We’re making Cebu
even more beautiful!
Men need Belo, too
In this day and age when most men have become metrosexuals,
looking good has become a foremost concern. For a number of men,
it's but natural to be vain and they are out to spend a certain amount
of time and money on their lifestyle, specifically their appearance.
Therefore, you see men not just at the gym but also in parlors, spas,
and yes, even beauty clinics – places that used to be routines only for
women.
There is a growing number of treatments and procedures for men to
look good.
The Belo Medical Group, for instance, does not stop discovering new
technologies and learning about dermatology and cosmetic
Piolo Pascual: Christopher de Leon: John Lloyd Cruz (top from left): Billy Crawford: Sam Milby and Dingdong Dantes (bottom from left)
Belo Medical Group is now open in Cebu.
Visit us at Level 1 The Terraces, Ayala Center Cebu
(032) 234.2356 www.belomed.com
surgery, so the clinic will always have something new to offer to its
patients and serve them better. It's one way to sustain marketability
of the clinic and support the dream of Dr. Vicki Belo to put the Philip-
pines in the beauty map of the world.
Thirty percent of Belo patients are men, according to Dr. Belo. That's
why the clinic offers the latest, state-of-the-art machine for non-
invasive, anti-aging treatments that can yield faster and more
visible results with far less effort.
Non-surgical body-shaping or body sculpting treatments like Tenor
and BeloShape are the latest in aesthetic technology. There are also
anti-aging procedures like Fraxel, Thermage and Firm Plus, and a
solution to baldness.
what’s new TREATMENT DURATION
Each session lasts for 30 to 45
minutes depending on the areas
treated.
It is applied directly onto the skin,

BELOSHAPE
New Non-surgical Liposuction
after applying a conducting gel.
Once the ultracavitation applica-
tion is finished, an intense
lymphatic drainage is recom-
mended for at least 10 to 15
minutes.
The ideal number of sessions is
BeloShape is a non-invasive, body-
between 3 to 5 performed every
shaping medical treatment that can yield
two weeks, depending on the
faster, visible results with far less effort. It
problem areas.
is a special and unique combination of
treatments that melts fat and tightens
the skin for overall shaping and firmness.
It's also virtually pain-free.
The treatment combats fat and cellulite
through the application of ultrasounds.
The emission of ultrasound on the skin’s
external surface produces pressure
changes in the fluids surrounding the fat Ruffa Gutierrez
cells. This exceedingly high pressure
destroys the fat cells. The fat content of
these cells is naturally eliminated
through the urinary and lymphatic
systems. ADVANTAGES
BeloShape can create dramatic changes > Safe
without the need for surgery. The
> Does not require surgery
treatment is ideal for people who want to
shape up without effort. The session is > Visible results in the first
expected to yield positive, unprec- weeks of treatment
edented results even during the first > Very useful in treatment of
treatment when patients will likely notice superficial fat and non-volu-
an average reduction in body circumfer- metric fat accumulation
ence.

Donita Rose and Christine Bersola-Babao

Sarah Geronimo, Claudine Barretto and Bea Alonzo

Belo turns 18 with
Grand Venetian Ball
Venus is the goddess of beauty. Venice is
named after Venus.
The invite for Belo Medical Group's 18th
anniversary party suggested a decadent Vene-
tian theme which was carried out in the grand
bash at the Rizal Ballroom of Makati Shangri-
La Hotel.
Anne Curtis and Dingdong Dantes (top): Venetian center pieces by Casa Mikael: 18-tiered
The event came complete with the lavish
fondant cake by chefs Buddy Trinidad and Penk Ching: Queen of Burlesque Dita Von Teese
costumes of ball gowns, hand-crafted masks,
stilt walkers, jugglers, opera singers, well-
chiseled models who posed as Greek gods, Boticelli's Birth of Venus for giveaways.
hunky gondoliers, harlequin-clad acrobats, a The six-foot-tall, 18-tiered fondant cake was
harpist, a town crier, ballet dancers, a beautiful created by chefs Buddy Trinidad of Park
Venus and handsome Adonis in the persons of Avenue Desserts and Penk Ching of Pastry
young actress Anne Curtis and actor Ding- Bin.
dong Dantes.
“Queen of Burlesque” Dita Von Teese was
New York-based Broadway production flown in from Paris to perform two of her
designer and scenographer Toto Sicangco famous dance routines – Bird of Paradise and
created the opulent stage, which provided the Champagne Glass – which bookended the
perfect backdrop for the Venetian party. evening's program.
Noted interior decorator Cynthia Almario
Local artists such as Regine Velasquez, Sarah
dressed up the dining tables of the Rizal
Geronimo, Lani Misalucha, Billy Crawford,
Ballroom and its foyer, complete with a
Mitch Valdez and Christian Bautista, added
gondola.
glitter to the event with their performances.
Rubby Sy’s Casa Mikael provided the Venetian Hosts were Edu Manzano and Iza Calzado.
centerpieces on the tables, as well as the color- -- Leah C. Salterio
ful masks and decoupage jewelry boxes with Dr. Vicki Belo in a Veloso gown from
Barney’s New York

Regine Velasquez, Sarah Geronimo, Lani Misalucha, Billy Crawford, Mitch Valdez and Christian Bautista, Edu Manzano and Iza Calzado

Belo launches foundation The Belo Medical Group launches the Ike and Nena Belo Foundation, a
non-profit corporate charity meant to shape lives, with education, surgical
assistance and environmental protection as its advocacies.
Dr. Vicki Belo, medical director of the Belo Medical Group, put up the
foundation in honor of her parents, lawyer Enrique Belo and wife Florencia,
who instilled in her the value of charitable giving.
The private foundation was created for the education of needy children,
rehabilitation of burned victims, surgery of children with cleft palate and
environmental awareness. The core advocacy is geared towards the physi-
cal, mental and social welfare of the beneficiaries.
“The foundation carries the legacy of my parents and it is Belo's way of
giving back after 18 years of being in the business,” Dr. Belo says. “We want
to be part of shaping people's lives by fulfilling their goals and giving them
a sense of value and satisfaction.”
Dr. Belo assures she will be on top of all the activities and charitable
missions of foundation, which will include annual scholarship grants to
Dr. Vicki Belo, Cristalle Henares, Quark Henares, poor but deserving students, community outreach, public service, medical
Laly Etroit and Nena Belo missions, surgical assistance and environmental drives. -- Leah C. Salterio
Belo supports Pink for Life breast cancer patients
Dr. Vicki Belo recently extended a helping hand to the Pink for Life
Foundation, a non-profit charity organization that provides free
chemotherapy sessions to breast cancer patients.
The fundraising event was the launch of two fabulous and exciting
scents – the Scents for Life – that pledged support to battle breast
cancer. Faith and Inspire, the essences that make a difference and
help save lives, are manufactured by Bench, one of the country's
leading brands.
Part of the proceeds from the sales of the colognes will benefit
breast cancer patients under the Pink for Life Foundation. This is not
only a big help for women in their fight against breast cancer, it also Mario Katigbak, Sigalit Djemal, Irene Martel-Francisco,
Ben Chan, Dr. Vicki Belo, Mons Romulo-Tantoco,
contributes in raising awareness about the disease.
Dr. Diana Cua-Balcells and Joy Wassmer.
Dr. Belo is a member of the Board of Trustees of the Pink for Life
Foundation. Her fellow trustees are Irene Martel-Francisco, Dr. Diana
Cua-Balcells, Sigalit Djemal, Mario Katigbak, Mons Romulo-Tantoco
and Joy Wassmer.
Pink for Life has made a significant and lasting difference in the lives
of breast cancer patients. To date, the foundation has helped over
200 survivors receive the much needed medications and treatment.

Lianne Bautista, Laly Etroit, Carmela Etroit, Dr. Phillip Buñag,

Dr. Maricar Arceo Cruz and Leah Salterio

“We hope to let women know that breast

cancer has a cure and that there will always be
hope for the sickness. We want to show everybody
that there is life after breast cancer.”
-- DR. VICKI BELO

Guests wore the familiar pink ribbons during the event,

Christian Bautista, Karylle, John Pratts, Billy Crawford, Korina Sanchez,
Cristalle Belo Henares, Lucy Torres with Ben Chan, Inno Sotto,
Tessa Prieto Valdes, Enchong Dee, and Karen Davila
attended by celebrities who also showed their support to the
foundation. Karylle and Billy Crawford performed song
numbers during the program, hosted by Korina Sanchez.
Dr. Belo's support to Pink for Life bolsters the charities done by
the Ike and Nena Belo Foundation, which was launched last
year to help shape lives. The core advocacy is geared towards
the physical, mental and social welfare of the beneficiaries. Two
years ago, Dr. Belo also donated proceeds of the clinic's beauty
fair, Belo Beautiful Christmas, to Pink for Life.

MAKATI
editorial
Suite 901 Medical Plaza Makati, Amorsolo cor.
Dela Rosa St., Legazpi Village, Makati City Cristalle Belo Henares
T: 817.7178 l 817.9283 • F: 817.9777 Editor-in-Chief
M: 0917.839.8182
Leah C. Salterio
RUSTAN’S MAKATI Managing Editor/Writer
5th Floor Rustan’s Makati, Ayala Avenue, Makati City
844.2939 www.belomed.com T: 818.7803 l 818.7806 l 815.8970 l 815.8972 Agnes M. Ballesteros
F: 815.3448 • M: 0927.529.6629 l 0917.854.1529 Laly Etroit
ALABANG THE PODIUM Dr. Maricar A. Cruz
Westgate Center, Filinvest Alabang Lower Ground Level, The Podium, Bam R. Yu
T: 771.2352 l 771.2353 • F: 771.2356 ADB Avenue, Ortigas Center, Pasig City Editorial Consultants
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CEBU TOMAS MORATO Yza G. Urgel
Unit G113 Level 1 The Terraces, Ayala Center Cebu, 305 Tomas Morato Avenue, cor. Scout Madriñan St., Editorial Assistant/Writer
Cebu Business Park , Cebu City South Triangle, Quezon City
T: 032.234.2356 • M: 0917.552.6986 T: 373.3355 l 373.3188 • F: 373.4088 • M: 0917.832.0576 Rona Bel C. Ayeras
Layout Artist
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Photographer
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