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BUSINESS PLAN
ACTION! Write your goals (immediate, this year, 3 years and 5 years. Immediate: This Year: 3 Years: 5 Years:

ACTION! Determining your Gross Income Goal How much money do you want to pay yourself each month? If you dont know, write down the number you need MINIMUM to pay all your bills. This is your NET INCOME GOAL. Multiply that number by 10. This is your GROSS INCOME GOAL. (Remember the basic breakdown for any business is 10% to you, 30% to taxes, and 60% to the business.) To get your weekly GROSS INCOME GOAL, divide that number by 4 (four weeks in a month). ______________ ACTION! Building your Mission Statement What do you sell? What is the service(s) youd like to offer?: In an ideal workweek, how many days a week do you want to work? How many do you want? How many clients ideally would you like to service per day?___________________ Per week? ______________ What is the sales average per client you need to reach your weekly gross income goal? Divide your GROSS INCOME GOAL per week by the number of clients you service per week to get your TARGET SALES AVERAGE MISSION STATEMENT: I want to work __________ days a week and service ______________ clients with a sales average of $_____________ doing _______________ to earn $_______________ per week/month

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BEAUT Y BUSINE SS

INCREASING YOUR VALUE

ACTION! Brainstorm ways you can offer your clients an INCREASE in each category

SERVICE

PRODUCT

BRAND

EXPERIENCE

ACTION! Pick two things to do Immediately (within 14 days), two things to do in the next 60 days, and two things to do by the end of the year. TIP- lowest cost & quickest immediately, most impact by end of year. Jot down how to achieve those goals.

PHASE 1

PHASE 2

PHASE 3

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MARKETING BUDGET
ACTION! Building Your Marketing Budget From page 1, write down your GROSS INCOME amount. _____________________________________________ Multiply that number by .6 (60%). This is the percentage that goes back to the business to run your business. (Basic formula: 10% to you, 30% to taxes, and 60% to the business.) __________________________________

Figure out your Business Operating Expenses:

Rent & Utilities

Education & Licensing

20-25%

20-30%

Supplies & Salon

Marketing & Branding

20-30%

10-30%

Every business is different, so you can adjust the percentages accordingly. The important thing is to be AWARE and PLAN on these expenses constantly and prepare for them. If your rent is higher or lower, adjust the percentages accordingly, etc. And if a business is becoming protable, you are making more money than you are spending running and growing your business.

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BEAUT Y BUSINE SS

LINEAR TIMELINE
ACTION! Create your own Linear Timeline for your Marketing Strategy. Choose which category you can use to market your business each month and write down the objective & strategy you will use

AUG
OBJECTIVE CELEBRATION

SEPT
OBJECTIVE CELEBRATION

OCT
OBJECTIVE CELEBRATION

NOV
OBJECTIVE CELEBRATION

SHOW

SHOW

SHOW

SHOW

PRIVATE EVENT

PRIVATE EVENT

PRIVATE EVENT

PRIVATE EVENT

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

CONNECTION

CONNECTION

CONNECTION

CONNECTION