

South Carolina’s Lowcountry islands continue to be a magnet for affluent residents and newcomers. Sullivan’s Island, Seabrook
Island, Kiawah Island and the Isle of Palms lead the way based on 2006 per capita income figures of households around $50,000.
Isle of Palms, a bedroom community to Charleston with a population of 4,579, tops the “most affluent” list with a median household
income of $87,806.

Most affluent municipalities

Rank Name 2005 population 2006 median 2006 per capita

household income
1 Isle of Palms 4,579 $87,806 $48,202
2 Kiawah Island 1,128 $86,451 $50,127
3 Sullivan’s Island 1,897 $82,653 $52,650
4 Seabrook Island 1,213 $73,367 $52,307
5 Mount Pleasant 57,932 $68,476 $33,362
6 Folly Beach 2,263 $55,020 $31,350

Paper Circulation
Locations Total papers delivered Post and Courier circulation Comparable publications
Sullivan’s Island 1812 (Island Eye News) 535 800 (Moultrie News)
Isle of Palms 3499 (Island Eye News) 1746 1170 (Moultrie News)
Kiawah Island 2268 (Island Connection) (see below) n/a
Seabrook Island` 3378 (Island Connection) (see below) n/a
Folly Beach 1500 (Folly Current) 413
Total circulation: 13,957 2694
Post and Courier circulation statistics from ABC Audit ending March 31, 2007. The total circulation for Johns Island, 29455, which includes Kiawah and Seabrook Islands, is 4,289.

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 Ad information
Paper Size   15”w x 113/8 “h Printable Area 10”w x 14”h

Full Page 1/2 Page 1/2 Page 1/4 Page 1/4 Page - banner
(horizontal) (vertical)
Ad run 10”w x 14”h 10”w x 7”h 5”w x 14”h 5”w x 7”h 10”w x 3.5h
1 publication, 1 issue $600 $400 $400 $225 $225
2 publications, 1 issue $1000 $600 $600 $350 $350
3 publications, 1 issue $1200 $750 $750 $450 $450
Please ask for separate rates for government and non-profit advertising, long term and seasonal rates. These ads are full color; please ask for our black and white rates.

1/8 Page 1/16 Page Website advertising

5”w x 3.5”h 2.5”w x 3.5”h Call for Pricing
$125 $75
$225 $100
$300 $125

Ad format
Completed ads are to be sent in at correct size,
CMYK, 200 dpi as a .jpg or .pdf. For best results,
all black text must be at 100% black or true
black for clarity.
Lucky Dog Publishing or our printers are not respon-
sible for the look and legibility of camera ready ads.
Additional Services:
Graphic design-ad designs, websites, photography, etc.
Link to your website from your ad in the online issue.
Advertising on additional LDP publications’ sites.
Advertising inserts.
Website ad in our online publication for length of contract.
Yearly subscription, mailed anywhere in the US.
Please send all completed ads, artwork and/or any ad
content to your sales representative. Technical questions
regarding ads please contact Swan Richards at 814-5541.

( 843) 886-NE WS (6397) w w w.l uck yd o g news.co m f a x 843 - 8 8 2 - 8 0 7 8

 deadlines

Deadline date Issue date

all new/changed advertising delivery and drop-off
must be set by this date should be on/close to this date
January 14, 2009___________________ January 23, 2009
January 28, 2009___________________ February 6, 2009
February 11, 2009___________________ February 20, 2009
February 25, 2009 ___________________ March 6, 2009
March 11, 2009 ___________________ March 20, 2009
March 25, 2009 ___________________ April 3, 2009
April 8, 2009 ___________________ April 17, 2009
April 22, 2009 ___________________ May 1, 2009
May 6, 2009 ___________________ May 15, 2009
May 20, 2009 ___________________ May 29, 2009
June 3, 2009 ___________________ June 12, 2009
June 17, 2009 ___________________ June 26, 2009
July 1, 2009 ___________________ July 10. 2009
July 15, 2009 ___________________ July 24, 2009
July 29, 2009 ___________________ August 7, 2009
August 12, 2009___________________ August 21, 2009
August 26, 2009 ___________________ September 4, 2009
September 9, 2009___________________ September 18, 2009
September 23, 2009___________________ October 2, 2009
October 7, 2009___________________ October 16, 2009
October 21, 2009___________________ October 30, 2009
November 4, 2009 ___________________ November 13, 2009
November 18, 2009___________________ November 27, 2009
December 2, 2009 ___________________ December 11, 2009
*December 9, 2009 ___________________ *December 18, 2009
*Please note: These issues will be finished one week ahead of schedule to allow staff time for the holidays.
Please be sure to get your ads/contributions for that street date in by the written due date.

Lucky Dog Publishing, LLC

Sullivan’s Island, SC 29482

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