www.mica.ac.

in
Mudra Institute of Communications, Ahmedabad (MICA)
MICAlibre
P L A C E M E N T S E A S O N 2 0 1 2 - 1 3
MESSAGE froM thE DIrECtor
Welcome to MICA.
It has been 21 years since MICA came into being. In its relatively
young history, it has helped produce and nurture great students,
many who currently hold senior leadership positions within
and without the communications industry. In this short period
MICA has grown from having less than 50 postgraduate students
to having over 300 students. today, MICA is one of the most
dynamic and academically engaging communications management schools in India. As
the new Director of MICA, I am excited and enthusiastic to be part of this great journey.
What makes MICA unique? first, we are a niche communications management institute
that creates managers and leaders for the media and communications industries. Second,
most business school curriculum focuses primarily on the intelligence quotient and
sharpening only the left side of the brain. the outstanding global leaders of today
have an equally strong emotional and cultural quotient. MICAs curriculum creates
such students those who focus on multiple bottom-lines with equal emphasis
on fnancial, human and environmental implications. We are not like the mainstream
business schools we are a school with an edge the MICAN-edge.
over the years, MICA has evolved and expanded from what it was years back. But, its
mission remains steadfastly the same which is to be a global leader in researching,
educating, developing and practicing the art & science of communication for the
betterment of humanity.
our students are unique they seek collaboration to address competition; they are equally
strong in the analytical and creative aspects of any situation. our 2012 PGDMC graduates
got placed in a diverse group of top companies. We encourage our students to think out-
of-the-box, to communicate creatively and to show a healthy respect and concern for the
ecology and environment. We believe that our students are our true ambassadors and we
encourage them to use the communication expertise and research knowledge that they
possess and have honed at MICA for the betterment of society and mankind.
We do not, however, believe in resting on our hard-earned laurels and past glories. We
continue to hire permanent faculty with strong research and teaching skills. We continue to
invite visiting faculty, who have experienced the lived reality of concepts they teach. this
is the chief reason, why MICA is forever striving and always passionate about delivering
world-class research and teaching. We do not wish to follow; We wish to lead. Its a constant
and ceaseless endeavor and in this, all MICANs are involved in body, heart and soul.
Welcome to the School of Ideas.
Prof. Nagesh rao Director
ABout MICA AND ItS PoSt GrADuAtE DIPloMA
IN MANAGEMENt (CoMMuNICAtIoNS)
StArtED IN 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous
non-proft management education institution. MICA has set a precedent as the frst residential academic
institution in the country, wholly dedicated to meeting the needs of the communications industry.
MICAs PGDM(C) programme is approved by the All India Council for technical Education (AICtE)
and Association of Indian universities (AIu).
Communication is at the heart of MICAs academic programmes since its inception. the millennium
heralded forces of change at work in the market. the accelerated difusion of information technology,
the frenetic proliferation of media and new media options, the heightened and global competition,
the established reality of fragmented markets, and the indispensability of technology redefned the
ways in which markets and consumers interact. MICA made the transition from communications to
communications management realizing that a response to the emerging consumer needs will be crucial
component of business leadership.
MICA has provided the industry with innovative leaders with mental discipline to blend concepts and
ideas with strategic planning and action creatively. the PGDM(C) embeds in them a sense of value that
encompasses not only work ethics, but also a commitment to and a passion for marketing and communi-
cations as a discipline in commercial organisations.
MICA is contemporary. freshness of spirit is characteristic of this institution. MICA believes in
facilitating, learning and sharing ideas and experience rather than merely teaching, and encourages
experimentation, ideation and exploration. We believe in the potential of every individual yet
support an environment of team results. At MICA, we sow ideas, cultivate mind spaces, and
harvest solutions. We are here to nurture tomorrows leaders.
our VISIoN
to be a pre-eminent
communications management school
our MISSIoN
to develop innovative professionals in the
practice, development, management of
communications to serve the needs of
industry and society through education,
research and advocacy
thE GoVErNING CouNCIl
MICA is guided by experts from the industry and the academic world, experts who at the same time conjugate
an understanding of what the student needs with an appreciation of the requirements of the professional
world. the Governing Council upholds the vision and mission of MICA and ensures its dynamism.
Madhukar Kamath (Chairperson)
Managing Director and Group CEo
DDB Mudra Group
hema Viswanathan
Director
Barometer research, Mumbai
Indu Shahani
Sherif of Mumbai
Principal, hr college of Commerce
and Economics, Mumbai
J. ramachandran
Professor
IIM Bangalore
Anantha Babbili
Professor
Carnegie foundation/CASE Professor
Communication & Media Studies
texas A&M universityCorpus Christi, uSA
Sandeep Menon
Industry Professional & MICA Alumnus
Bangalore
Santosh Desai
Managing Director and CEo
futurebrands India ltd., New Delhi
Nagesh rao
Director
MICA, Ahmedabad
KGK Pillai (Secretary to Governing Council)
Executive registrar
MICA, Ahmedabad
NANyANG tEChNoloGICAl
uNIVErSIty, School of
Communications, Singapore
ESCEM, School of Business
& Management, france
SouthErN IllINoIS uNIVErSIty,
uSA
INStItutE of APPlIED MEDIA
StuDIES, ZurICh
uNIVErSIty of tExAS-PAN
AMErICAN, uSA
INStItutE of
CoMMuNICAtIoN,
uA&P, Philippines
SouthErN MEthoDISt uNIVErSIty,
DAllAS, uSA
uNIVErSIty of ANGErS, frANCE
SouthAMPtoN BuSINESS
SChool, Southampton Solent
university, uK
ANGlIA ruSKIN uNIVErSIty, uK
uNIVErSIty of ESSEx
uK
GrIffIth uNIVErSIty,
Queensland, Australia
BuDAPESt BuSINESS SChool,
hungary
BIrMINGhAM CIty uNIVErSIty, uK
MICA is also a fulbright
Afliate degree institute.
oPPortuNItIES for INtErNAtIoNAl trAINING
MICA believes and encourages students to avail international exposure to prepare them for Global leadership in
management. this exposure consists of student exchanges, study tours, research projects and many similar activities.
Some of our international partners include:
Association of
Management Development
Institutions in South Asia
INfrAStruCturE
Academic Wing
Spread over 19 acres, MICAs campus can be best described by its red bricked
walls, ample open spaces, state of the art infrastructure, modern amenities
and rich landscaping. With eight seminar halls, fully equipped with audio
visual capabilities every aspect of this diverse and vibrant community has been
designed to help MICAns develop their creative and management skills.
Media labs
the Media labs at MICA ensure that students have access to media
softwares allowing for advancing learning and development of skills
specifc to designing, media planning and marketing knowledge.
library
Knowledge Exchange and Information Centre is an exclusive library
that provides total information support to marketers, ad agencies,
media houses, management institutes and researchers alike. Besides
providing students with a robust database ranging from books
to television commercials the KEIC also boasts of cutting edge
multimedia facilities and reading spaces conducive for knowledge
acquisition.
Community radio Station
few campuses can claim to have their own community radio station and
MICA features in this list. With the ability to transmit within a 5km radius
the station allows student unique learning opportunity in radio program
research and development.
fitness, Sporting and recreational facilities
launched in 2008, MICAs fitness centre houses the latest gym equipment, with
changing rooms and shower facilities. MICAns also have a wide array of sporting
facilities including Volleyball, football, Cricket, Badminton, throwball, Basketball,
and tennis to choose from. Indoor sporting interests are catered to by the
compactly designed Community Center.
SElECtIoN ProCESS
the selection procedure at MICA is very unique. Currently, candidates who have taken the CAt examination
can apply to appear in MICAs MICAt examination.
the MICAt is a validated written test, which assesses a candidates aptitude and orientation towards
Communications Management as a profession. It tests
l Analytical ability (non-verbal, verbal and quantitative and data interpretation)
l Divergent thinking
l Written communication skills
l General awareness about contemporary social and industry issues including areas around media,
marketing, advertising and business.
MICAt also includes psychometric profling to assess the ft between the candidate and a career in the
communications management domain.
Based on MICAt scores, the candidates are further shortlisted and invited for the fnal round of selection
Group Exercise (GE) and Personal Interviews (PI).
A GE ofers a platform to assess a candidates personality, clarity in thought and
ability to work in a team.
A PI helps understand a candidates knowledge, determination, maturity and
ft in the culture of MICA and the industries it caters to. MICA invites Industry
Experts, hr and Business heads in PI to ensure that the
skills of the shortlisted candidates are in line with the
require-ments of the industry.
our PEDAGoGy
MICAs pedagogy provides a unique blend of
management skills and a deep
understanding of communications-driven
businesses. MICAns, therefore, are well-
geared to steer brands and organizations
through the power of sharper consumer
insight expressed through efective
communica-tions. his expertise lies in
understanding the emerging avenues of
communications to the industry and society
today and deal with their myriad complexities.
MICA constantly updates its curricula with relevance to its students
career needs. they are identifed through
Industry experts, through projects, workshops, seminars and talks
Alumni, who appraise students of the challenges in the real world
Visiting faculty, drawn from around the world to cover every aspect of communications
management
An array of student run committees provides opportunities to the students to put theory to practice. the
committees provide a platform for the MICAns to experiment, innovate, share ideas and experiences
and imbibe the spirit of team work. the infrastructure at MICA supports the learning and provides a
holistic learning experience.
Courses ofered
Principles of Marketing
Product and Brand Management
fMCG Branding
Services Marketing
Internet Marketing
Marketing Strategy
International Marketing
International Brand Management
Managing Brand and Marketing
performance
luxury Branding
Sports Marketing
Evaluating Brand Communication
B2B Marketing
Brand Valuation
Consumer Discoveries
Design Principles for Brand
Management
Corporate Communications and
reputation Management
return on Marketing Investment
Past recruiters
3M
Am,azon
Amul (GCMMf)
Britannia
Cadburys
Carlsberg
CavinKare
Dabur
Emami
facebook
force India f1
General Motors
General Mills
Godrej
Google
hul
hero honda
ItC
lodha Group
loreal India
Mahindra & Mahindra
Parle Agro
Procter & Gamble
reckitt Benckiser
titan Industries
tata Motors
united Spirits
Wipro
VIP Industries
Prominent Alumni
Amrish Goyal
Director, Global Marcom Strategy,
Microsoft
Atreyi raj
Vice President, Product Management,
Gartner Inc.
Andrew Williams
Group Brand Manager, Asian Paints
Amit Sharma
AVP Marketing (Strategic Projects),
Max New york life Insurance
Arvind Krishnamoorthy
Product Marketing Manager, Apple
Durlov Baruah
head Internet Banking, Deutsche Bank
Eldo Scaria
Manager, Mr and CI, General Motors
Gurkeerat Singh Virk
Category Development Planning
Manager, SAB Miller
Kedar lele
head Sales and Marketing,
Kimberly Clark lever ltd
Krishnendu Dasgupta
regional Brand Manager, South Asia,
hul
Kanika Mittal
Senior Brand Manager, reebok India
Manmeet Vohra
Marketing Director, tAG heuer
Piyush Chopra
Manager, Marketing & Brands, Essar
Sushant Dash
Vice President Marketing,
tata Global Beverages
ruchira Jain
GM Marketing, Pepsico
rajdeep Chatterjee
General Manager Marketing,
McDonalds India
rakshit thussu
relationship Manager, Manchester
united
Shiti rastogi
Brand Manager, henkel
Sonika Chandra
Business leader, Global Processing
Strategy, Visa
tushar Vyas
Managing Partner South Asia,
GroupM
Venkat Netttimi
Vice President PD and Management,
Citigroup
Brand Management
Courses ofered
Ad tracking and Evaluation
Advertising Management
Basics of Account Planning
Account and Campaign planning
Account Planning Workshop
Decoding Consumer Categories
and Brands
Consumer Behaviour and
Insight Mining
Creativity as a Strategy
Communication theory
Semiotics
Metaphors and Narratives
Indian Cinema
Past recruiters
Bates Asia
BBh
Corporate Voice Shandwick
Euro rSCG
fCB ulka
JWt
law & Kenneth
leo Burnett
lowe
Minority
Mudra Communications
ogilvy & Mather
redifusion Dy & r
redifusion Wunderman
Prominent Alumni
Anirban M
VP Strategic Planning, Mudra
Communications
Dheeraj S
Chief Strategy ofcer, Bates 141
Dennis Koshy
Vice President, JWt
Kunal Jeswani
Country head - India,
ogilvy one & Neo@ogilvy
Saurabh Varma
Chief Strategy ofcer
leo Burnett Arc Worldwide
Neeraj Bassi
Vice President Planning
o&M
Pradeep ramakrishnan C
Vice President
DDB Mudra Max ltd.
Ashutosh Sawhney
Executive VP & Branch head,
Publicis India
Navonil Chatterjee
VP & Executive Planning Director
South, JWt
Advertising Management
Courses ofered
online research and Data
Analytics
Applied Areas in Qualitative
Marketing research
Advanced Qualitative research
Modelling in Marketing research
research Methodology
Econometrics for Marketing
research
Advertising research
Multivariate data Analysis
Past recruiters
Absolut Data
AC Neilson orG-MArG
Blackstone research
Dolcera
Dunnhumby
Eclerx
frost & Sullivan
GfK Mode
hansa research
hP Analytics
iCMr Malaysia
IMrB
KPIt Cummins
Millward Brown
Mu Sigma
Quantum research
research International
tAM Media research
tNS Singapore
Prominent Alumni
Vidya Venugopalan
Group Business Director,
IMrB International
Vidya Venugopalan
Group Business Director,
IMrB International
Madhumita Chakraborty
GM - Consumer Insights, Pepsico
Kartikeya Varma
head, Nielsen Informate Mobile
Insights
Vivek Kumar
Managing Director,
IrIS retail Intelligence
Services
Anubha Gupta
Director, the Nielsen Company
tara Prabhakar
retail and Shopper Development
Director, tNS Global
Garima Dhoot
research Director, hansa research
Aarthi N Shankar
Account Director, Millward Brown
radhika Venkatrayan
Director, Insights & Qualitative
Practice, IMrB
Avishek Banerjee
Associate Director, KPMG Advisory
Marketing research
Courses ofered
Advanced Media Management
Introduction to Entertainment
Industry
legal Issues in Communications
Emerging Media Platforms
Advance Audience and Media
research
Business of Media: Print and
Electronic Broadcast
Media laws and Ethics
Media Economics
Media Software Workshop
(tAM/IrS)
Cyber-cultures
Past recruiters
ABP
Bennett Coleman
Big fM
forbes
Group M
hindustan times
Indian Express
Infomedia
Jagran Prakashan ltd.
Kwench
Madison Media
BBC
CNBC
CNN IBN
Disney Entertainment
ESPN
fox
MSM( SEt)
National Geographic
NDtV
ormax Media
reliance Broadcast
red fM
Prominent Alumni
Chiradeep Gupta
regional Director ASEAN,
Starcom MediaVest Group
Praveen Sharma
head of Media Sales, Google India
Prem Kamath
head Channel V
Pankaj Choudhary
Assistant Vice President,
Star India Pvt. ltd.
Sanjay Dua
CEo, Network 18 News Media
Vishnu Athreya
Director Acquisitions and Product
Development, turner Entertainment
Basant rathore
VP, Strategy and Brand Development,
Jagran Pl
trupti Vasudev
head Marketing, fever 104 fM
Navaneeth l V
VP, Content & revenue, Sun tV
Network limited
Sangeeta Nair
Group Manager, Marketing, radio
Mirchi
Media Management
rural research Project
rural markets are already ahead of urban markets in terms of
volumes and growth rate in a host of mass-based goods. this
can largely be attributed to marketing eforts targeted at rural
India. A rural marketing orientation requires a holistic under-
standing of the rural contexts and customers. the rural research
project is designed to provide students with an appreciation of
the challenges in communicating with rural customers. Students
are required to live in villages for 15 days and study the structure
and dynamics of communication there.
CorE fACulty
Nagesh rao (Director)
Intercultural Communication
Arbind Sinha
Social & Development Communication
rajneesh Krishna
Marketing research
Shubhra Gaur
organizational Behaviour
hemant trivedi
Marketing Strategy
Subhash tendle
Advertising
Vaneet Chhibber
Media
Anita Basalingappa
Marketing
rasananda Panda
Economic & Business Policy Analysis,
Information & Behavorial Economics
falguni Vasavada oza
Marketing
Saumya Pant
Communication
Kallol Das
Marketing
Mini Mathur
retail Management
Varsha Jain
Integrated Marketing Communication
rohit trivedi
Marketing
u t rao
finance & General Management
harmony Siganporia
Culture & Communications
Santosh Kumar Patra
New Media
Prriya raj
Marketing
Pravin Mishra
Communication Design
ADJuNCt fACulty
Ashutosh Dutt
Marketing research
Vina Vani
Marketing research
C D Mitra
Advertising Management
Keval Kumar
Culture and Communication
rajan Nair
Copy Writing
VISItING fACulty
(oVErSEAS)
Anantha S. Babbili
Provost and VP for Academic Afairs,
texas A&M university-Corpus
Christi, uSA
Anthony Kent
london College of Communications,
university of Arts london, uK
Arvind Singhal
university of texas at El Paso, uSA
Calin Gurau
GSCM - Montpellier Business School,
france
Charlotte Krolokke
univeristy of Southern Denmark, odense
David Birks
Winchester School of Art,
the university of Southampton
David Grifths
Branding and Design Management
Consultant, uK
Ed DSouza
Winchester School of Art, university
of Southampton, Winchester, uK
K Pasupati
temerlin Advertising Institute, Southern
Methodist university, Dallas, uSA
luiz Moutinho
former Director of the Doctoral
Programme, university of Glasgow
School of Business and Management, uK
Murali Nair
SponsoroI, Inc.
Sally Brazier
Business Strategy Consultant and
Director Ceostra ltd.
Srinivas Melkote
Bowling Green State university,
ohio, uSA
VISItING fACulty
A h Kalro
former Director, IIMK
Amit Kumar
Mudra Communications Pvt ltd
Amit Dutta
luxuryhues Pvt ltd
Amogh Dusad
Assistant Vice President Strategy
Planning and research, NDtV Imagine
Anand halve
Chlorophyll Brand & Communications
Consultancy
Anirban Ghosh
VP-Strategic Planning & New Business
Mahindra & Mahindra ltd, Mumbai
Anjan Kumar Ghosh
Associate Vice President
tNS B2B technology,
Mumbai
Arijit Sengupta
head, o&M Pr
Basant rathore
VP Strategy & Brand
Development
Jagran Prakashan ltd, Delhi
Benjamin Mathew
Strategy head, MArt,
Delhi
Biju Dominic
CEo, finalmile, Mumbai
C y Nimkar
Consultant, Pune
Darshana Kadakia
Grant thornton, Mumbai
harish Krishnamachar
Vice President
World Sport Group, Mumbai
hiren Pandit
Managing Partner
South Asia, GroupM ESP
Gurgaon
Jai lala
General Manager
Mindshare fulcrum, Mumbai
Jaideep Shergill
Partner & Member -
Corporate leadership team
hanmer MS&l, Mumbai
Joy Bhattacharjiya
CEo Kolkata Night
riders, haryana
Karthik Narayanan
future Group
Kizie Basu
regional Brand Manager,
hul
Krishnan Anantha
Sr. Vice President
Brand Planning, loWE
Kunal Jeswani
Vice President,
o&M Advertising
Madhukar Sabnavis
Country Manager
Discovery, o&M
Mahuya Chaturvedi
General Manager
lodestar universal, Mumbai
Manish Makhijani
hul, Mumbai
Meenakshi Madhvani
CEo, Spatial Access Media
Solutions
Moinak Biswas
head, film Studies,
Jadhavpur university
Mubin Khan
Vice President,
Mudra Connext
Neeraj Bassi
VP- Planning, ogilvy &
Mather Pvt. ltd, New Delhi
Partha Sinha
Managing Partner,
BBh India, Mumbai
Pradeep Gidwani
Ex CEo,
CArlS BErG INDIA
Praphul Misra
CEo, Netcarrots loyalty
Services, New Delhi
Pratik Seal
head Marketing
Micromax Informatics ltd
Gurgaon
Praveen tripathi
Director-Planning
r K Swamy BBDo
Mumbai
Premchandra Kamath
Vice President, Market-
ing and Communications,
StAr tV
rajiv Bagayatkar
Associate Director
Client Service, AC Nielsen
orG-MArG Mumbai
rajkumar Jha
National Creative Director
ogilvy outreach at ogilvy
Action, New Delhi
ramesh Kumar
Vice President - Strategic
Planning, ogilvy & Mather
Bangalore
ransom DSouza
Group Vice President &
head Corporate Commu-
nication, Godrej Industries
ltd, Mumbai
rema harish
Domor Consultancy
Pvt. ltd.
rohit Pathak
Global Brand Manager,
Domestos, unilever
r. V. rajan
Chairman & MD, Anugrah
Madison Advertising Pvt.
ltd, Chennai
Sandip Ghose
Sr. Vice President
Corporate Afairs
lafarge India Pvt ltd
Sandip Vij
Mudra Communications
Pvt ltd
Sanjeev Khanna
GeneralManager
Marketing, unitedSpirits
limited, Bangalore
Santosh Desai
MD & CEo,
futures Group
Shazia Khan
Strategic Planning Director
JWt, Mumbai
Sundar raman
CEo, IPlt20
Mumbai
Swapnil S. Kumar
Sr. Brand Manager
Close-up, hul, Mumbai
tarun Katial
Coo, BigfM
Adlabs films ltd.
usha Kavan
research Consultant-Con-
sumer research
GfK Mode, Chennai

BATCH STATISTICS
51%
Male
49%
Female
Gender-wise
Distribution
Industry-wise Distribution
of Work Experience
Work Experience Educational Background
34%
66%
Fresh Graduates
Engineering
Science
Management
Commerce
Media
Fashion
Arts
IT
Manufacturing
Advertising
Others
Finance
Marketing Research
Pharmaceuticals
Media
Education
FMCG
Telecommunications
Infrastructure
Experienced
58%
17%
41%
10%
9%
8%
6%
6%
4%
3%
3%
3%
3%
2%
1%
Work Experience in Months
25 to 36 Months
12 to 24 Months
36+ Months
1 to 12 Months
45%
11%
18%
26%
8%
8%
4%
3%
2%
BATCH STATISTICS PGP 2011-13
BATCH STATISTICS
51%
Male
49%
Female
Gender-wise
Distribution
Industry-wise Distribution
of Work Experience
Work Experience Educational Background
34%
66%
Fresh Graduates
Engineering
Science
Management
Commerce
Media
Fashion
Arts
IT
Manufacturing
Advertising
Others
Finance
Marketing Research
Pharmaceuticals
Media
Education
FMCG
Telecommunications
Infrastructure
Experienced
58%
17%
41%
10%
9%
8%
6%
6%
4%
3%
3%
3%
3%
2%
1%
Work Experience in Months
25 to 36 Months
12 to 24 Months
36+ Months
1 to 12 Months
45%
11%
18%
26%
8%
8%
4%
3%
2%
Function-wise Distribution
of Work Experience
IT
49%
10%
9%
8%
5%
5%
4%
4%
2%
1%
IT/ITES
Merchandising
and Operations
Sales and Marketing
Content and Design
Academic Administration
Market Research
Advertising
Media/PR
Engineering and Design
Consulting
BATCH STATISTICS PGP 2012-14
ANNuAl StuDENt AWArDS & SCholArShIPS At MICA
Prof. Nirmal Goswami Award of Excellence in Advertising Course
Directors Award for Academic Excellence
four Best Dissertations
MICA-tAM Media Scholarship Excellence for the three Best Dissertations in Media Management
Divya Bhaskar Scholarship of Academic Excellence in Media Management
first Place in Media Management Concentration
first Place in Marketing research Concentration
first Place in Brand Management Concentration
first Place in Account Planning and Management Concentration
AAAI raman Memorial trophy (Scholarships) in Account Planning and Management
Subhas Ghosal Award of Academic Excellence in Brand Management
Mani Ayer Award of Academic Excellence in Account Planning & Management
future Awards between MICA & oMS for the three Best Dissertations
Merit Certifcate and reimbursement of expenses towards their lodging and boarding (term-6)
to student getting a CGPA of 3.75 or above in term-6
Best rural research Award
StuDENt AChIEVEMENtS
In the past year MICANs have proved their mettle by competing against the sharpest minds from
B-schools across the world and doing the college proud through their stellar performance in
international and national competitions, a few of which are listed below:
hult Global Case Challenge habitat for humanity
International youth forum, Seliger 2011, russia
loreal Brandstorm 2012
hul and CNBC-tV 18s l.I.M.E
tata Crucible Business Quiz
tata Motors Inventing the Wheel
Nielsen National research Modulation Event
Marksmen Marketing Challenge by Colgate Palmolive
Jagriti yatra by Google for Enterprise led Development
Confuence, IIM Ahmedabad
Secret formula, Intaglio 2011, IIM Calcutta
Cinepact, S. P. Jain Institute of Management research
Zehen - Stage Play Competition, SIMC Pune
MuN, Delhi School of Economics
udyog Amul launch Plan Challenge, IrMA
the Mall road, SIBM transcent, Symbiosis Institute of Business Management
Barista lavazza
Barista lavazza wanted to undergo an
overhaul in its positioning and hence
wanted to understand its current
brand perception in the minds of the
Indian consumer. Students undertook
a dual project approach to fulfl this
company aim. the frst project involved
primary and secondary research to
understand consumer perception,
identifying need gaps, outlining the
competitive frame-work and creating
a conceptual map of the companys
current positioning. the second project
suggested new branding, positioning
and strategic options that Barista
lavazza could adopt.
hrithik roshan
Celebrity Brand Management
A team of MICA students worked
with Mr tarun tripathi (Ex-head,
Marketing at yash raj films) to
conduct multi-city audience surveys
to create a more scientifc framework
to manage the hrithik roshan brand.
the core outcome of the project was
to develop guidelines to determine
what brands hrithik roshan should
endorse and what flms he should be a
part of that would resonate best with
his brand perception.
luxury hues
A team of MICA students conducted
a market research study and aided
luxury hues to better segment
customers and understand the current
consumption trends in the Chinese
and Japanese market and suggested
new product innovations accordingly.
Voltas, redBus and
the Nielsen Company
MICANs have also had the opportunity
to put to use their much talked about
out of-the-box thinking to develop
meaningful print ad strategies and
story boards for a number of companies
that operate in a diverse array of
industries ranging from e-commerce
to market research.
Glenmark
Students successfully completed a
secondary and primary marketing
research project for pharmaceutical
giant Glenmark to better elucidate their
standing vis-a-vis their competition.
the project required the research to
be done amongst the primary users of
Glenmarks products and using insights
from the same to fulfll key research
objectives.
IMrB
A project that was done for IMrB
required students to study the lifestyle
of people living in the rural parts of
the country and fnding out marketing
implications for them. the students
had to spend time on the feld and then
present important fndings to the client.
lIVE ProJECtS
Students at MICA have the opportunity of working on live industry projects with some of the biggest
names in the business via the student-run consultancy wing of the institute MICAMINDS. through the
experience, students are able to acquire a hands-on understanding of brand and marketing issues,
project development and execution and research methodology besides honing their client servicing
skills. few of the projects worked on by the students include:
StuDENt ACtIVItIES
MICA Council for Student Afairs
the MCSA is the ofcially recognised student body of MICA and
acts as the liaison between the students and the administration.
this three member body is elected democratically and has been in
existence since the inception of MICA.
MICANVAS - Annual Marketing Management festival
Introduced in year 2002, MICANVAS is MICAs showcase of
the managerial and the creative talent that is inherently present
in every MICAn. It is a platform for students from across
B-schools to meet, to interact and to compete in challenges
that help them learn from both industry stalwarts and each
other. With the healthy mix of events, workshops and panel
discussions, MICANVAS is the perfect opportunity to test the
thinking and mettle of the countrys fnest managerial minds.
MICAMINDS
MICAMINDS is a student run research and consultancy cell of MICA. It
seeks to provide students with hands-on learning experiences through
live projects, simultaneously giving our clients the chance to experience
the paramount quality of work that the MICA student body has to ofer.
In the past, MICAMINDS has delivered projects for companies like P&G,
Glenmark, Parle Agro, Green Peace, Voltas, timeout Magazine, redBus.in
and Barista amongst others.
Alumni Engagement Committee
Since one of the biggest strengths for any elite institute is
a strong alumni network, the MICA Alumni Engagement
Committee (AEC) aims at nurturing the bond MICA shares
with its alumni base. the alumni meets, attended by MICAns
who hold key positions across corporate organizations across
the country, provide ample opportunities for the alumni to
strengthen ties with their alma mater.
MICA lecture Series - MlS
MICA lecture Series (MlS) is a committee that acts as a major touch
point of MICA with industry professionals and eminent personalities
from diverse felds. through MlS, industry professional and corporate
leaders get an opportunity to interact with the students of MICA,
understand their perspective and assess the depth of their knowledge
and interests. Past speakers included: Mr. K ramakrishnan (President,
Marketing, Caf Cofee Day), Mr. Kiran Mani (head of Sales, Google), Mr.
Gopal Vittal (Executive director home and Personal Care, hindustan
unilever limited), Mr. Sundar raman (CEo, Indian Premier league), Mr.
Ajay rawal (General Manager, Marketing otC, Paras Pharmaceuticals),
Mr. harsha Bhogle and Mr. Bharatbala.
tED-x MICA
In a sea of frsts, MICA was the frst communications school to
conduct an independently organized tED event, in february 2011
and continued the same in 2012 as well. Some of the prominent
speakers at tEDx - MICA include Ms. Shaheen Mistri (CEo -
teach for India), Mr. rajeev Desai(Chairman & CEo - Comma
Consulting), Dr. Palash Sen (Singer-Composer), lady Shruti rana
(Educationist), Mr. Mahesh Murthy (founder, CEo - Pinstorm) &
Sadhguru Jaggi Vasudev among the many.
team Interface - the Media and Pr wing of MICA
team Interface is responsible for all communication pertaining to
MICA and channels it through robust media networks to ensure that
the right information goes to the right people, at the right time. Its
core focus is to strengthen brand MICA by keeping the rest of the
world informed of all signifcant events and activities in MICA and
increasing its visibility across all media platforms.
MICAVAANI (90.4 fM) - Community radio at MICA
MICAVAANI transmits within a 5 km radius from the Institute.
Students are responsible for all aspects of programming from
researching content to post production work on the fnished programs.
unique to the MICA campus, MICAVAANI is a platform for students
to manage an independent media platform of social relevance.
Sankalp - theatre Society at MICA
Sankalp, MICAs theatre society is an attempt at acknowledging the
importance of theatre as an efective medium of communication
and entertainment. By encouraging theatre enthusiasts to explore a
variety of ideas that are socially poignant, students are taught the art
of rural communication, semiotics and event management.
Sports Committee at MICA (SCAM)
Sports does not build character, it reveals it. SCAM is all
about keeping the sporting culture alive and kicking on
campus. SCAM is instrumental in inculcating healthy
competition through both intra and inter-collegiate
tournaments.
CulComm
the Cultural Committee at MICA, Culcomm, hosts various
festivals on campus making sure that students expound their cultural
inclination by embracing the diversity of our country through a
myriad of celebrations.
litComm
litComm provides a haven to those with a penchant for the written
word. What makes it unique is that, the love for literature is integrated
with basic business knowledge to give students exposure to concepts
about the book marketing and the publishing industry at large.
MiCare
MiCare is a student run general store on campus to meet the
requirements of the student community. replicating the retail
module on smaller scale, members learn lessons in demand
estimation, product procurement, cash management, supply chain
and inventory management and maintenance of accounts.
MICA Communication review - MCr
Besides being the only student run journal in India, with an
International Standard Serial Number (ISSN), MCr provides
a platform for MICAns to exhibit their work in the feld of
communication through well founded research on contemporary
issues and themes selected in consultation with professionals
across the verticals in marketing communications industry.
Jagriti
Jagriti is the social change initiative at MICA that
organises a variety of campaigns to address issues of
education and welfare development of those less fortunate
through active student participation and contribution.
trinetra
trinetra is MICAs flm appreciation society and is also
among the frst committees to be set up on campus. the
team, popularly known as team t on campus, organizes
flm screenings of critically acclaimed movies from across the
globe to expand students perspectives and broaden thinking.
Prof Nagesh rao, Director, MICA
lighting the lamp at the Inauguration
ceremony of the 19th Batch of
PGDM(C) held on 2nd of July
2012. Mr. rahul Kansal, Executive
President, Bennett, Coleman @
Company ltd., was the Chief
Guest at the function.
Prof Nagesh rao, releasing the
annual issue of MICANEWS at
the 17th convocation ceremony
held at MICA campus lawns.
MICANEWS is a quarterly
newsletter distributed among
alumni, academia and industry,
sharing information on all the
latest happenings at MICA.
It chronicles the regular life of
the Institute, and in so doing
refects its growth.
rECruItMENt SEASoN INforMAtIoN
the recruitment programme is a continuous
process and typically runs from December
onwards for fnals.
the summer placement process begins from
mid-September. lateral/experienced hiring
takes place along with full-time recruitment
during the fnal placements season.
for any queries, kindly write to placements@
micamail.in
CAlENDAr
Summer recruitment season for 2012-2013
opens in SEPtEMBEr 2012
final recruitment season for 2012-2013 opens
in DECEMBEr 2012
rECruItMENt ProCESS
the typical steps in the recruitment process
would be:

Communicating your interest to the Career

Planning and Development Cell

finalize a recruitment slot (day and date

during the campus placement week)

Corporate presentation or a pre-placement talk

formal statement of intent

Submission of CVs / Application by students

Short-listing of students

Pre-Processes (tests / Group Discussions)

Interviews (on-campus or through video or

telephonic conferences)

Selection list to be given to Career Planning

and Development Cell
SNAPShot of PlACEMENtS 2012
100% Placements achieved
A record 75 companies visited MICA for the 2011-12 placement season
the highest CtC ofered was INr 19.50 lacs per annum
Approximately 2.05 ofers were made per company
the average salary for the PPos ofered at MICA INr 11.53 lacs per annum
with the highest being INr 18.3 lacs per annum
the average salary ofered at MICA for the 2011-12 placement season
INr 8.50 lacs per annum
MICA also actively facilitated specialty recruitments with government services.
0.0 0.5 1.0 1.5 2.0 2.5 3.0
AVERAGE OFFERS PER COMPANY
2005
2006
2007
2008
2009
2010
2011
2012
2.06
1.97
2.06
2.88
2.39
2.27
2.04
2.05
MEAN REMUNERATION (AMOUNT IN LAKHS)
2005
2006
2007
2008
2009
2010
2011
2012
3.71
5.32
5.2
7.5
6.5
7.5
8.5
8.5
0 5 10 15 20
HIGHEST REMUNERATION (AMOUNT IN LAKHS)
2005
2006
2007
2008
2009
2010
2011
2012
5.67
10.14
8.5
11.7
18
18
18.8
19.5
PLACEMENT STATISTICS
0 2 4 6 8 10
CoMMuNICA-
tIoN AGENCIES
Associated Advertising
Bates
BBh
Euro rSCG
fCB ulka
JWt
law & Kenneth
leo Burnett
lowe
Minority
Mudra
ogilvy & Mather
rediusion Dy & r
rediusion Wunderman
rK Swamy BBDo
MArKEtING
rESEArCh
Absolut Data
AC Neilson orG-
MArG
Blackstone research
Dolcera
Dunnhumby
Dy Works
frost & Sullivan
GfK Mode
hansa research
hP Analytics
iCMr Malaysia
IMrB
KPIt Cummins
Millward Brown
Mu Sigma
Quantum research
research International
tAM Media research
tNS Singapore
MEDIA tElEVISIoN
Aaj tak
BBC
CNBC
CNN IBN
Disney Entertainment
ESPN
fox
MSM( SEt)
National Geographic
NDtV
ormax media
real tV
SEt
Star tV
turner
utV
Viacom 18
Zoom tV
MEDIA
ABP
Bennett Coleman
Big fM
DNA
forbes
Group M
hindustan times
hungama
Indian Express
Infomedia
Jagran Prakashan ltd.
Kwench
Madison Media
Mindshare
Network18
Percept
Pixel Kraft
Quasar Media
red fM
reliance Broadcast
Starcom
times MNDl
VivaKi Group
WebChutney
yahoo
AutoMoBIlES
Ashok leyland
force India f1
General Motors
hero honda
Mahindra & Mahindra
tata motors
CoNSuMEr
GooDS
3M
Amul (GCMMf)
Brittania
Cadburys
Carlsberg
CavinKare
Cera SanitaryWare
Dabur
Emami
frito lays India
General Mills
Gillette India
Godrej
hul
ItC
Jl Morrison
loreal India
lotus herbals
MhlV
Parle
Procter & Gamble
reckitt Benckiser
titan Industries
united Spirits
VIP bags
Wipro
ENErGy
Abellon Clean Energy
Cairn Energy
GAIl
oil India Corporation
Schlumberger
PhArMA-
CEutICAl
Cadila
Claris life Sciences
GlaxoSmithKline
Glenmark
ranbaxy
fINANCIAl
SErVICES
Citibank
fidelity
GE Capital
hDfC Bank
hDfC life
ICICI Prudential
IDBI federal
reliance Capital
Standard Chartered
yes Bank
tElECoMMuNI-
CAtIoNS
At & t telecom.
Airtel
Idea
reliance Comm.
tata teleservices
Virgin Mobile
Vodafone
tExtIlES
Grasim Industries
Madura Garments
Pantaloons
reliance Brands
Vf Arvind Brands
ElECtroNICS
Electrolux
Micromax Mobiles:
National Instuments
Philips
DIGItAl /It /ItES
Amazon
Broadvision
Covansys
CtS
facebook
Google
hCl
Infbeam
Mphasis
Novell
reprise Media
Shopo
Zomato
PSu-
GoVErNMENt
Governtment of
Gujarat
Gujarat State Disaster
Management Authority
Power finance Corp.
oNGC
othErS
Castrol
CCD
Essar Industries
Gameshastra
lodha Group
Murugappa Group
taj hotels
tata Chemicals
tata Steel
rECruItING PArtNErS
Placement fAQs
1. What amenities / infrastructure are available for a
presentation/recruitment process on campus?
the campus is equipped with state-of-the-art communi-
cation infrastructure to facilitate smooth recruitment
process. Computing facilities, projection facilities for
multimedia presentations, telecommunication facilities
for teleconferencing and seminar rooms and presentation
halls for presentations/workshops can be arranged for
your specifc requirements given in advance to the
Career Planning and Development Cell with the details.
2. May I conduct recruitment processes of-campus?
Most of the selection processes take place on campus
however if there is a need to conduct a process of
campus it can be arranged by the Career Planning and
Development Cell through either teleconferencing or
video conferencing.
3. What are the various ways I can recruit remotely?
In cases where you are unable to come down to campus
or you prefer to meet the students at your ofce, recruit-
ment processes can be conducted after making arrangements
with the Career Planning and Development Cell.
4. What time of the year is the summer internship?
the academic schedule for the summer internship is
normally between April to June. the internship may last
for a minimum of8 weeks to a maximum of 10 weeks.
5. What information is it essential to provide in a PPt/
Corporate Presentation/Brochure?
the information that students typically look for in
corporate presentations is:
Profle of the company
Profle of the job ofered (projects in case of summer
internships & responsibilities
locations where the student is likely to be posted
Compensation (CtC with details of fxed and variable
components, if any) /stipend ofered
total number of ofers being made and a waitlist of
candidates accordingly
6. What are the various ways of assessing students?
the Career & development cell at MICA provides advice
and assistance to the recruiters throughout the hiring
process.
recruiters are also invited on campus to give informal
talks and lectures to students and provide an opportunity
to interact with them.
through MlS industry professionals are invited to
deliver talks on current managerial and business issues
thereby facilitating knowledge transfer as well as efecting
fruitful interactions with the batch. this provides an
opportunity for recruiters to evaluate students and their
understanding of concepts of marketing and its applied
felds additionally giving a recruiter to observe the campus,
its infrastructure and gauge the overall potential of the
students.
recruiters are invited to ofer projects to the students of
MICA through the student research and consultancy cell
MICAMINDS. Clients have expressed satisfaction and
have consistently shown interest in involving the students
in additional projects. Several companies have assessed
the capabilities of students as managers through
MICAMINDS projects.
recruiters are invited to participate with MICA through
its Annual Brand Management festival MICANVAS a
forum that brings together industry professionals and
students on a common platform, so as to enhance their
interaction and mutually beneft all the stakeholders, i.e.
the institute, the students and the industry. this is refected
in the design of events based on the requirements of
companies who choose to partner with MICANVAS.
further, the panel discussion at MICANVAS brings in
some of the best corporate personalities who share their
knowledge with students and give them the perspective
of the industry.
CArEEr PlANNING AND DEVEloPMENt CEll 2012
Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad - 380 058, Gujarat, India
tel: +91 2717 308250 fax: +91-2717-308439
ChAIrPErSoN-CorPorAtE rElAtIoNS
Prof. Vaneet Chhibber
Mob: +91-8000098787
Board: +91-2717-308250/237496 to 51, Extn.111
E-mail: vaneet@micamail.in
North ZoNE
Anshul Kandpal (+91) 9099 917 920
Nandeetha Venkataramani (+91) 9909 904 790
reshma harikumar (+91) 9099 982 876
South ZoNE
Ganesh Shankar (+91) 9909 962 484
Karthik Balachander (+91) 9909 964 748
EASt ZoNE
Anshul Kandpal (+91) 9099 917 920
Ganesh Shankar (+91) 9909 962 484
WESt ZoNE
Dhruval Doshi (+91) 9099 910 965
Jayesh Mirchandani (+91) 9909 964 750
Maltesh Ashrit (+91) 9909 967 749
Sonal Gupta- (+91) 9099 989 296
CArEEr PlANNING AND DEVEloPMENt CEll rEPrESENtAtIVES
MICAlibre
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