Type of Residence single family house under 1 roof corner town house apartment flat other Property Possession

no yes Age Age of the person responsible for shopping 12-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-64 65-74 Employment Situation paid profession >=30 hours paid profession < 30 hours unemployed/job-seeker pensioned (early retirement)

pensioned school going housewife/househusband

SECTION B: SALES PROMOTION STRATEGIES PRACTISED IN THE INDUSTRY Indicate on the scale of one (1) to five (5), where; 1= no extent, 2=small extent, 3= some extent, 4= large extent and 5= very large extent, the extent to which you are aware of the following sales promotion strategies in the Industry. Premium Free Samples Price off Branded Souvenirs Contests & Sweepstakes SECTION C: FACTORS THAT MAY ENHANCE SALES PROMOTION PRACTICE IN THE INDUSTRY. Indicate on the scale of one (1) to five (5), where; 1= no extent, 2=small extent, 3= some extent, 4= large extent and 5= very large extent, the extent to which you would be convinced to acquire services by the following sales promotion factors. Appearance of sales persons Displays of products or service at Customer Care Centers Free gifts accompanied with the purchase of airtime such as T-shirts. Free samples offered for customer trial at events Short term reduction of prices on certain occasions like Christmas SECTION D: EVENTS THAT INFLUENCE THE ACTUAL BUYING OF SERVICES IN THE TELECOM INDUSTRY. Indicate on the scale of one (1) to five (5), where; 1= no extent, 2=small extent, 3= some extent, 4= large extent and 5= very large extent, the extent to which the following influence the actual buying of the products or services in the Industry. Timing of sales promotions e.g. during holidays, weekends or festive seasons. Payments of services on instalment

Sizes of the discounts as compared to other networks Validity of the offer i.e. how long the offer will last Type of product being discounted and promoted POST PURCHASE ACTIONS OF CONSUMERS AFTER PURCHASING SALES PROMOTED SERVICES OR PRODUCTS Indicate on the scale of one (1) to five (5), where; 1= no extent, 2=small extent, 3= some extent, 4= large extent and 5= very large extent, the extent to which you would undertake the following actions after purchase of the products or services in the Industry. I testified to friends and relatives about the incentives I made a repeat purchase of the service or product I have become more loyal to the firm ever since I acted as a referee to other consumers who needed service and convince them to buy Anytime am dissatisfied, I grumble and complain to friends not to purchase the service. I would port from that network to other if am dissatisfied with the service I register my complaint to the customer care anytime am dissatisfied with a service