ASCA State Associations

2013-2014 Digital Magazine Rate Card

Welcome to the new American School Counselor state magazine program. We are entering our 5th year of producing the magazines for several ASCA State School Counselor Associations. The new program features a streamlined process that affords a small number of advertisers the opportunity to be in all 33 state magazines with a total circulation of 38,250. The new format of the magazine is to allow the individual states to have 3 pages unique to their state information and 13 pages that are common (including ads) in the 33 magazines. The digital magazines will be published 3 times a year Back to School (Fall), Winter and Spring (College & Career Planning issue). The magazines will include a cover 4 (screen 2) ad, cover 2 (screen 3) ad, full page ads and 1/2 page ads. All ads are four color and the entire ad is linked to your web site. Because of the limited number of pages we will have a limited amount of ads. Your ad and link will appear in all 33 state magazines.

AD RATES PER INSERTION

Effective 6/12/13

Participating States & Circulation:

Alabama: 800 New Jersey: 2,400 New Mexico: 100 New York: 3,000 Oregon: 500 Pennsylvania: 1,100 Rhode Island: 250 South Carolina: 500 Vermont: 250 Virginia: 900 Washington: 3,000 West Virginia: 500 Wisconsin: 1,200

1 Insertion
all 33 magazines

2 Insertions
all 33 magazines

3 Insertions
all 33 magazines

Arizona: 600 Arkansas: 2,100 California: 5,400 Colorado: 500 Connecticut: 650 Delaware: 500 Florida: 5,000 Georgia: 1,000 Hawaii: 150 Idaho: 300 Illinois: 1,500

Cover 4 (Screen 2) Cover 2 (Screen 3) Full Page 1/2 Page

$2966 $2738 $2282 $1369

$2669 per ad $2464 per ad $2054 per ad $1233 per ad

$2402 per ad $2218 per ad $1849 per ad $1110 per ad

Animated Ad or Streaming Video - Add $149

CLOSING DATES:
Fall 2013 Winter 2014 Spring 2014 Insertion Order Due 7/12/2013 11/11/2013 2/10/2014 Ad Copy Due 7/30/2013 11/27/2013 2/24/2014

E-mail Blast Date Indiana: 700 9/14/2013 Iowa: 500 1/10/2014 Kansas: 200 4/15/2014 Louisiana: 800 Maryland: 250 Mississippi: 1,400 Missouri: 1,400 Nebraska: 250 Nevada: 550 Total Circulation: 38,250

AD SIZES:
Cover 4 (Screen 2): Cover 2 (Screen 3): Full Page: 1/2 Page: 8 1/2 wide x 11 high 8 1/2 wide x 11 high 8 1/2 wide x 11 high 7 3/8 wide x 4 3/4 high

AD SPECIFICATIONS:
Static PDF file - E-mail PDF file with fonts embedded (have a minimum resolution of 200 DPI). Animated Ad Provide entire ad as a Flash File (.swf file), no animation step to be outside of the page dimensions Streaming Video Provide PDF file of ad with fonts embedded (at least 200 dpi file), Separately provide a Video created as a FLV, AVI, QuickTime or MP4 file. Video file should not exceed 25 MB and should be 1-2 minutes maximum. Audio File FLV file or MP3, OGG, Wave, WMA (windows media audio) format

WHERE TO SEND FILES: E-mail all ad files to robin@adguidance.com For more information on any of the above,
please call 1-800-597-7210.

States Participating in ASCA Digital Magazines

(shaded in gray)

Participating States & Circulation:

Alabama: 800 Arizona: 600 Arkansas : 2,100 California: 5,400 Colorado: 500 Connecticut: 650 Delaware: 500 Florida: 5,000 Georgia: 1000 Hawaii: 150 Idaho: 300 Illinois: 1,500 Indiana: 700 Iowa: 500 Kansas: 200 Louisiana: 800 Maryland: 250 Mississippi: 1,400 Missouri: 1,400 Nebraska: 250 Nevada: 550 New Jersey: 2,400 New Mexico: 100 New York: 3,000 Oregon: 500 Pennsylvania: 1,100 Rhode Island: 250 South Carolina: 500 Vermont: 250 Virginia: 900 Washington: 3,000 West Virginia: 500 Wisconsin: 1,200

Total Circulation: 38,250

ASCA State Associations Digital Magazines

2013/2014 Advertising Insertion Order Form
Company______________________________________________________________________ Address _______________________________________________________________________
City _______________________________State _____________ ZIP_____________________________ Phone ________________________________________ Fax ____________________________________ Contact ______________________________________ E-mail __________________________________ Billing Address (if different than above)_____________________________________________________ _____________________________________________________________________________________
BILLING: Ads will be invoiced by the American School Counselor Association for the Fall, Winter or Spring round when the digital magazines are published. Total billing due and payable within 30 days of invoice. All cancellations must be in writing prior to insertion deadline for issue and shall not be considered accepted until confirmed by Ad Guidance.

Ad Insertion for: (check all that apply; all ads are 4-color)
Fall 2013 Cover 4 (Screen 2) Cover 2 (Screen 3) Full Page Half Page Winter 2014 Spring 2014

Optional Digital Enhancements:

Animated Ad Streaming Video

Magazine Ads:

0.00 Rate Per Insertion $__________ Number of Ad Insertions ______ X Ad Rate = $________________ Total
Digital Enhancements:

0.00 Rate Per Insertion $__________ Number of Ad Insertions ______ X Ad Rate = $________________ Total
*Amount to be billed per ad insertion ___________________________________________________ Signature ________________________________ Date

PRINT
For further information, contact: Ad Guidance, Inc., Ken Cibroski Toll Free: (800) 597-7210 Fax: (540) 542-0550 E-mail: ken@adguidance.com

SUBMIT

GENERAL CONDITIONS FOR ADVERTISING

No advertisement shall be published unless an Insertion Order form and ad copy (see mechanical requirements) are received at the offices of Ad Guidance, Inc. by the closing deadline specified by Ad Guidance, Inc. for the issue(s) desired. Changes in advertising copy shall not be considered authorized by the Advertiser unless confirmation of such change is received in writing at the offices of Ad Guidance, Inc. by the closing date for the issue(s) desired. If copy changes are not properly confirmed in writing prior to the insertion deadline, the Advertisers most recent ad copy shall be used. If all necessary advertising materials are not received at the offices of Ad Guidance, Inc. by the closing deadline for the issue(s) desired, placement of the advertisement in that issue(s) is not guaranteed. No advertisement may be canceled after the Insertion Order date for the issue in which it is scheduled to appear. Layout and typesetting costs are not included in the Publishers advertising price, and shall be billed separately to the Advertiser at prevailing rates. The Advertiser must pay the Publishers invoices within 30 days. The Publisher reserves the right to withhold further advertisements for any Advertiser with a past due account. The Publisher shall not be responsible for errors caused by designers and typesetters. The Publisher shall not be responsible for claims made in advertisements and the Advertiser shall indemnify and hold the Publisher harmless from any liability of any kind arising from such claims, including reasonable attorneys fees and all other associated costs of litigation. All advertisements are subject to approval by the Publisher. Such approval shall be granted or withheld solely at the Publishers absolute discretion. The Advertiser and any agency utilized by it are subject to satisfactory credit reports. The Advertiser specifically warrants that all photographs and endorsements are covered by valid, written consents and the Advertiser shall indemnify and hold the Publisher harmless from any liability of any kind resulting from publication thereof, including reasonable attorneys fees and all other associated costs of litigation. In the event that a dispute arises between the Publisher and the Advertiser that is not specifically governed by the foregoing terms and conditions, such dispute shall be resolved in accordance with the custom of the trade.