About Company

Daily Bread a wholly owned subsidiary of Britannia Industries Ltd. was founded in 2003. The mission of the company was to be Indias first world class nationwide confectionery brand, providing international range and quality of bakery products to urban consumers. Apart from just being a preferred neighbourhood baker, Daily Bread has emerged to be one of the top suppliers in the institutional market also. The company started commercial operations in November 2003. Early years were concentrated on the manufacturing of specialty breads for distribution in supermarket chains, private label bakeries, coffee chains, multiplexes and also setting up its branded retail outlets in Bangalore. Daily Bread has proprietary recipes for over 400 bakery products including Indias widest range of breads, pastries and cakes. In 2009, the company expanded its operations by franchising with a Master franchisee Hyderabad partnering with Pranav Food Processors India Pvt. The company since then has expanded its operations with more franchisees being added in Bangalore also. Today the company has a strong brand name and retail strength of 36 stores of all formats and also is the supplier of choice for institutional with all the major caf chains and multiplex chains like KFC, Dominos, Caf Coffee Day, Barista, PVR Cinemas, Fame Cinemas, and Fun Cinemas. On the retail front, it has recently launched a range of further health breads. The Healthy Whole Wheat with no added sugar is excellent for diabetics. Ragi Bread, which is a based from a hardy grain grown in Karnataka, is excellent for strengthening the body as it contains amino. Omega 3 Bread, launched in collaboration with Tine, Norway is very healthy bread that contains marine extract (fish oil) which provides our bodies with essential poly unsaturated fatty acids, benefiting the consumers by making the blood vessels smooth, stabilizing the heart rhythm and normalizing high blood pressure are just a few to mention. The USP of Daily Bread is its huge range of proprietary recipes, talented group of chefs, huge installed bakery capacity with imported equipment and relationships with nationwide institutional clients, strong distribution network to over 480 points of sale, and its strong brand name.

Project
Our project is about to determine our customers perception about our outlets, services and product. In order to determine the perception we decided some factors on which we conducted surveys and determine our customers perception. The factors are as following: Warmth ( warmth in relationship and spirited store ambience)

Expertise ( Knowledge, Innovativeness, Variety, Craftsmanship) Gourmet ( Rich, Natural indigents, Presentation) Freshness ( Freshness in store ambience and product) Belongingness ( Sense of belongingness, surrogate home) Authenticity (in form of people, interaction and product offerings.)

We prepared question on basis of these factors and distributed these surveys in our outlets. We collected data from our customers and then analysed them and got the results.

Objective
Our objective is to know to know about our customers preference and perception about our outlets and products and bring useful changes to improve the brand position of our outlets.

1. How often do you visit daily bread outlets?

# 1 2 3 4 5 6

Answer Daily 2-3 Times a Week Once a Week 2-3 Times a Month Once a Month Less than Once a Month Total

Response 20 30 16 8 13 15 102

% 20% 29% 16% 8% 13% 15% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 6 3.09 3.01 1.74 102

2. Do you get complete information of our products at our outlets?

From above question we tried to know about the frequency of customer in our outlets. 29% of our customers visit our outlets 2-3 times a week which show their brand loyalty about outlets. So maximum of our customers are brand loyal which is a good signal for our outlets growth.

# 1 2 3 4 5

Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total

Response 18 54 18 9 3 102

% 18% 53% 18% 9% 3% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.26 0.91 0.95 102

3. Do you find the Daily Bread eye

This question determines whether our customer get complete knowledge about our product or not. This question tells about expertise of our staff. We analyzed from our survey that our customers are satisfied with knowledge of our staff, which help them to select our product. But in some stores customers are not satisfied with the knowledge of our staff and we need to work on it.

product offered at appealing?

# 1 2 3 4 5

Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total

Response 15 68 14 5 0 102

% 15% 67% 14% 5% 0% 100%

Statistic Min Value Max Value This question tells about our expertise in making our products attractive. From this question we determined that maximum customers found our product eye appealing and this creates an urge in them to buy or product.

Value 1 4

Mean Variance Standard Deviation Total Responses

2.09 0.48 0.69 102

4. Do you find a lot of variety in the products offered?

# 1 2 3 4 5

Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total

Response 15 61 15 9 2 102

% 15% 60% 15% 9% 2% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.24 0.78 0.88 102

Now a day youth wants variety, so by this question we tried to know about variety in our products. By our survey we determined that 60% customers found variety in our products. But all the outlets does not sell same products, so we need variety products in some of our stores.

5. Do you find the store ambiance attractive?

# 1 2 3 4 5

Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total

Response 21 59 13 6 2 101

% 21% 58% 13% 6% 2% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.10 0.75 0.87 101

As our outlets are caf, so people prefer to spend some time here. Many peoples dine here so the store ambience plays a great role to retain our customers. This question tells us that customers find our store

6. How far did/do you come to visit us?

# 1 2 3 4 5

Answer Less than 0.5 km 0.5 - 1 km 1 - 3 km 3 - 5 km More than 5 km Total

Response 22 33 16 12 18 101

% 22% 33% 16% 12% 18% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.71 1.97 1.40 101

7. Was your Store experience with us satisfactory?

This data is very important about our outlets. Many people prefer to travel more than 5km to visit our outlets which shows the brand loyalty of people towards our outlets.

# 1 2 3 4 5

Answer Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied Total

Response 24 57 19 0 1 101

% 24% 56% 19% 0% 1% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 1.98 0.52 0.72 101

This question determines the warmth factor of our store. Maximum customers are satisfied with their experience with our outlets, and this factor creates brand loyalty towards our outlets.

8. Do you find the store ambiance warm and welcoming?

# 1 2 3 4 5

Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total

Response 19 62 12 4 3 100

% 19% 62% 12% 4% 3% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.10 0.74 0.86 100

This question determines the warmth factor of our store. Maximum customers are satisfied with their experience with our outlets, and this factor creates brand loyalty towards our outlets.

9. Please rate the products of daily bread on the following basis from 1 to 5 where 1 mean highest and 5 mean lowest.

# 1 2 3 4 5

Question quality delicious Presentation Creativity/skill Fresh

1 22 15 18 16 21

2 51 54 45 48 47

3 16 18 30 20 18

4 7 7 6 13 9

5 4 4 0 2 3

Total Responses 100 98 99 99 98

Mean 2.20 2.30 2.24 2.36 2.24

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

quality 1 5 2.20 0.99 0.99 100

delicious 1 5 2.30 0.91 0.95 98

Presentation 1 4 2.24 0.68 0.82 99

Creativity/skill 1 5 2.36 0.95 0.97 99

Fresh 1 5 2.24 0.99 1.00 98

This question determine expertise and gourmet factor of our outlets. We concluded that customers are satisfied with quality, delicious, presentation, creativity and freshness of our products. But we need to improve these attributes at some stores which lack this.

10. Our staff

Question

Never

Rarely

Sometimes

Often

All of the Time

Total Responses

Mean

Was the staff friendly and patient when taking our order? Was the staff attentive and available when you needed him/her? Was your staff knowledgeable and able to answer any questions you had about our menu or restaurant? My food order was correct and complete? Did the staff coordinate the timing of the courses well? Overall, were you satisfied with the service provided to your party by the staff?

38

53

101

4.32

39

47

100

4.20

10

37

50

101

4.30

38

52

101

4.35

41

48

101

4.32

11

35

52

100

4.36

Statistic

Was the staff friendly and patient when taking our order? 1 5 4.32 0.94 0.97 101

Was the staff attentive and available when you needed him/her? 1 5 4.20 1.03 1.02 100

Was your staff knowledgeable and able to answer any questions you had about our menu or restaurant? 1 5 4.30 0.77 0.88 101

My food order was correct and complete?

Did the staff coordinate the timing of the courses well?

Overall, were you satisfied with the service provided to your party by the staff? 1 5 4.36 0.64 0.80 100

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 5 4.35 0.73 0.85 101

1 5 4.32 0.64 0.80 101

This is very good that that information provided by our staff is authentic and maximum customer finds the information in selecting the product of their choice

11. Do you find the provided by our our products helpful?

description staff regarding

# 1 2 3 4 5

Answer Always Most of the Time Sometimes Rarely Never Total

Response 24 55 15 5 2 101

% 24% 54% 15% 5% 2% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.07 0.77 0.87 101

In this question we tried to determine whether customer feel our ambience comfortable enough so that they spend their leisure time in the outlet. But we received mixed response because many customers dont want to spend their time with their friends in our outlets, so we need to work on it.

12. Would you prefer spending your time with friends/family at Daily bread Cafe?

# 1 2 3 4 5

Answer Always Most of the Time Sometimes Rarely Never Total

Response 16 45 33 5 1 100

% 16% 45% 33% 5% 1% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.30 0.70 0.83 100

This data show that maximum customers get to know about our outlets only when they pass across it. And this shows that our advertisement is weak to attract customers and we need to improve our advertisements so that maximum potential customers come to know about our outlets and enjoy our services.

13. How do you come to know about Daily breads?

# 1 2 3 4 5

Answer Word of mouth Posters Came across a store Supermarket Others Total

Response 21 10 50 4 17 102

% 21% 10% 49% 4% 17% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.86 1.62 1.27 102

14. Do you find our product value for money?

# 1 2 3

Answer Yes Maybe No Total

Response 55 38 9 102

% 54% 37% 9% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 3 1.55 0.43 0.65 102

By this question we tried to know that whether our customers are satisfied by the amount they pay for our product and services. The data are very good and maximum of our customers are happy to pay what we charge from them for our products. More than half of the respondent felt that the products of daily bread are value for money. This can be attributed to the fact that respondent have rated daily breads products attributes i.e. quality, delicious, fresh, skill, presentation as high with the Valuefor money percentage quality mean rating ranging from 2.20 to 2.36 yes 54% 2.2 with 1 being highest.

Mean Rating delicious presentation skill 2.3 2.24 2.36

fresh 2.24

15. What do you check while buying our product?

# 1 2 4 5 Answer Logo Content Packaging nothing Total Response 22 55 17 8 102 % 22% 54% 17% 8% 100%

Statistic Min Value Max Value Mean Variance Standard Deviation Total Responses

Value 1 5 2.35 1.48 1.22 102

16. Age
Text Response 40 25 30 32 34 These data shows of the the

preference

customers while they buy our products. And we

concluded by our data that maximum people prefer our content and this shows the authenticity of our product 18

21 22 28 40 26 22 30 18 28 29 43 24 28 38 22 30 22 27 20 23 25 23 26 28 29 27 43 32 40 28 23 31 13 26 21 24 24 24 30

53 30 28 30 35 30 40 23 53 37 20 26 24 25 29 35 31 27 38 25 40 22 33 31 24 26 25 20 36 23 28 29 25 35 21 33 24 23 23

22 32 30 20 32 24 27 20 40 27 28 27 18 38 50 28 40

Statistic Total Responses

Value 101

Conclusion Warmth: Customers feel warmth in our outlets and therefore they want to spend more and more time in our outlets. So warmth is an important factor for increasing brand value of our outlets. Customers are happy with our store ambience and relationship our staff maintains with them. Expertise: Our Customers feels that our outlets have good number of varieties in cakes. We introduce new items with different taste and they appreciate our outlets for our expertise in our field. Gourmet: Customers found our products of good quality and they like our presentation and content of products also. This quality of our products brings our customers from far places also. Freshness: Our customers found freshness in our store and product. They feel that our products fresh the ambiance, music and packaging all these things make refreshing impression on them. Belongingness: On the basis of our survey we concluded that our customer feel belongingness with our store. They like our staff behavior with them. They dont have to walk very long to come to our outlet and our outlets are easily accessible.

Many customers visit our outlets more than twice a week. This shows that they feel home like at our store. Authenticity: The information provided by our staff about our products are helpful for them our customers. Customers are satisfied with the quality and decoration of our products.

Recommendations.