The social media platform

for companies & organizations

Goodbye PC Generation—
Hello IM Generation
“Which method do you most often use
to communicate with friends?”

50% Email
Instant Messenger
40%

30%

20%

10%

0%
13-17 18-24 25-34 35-54 55+
Age Range (3/06)
Goodbye PC Generation—
Social
Hello IMMedia Adoption
Generation
“Which method do you most often use
to communicate with friends?”
33% of youth publish blogs
41%
50% of youth
Emailvisit social networks daily
Instant Messenger
62%
40% of youth content is published by people they know
20%
30% of adults are members of social network

380%
20% increase of USA Today!s traffic after adding social
networking components
10%
“75% of corporate executives stated that they
0% currently or plan to deploy Social Media
Technologies & Models into their sites.”
13-17 18-24 25-34 35-54 55+
—Age RangeGroup
McKinsey (3/06)
 Shrinking Generation Gap
“Technology is empowering
artists to take more control
of their careers – In between
productions, all talent
should have their own web
network.”
—Carson Daly, TV Host
“My blog on People.com
allows me to share my
“Funny or Die has
concert tour with an even
grown faster than
larger community of fans,
YouTube did in its first
which makes the trip that
6 months.”
much more fulfilling.”
—Mark Kvamme, Sequoia
—Sheryl Crow, Rocker Capital
The Power of Socializing Content
Blogging Social Network Social Media
Content & Context Connections & Contacts ➡ Increased interactivity leads
to increased stickiness.

➡ User-generated content
creates more editorial
opportunities, traffic and

+ = reader loyalty.

➡ Ability to react to market

in real time.

➡ Increased information
cycles.

➡ Transparency of readership.
Increased data-mining.

➡ Vibrant exchange of
valuable information and
feedback.
 GoingOn provides a robust
on-demand platform that allows
companies and organizations to exploit
the power of Social Media and remain
relevant to the new generation.
GoingOn
Socializes
Websites
Manage Complex User-
Generated Content Workflow

Build a “Network of Networks”

Integrate Best-of-Breed
Web 2.0 technologies

Leverage New Advertising

Network Models & Services

Tap into the Collective

Intelligence of your Community
User-Generated
Publishing Workflow

In-House
“Young readers don’t want
Editors & Less Than 5%
Aggregators to rely on a god-like figure
from above to tell them
Expert what is important, and they
Contributors
certainly do not want news
Member presented as gospel. The
Participants Over 95%
media world can no longer
Regular lecture, it must become a
Readers place for conversation.”
Web Surfers —Rupert Murdoch,
Chairman, News Corporation
Multi-Tier “Network of Networks”
Network Y

➡ Flexible community Network W

structures
➡ Central Administration
➡ Portable user Profiles
➡ Multi-modal Interaction
➡ Networks-of-Networks

“As all Communities go

online, the world is
exploding into millions of
brand networks.”

—Steve Rubel, Edelman PR

& Micro Persuasion blogger
Collect High-
Value Reader
Intelligence
Extensive viewer background
& professional data

Viewer’s friends, connections

& networks

Chronicle of viewer posts

& comments

Measure viewer online activity

Target advertising
On-Demand Deployment +
Best of Breed Web 2.0 Technologies
➡ On-Demand (SaaS)
Platform
➡ Point & Click
Configuration
➡ Open Network Allows
Easy Web 2.0 Feature
Integration
➡ Expert Professional
Services for
Customization and
Integration
➡ Subscription Pricing
Model
Target Markets
Corporation Brands: Audi, CDW, ThinkEquity,
HP, Autodesk, Salesforce.com, Palm

Media networks: AlwaysOn, Forbes, NBC

Universal, The Monkey Trial

Entertainment networks: Sony Pictures

Developer Communities: MySQL, Borland

Vertical Communities: Health & Fitness,

Sports, Travel, Entertainment, Politics, Religion

Non-Profit: Churchill Club, Special Olympics

Associations: Realtors, Builders, Marketers

 GoingOn’s Sources of Revenue
Hosting services Network consulting
monthly fee for primarily for large brands.
hosting, analytics,
and customer
support. Channel partners with domain
expertise will be signed up to
Initially driven by our sales target specific markets, such as
team with revenues scaling professional sports and nonprofits.
through channel partners
and self-service options.

Advertising
online ad revenue,
RSS ad revenue,
podcast revenue
Sold directly from our
ad sales team and from
a self-service system.
Other
referral revenue,
premium membership
for individuals (direct &
sponsored), ecommerce
 GoingOn’s Team
Tony Perkins, Co-founder & CEO
AlwaysOn, Founder, CEO, and Editor
Red Herring, Founder, CEO, and Editor

Chris Dobbrow, President & COO

Ziff Davis Media, Senior VP of Corporate Sales, Integrated Media Solutions
and Publisher of eWEEK
Red Herring, President & CEO
RealNames, Senior VP of Global Platform Sales

Carl Wescott, CTO

Broadband Mechanics, VP of Engineering
Zoom Systems, CTO & VP of Investor Relations
CPlane, VP of Engineering
Project Head & Lead Architect, Schwab.com’s first launch

Bernard Moon, Co-founder & VP of Business Development

Innotive, Director of Strategic Planning & Sales
iRG Limited, Director
HeyAnita Korea, VP of Business Development & Marketing
 GoingOn’s Advisors
Dries Buytaert Bruce Gellman
Founder of Drupal Former President of AudioCodes
Former Vice President of Strategic Sales &
Business Development at Sync Research
Bill Cleary
Founder of Cleary & Partners
Co-founder of CKS Group Marc Canter
Founder & CEO of Broadband Mechanics
Founder of MacroMind
Brad Feld
Managing Director at Mobius Venture Capital

Daniel Aegerter
Board Member & Investor of GoingOn Networks
Founder & Chairman of Armada Investment
Former Chairman & CEO of TRADEX
 GoingOn’s
GoingOn Advisors
Networks Corporate Information
Incorporated
Dries Buytaertin August 2005. HQ in SanBruce
Mateo, Gellman
CA with 14
Founder of Drupal Former President of AudioCodes
personnel. Former Vice President of Strategic Sales &
Business Development at Sync Research
Bill Cleary
Investors include:
Founder of Cleary & Partners
Co-founder of CKS Group Marc Canter
Founder & CEO of Broadband Mechanics
Tim Draper Founder of MacroMind
Brad&Feld
Founder Managing Director of DFJ, a leading venture capital firm. Prior investments include Skype (sold
toManaging
eBay for $2.6 billion),
Director HotmailVenture
at Mobius (sold toCapital
Microsoft for $400 million), Overture (sold to Yahoo! for $1.63
billion, and Baidu (NASDAQ: BIDU).

DanielAegerter
Daniel Aegerter
Board Member & Investor of GoingOn Networks
Founder & Chairman of Armada Investment Group. Previously, Founder & CEO of TRADEX, which was
Founder
sold & Chairman
to Ariba of Armada Investment
for $5.6 billion.
Group
Former Chairman & CEO of TRADEX
Michael
TechnologiesRiordan
Founder of Gilead Sciences (NASDAQ: GILD), a $35 billion market cap biopharmaceutical company.