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Next Generation Services Services- RCS, VoLTE and Beyond ETSI / GSMA / MSF Operator Workshop Allan Johnson General Manager, HelloSoft V.VoIP Imagination Technologies
V01.11 nov07
Company overview
Leading Silicon, IP Clients & Cloud IP supplier
Graphics/video/comms, VoLTE/Video/RCS, Cloud Played significant role in creating Smartphone Segment by offering industry leading multimedia technologies Played leading role in worlds first commercial VoLTE deployment
Graphics GPU Compute Video Display Processor Software Clients Clou d Enabling Systems
C o s m m
HelloSoft Division
IP Clients and Stacks Differentiated Technology Extensive Patents Industrys Largest IP SW Development Team
Total Revenues
V01.11 nov07
V01.11 nov07
Applications pp Processor
Modem 3G/LTE/WiFi
V01.11 nov07
Products
V.VoIP, VoLTE, VCC, IMS and RCS
Comprehensive, multiplatform mobile device solutions for delivering the multi-party real-time voice and video communications Supported on fixed fixed, Wi Wi-Fi Fi and GSM/CDMA/2G/3G/LTE wireless access networks Fully standards compliant with 3GPP Voice over LTE and IR-92 specs Incorporates award winning multiplatform HelloSoft VoIP, VoIP IMS IMS, VCC technology featuring AEC (Acoustic Echo Cancellation) and NC (Noise Cancellation) Complies with 3GPP IMS IMS, 3GPP2 IMS IMS, 3GPP & IETF compliant SIP & SIMPLE Supports Instant Messaging (IM), Presence-enabled active phonebook, video share and seamless handoff between VoIP and cellular phone calls Supports SRVCC (Single Radio VCC) per VoLTE requirements, DRVCC (Dual Radio VCC) for seamless handoff between circuit-switched and packet-switched networks Supports pp IP2IP for seamless handoff between IP networks Supports advanced features such as enriched audio and video calling, enhanced address book/contacts, video share, and image/file transfer. SMS/MMS over MSRP. MSRP Group Chat, Chat and Social Profile Information
V01.11 nov07
V01.11 nov07
V01.11 nov07
ADVANTAGES: ADVANTAGES: Allows for a single IMS stack on the application More familiar model since this is the legacy partitioning used for circuit switched voice processor VoLTE can be easily integrated into other applications. LTE modem vendors such as Qualcomm & others may offer this approach Provides better audio/video integration because the Claims to be lower power in some cases (e.g. if you video subsystem is on the application processor could ld power off ff the h application li i processor d during i a Lower power in some cases voice call) but in other cases it is not More power efficient and better architecture for DISADVANTAGES: supporting multiple IP bearers Dual IMS stack one stack on the modem for e g for VoLTE to VoWiFi seamless handoff e.g. VoLTE and one on the AP for everything else Voice-video synchronization must span both DISADVANTAGES: modem and AP processors Cannot power off the application processor during Handoff to multiple IP bearers such as WiFi are voice calls ( although in practice, generally the AP is difficult and inefficient Less flexible and voice feature upgrades tied to the not powered off) modem
V01.11 nov07
Decision was made to go with Application Processor based VoLTE Confidential Subject to NDA
2011 Imagination Technologies Ltd.
Infrastructure Component RAN TAS S/I-CSCF MGCF/MGW HSS SBC / P-CSCF HLR
VQT Equipment
VQT Analyzer
HS VoLTE Client #1
Voice Quality comparison is done by simultaneously measuring voice quality on 4 channels while driving with handsets side-by-side
12 V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
Reference: Good grades for VoLTE Validating VoLTE end-end, Ericsson Review, 1/2012, Michel Anehill et al,
Voice Quality depends on codec, bit rate, frame error rate as well ll as algorithms l ith such h as packet k t loss l concealment l t
13 V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
3 Greatest Challenges
Multi-party IOT HSS TAS MGW PCSCF S/I- PCRF CSCF SBC
InfraInfra structure
Ch hipset IOT
OEM
Integra-
tion
14
V01.11 nov07
3 Greatest Challenges
Challenge #2 getting the right carrier stewardship model
2) HYBRID #1
- Carrier responsible for vendor selection/Business terms - Carrier effectively sublicenses to OEM OEMs
3) HYBRID #2
- Carrier sends requirements to OEMs - OEM responsible for vendor selection/business terms/integration - OEM drives execution including IOT
5) SemiCo CENTRIC
- Carrier sends requirements doc to OEMs - OEMs send requirements to SemiCos - SemiCo S iC IODTs IODT reference f design d i - OEM completes IOT with device
Initially, y carrier must drive and have high g control carrier centric model As the ecosystem matures and scales, a shift to the device centric model occurs
15 V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
3 Greatest Challenges
#3 getting the 1st VoLTE handset across the finish line on time
Kickoff Target APIs Tested Integration Complete IODT Complete (Lab) Production IOT + Drive Tests. Total Time 5 mon
1 month
1 month 1+ mon
Actual 1 month First Handset Additional Handset 1 month OEM Additional Handset 1 month S Same OEM
2 months 1 mon
1 mon 1 month
1 month
NOTES: 1. First handset incurred additional time in IODT (Lab) / IOT ( production ) Much of this time was due to multi-vendor infrastructure dependencies 2 H 2. Having i the th 3rd party t VoLTE V LTE solution l ti allows ll scalability, l bilit risk i k reduction, d ti and d cost savings and time to market advantage across many devices
V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
Ensure the right on-site/multi-site / multiparty support, test environment and support through the life cycle
OEM USA
Stack USA
OEM Asia
17
ODM Asia
Stack Asia
Have a well developed p and sophisticated p multi-site integrated Project Management process
17 V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
VoiceQualityduringDriveTesting
4.0 3.5
PESQ(MOS)S Score
3.0 25 2.5 2.0 1.5 1.0 0.5 0.0 DLAvg DLMAX ULAvg ULMAX
VoiceQualityfor VoLTEvs.CircuitSwitched
4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 DLAvg DLMAX ULAvg ULMAX
PESQ(MOS)Score
VoLTEHandset CircuitSwitchedHandset
Conclusions
1. VoLTE is giving much better voice quality than circuit switched calls 2. Significant differences in voice quality performance between VoLTE solutions 3. IOT is multi-vendor and of course the maturity cycle in multi-vendor IOT is in the early stages. 4. Once a VoLTE protocol stack is through production on one handset, it can be readily scaled across many handsets 5. Project start ( for VoLTE integration) to production shipment can be achieved in 9 months, for the first handsets, with a target of 4 months for subsequent waves of handsets, including IOT 6. Full service support from vendors is critical for first wave of handsets. Once the first wave of handsets is through, additional handsets can be brought out quite quickly 7. Modem based VoLTE vs. Application Processor based VoLTE Modem based has the advantage of a familiar approach to CS but Application Processor based VoLTE provides more flexibility for integration with future rich media applications 8 V 8. VoLTE LTE is i not t just j t in i lab l b trials ti l production handsets are here now and VoLTE works very well, thank you !
20 V01.11 nov07 2011 Imagination Technologies Ltd. Confidential Subject to NDA
VoLTE is here now and works much better than circuit switched Thank you